Optimand

4.9 (30 REVIEWS)

HTR Score icon
HT Score  
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Ranked 8 (out of 65) in Business Intelligence

Get access to your true hotel demand and boost your conversion rate

Optimand is popular in Italy with 17 hoteliers leaving an average rating of 97%.

Bell avatar Bell - AI powered product analyst

I analyzed all of Optimand’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Optimand for its intuitive and data-rich platform, significantly boosting revenue strategies. It enhances strategic decision-making with real-time insights, leading to increased direct bookings and reduced OTA dependency. The tool's forecasting capabilities and customizable reports help optimize pricing and analyze market trends, offering a competitive edge. Although some integrations and automation features could improve, Optimand's comprehensive analytics streamline operations and maximize profitability.

What Types of Hotels Optimand is Popular For

Size

4 | Small (10-24 room)

14 | Medium (25-74 room)

11 | Large (75-199 room)

13 | X-Large (200+ room)

Country

17 | Italy

9 | United Kingdom

8 | Spain

1 | Mexico

1 | France

1 | United States of America

Type

24 | Luxury Hotels

23 | Boutiques

20 | City Center Hotels

11 | Branded Hotels

11 | Resorts

8 | Bed & Breakfast & Inns

5 | Airport/Conference Hotels

4 | Extended Stay & Serviced Apartments

3 | Limited Service & Budget Hotels

1 | Vacation Rentals & Villas

Region

35 | Europe

2 | North America

Category

30 | Business Intelligence

23 | Rate Shopping

21 | Direct Booking Tools

What is Optimand?

Founded in 2017 | Headquarters in London (United Kingdom) | 7 employees
Optimand is a revenue management system designed to enhance direct bookings on hotel websites by analyzing demand data. The platform offers advanced web analytics and business intelligence tools that improve digital marketing and e-commerce strategies. Optimand allows hoteliers to shift demand from online travel agencies (OTAs) to their direct channels more efficiently. By leveraging comprehensive data insights, Optimand helps maximize revenue, optimize pricing, and refine marketing efforts, making it an invaluable tool for hotels looking to boost their online presence and profitability.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Optimand products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Optimand

FAQs

Capabilities

profile-empty-state.svg

Optimand doesn’t have any benefits or use cases available

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

Available Add-ons & Modules

Rate Shopper

Rate Shopping
The first Rate Shopper fully integrated with your website to easily analyse competitors’ pricing strategies and long-term trends, monitor parity from several OTAs and metasearch channels, on all room types and multiple point of sales. Get a comprehensive overview of your hotel within the same platform with the fully customizable dashboards including PMS and website demand data, destination demand and also receive relevant alerts regarding price variations or trend changes directly on your mobile devices.

INCLUDED

Web Analytics

Business Intelligence
Optimand is the first tech platform since 2016 to provide real-time demand data and web analytics to some of the best luxury brands in the hospitality industry proved to be an essential tool for Digital Marketing, e-commerce and Revenue Management teams. View detailed demand insights in real-time and with no periodic system updates. Benchmark your performance against competitors and visualize real intention to book as opposed to generic web performance data.

INCLUDED

Optimand Reviews Summary

4.9
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.9/5
Implementation
4.9/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Optimand is the #11 most trending product in the Business Intelligence category (out of 65) and the #287 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Optimand’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
78 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Optimand Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Optimand Average Optimand

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Optimand Reviews

Hotelier Rating

Excellent
41
Very Good
1
Average
0
Poor
0
Terrible
0

Property Size

  • Small (4)
  • Medium (14)
  • Large (11)
  • X-Large (13)

Country

  • Italy
    Italy
    (17)
  • United Kingdom
    United Kingdom
    (9)
  • Spain
    Spain
    (8)
  • Mexico
    Mexico
    (1)
  • France
    France
    (1)
  • United States of America
    United States of America
    (1)

Region

  • North America
    North America
    (2)
  • Europe
    Europe
    (35)
10

Optimand: Transforming Revenue Strategies

Revenue Manager from 200 to 499 room Bed & Breakfast & Inn in Maracalagonis (Italy)

Verified
13 days ago
Optimand's intuitive interface allows for effortless navigation through its extensive modules and analytics tools. The platform has notably shortened the time required to gather crucial data for strategic decision-making. Today, Optimand is an essential resource for crafting both immediate and long-term revenue strategies for our property....
Country Italy
Revenue Manager
X-Large Hotel
9

Optimand is efficient and useful.

General Manager from 25-49 room Boutique in Paris (France)

Verified
15 days ago
It is a very useful tool for a manager working in hospitality. Very intuitive, easy to use and read, simple but at the same time complex as we notice the trend/pick up and other valuable important datas for the hotel.
Country France
General Manager
Medium Hotel
10

Best hotel support

Head of Revenue from 100 to 199 room Boutique in London (United Kingdom)

Verified
18 days ago
Very user friendly, all at one glance and few clicks.Excellent hotel support, super efficient, reactive and proactive at the same time. It's just like Optimand is tailored for RMs.Can't live without!
Country United Kingdom
Head of Revenue
Large Hotel
10

Great tool to analyze data, compare rates, and increase direct booking conversion.

Revenue Manager from 10 to 24 room Branded Hotel in London (United Kingdom)

Verified
18 days ago
• Reporting and data analytics are made very easy with their BI, I am not using excel anymore. • The direct booking tool worked great in synergy with our marketing strategy. • The rate shopper is easy to use, with some innovative graphics. • The only tool I have used which provide website data relevant to revenue management. • The suppo...
Country United Kingdom
Revenue Manager
Small Hotel
10

We can anticipate the future and improve our direct sales

Director de Marketing from 25-49 room Bed & Breakfast & Inn in Benimantell (Spain)

Verified
18 days ago
The possibility of seeing future demand and making decisions in advance. In addition, the segmentation of the week that it offers allows us to export data to carry out campaigns on other channels.
Country Spain
Director de Marketing
Medium Hotel
10

Extremely satisfied

GM from 25-49 room Boutique in Roma (Italy)

Verified
18 days ago
We are extremely satisfied with the services offered by Optimand. Thanks to their innovative technological solutions, we have improved the management of our property, optimizing reservations and daily operations. The team is always available, professional and attentive to our needs. A reliable partner for any hotel that wants to grow and im...
Country Italy
GM
Medium Hotel
10

Innovative

Director of Revenue from 500+ room in Ciudad de México (Mexico)

Verified
19 days ago
The tools are very intuitive and the data can be read easily and very quickly. In addition, the proposal is flexible.
Country Mexico
Director of Revenue
X-Large Hotel
10

Top tool

Revenue Manager from 75-99 room Bed & Breakfast & Inn in Vico Equense (Italy)

Verified
19 days ago
Very important software for setting the correct commercial strategies and for monitoring market trends and booking flows. The ability to activate tailor-made tariffs is fantastic.
Country Italy
Revenue Manager
Large Hotel
10

I appreciate the data accessible through this tool.

Mr from 25-49 room Luxury Hotel in Rome (Italy)

Verified
19 days ago
Optimand is user-friendly and facilitates seamless navigation across its various modules and analytics. It has significantly reduced the time required for data collection before making strategic decisions. The forward-looking data collected by Optimand has proven instrumental in shaping my strategic approach. It offers us the ability to ex...
Country Italy
Mr
Medium Hotel
10

The best solution for Marketing e Revenue Manager ever!!

Co-founder Revive Hotels from 500+ room in

Verified
19 days ago
A cutting-edge platform/software that always has updates and upgrades over time. Dynamic, rich in information, data, user friendly and much more.
Co-founder Revive Hotels
X-Large Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

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Optimand Integrations

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Support

Unverified

Optimand has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
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2025

Learn more about the GCSC Certification

Request a Quote

HT Score

78/100

Recommended

97%

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