Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
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The Hotels Network (BenchDirect)
4.8 (195 REVIEWS)
Ozan, Nikolas, Jaime + 29 more experts recommend The Hotels Network
Read RecommendationsRanked 3 (out of 75) in Business Intelligence
Competitive intelligence. Smarter decisions.
95% recommended by 379 hotels
One & Only, Minor Hotels, Frasers Hospitality & 376 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
THN's Business Intelligence platform is celebrated for its role in enhancing revenue through optimized pricing strategies and personalized promotions, while also providing actionable insights into guest behavior and market trends. The platform's user-friendly interface ensures seamless navigation, even for less tech-savvy users. However, some users suggest improvements in mobile optimization and customization options for reporting, which could further enhance the tool's utility.
One & Only, Minor Hotels, Frasers Hospitality & 376 others
Read their reviewsPartners say
Industry experts recommend The Hotels Network for its powerful blend of personalization, parity management, and strategic intelligence that enhances direct bookings and market positioning. Unique features such as advanced data-driven personalization, real-time rate disparity corrections, and comprehensive benchmarking through BenchDirect make THN an exceptional choice for hoteliers seeking to optimize their BI capabilities. The combination of intuitive tools and remarkable data insights ensures immediate ROI and strategic clarity.
Ozan, Nikolas, Jaime and 22 others
Read their recommendationsWhat Types of Hotels The Hotels Network is Popular For
Size
2 | X-Small (1-9 room)
18 | Small (10-24 room)
85 | Mid-Sized (25-74 room)
160 | Large (75-199 room)
145 | X-Large (200+ room)
Country
45 | Mexico
28 | United Kingdom
28 | Spain
26 | Sweden
25 | United States of America
24 | France
19 | Turkey
16 | Germany
13 | Thailand
11 | United Arab Emirates
11 | Switzerland
11 | Greece
11 | Austria
9 | Canada
9 | Portugal
8 | Ireland
7 | Malaysia
7 | Singapore
6 | Colombia
5 | Denmark
5 | Norway
4 | South Africa
3 | Maldives
3 | Netherlands
3 | Morocco
3 | Sri Lanka
3 | Australia
3 | Philippines
2 | India
2 | Italy
2 | Poland
2 | Hungary
2 | Vietnam
2 | Egypt
2 | Costa Rica
2 | Indonesia
1 | Andorra
1 | Seychelles
1 | Finland
1 | Dominican Republic
1 | China
1 | Ghana
1 | Mauritius
1 | Belgium
1 | Uruguay
1 | Ukraine
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Barbados
1 | Qatar
1 | Kenya
1 | Nepal
1 | Peru
1 | Romania
Type
209 | Luxury Hotels
204 | Boutiques
177 | Resorts
134 | City Center Hotels
121 | Branded Hotels
114 | Bed & Breakfast & Inns
112 | Airport/Conference Hotels
74 | Limited Service & Budget Hotels
35 | Extended Stay & Serviced Apartments
31 | Vacation Rentals & Villas
20 | Hostels
13 | Casinos
6 | RV Parks & Campgrounds
4 | Motels
Region
196 | Europe
79 | North America
46 | Asia Pacific
33 | Middle East
12 | Africa
11 | South America
3 | Oceania
2 | Central America
Category
377 | Direct Booking Tools
211 | Hotel Rate Parity
195 | Business Intelligence
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Hotels Network Reviews Analyzed: 4
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by The Hotels Network
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be so that you can unravel the building blocks of an effective direct booking strategy."
Capabilities
Custom Compset
Direct Booking Index
Features
Analytics
Forecasting, Budgeting & Planning
Data Management
Collaboration
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #2 most trending product in the Business Intelligence category (out of 75) and the #54 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
Get an Instant Price Estimate
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The Hotels Network Case Studies
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
Swieradow Zdroj (Poland)
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Hinterzarten (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Featured Customers
More Products by The Hotels Network
Hotelier Rating
Looking for specific info?
Great partner for increasing direct bookings
Revenue Manager from 500+ room Airport/Conference Hotel in Vantaa (Finland)
An essential platform to boost the direct channel with exceptional support
Performance Campaign Manager from 100 to 199 room Luxury Hotel in Es Canar (Balearic Islands)
A helpful tool that truly supports direct bookings
Manager of digital marketing from 500+ room in Juan Dolio (Dominican Republic)
The Hotel Network is a great help and the team always go above and beyond
Digital Marketing Manager from 50-74 room Boutique in York (United Kingdom)
THN is breadth, insight, service and a general parter in all that is leveraging the direct channel
Digital Lead from 500+ room Boutique in Copenhagen (Denmark)
Technology that drives direct sales
Subdirectora e-Commerce from 500+ room Boutique in Cancun (Mexico)
Excellent guide to provide users with navigation assistance
Marketing manager from 100 to 199 room Boutique in Puerto Vallarta (Mexico)
Exceptional support and proactive partnership
CRM & Digital Project Manager from 500+ room in Dublin (Ireland)
A productive, professional, and industry-expert tool.
Ecommerce Manager from 500+ room Bed & Breakfast & Inn in Cancun (Mexico)
Revenue-Focused
E-Commerce Manager from 500+ room Luxury Hotel in Belek (Turkey)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
The Hotels Network is one of the most effective tools we use to increase direct website bookings for the hotels we consult. Its personalization and parity management features help us boost conversion and optimize revenue performance. Beyond the technology, their team provides exceptional support — especially Cem in Türkiye, Diana from the former tech team, and Dide, who now assists us in all new technical processes. Their quick responses and professionalism make every integration smooth and efficient.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
What truly sets The Hotels Network apart is the combination of advanced technology and human support. While many platforms offer tools, THN offers partnership. Their ability to understand hotelier needs, adapt solutions quickly, and provide ongoing strategic guidance makes them a trusted long-term collaborator — not just a software provider. Technology alone is not enough — and THN proves how valuable it is to have a team that genuinely cares about your success.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
In today’s fast-changing digital landscape, especially with the rapid rise of AI, adapting your hotel’s technology stack is crucial. The Hotels Network is a great starting point to stay ahead of evolving guest behaviors and new booking habits. The travel industry is transforming fast — don’t miss the train.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
The Hotels Network
1 month ago
Hotel Website Messaging Design Guide
The Hotels Network
2 months ago
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
The Hotels Network
4 months ago
Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend
The Hotels Network
5 months ago
The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels
The Hotels Network
5 months ago
The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace
The Hotels Network
7 months ago
BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance
The Hotels Network
9 months ago
The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences
The Hotels Network
10 months ago
The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards
The Hotels Network
11 months ago
Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings
The Hotels Network
1 year ago
The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers
The Hotels Network
1 year ago
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
The Hotels Network
1 year ago
The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences
The Hotels Network
1 year ago
The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security
The Hotels Network
1 year ago
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
The Hotels Network
1 year ago
4 Effective Strategies to Address Price Disparities and Increase Direct Bookings
The Hotels Network
1 year ago
The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels
The Hotels Network
1 year ago
Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools
The Hotels Network
1 year ago
The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level
The Hotels Network
1 year ago
The Hotels Network Unveils Industry-First Cookieless Personalization Suite
The Hotels Network
1 year ago
The Hotels Network Expands Client Base Through LiveRate Acquisition
The Hotels Network
1 year ago
AI and Hospitality: What's in store for the hotel industry in 2024
The Hotels Network
1 year ago
The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences
The Hotels Network
1 year ago
The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards
The Hotels Network
1 year ago
THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers
The Hotels Network
1 year ago
Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%
The Hotels Network
2 years ago
Tackling Price Disparities on Your Hotel’s Website
The Hotels Network
2 years ago
The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates
The Hotels Network
2 years ago
How A/B Testing Can Elevate Your Hotel's Direct Channel
The Hotels Network
2 years ago
The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers
The Hotels Network
2 years ago
Disruption, Innovation, and Evolution for Hotel Marketing in 2023
The Hotels Network
2 years ago
The Superpowers You Need to Optimize Your Direct Channel Strategy
The Hotels Network
2 years ago
The Hotels Network Unveils New AI Assistant Leveraging ChatGPT
The Hotels Network
2 years ago
The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance
The Hotels Network
2 years ago
DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance
The Hotels Network
2 years ago
SLH Selects The Hotels Network to Boost Brand Channel Conversion
The Hotels Network
2 years ago
The Hotels Network is Reinventing Personalization
The Hotels Network
2 years ago
The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards
The Hotels Network
2 years ago
Hotel Benchmarking: Here's What You Need to Know
The Hotels Network
3 years ago
The Ultimate Hotel Benchmarking Checklist
The Hotels Network
3 years ago
Top 50 Women in Travel Celebrated With Collection of Personalized NFTs
The Hotels Network
3 years ago
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
The Hotels Network
3 years ago
Club Quarters' Winning Strategy to Boost Direct Reservations
The Hotels Network
3 years ago
10 Direct Channel KPIs Every Hotelier Needs to Know
The Hotels Network
3 years ago
The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions
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The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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