Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
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The Hotels Network (BenchDirect)
4.8 (166 REVIEWS)
Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network
Read RecommendationsRanked 4 (out of 67) in Business Intelligence
Competitive intelligence. Smarter decisions.
95% recommended by 319 hotels
One & Only, Minor Hotels, Frasers Hospitality & 316 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.
One & Only, Minor Hotels, Frasers Hospitality & 316 others
Read their reviewsWhat Types of Hotels The Hotels Network is Popular For
Size
4 | X-Small (1-9 room)
11 | Small (10-24 room)
73 | Medium (25-74 room)
133 | Large (75-199 room)
124 | X-Large (200+ room)
Country
34 | Mexico
24 | Sweden
23 | United States of America
20 | Spain
20 | United Kingdom
19 | France
14 | Germany
11 | Thailand
11 | Austria
10 | Switzerland
10 | Greece
10 | United Arab Emirates
9 | Portugal
7 | Singapore
7 | Canada
7 | Turkey
6 | Ireland
6 | Malaysia
6 | Colombia
5 | Norway
4 | Denmark
3 | Australia
3 | Maldives
3 | South Africa
3 | Morocco
2 | Indonesia
2 | Poland
2 | Hungary
2 | Vietnam
2 | Sri Lanka
2 | India
2 | Barbados
2 | Philippines
2 | Italy
2 | Egypt
1 | Ukraine
1 | Qatar
1 | Seychelles
1 | Ghana
1 | Mauritius
1 | Andorra
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Uruguay
1 | Kenya
1 | Costa Rica
1 | Nepal
1 | Peru
1 | Romania
Type
165 | Luxury Hotels
155 | Boutiques
144 | Resorts
110 | City Center Hotels
102 | Branded Hotels
96 | Bed & Breakfast & Inns
91 | Airport/Conference Hotels
57 | Limited Service & Budget Hotels
24 | Extended Stay & Serviced Apartments
21 | Vacation Rentals & Villas
13 | Hostels
7 | Casinos
6 | RV Parks & Campgrounds
3 | Motels
Region
161 | Europe
64 | North America
40 | Asia Pacific
20 | Middle East
11 | Africa
10 | South America
3 | Oceania
2 | Central America
Category
311 | Direct Booking Tools
167 | Hotel Rate Parity
166 | Business Intelligence
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Hotels Network Reviews Analyzed: 143
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by The Hotels Network
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be so that you can unravel the building blocks of an effective direct booking strategy."
Capabilities
Custom Compset
Direct Booking Index
Features
Analytics
Forecasting, Budgeting & Planning
Data Management
Collaboration
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #3 most trending product in the Business Intelligence category (out of 67) and the #107 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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The Hotels Network Case Studies
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Breisgau-Hochschwarzwald (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Featured Customers
More Products by The Hotels Network
Hotelier Rating
Looking for specific info?
Easy to use, max impressions, great partnership
Corporate Director Revenue and Marketing from 200 to 499 room Resort in Carlsbad (United States of America)
Simplicity with some extreme sophistication for driving direct bookings. A game-changer for our book direct strategies!
Director of Digital Marketing & Distribution, EMEA from 75-99 room Boutique in Edinburgh (United Kingdom)
Review
E-commerce Representative from 200 to 499 room Boutique in Muratpasa (Turkey)
THN provides insights and stable analytics to increase our production via its services.
Group Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Istanbul (Turkiye)
They have an incredible Dashboard, where we can analyse the results, for better forecast
Marketing from 200 to 499 room City Center Hotel in Lisbon (Portugal)
Excellent Customer Support
Senior Web Developer from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)
Very good tool
E-commerce from 100 to 199 room Limited Service & Budget Hotel in Cancun (Mexico)
Excellent conversion tool
Director Ventas y Marketing from 200 to 499 room Luxury Hotel in Cabo San Lucas (Mexico)
Excellent partnership!
E-Commerce Director from 100 to 199 room Branded Hotel in Mexico City (Mexico)
Great tech and great team!
Director of Marketing from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
The Hotels Network
1 month ago
The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences
The Hotels Network
2 months ago
The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards
The Hotels Network
3 months ago
Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings
The Hotels Network
4 months ago
The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers
The Hotels Network
5 months ago
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
The Hotels Network
5 months ago
The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences
The Hotels Network
6 months ago
The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security
The Hotels Network
6 months ago
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
The Hotels Network
7 months ago
4 Effective Strategies to Address Price Disparities and Increase Direct Bookings
The Hotels Network
8 months ago
The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels
The Hotels Network
8 months ago
Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools
The Hotels Network
9 months ago
The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level
The Hotels Network
1 year ago
The Hotels Network Unveils Industry-First Cookieless Personalization Suite
The Hotels Network
1 year ago
The Hotels Network Expands Client Base Through LiveRate Acquisition
The Hotels Network
1 year ago
AI and Hospitality: What's in store for the hotel industry in 2024
The Hotels Network
1 year ago
The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences
The Hotels Network
1 year ago
The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards
The Hotels Network
1 year ago
THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers
The Hotels Network
1 year ago
Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%
The Hotels Network
1 year ago
Tackling Price Disparities on Your Hotel’s Website
The Hotels Network
1 year ago
The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates
The Hotels Network
1 year ago
How A/B Testing Can Elevate Your Hotel's Direct Channel
The Hotels Network
1 year ago
The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers
The Hotels Network
1 year ago
Disruption, Innovation, and Evolution for Hotel Marketing in 2023
The Hotels Network
1 year ago
The Superpowers You Need to Optimize Your Direct Channel Strategy
The Hotels Network
1 year ago
The Hotels Network Unveils New AI Assistant Leveraging ChatGPT
The Hotels Network
1 year ago
The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance
The Hotels Network
2 years ago
DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance
The Hotels Network
2 years ago
SLH Selects The Hotels Network to Boost Brand Channel Conversion
The Hotels Network
2 years ago
The Hotels Network is Reinventing Personalization
The Hotels Network
2 years ago
The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards
The Hotels Network
2 years ago
Hotel Benchmarking: Here's What You Need to Know
The Hotels Network
2 years ago
The Ultimate Hotel Benchmarking Checklist
The Hotels Network
2 years ago
Top 50 Women in Travel Celebrated With Collection of Personalized NFTs
The Hotels Network
2 years ago
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
The Hotels Network
2 years ago
Club Quarters' Winning Strategy to Boost Direct Reservations
The Hotels Network
2 years ago
10 Direct Channel KPIs Every Hotelier Needs to Know
The Hotels Network
2 years ago
The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions
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The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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