The Hotels Network (BenchDirect)

4.8 (166 REVIEWS)

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94 out of 100
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Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network

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The Hotels Network (BenchDirect)

4.8 (166 REVIEWS)

Ranked 4 (out of 64) in Business Intelligence

Competitive intelligence. Smarter decisions.

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.

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One & Only, Minor Hotels, Frasers Hospitality & 316 others

Read their reviews

Support

World-class

22 reviews mentions in "Support"

18 positive

4 negative

Hoteliers often highlight exceptional customer support provided by The Hotels Network's Business Intelligence product, BenchDirect. The support team is praised for being readily available through multiple channels, ensuring rapid resolution of issues. Users frequently mention the professionalism and expertise of the support staff, who are effective in troubleshooting and offering insightful guidance. Moreover, assistance is particularly valuable during the onboarding process, simplifying setup and training for new users. The availability of comprehensive resources such as FAQs, tutorials, and relevant documentation further reinforces the support experience, making it efficient and user-friendly. Overall, hoteliers acknowledge the responsiveness and quality of customer support as a key strength of BenchDirect, boosting their confidence in effectively utilizing the platform’s capabilities.

Director Ventas y Marketing

3 months ago

Verified

... Excellent conversion tool through effective personalized communication on our website and at the same time business intelligence for decision making. ...

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E-Commerce Director

3 months ago

Verified

... More frequent follow-up calls to review/analyze results, perhaps monthly. In this way, more timely strategies can be established. ...

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Director of Marketing

4 months ago

Verified

... the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away ...

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GM

4 months ago

Verified

... THN covers a broad part of your direct bookings, with conversion, a lot of charts and data to go. The rate parity check helps to get rid of discrepancy and resolve problems around pricing. ...

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E-Commerce Manager

4 months ago

Verified

... Additionally, we would love to see events organized in Turkey, with examples and case studies to showcase these capabilities. "It would be great to see more AI-powered products in the future to further enhance functionality and efficiency. Additionally, we would love to see events organized in Turkey, particularly in Antalya, where awareness of direct sales has significantly increased ...

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Digital Marketing Manager

4 months ago

Verified

... I love that you an see the rates of ota's etc and also the analytics and inights of their systems! ...

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Senior Marketing and Communications Executive

4 months ago

Verified

... platform is excellent, one area for improvement could be expanding the customization options even further than it already ...

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Global VP, Revenue Optimization

4 months ago

Verified

... We have a clear ROI for a product that was easy to implement, and the best part is they are so responsive and focused. This is a great partnership we have with THN. ...

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Account Manager

4 months ago

Verified

... I am a big fan of the product, I think it's well-developed and always improving, easy to use, AI is now perfectly integrated, but what I love the most is the team and the support that we get. ...

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Marketing Strategist

4 months ago

Verified

... and campaign features are amazing. Best part – our contact persons who is so nice and helpful. ...

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Digital Marketing Manager

4 months ago

Verified

... impact it's had on our direct booking strategy. Also appreciate the support team who's been responsive and eager to help ...

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Corporate Digital Marketing Service (Consultant)

5 months ago

Verified

... The tool is good, if THN can add demand data from flights and city demand data and help us map against our booking, it will be helpful. This will allow us to understand if we are actually doing good or missing out the demand. ...

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Directora de Marketing

5 months ago

Verified

... That everything was in Spanish, this is a problem sometimesIt would be very important for this tool to be in the main language of each company, since in this way the entire team could use it, just as the tutorials should be in Spanish. ...

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Direct Channel Website

5 months ago

Verified

... Continuous development and enhancements and support when needed. Their continuous development of improvements to encourage direct sales and bookings as well as their support when needed. ...

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Distribution executive

5 months ago

Verified

... THN helps us to prevent OTAs from offering lower rates that could impact our ...

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Creative content producer

5 months ago

Verified

... I have no wishes or thoughts about improvements, very happy as is. My point of contact is frequently helping me when needed. ...

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Director of Revenue and eCommerce

5 months ago

Verified

... Parity check should be provided the link those websites are undercutting in order to measure and fix rates disparity to avoid it happen again and again. ...

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Cluster General Manager

5 months ago

Verified

... provides. The support team is excellent and always responds promptly to any requests. Importantly, the service ...

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Revenue Manager

5 months ago

Verified

... I think THN BenchDirect needs a little more TLC to continue being a useful tool for hoteliers. ...

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Sales and marketing coordinator in internship

5 months ago

Verified

... good advice, and is always ready to make suggestions, whether concerning conversion, dashboard, price comparison ...

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Commercial Coordinator

5 months ago

Verified

... need to take actions. You have great support from the THN employees, which helps you to utilize the tools. ...

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Reservierungsmitarbeiterin

5 months ago

Verified

... The great and fast support and the easy handling of the system (it's almost self-explanatory) If questions arise, help is given immediately ...

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content strategist

5 months ago

Verified

... especially Mrs Klouda which explains thoroughly and gives explicit instructions and advices in order to take advantage ...

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owner

6 months ago

Verified

... it will track disparities from OTAs is not tracking loyalities discounts (genius booking.com eetc) which the majority ...

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Marketing Manager

14 months ago

Verified

... May be share some tutorials with success stories, to implement it on the website, as it requires some time to understand the whole process. ...

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Automation

Optimized

11 reviews mentions in "Automation"

10 positive

1 negative

Hoteliers often highlight the automation capabilities of The Hotels Network's Business Intelligence product, BenchDirect, as a key strength. Users appreciate how the platform reduces the manual effort needed for tasks like tracking parity issues and implementing simultaneous campaigns across websites. The automation features are noted for increasing efficiency by delivering insightful market analysis and facilitating increased direct bookings through better reporting. Additionally, these automated processes enable hoteliers to effortlessly create powerful, targeted campaigns, which has led to substantial improvements in their direct sales strategies.

Director of Digital Marketing & Distribution, EMEA

3 months ago

Verified

... comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the ...

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Marketing

3 months ago

Verified

... The one thing I'd like to point out is the list when them catch the discrepancy, list they show in the Dashboard. Time to time, we check and we detect some errors. ...

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Administration & Projektleitung

4 months ago

Verified

... currently no input I don't currently have a point here that I would mention. In any case, it is always helpful if as much AI as possible is integrated. ...

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Sales manager

4 months ago

Verified

... tracking parity issues. Finally, it allowed us to make campaigns easily on our websites. ...

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E-Commerce Manager

4 months ago

Verified

... results in increasing direct sales and improving our reporting processes. The tools are incredibly easy to use and ...

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Digital Transformation Advisor & System Developer

4 months ago

Verified

... I work as a digital transformation and system developer in a large holiday village. I met The Hotel ...

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Global VP, Revenue Optimization

4 months ago

Verified

... could simply select one, add the content and then do a virtual proofing and launch would be great. Right now we have ...

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Head of Marketing

4 months ago

Verified

... team on hand to help, night or day• Ever evolving tech solution to keep up with the modern hospitality world ...

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E-commerce Manager

5 months ago

Verified

... I think about the expanded social media integration. By deepening the integration with social media platforms could allow hotels to better leverage social media marketing and engage with guests directly. This could include features like social media listening, automated social media posting, and seamless integration ...

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Distribution executive

5 months ago

Verified

... THN helps us to prevent OTAs from offering lower rates that could impact our revenues. Automated monitoring saves time by instantly flagging disparities allowing us to react quickly. ...

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Director of Revenue and eCommerce

5 months ago

Verified

... offers a comparison of the price with OTA's and offers automatic criteria discount once they find OTA's starts undercutting ...

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Senior Manager - Digital Platforms

5 months ago

Verified

... compelling and contextually appropriate messages. Finally, enhancing the campaign management features such as adjusting the ...

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Reservierungsmitarbeiterin

5 months ago

Verified

See full review

Integrations

Seamless

8 reviews mentions in "Integrations"

5 positive

3 negative

Hoteliers often praise The Hotels Network for its range of integrations, highlighting its ability to connect with common systems such as property management systems (PMS), customer relationship management (CRM) tools, and payment processors. Users find the integrations reliable and appreciate that they generally work without syncing issues, though some mention that setting them up can be challenging. Hoteliers also note a desire for more seamless integration with external demand data sources, such as flight and city demand data, to better map booking performance. Overall, the network's capability to integrate with essential systems is valued, though there is room for improvement in ease of setup and expansion to include more data types.

Group Revenue Manager

3 months ago

Verified

... I'm happy with the current status of the product but new AI integrations might help to improve their services in a better way which they are already started. ...

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CCO

4 months ago

Verified

... The possibility to have new tools from this partner and the chance to get more updates on the news of the tools ...

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GM

4 months ago

Verified

... There is not much to be said to be improved, we are overall very happy with the hotels networks services. ...

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Sales manager

4 months ago

Verified

... It would be nice if we could price match with every OTA, not only the basic ones (Agoda, Expedia, Booking). ...

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General Manager

4 months ago

Verified

... The parity tool is not always correct concerning the comparison of promotions with the OTAS. So we can not always be sure about the prices. ...

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Digital Marketing Manager

4 months ago

Verified

... I love that you an see the rates of ota's etc and also the analytics and inights of their systems! ...

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Head of Marketing

4 months ago

Verified

... If there was a way to link into metasearch it would show up in the pricing display ...

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Corporate Digital Marketing Service (Consultant)

5 months ago

Verified

... The tool is good, if THN can add demand data from flights and city demand data and help us map against our booking, ...

See full review

Directora de Marketing

5 months ago

Verified

... The level of customization and adaptation to the pageIt serves as a complement to the tools of our websiteIt also builds loyalty to our brand image ...

See full review

Distribution executive

5 months ago

Verified

... When detecting a disparity it would be great to have real-time screenshots both of our company and of the OTAs. ...

See full review

Revenue Manager

5 months ago

Verified

... The Hotels Network, with its Business Intelligence tools, allows you to have the most important data on the performance of the direct channel in a complete dashboard and compare it with the rest of its properties ...

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Cluster General Manager

5 months ago

Verified

... and effort, particularly for smaller teams without dedicated tech expertise. ...

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Director of Revenue and eCommerce

5 months ago

Verified

... Price Match offers a comparison of the price with OTA's and offers automatic criteria discount once they find OTA's starts undercutting us. ...

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content strategist

5 months ago

Verified

... The professional sales department and especially Mrs Klouda which explains ...

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Revenue Manager

5 months ago

Verified

... see your direct website rates in comparison to the OTA sites which means less guests will leave your site ...

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Value

Outstanding

30 reviews mentions in "Value"

23 positive

7 negative

Hoteliers often recognize The Hotels Network’s Business Intelligence product, BenchDirect, as providing excellent value for money. Many users appreciate the return on investment, highlighting its effective role in driving direct bookings and enhancing overall website performance without excessive costs. While some have noted the pricing could be more competitive, particularly from local or regional perspectives, the combination of features like personalization tools, customer support, and analytics are widely considered to deliver benefits that justify the expense. The intuitive design and data-driven insights further contribute to user satisfaction, leading many to praise the product for its cost-effectiveness compared to competitors.

Corporate Director Revenue and Marketing

2 months ago

Verified

... Easy to use, max impressions, great partnership ...

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Director of Digital Marketing & Distribution, EMEA

3 months ago

Verified

... targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New features roll out regularly, keeping us ahead of the curve in a highly competitive industry. The free benchmarking tool from The Hotels Network is outstanding! It’s an invaluable resource for tracking performance against last year, segments, geo while staying informed about how your property ...

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Group Revenue Manager

3 months ago

Verified

... I'm happy with the current status of the product but new AI integrations might help to improve their services in a better way which they are already started. ...

See full review

E-commerce

3 months ago

Verified

... From my experience and point of view, there are few things that could be improved. Perhaps the issue of billing and payments. ...

See full review

E-Commerce Director

3 months ago

Verified

... More frequent follow-up calls to review/analyze results, perhaps monthly. In this way, more timely strategies can be established. ...

See full review

Director Ventas y Marketing

3 months ago

Verified

... Excellent conversion tool ...

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Director of Marketing

4 months ago

Verified

... with its capabilities. I have to say that one of the best things about THN Something which stands out from the ...

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GM

4 months ago

Verified

... THN covers a broad part of your direct bookings, with conversion, a lot of charts and data to go. The rate parity check helps to get rid of discrepancy and resolve problems around pricing. ...

See full review

Marketing Coordinator

4 months ago

Verified

... I don't have as much time to work with THN as I would like, so I think a lot can be improved. ...

See full review

Senior Marketing and Communications Executive

4 months ago

Verified

... While the platform is excellent, one area for improvement could be expanding the customization options ...

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Digital Transformation Advisor & System Developer

4 months ago

Verified

... company last year. Bookings tools are endless. The wider your imagination, the more alternatives there are. The Hotels ...

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E-Commerce Manager

4 months ago

Verified

... segmentation feature is so powerful that it guides our advertising efforts without even needing Google Analytics, making ...

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Global VP, Revenue Optimization

4 months ago

Verified

... We have a clear ROI for a product that was easy to implement, and the best part is they are so responsive and focused. This is a great partnership we have with THN. ...

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Revenue Manager

4 months ago

Verified

... Cost aspect from a local South African standpoint is quite pricy so better pricing. Thats all many thanks keep up the great work ...

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Digital Marketing Manager

4 months ago

Verified

... meaningful interactions and boost conversions. We're impressed with the impact it's had on our direct booking strategy. Also ...

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Marketing Strategist

4 months ago

Verified

... Best product for hotels web ...

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Head of Marketing

4 months ago

Verified

... to identify and resolve and discrepancy between OTA pricing and our website ...

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Account Manager

4 months ago

Verified

... I am a big fan of the product, I think it's well-developed and always improving, easy to use, AI is now perfectly integrated, but what I love the most is the team and the support that we get. ...

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Revenue Manager

4 months ago

Verified

... perspective.They always manage to stay ahead of the curve. They consistently excel and stay ahead of trends, showcasing a forward-thinking ...

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E-commerce Manager

5 months ago

Verified

... to optimize our website for maximum conversions. We've been able to identify and implement ...

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Corporate Digital Marketing Service (Consultant)

5 months ago

Verified

... messaging for all visitors, which has significantly improved engagement. The tool’s dynamic features allow us ...

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COO

5 months ago

Verified

... - Quick- user-friendly - reliable - great customer service - minimize reliance on 3rd party OTAs - boost direct bookings ...

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Global Director of Digital

5 months ago

Verified

... through THNs geo targeting feature allowing us to target specific users from specific regions. - business intelligence tool provide us with ...

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Cluster Manager E-Commerce & Distribution

5 months ago

Verified

... visibility and user engagement. We can foreseen the demand from the right target market The business intelligence dashboard provides valuable insights, enabling us to forecast demand accurately from the right target market, helping to ...

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Directora de Marketing

5 months ago

Verified

... Communication & Conversion. ...

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Distribution executive

5 months ago

Verified

... Facing disparities. ...

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Direct Channel Website

5 months ago

Verified

... is complicated to say because in general we are quite satisfied, there are details t ...

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digital marketing coordinator

5 months ago

Verified

... Actually I do not know, be cause everything seems in order. Having custom compset feature in basic Benchdirect version would be nice of course. ...

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Director of Revenue and eCommerce

5 months ago

Verified

... trailer made and designed to display key messages to the right audiences in a subtle, non-intrusive way but efficiently. ...

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Cluster General Manager

5 months ago

Verified

... promptly to any requests. Importantly, the service is very reasonably priced for what it offers. The ability to ...

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Senior Ecommerce Manager

5 months ago

Verified

... 1. user-friendly backend interface and easy to read dashboard; 2. useful audience targeting rule for widget. 3. useful price comparison inline widget and hide rate disparity if needed. ...

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Senior Manager - Digital Platforms

5 months ago

Verified

... translation quality of certain messages could be improved. Ensuring that content is not only accurate but also culturally relevant is crucial for ...

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Sales and marketing coordinator in internship

5 months ago

Verified

... price comparison or parity! That's why we've been working with them for several years. Thank you Adelaide! ...

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Revenue Manager

5 months ago

Verified

... look for when choosing products to use is those that innovate and don't stay stuck in their old ways. The Hotels Network continues to innovate with updated features and settings. ...

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MANAGER

5 months ago

Verified

... IF THERE IS A THING I BELIEVE THAT CAN BE IMPROVED IS THE WAY THE SERVICES PROVIDED ARE CHARGED.I THINK THAT A CHARGE FOR EXAMPLE ACCORDING THE BOOKINGS INCREASE WOULD BE MORE FAIR FOR BOTH PARTIES ...

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owner

6 months ago

Verified

... Over priced and useless ...

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Functionality

Innovative

31 reviews mentions in "Functionality"

26 positive

5 negative

Hoteliers often appreciate the functionality of The Hotels Network's Business Intelligence product, emphasizing its core features such as its effective handling of booking processes and insightful reporting capabilities. Users typically find the reports actionable and easy to interpret, allowing them to identify key areas for performance improvement. The tool's ability to manage and automate reporting tasks relieves users from burdensome manual processes, enhancing efficiency. Furthermore, the product's customization options enable hoteliers to tailor workflows, templates, and dashboards according to their specific needs, adding to its overall robustness and user adaptability. The support for multiple languages and currencies further enhances its global applicability, making it a well-rounded solution for improving hotel operations.

Corporate Director Revenue and Marketing

2 months ago

Verified

... We've had some issues with billing in the past, that have been resolved. Company ...

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Director of Digital Marketing & Distribution, EMEA

3 months ago

Verified

... The platform is the perfect blend of ease and sophistication—simple to use yet ...

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Marketing

3 months ago

Verified

... The one thing I'd like to point out is the list when them catch the discrepancy, list they show in the Dashboard. Time to time, we check and we detect some errors. ...

See full review

E-commerce

3 months ago

Verified

... From my experience and point of view, there are few things that could be improved. Perhaps the issue of billing and payments. ...

See full review

E-Commerce Director

3 months ago

Verified

... More frequent follow-up calls to review/analyze results, perhaps monthly. In this way, more timely strategies can be established. ...

See full review

Director Ventas y Marketing

3 months ago

Verified

... Excellent conversion tool ...

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Director of Marketing

4 months ago

Verified

... supported by the team at THN. We’ve recently demoed the new Chatbot and were very impressed with its capabilities. ...

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Revenue Manager

4 months ago

Verified

... THN widgets bring life to our website, they make it dynamic. ...

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Administration & Projektleitung

4 months ago

Verified

... Simple and user-friendly application The user-friendliness of the application is very good. Everything is quick and easy to create by yourself and you have a direct contact person ...

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Marketing Coordinator

4 months ago

Verified

... I like that I'm able to work on segmenting different target groups, and that it's also easy to create pop-ups from a design perspective. ...

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Sales manager

4 months ago

Verified

... The tool has helped us analyze the market, with very helpful reports. Direct bookings ...

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Senior Marketing and Communications Executive

4 months ago

Verified

... While the platform is excellent, one area for improvement could be expanding ...

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Digital Transformation Advisor & System Developer

4 months ago

Verified

... helps us to prepare outstanding reports. We can now analyse the performance of our website and booking engine much ...

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Digital Marketing Manager

4 months ago

Verified

... I love that you an see the rates of ota's etc and also the analytics and inights of their systems! ...

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E-commerce Trainee

4 months ago

Verified

... intuitive to use and allows for very personalized pop-ups. Hotel rate disparity tools have ...

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E-Commerce Manager

4 months ago

Verified

... advantage for us. The data segmentation feature is so powerful that it guides our advertising efforts without even needing ...

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General Manager

4 months ago

Verified

... The parity tool is not always correct concerning the comparison of promotions with the OTAS. So we can not always be sure about the prices. ...

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Revenue Manager

4 months ago

Verified

... The ease of use, the amazing support and data we obtain to asses where we can optimize more and the ROI overall with driving more direct business is what we love about the system. ...

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Digital Marketing Manager

4 months ago

Verified

... and powerful personalization options, allowing us to create tailored messages throughout our website visitors' journey. Its analytics and insights have helped us create meaningful interactions and boost conversions. We're impressed ...

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Marketing Strategist

4 months ago

Verified

... hotels increase the revenue, and I also believe their pop-ups and campaign features are amazing. Best part – ...

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Head of Marketing

4 months ago

Verified

... • Customer service always a member of the team on hand to help, night or day• Ever evolving tech solution to keep up with the modern hospitality world • All in one product to attract guests throughout their journey • Assisted dramatically with hotel rate parity and allows us to check on a weekly basis to identify and resolve and ...

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Account Manager

4 months ago

Verified

... I am happy overall. but I am looking forward to Bench Direct having the reporting opportunities that will make it easy to integrate into either reports. ...

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Group Revenue Mnaager

4 months ago

Verified

... The products work great for us and with new products and updates coming out all the time. I cannot think of anything right now that needs to be improved. ...

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E-commerce Manager

5 months ago

Verified

... visitors into paying guests. Besides that, THN's A/B testing capabilities have allowed us to optimize our website ...

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COO

5 months ago

Verified

... Can't think of anything, keep up the great work and keep evolving. Being leader in the market is tough and extremely competitive, that is why growth is a necessity. ...

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General Manager at The Slate, a Phuket Pearl Resort

5 months ago

Verified

... Hyper personalisation tool to drive more direct bookings ...

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Global Director of Digital

5 months ago

Verified

... through THNs geo targeting feature allowing us to target specific users from specific regions. - business intelligence ...

See full review

Directora de Marketing

5 months ago

Verified

... The level of customization and adaptation to the pageIt serves as a complement to the tools of our websiteIt also builds loyalty to our brand image ...

See full review

Distribution executive

5 months ago

Verified

... When detecting a disparity it would be great to have real-time screenshots both of our company and of the OTAs. ...

See full review

Direct Channel Website

5 months ago

Verified

... It is complicated to say because in general we are quite satisfied, there are details to improve but in general they do things very well. ...

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digital marketing coordinator

5 months ago

Verified

... the support we have from the team. It is nice having data for benchmarking, especially with conversion rates. Disparities ...

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Director of Revenue and eCommerce

5 months ago

Verified

... and always pay attention to the hotel performance, conversion and weakness areas to be improved . They completely stand ...

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Cluster General Manager

5 months ago

Verified

... user-friendly with no coding required, the range of templates, targeting rules, and A/B testing may require a learning ...

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Director E-Commerce

5 months ago

Verified

... Maybe a solution to push PMS data back into the system to get a better understanding of the overall THN share of website revenues. ...

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Senior Ecommerce Manager

5 months ago

Verified

... Easy to use and powerful audience targeting rule ...

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Senior Manager - Digital Platforms

5 months ago

Verified

... certain messages could be improved. Ensuring that content is not only accurate but also culturally relevant is crucial for ...

See full review

Sales and marketing coordinator in internship

5 months ago

Verified

... to make suggestions, whether concerning conversion, dashboard, price comparison or parity! That's why we've been working with them for ...

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Commercial Coordinator

5 months ago

Verified

... Easy to use, and you always get the help that you need. A powerful but simple to use tools ...

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Reservierungsmitarbeiterin

5 months ago

Verified

... At the moment we are satisfied and can therefore not specify anything here. Possibly If the online seminars could be announced earlier, that often comes too quickly for us. ...

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Revenue Manager

5 months ago

Verified

... site to go rate shopping. Also they have tools for marketing tailored messages on both desktop and mobile/tablet ...

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content strategist

5 months ago

Verified

... Until now I don't find anything missing or requiring improvement. The only ...

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owner

6 months ago

Verified

... Over priced and useless ... ... was promised was the direct booking tool with personal widgets. but you can find similar ...

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Marketing Manager

14 months ago

Verified

... It is great assistance to capture people, that come to our website and we capture them as bookings. I like the analytics part and the option of customization. ...

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User Interface

Refined

11 reviews mentions in "User Interface"

7 positive

4 negative

Hoteliers often commend The Hotels Network for its user interface, which is characterized by ease of navigation and intuitive usability. Many users find the dashboard easy to read and use, contributing to a streamlined experience. The visual design is appreciated for being professional, allowing users to quickly grasp critical information. However, while the interface is generally responsive and efficient, some hoteliers note that enhanced customization could improve user engagement, particularly in adjusting UX/UI elements like font styles and colors. Overall, the interface supports effective use but could benefit from greater personalization options to better align with individual branding needs.

Director of Digital Marketing & Distribution, EMEA

3 months ago

Verified

... would be the ability to showcase multiple offers in a carousel format. This feature could further elevate user engagement ...

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GM

4 months ago

Verified

... bookings, with conversion, a lot of charts and data to go. The rate parity check helps ...

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Revenue Manager

4 months ago

Verified

... identify opportunities and what can we improve. And it is easy-peasy. ...

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Administration & Projektleitung

4 months ago

Verified

... currently no input I don't currently have a point here that I would mention. In any case, it is always helpful if as much AI as possible is integrated. ...

See full review

General Manager

4 months ago

Verified

... The parity tool is not always correct concerning the comparison of promotions with the OTAS. So we can not always be sure about the prices. ...

See full review

Senior Marketing and Communications Executive

4 months ago

Verified

... templates would allow for even greater flexibility in tailoring the user experience. ...

See full review

Digital Marketing Manager

4 months ago

Verified

... Enhanced customization options for configuring screen responsiveness, such as mobile versus desktop setups would be appreciated for easier personalization set-up. ...

See full review

Group Revenue Mnaager

4 months ago

Verified

... Nina Jimenez is amazing! So easy to reach out too and supports us with our business objectives and breaks town the "techy" side to allow everyone to understand. ...

See full review

Cluster Manager E-Commerce & Distribution

5 months ago

Verified

... A display speed, sometime found a delayed response. Display speed can sometimes experience delays, resulting in a lagged response that affects user interaction and overall ...

See full review

Directora de Marketing

5 months ago

Verified

... That everything was in Spanish, this is a problem sometimesIt would be very ...

See full review

Distribution executive

5 months ago

Verified

... it would be great to have real-time screenshots both of our company and of the OTAs. ...

See full review

Director of Revenue and eCommerce

5 months ago

Verified

... completely stand out from the others. In liner is a trailer made and designed to display key messages to the right ...

See full review

Cluster General Manager

5 months ago

Verified

... I love the dashboard's ease of use, flexibility, and the wealth of information ...

See full review

Senior Ecommerce Manager

5 months ago

Verified

... Currently, default theme for personalization tool will apply to all type of widgets, but we want to have default theme that allow to have different configuration for note and layer. ...

See full review

Senior Manager - Digital Platforms

5 months ago

Verified

... The onboarding process was incredibly straightforward, and the setup for hotels was highly ...

See full review

Reservierungsmitarbeiterin

5 months ago

Verified

... The great and fast support and the easy handling of the system (it's almost self-explanatory) If questions arise, help is given immediately ...

See full review

content strategist

5 months ago

Verified

... thing I could mention is that in reviews there is not Greek language included in the list. I believe that if I ...

See full review

owner

6 months ago

Verified

... promisses. this tool was the major reason i spend high amount. and ofcourse they have 12 month contract so ...

See full review

Hoteliers Most Frequently Mention

Personalization & Customization
Customer Support Praises and Critiques
Analytics & Insights
Direct Booking Tools
Rate Parity & Price Comparison
User Experience Issues
Customization Limitations
A/B Testing & Conversion Optimization
Integration with Third-party Systems
Language and Cultural Adaptations

Partners Most Frequently Mention

Ease of Use
Personalization
Conversion Tools
Innovative Solutions
Integration Capabilities
Predictive Personalization
BenchDirect™
Advanced Targeting
Cookieless Tracking
Critical/Negative Characteristics

What Types of Hotels The Hotels Network is Popular For

Size

4 | X-Small (1-9 room)

11 | Small (10-24 room)

73 | Medium (25-74 room)

133 | Large (75-199 room)

124 | X-Large (200+ room)

Country

34 | Mexico

24 | Sweden

23 | United States of America

20 | Spain

20 | United Kingdom

19 | France

14 | Germany

11 | Thailand

11 | Austria

10 | Switzerland

10 | Greece

10 | United Arab Emirates

9 | Portugal

7 | Singapore

7 | Canada

7 | Turkey

6 | Ireland

6 | Malaysia

6 | Colombia

5 | Norway

4 | Denmark

3 | Australia

3 | Maldives

3 | South Africa

3 | Morocco

2 | Indonesia

2 | Poland

2 | Hungary

2 | Vietnam

2 | Sri Lanka

2 | India

2 | Barbados

2 | Philippines

2 | Italy

2 | Egypt

1 | Ukraine

1 | Qatar

1 | Seychelles

1 | Ghana

1 | Mauritius

1 | Andorra

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Uruguay

1 | Kenya

1 | Costa Rica

1 | Nepal

1 | Peru

1 | Romania

Type

164 | Luxury Hotels

155 | Boutiques

144 | Resorts

110 | City Center Hotels

102 | Branded Hotels

96 | Bed & Breakfast & Inns

89 | Airport/Conference Hotels

57 | Limited Service & Budget Hotels

24 | Extended Stay & Serviced Apartments

21 | Vacation Rentals & Villas

13 | Hostels

7 | Casinos

6 | RV Parks & Campgrounds

3 | Motels

Region

161 | Europe

64 | North America

40 | Asia Pacific

20 | Middle East

11 | Africa

10 | South America

3 | Oceania

2 | Central America

Category

311 | Direct Booking Tools

167 | Hotel Rate Parity

166 | Business Intelligence

What is The Hotels Network?

Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy. By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.

View website

Capabilities

Custom Compset

Direct Booking Index

User Journey Analysis

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

The Hotels Network Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #3 most trending product in the Business Intelligence category (out of 64) and the #97 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
94 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Hotels Network Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

The Hotels Network Average The Hotels Network

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Enter your room count to get an instant price estimate for your property

No matching results

4

Success Stories

6

References

16

Featured Customers

More Products by The Hotels Network

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The Hotels Network Reviews

Hotelier Rating

Excellent
298
Very Good
40
Average
7
Poor
0
Terrible
1

Property Size

  • X-Small (4)
  • Small (11)
  • Medium (73)
  • Large (133)
  • X-Large (124)

Country

  • Mexico
    Mexico
    (34)
  • Sweden
    Sweden
    (24)
  • United States of America
    United States of America
    (23)
  • Spain
    Spain
    (20)
  • United Kingdom
    United Kingdom
    (20)
  • France
    France
    (19)
  • Germany
    Germany
    (14)
  • Thailand
    Thailand
    (11)
  • Austria
    Austria
    (11)
  • Switzerland
    Switzerland
    (10)
  • Greece
    Greece
    (10)
  • United Arab Emirates
    United Arab Emirates
    (10)
  • Portugal
    Portugal
    (9)
  • Singapore
    Singapore
    (7)
  • Canada
    Canada
    (7)
  • Turkey
    Turkey
    (7)
  • Ireland
    Ireland
    (6)
  • Malaysia
    Malaysia
    (6)
  • Colombia
    Colombia
    (6)
  • Norway
    Norway
    (5)
  • Denmark
    Denmark
    (4)
  • Australia
    Australia
    (3)
  • Maldives
    Maldives
    (3)
  • South Africa
    South Africa
    (3)
  • Morocco
    Morocco
    (3)
  • Indonesia
    Indonesia
    (2)
  • Poland
    Poland
    (2)
  • Hungary
    Hungary
    (2)
  • Vietnam
    Vietnam
    (2)
  • Sri Lanka
    Sri Lanka
    (2)
  • India
    India
    (2)
  • Barbados
    Barbados
    (2)
  • Philippines
    Philippines
    (2)
  • Italy
    Italy
    (2)
  • Egypt
    Egypt
    (2)
  • Ukraine
    Ukraine
    (1)
  • Qatar
    Qatar
    (1)
  • Seychelles
    Seychelles
    (1)
  • Ghana
    Ghana
    (1)
  • Mauritius
    Mauritius
    (1)
  • Andorra
    Andorra
    (1)
  • Taiwan
    Taiwan
    (1)
  • Laos
    Laos
    (1)
  • Argentina
    Argentina
    (1)
  • Tunisia
    Tunisia
    (1)
  • Uruguay
    Uruguay
    (1)
  • Kenya
    Kenya
    (1)
  • Costa Rica
    Costa Rica
    (1)
  • Nepal
    Nepal
    (1)
  • Peru
    Peru
    (1)
  • Romania
    Romania
    (1)

Region

  • North America
    North America
    (64)
  • Europe
    Europe
    (161)
  • Asia Pacific
    Asia Pacific
    (40)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (20)
  • South America
    South America
    (10)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (11)

Hoteliers say

Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.

AI-generated from the text of customer reviews

Personalization & Customization
Customer Support Praises and Critiques
Analytics & Insights
Direct Booking Tools
Rate Parity & Price Comparison
User Experience Issues
Customization Limitations
A/B Testing & Conversion Optimization
Integration with Third-party Systems
Language and Cultural Adaptations
10

Easy to use, max impressions, great partnership

Corporate Director Revenue and Marketing from 200 to 499 room Resort in Carlsbad (United States of America)

Verified
2 months ago
THN offers easy dashboard, and reporting to layer marketing and CTA needs on our vanity and brand websites. Their technology is also ever evolving to better optimize and easy tools for users. Also very helpful in combating rate parity issues. Not to mention, an incredible team that is always responsive.
Country United States of America
Corporate Director Revenue and Marketing
X-Large Hotel
10

Simplicity with some extreme sophistication for driving direct bookings. A game-changer for our book direct strategies!

Director of Digital Marketing & Distribution, EMEA from 75-99 room Boutique in Edinburgh (United Kingdom)

Verified
3 months ago
The platform is the perfect blend of ease and sophistication—simple to use yet incredibly powerful when it comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New...
Country United Kingdom
Director of Digital Marketing & Distribution, EMEA
Large Hotel
9

Review

E-commerce Representative from 200 to 499 room Boutique in Muratpasa (Turkey)

Verified
3 months ago
They have relevant and helpful employees. In that reason you can ask and do anything that you want. Also they have user friendly interface.
Country Turkey
E-commerce Representative
X-Large Hotel
10

THN provides insights and stable analytics to increase our production via its services.

Group Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Istanbul (Turkiye)

Verified
3 months ago
THN system helps us to increase our direct bookings via their solutions and we are able to monitor our conversion.
Country Turkiye
Group Revenue Manager
Large Hotel
10

They have an incredible Dashboard, where we can analyse the results, for better forecast

Marketing from 200 to 499 room City Center Hotel in Lisbon (Portugal)

Verified
3 months ago
The price comparison features, the OTA dashboard which give us an idea of the discrepancy and practising in terms of price in the OTA's.
Country Portugal
Marketing
X-Large Hotel
10

Excellent Customer Support

Senior Web Developer from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)

Verified
3 months ago
Nina, our Customer Success Specialist has been outstanding!She provides valuable insights to make sure we're getting the most out of the platform, and is always quick to resolve any queries we may have.
Country United Kingdom
Senior Web Developer
Large Hotel
10

Very good tool

E-commerce from 100 to 199 room Limited Service & Budget Hotel in Cancun (Mexico)

Verified
3 months ago
The tool is very easy to use. The entire team provides excellent customer service. It helps with decision making.
Country Mexico
E-commerce
Large Hotel
10

Excellent conversion tool

Director Ventas y Marketing from 200 to 499 room Luxury Hotel in Cabo San Lucas (Mexico)

Verified
3 months ago
Excellent conversion tool through effective personalized communication on our website and at the same time business intelligence for decision making.
Country Mexico
Director Ventas y Marketing
X-Large Hotel
10

Excellent partnership!

E-Commerce Director from 100 to 199 room Branded Hotel in Mexico City (Mexico)

Verified
3 months ago
• Personalized attention and service • Fast response times • Support with information and key examples
Country Mexico
E-Commerce Director
Large Hotel
10

Great tech and great team!

Director of Marketing from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)

Verified
4 months ago
The team have been invaluable helping us get the most out of the tech. Direct bookings are up and we have just started to enjoy the benefits of the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away with hundreds of ideas. A lot of these have now been picked up by my team and supported...
Country United Kingdom
Director of Marketing
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 17

Expert Q&A and Partner Recommendations

Submit Recommendation

Partners say

Industry experts recommend The Hotels Network (THN) for its unique ability to utilize advanced personalization and predictive algorithms tailored specifically for the hospitality industry. THN offers innovative features like BenchDirect™ for benchmarking, easy integration of tools, and cookieless tracking, significantly increasing direct bookings and average daily rates (ADR). The platform is praised for providing detailed data insights, seamless user experiences, and exceptional customer support, setting it apart from other market solutions.

AI-generated from the text of customer reviews

Ease of Use
Personalization
Conversion Tools
Innovative Solutions
Integration Capabilities
Predictive Personalization
BenchDirect™
Advanced Targeting
Cookieless Tracking
Critical/Negative Characteristics
Question:

What does this product or service do well?

Answer:

The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages

Question:

What differentiates this product or service from the competition?

Answer:

For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 27 recommend
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Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

News

logo

The Hotels Network

3 weeks ago

The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences

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The Hotels Network

1 month ago

The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards

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The Hotels Network

2 months ago

Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings

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The Hotels Network

3 months ago

The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers

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The Hotels Network

3 months ago

How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR

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The Hotels Network

4 months ago

The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences

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The Hotels Network

5 months ago

The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security

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The Hotels Network

5 months ago

Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy

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The Hotels Network

6 months ago

4 Effective Strategies to Address Price Disparities and Increase Direct Bookings

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The Hotels Network

6 months ago

The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels

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The Hotels Network

7 months ago

Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools

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The Hotels Network

8 months ago

The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

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The Hotels Network

11 months ago

The Hotels Network Unveils Industry-First Cookieless Personalization Suite

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The Hotels Network

1 year ago

The Hotels Network Expands Client Base Through LiveRate Acquisition

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The Hotels Network

1 year ago

AI and Hospitality: What's in store for the hotel industry in 2024

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The Hotels Network

1 year ago

The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences

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The Hotels Network

1 year ago

The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards

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The Hotels Network

1 year ago

THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers

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The Hotels Network

1 year ago

Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%

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The Hotels Network

1 year ago

Tackling Price Disparities on Your Hotel’s Website

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The Hotels Network

1 year ago

The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates

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The Hotels Network

1 year ago

How A/B Testing Can Elevate Your Hotel's Direct Channel

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The Hotels Network

1 year ago

The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

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The Hotels Network

1 year ago

Disruption, Innovation, and Evolution for Hotel Marketing in 2023

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The Hotels Network

1 year ago

The Superpowers You Need to Optimize Your Direct Channel Strategy

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The Hotels Network

1 year ago

The Hotels Network Unveils New AI Assistant Leveraging ChatGPT

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The Hotels Network

1 year ago

The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance

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The Hotels Network

1 year ago

DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance

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The Hotels Network

2 years ago

SLH Selects The Hotels Network to Boost Brand Channel Conversion

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The Hotels Network

2 years ago

The Hotels Network is Reinventing Personalization

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The Hotels Network

2 years ago

The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards

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The Hotels Network

2 years ago

Hotel Benchmarking: Here's What You Need to Know

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The Hotels Network

2 years ago

The Ultimate Hotel Benchmarking Checklist

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The Hotels Network

2 years ago

Top 50 Women in Travel Celebrated With Collection of Personalized NFTs

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The Hotels Network

2 years ago

How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost

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The Hotels Network

2 years ago

Club Quarters' Winning Strategy to Boost Direct Reservations

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The Hotels Network

2 years ago

10 Direct Channel KPIs Every Hotelier Needs to Know

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The Hotels Network

2 years ago

The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions

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The Hotels Network Integrations

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Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

Request a Quote

Response Time

Less than a day

Responsiveness

Excellent

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

Learn more

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