The Hotels Network (BenchDirect)

4.8 (174 REVIEWS)

HTR Score icon
HT Score  
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network

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The Hotels Network (BenchDirect)

Ranked 2 (out of 71) in Business Intelligence

Competitive intelligence. Smarter decisions.

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

One & Only, Minor Hotels, Frasers Hospitality & 325 others

Read their reviews

What Types of Hotels The Hotels Network is Popular For

Size

2 | X-Small (1-9 room)

14 | Small (10-24 room)

72 | Mid-Sized (25-74 room)

141 | Large (75-199 room)

128 | X-Large (200+ room)

Country

35 | Mexico

24 | Sweden

23 | United States of America

21 | United Kingdom

21 | Spain

20 | France

17 | Turkey

15 | Germany

12 | Thailand

11 | United Arab Emirates

10 | Greece

10 | Switzerland

10 | Austria

9 | Portugal

8 | Canada

7 | Singapore

6 | Ireland

6 | Malaysia

6 | Colombia

5 | Norway

4 | Denmark

3 | South Africa

3 | Philippines

3 | Australia

3 | Netherlands

3 | Morocco

3 | Maldives

2 | Hungary

2 | Vietnam

2 | Poland

2 | Indonesia

2 | Sri Lanka

2 | India

2 | Italy

2 | Egypt

1 | Ukraine

1 | Barbados

1 | Seychelles

1 | Ghana

1 | Mauritius

1 | Andorra

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Qatar

1 | Uruguay

1 | Kenya

1 | Costa Rica

1 | Nepal

1 | Peru

1 | Romania

Type

185 | Luxury Hotels

177 | Boutiques

157 | Resorts

124 | City Center Hotels

112 | Branded Hotels

106 | Bed & Breakfast & Inns

101 | Airport/Conference Hotels

67 | Limited Service & Budget Hotels

32 | Extended Stay & Serviced Apartments

26 | Vacation Rentals & Villas

19 | Hostels

9 | Casinos

6 | RV Parks & Campgrounds

4 | Motels

Region

167 | Europe

66 | North America

42 | Asia Pacific

31 | Middle East

11 | Africa

10 | South America

3 | Oceania

1 | Central America

Category

325 | Direct Booking Tools

174 | Business Intelligence

174 | Hotel Rate Parity

What is The Hotels Network?

Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy. By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Hotels Network

FAQs

Capabilities

Custom Compset

Direct Booking Index

User Journey Analysis

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

The Hotels Network Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #4 most trending product in the Business Intelligence category (out of 71) and the #105 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
95 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Hotels Network Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

The Hotels Network Average The Hotels Network

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4

Success Stories

6

References

16

Featured Customers

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The Hotels Network Reviews

Hotelier Rating

Excellent
158
Very Good
12
Average
3
Poor
0
Terrible
1

Property Size

  • X-Small (2)
  • Small (9)
  • Mid-Sized (26)
  • Large (69)
  • X-Large (66)

Country

  • United States of America
    United States of America
    (14)
  • United Kingdom
    United Kingdom
    (14)
  • Turkey
    Turkey
    (13)
  • Mexico
    Mexico
    (12)
  • Spain
    Spain
    (9)
  • Sweden
    Sweden
    (9)
  • Thailand
    Thailand
    (8)
  • Portugal
    Portugal
    (7)
  • Austria
    Austria
    (6)
  • Greece
    Greece
    (6)
  • Germany
    Germany
    (5)
  • Switzerland
    Switzerland
    (5)
  • Ireland
    Ireland
    (4)
  • Colombia
    Colombia
    (4)
  • France
    France
    (4)
  • Philippines
    Philippines
    (3)
  • Norway
    Norway
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Singapore
    Singapore
    (3)
  • Poland
    Poland
    (2)
  • Hungary
    Hungary
    (2)
  • Netherlands
    Netherlands
    (2)
  • Denmark
    Denmark
    (2)
  • Italy
    Italy
    (2)
  • South Africa
    South Africa
    (2)
  • Malaysia
    Malaysia
    (2)
  • India
    India
    (2)
  • Canada
    Canada
    (2)
  • Indonesia
    Indonesia
    (1)
  • Tunisia
    Tunisia
    (1)
  • Sri Lanka
    Sri Lanka
    (1)
  • Maldives
    Maldives
    (1)
  • Taiwan
    Taiwan
    (1)
  • Vietnam
    Vietnam
    (1)
  • Ukraine
    Ukraine
    (1)
  • Qatar
    Qatar
    (1)
  • Australia
    Australia
    (1)
  • Kenya
    Kenya
    (1)
  • Seychelles
    Seychelles
    (1)
  • Egypt
    Egypt
    (1)

Region

  • North America
    North America
    (28)
  • Europe
    Europe
    (83)
  • Asia Pacific
    Asia Pacific
    (23)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (18)
  • South America
    South America
    (4)
  • Africa
    Africa
    (5)
10

Excellent software

Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Amstelveen (Netherlands)

Verified
1 days ago
- Revenue increasing. - Enriched guest experience. - More efficient working. - More focus on quality service. - Upsell opportunities. - Easy to use.
Country Netherlands
Marketing Manager
Large Hotel
10

Great tools to increase hotel revenue

E-commerce from 100 to 199 room Boutique in Ao Nang (Thailand)

Verified
1 days ago
This tools allow us to offer personalize promotion, control pricing strategies, and in crease profit. It also helps enhance brand loyalty.
Country Thailand
E-commerce
Large Hotel
10

Powerful Business Intelligence to Drive Smarter Hotel Decisions.

Digital Marketing from 500+ room Boutique in Lucea (Caribbean)

Verified
3 days ago
I really value how THN's Business Intelligence provides clear, action I really value how THN’s Business Intelligence provides clear, actionable insights. The platform allows us to understand guest behavior, track market trends, and benchmark performance against competitors. Having all this data centralized makes it easier to make informed d...
Country Caribbean
Digital Marketing
X-Large Hotel
10

#dashboard #analytics #chart #reports #insights #chart #graph #forecast #data

Manager, Content & Digital from 200 to 499 room Branded Hotel in Makati (Philippines)

Verified
7 days ago
Very accommodating and super fast to reply on whatever I need. Especially me, being new and still learning about Digital Marketing.
Country Philippines
Manager, Content & Digital
X-Large Hotel
10

Useful dashboard to drive direct with quick and care support

Digital Marketing Manager from 10 to 24 room Bed & Breakfast & Inn in Eccles (United Kingdom)

Verified
7 days ago
This tool help us a lot in terms of data to improve our campaigns. we can use this to see the trend, past period performance, benchmark and rate parity of each property. as well as the support from team to help us understand more and suggest the best practice for our hospitality industry.
Country United Kingdom
Digital Marketing Manager
Small Hotel
9

An important component to your website!

Digitalization and Rate Distribution Manager from 100 to 199 room Boutique in Matara (Sri Lanka)

Verified
10 days ago
It has a range of tools that will add value to both your website and booking engine, to increase engagement and conversion. The quick and easy to use platform allows you to enable forms and banners without any coding. A number of Dashboards and analytics help us evaluate data seamlessly The rate parity tool allows us to identify any gaps qu...
Country Sri Lanka
Digitalization and Rate Distribution Manager
Large Hotel
10

The particular software is an integral part of our direct booking strategy.

Sales & Reservations Manager from 50-74 room Boutique in Kifissia (Greece)

Verified
10 days ago
Tools are flexible, easy to customize, provide price comparison with 3rd parties and thus, reinforce our brand as well as our relationship with our guests. With the THN's collaboration & support, we managed to increase direct bookings and conversation rate, right from implementation.
Country Greece
Sales & Reservations Manager
Mid-Sized Hotel
10

Increase direct bookings

CCO from 200 to 499 room Bed & Breakfast & Inn in Berlin (Germany)

Verified
11 days ago
Easy and smart. Works very well for different devices and mobile.Works very well for different guest types. Helpful Analytics Reportings. Direct bookings Conversion has bern increased.
Country Germany
CCO
X-Large Hotel
10

Overall it is convenience tool for the hotel to optimize the marketing strategies.

OTA executive from 200 to 499 room City Center Hotel in Songshan (Taiwan)

Verified
11 days ago
Pesonalization- it helps us to customize the messaging to suit different customer needs. And for Forms, it helps us to capture all protential business opportunities. Conversion- it's crucialfor us to gain insights into our customer's behavior, like where are they originate from, so we can optimize our marketing efforts. Rate discrepancy to...
Country Taiwan
OTA executive
X-Large Hotel
10

Incredible product solutions and a fantastic Team.

Brand Communications Manager from 500+ room Bed & Breakfast & Inn in Playa Mujeres (Mexico)

Verified
11 days ago
We have been looking for a solution to check our hotel's performance in the market and our competitors. Now through a dashboard, we can identify and solve problems in our hotel, implement continuous improvement, track analytics, generate reports, resolve parity and discrepancy, and better understand our direct channel, among other things, t...
Country Mexico
Brand Communications Manager
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 18

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages

Question:

What differentiates this product or service from the competition?

Answer:

For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 20 recommend
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Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

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The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences

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The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards

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9 months ago

Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings

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The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers

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11 months ago

The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences

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1 year ago

The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security

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Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy

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4 Effective Strategies to Address Price Disparities and Increase Direct Bookings

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The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels

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Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools

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The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

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The Hotels Network Unveils Industry-First Cookieless Personalization Suite

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The Hotels Network Expands Client Base Through LiveRate Acquisition

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AI and Hospitality: What's in store for the hotel industry in 2024

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The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences

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The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards

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THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers

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Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%

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Tackling Price Disparities on Your Hotel’s Website

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The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates

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2 years ago

How A/B Testing Can Elevate Your Hotel's Direct Channel

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The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

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Disruption, Innovation, and Evolution for Hotel Marketing in 2023

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The Hotels Network Unveils New AI Assistant Leveraging ChatGPT

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DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance

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The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards

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Hotel Benchmarking: Here's What You Need to Know

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How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost

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3 years ago

The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions

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The Hotels Network Integrations

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Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Responsiveness

Excellent

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