The Hotels Network (BenchDirect)

4.8 (195 REVIEWS)

HTR Score icon
HT Score  
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Ozan, Nikolas, Jaime + 29 more experts recommend The Hotels Network

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The Hotels Network (BenchDirect)

Ranked 3 (out of 75) in Business Intelligence

Competitive intelligence. Smarter decisions.

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

THN's Business Intelligence platform is celebrated for its role in enhancing revenue through optimized pricing strategies and personalized promotions, while also providing actionable insights into guest behavior and market trends. The platform's user-friendly interface ensures seamless navigation, even for less tech-savvy users. However, some users suggest improvements in mobile optimization and customization options for reporting, which could further enhance the tool's utility.

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One & Only, Minor Hotels, Frasers Hospitality & 376 others

Read their reviews

Partners say

Industry experts recommend The Hotels Network for its powerful blend of personalization, parity management, and strategic intelligence that enhances direct bookings and market positioning. Unique features such as advanced data-driven personalization, real-time rate disparity corrections, and comprehensive benchmarking through BenchDirect make THN an exceptional choice for hoteliers seeking to optimize their BI capabilities. The combination of intuitive tools and remarkable data insights ensures immediate ROI and strategic clarity.

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Ozan, Nikolas, Jaime and 22 others

Read their recommendations

What Types of Hotels The Hotels Network is Popular For

Size

2 | X-Small (1-9 room)

18 | Small (10-24 room)

85 | Mid-Sized (25-74 room)

160 | Large (75-199 room)

145 | X-Large (200+ room)

Country

45 | Mexico

28 | United Kingdom

28 | Spain

26 | Sweden

25 | United States of America

24 | France

19 | Turkey

16 | Germany

13 | Thailand

11 | United Arab Emirates

11 | Switzerland

11 | Greece

11 | Austria

9 | Canada

9 | Portugal

8 | Ireland

7 | Malaysia

7 | Singapore

6 | Colombia

5 | Denmark

5 | Norway

4 | South Africa

3 | Maldives

3 | Netherlands

3 | Morocco

3 | Sri Lanka

3 | Australia

3 | Philippines

2 | India

2 | Italy

2 | Poland

2 | Hungary

2 | Vietnam

2 | Egypt

2 | Costa Rica

2 | Indonesia

1 | Andorra

1 | Seychelles

1 | Finland

1 | Dominican Republic

1 | China

1 | Ghana

1 | Mauritius

1 | Belgium

1 | Uruguay

1 | Ukraine

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Barbados

1 | Qatar

1 | Kenya

1 | Nepal

1 | Peru

1 | Romania

Type

209 | Luxury Hotels

204 | Boutiques

177 | Resorts

134 | City Center Hotels

121 | Branded Hotels

114 | Bed & Breakfast & Inns

112 | Airport/Conference Hotels

74 | Limited Service & Budget Hotels

35 | Extended Stay & Serviced Apartments

31 | Vacation Rentals & Villas

20 | Hostels

13 | Casinos

6 | RV Parks & Campgrounds

4 | Motels

Region

196 | Europe

79 | North America

46 | Asia Pacific

33 | Middle East

12 | Africa

11 | South America

3 | Oceania

2 | Central America

Category

377 | Direct Booking Tools

211 | Hotel Rate Parity

195 | Business Intelligence

What is The Hotels Network?

Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy. By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Hotels Network

FAQs

Capabilities

Custom Compset

Direct Booking Index

User Journey Analysis

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

The Hotels Network Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #2 most trending product in the Business Intelligence category (out of 75) and the #54 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
94 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Hotels Network Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

The Hotels Network Average The Hotels Network

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5

Success Stories

6

References

16

Featured Customers

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The Hotels Network Reviews

Hotelier Rating

Excellent
178
Very Good
13
Average
3
Poor
0
Terrible
1

Property Size

  • X-Small (2)
  • Small (11)
  • Mid-Sized (31)
  • Large (73)
  • X-Large (75)

Country

  • United Kingdom
    United Kingdom
    (16)
  • Mexico
    Mexico
    (16)
  • Turkey
    Turkey
    (15)
  • United States of America
    United States of America
    (14)
  • Spain
    Spain
    (10)
  • Sweden
    Sweden
    (10)
  • Thailand
    Thailand
    (8)
  • Portugal
    Portugal
    (7)
  • Austria
    Austria
    (7)
  • Switzerland
    Switzerland
    (6)
  • Ireland
    Ireland
    (6)
  • Germany
    Germany
    (5)
  • Greece
    Greece
    (5)
  • France
    France
    (4)
  • Colombia
    Colombia
    (4)
  • Philippines
    Philippines
    (3)
  • Singapore
    Singapore
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Norway
    Norway
    (3)
  • Denmark
    Denmark
    (3)
  • Poland
    Poland
    (2)
  • Hungary
    Hungary
    (2)
  • Italy
    Italy
    (2)
  • South Africa
    South Africa
    (2)
  • Sri Lanka
    Sri Lanka
    (2)
  • Netherlands
    Netherlands
    (2)
  • Malaysia
    Malaysia
    (2)
  • India
    India
    (2)
  • Canada
    Canada
    (2)
  • Seychelles
    Seychelles
    (1)
  • Egypt
    Egypt
    (1)
  • Costa Rica
    Costa Rica
    (1)
  • Uruguay
    Uruguay
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • Finland
    Finland
    (1)
  • Ukraine
    Ukraine
    (1)
  • Taiwan
    Taiwan
    (1)
  • Maldives
    Maldives
    (1)
  • Indonesia
    Indonesia
    (1)
  • Tunisia
    Tunisia
    (1)
  • Vietnam
    Vietnam
    (1)
  • Qatar
    Qatar
    (1)
  • Australia
    Australia
    (1)
  • Kenya
    Kenya
    (1)

Region

  • North America
    North America
    (32)
  • Europe
    Europe
    (92)
  • Asia Pacific
    Asia Pacific
    (24)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (20)
  • South America
    South America
    (6)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (5)
10

Great partner for increasing direct bookings

Revenue Manager from 500+ room Airport/Conference Hotel in Vantaa (Finland)

Verified
6 days ago
- Very prompt assistance received always whenever it's needed. - Functionalities are easy to use and manage. - Great tailoring possibilities to support your brand.
Country Finland
Revenue Manager
X-Large Hotel
10

An essential platform to boost the direct channel with exceptional support

Performance Campaign Manager from 100 to 199 room Luxury Hotel in Es Canar (Balearic Islands)

Verified
6 days ago
As a Performance Campaign Manager, I especially value solutions that truly bring efficiency and clarity to daily operations. In this regard, The Hotels Network stands out for offering a highly user-friendly, intuitive platform that is constantly evolving to adapt to our needs and priorities. Personalization and Conversion allow us to signif...
Country Balearic Islands
Performance Campaign Manager
Large Hotel
10

A helpful tool that truly supports direct bookings

Manager of digital marketing from 500+ room in Juan Dolio (Dominican Republic)

Verified
7 days ago
What I appreciate most about The Hotels Network is how easy it is to use and how quickly it delivers results. The platform lets us customize messages, highlight offers, and guide users in a very natural way throughout the booking journey. Their support team is also a big plus always responsive, friendly, and willing to help us get the most...
Country Dominican Republic
Manager of digital marketing
X-Large Hotel
10

The Hotel Network is a great help and the team always go above and beyond

Digital Marketing Manager from 50-74 room Boutique in York (United Kingdom)

Verified
7 days ago
- The team are always on hand to help in any way and go above and beyond. - Integrated looking creatives. - Easy to use interface.
Country United Kingdom
Digital Marketing Manager
Mid-Sized Hotel
10

THN is breadth, insight, service and a general parter in all that is leveraging the direct channel

Digital Lead from 500+ room Boutique in Copenhagen (Denmark)

Verified
7 days ago
THN is always available for discussing an issue or have a tool at hand that can solve the exact issue you have with pricing towards OTA's or making your own prices more visible to a customer. Insightful and intuitive with new ideas to stay ahead it this game.
Country Denmark
Digital Lead
X-Large Hotel
10

Technology that drives direct sales

Subdirectora e-Commerce from 500+ room Boutique in Cancun (Mexico)

Verified
8 days ago
THN is pure technology that drives direct sales, empowers businesses to connect with customers faster, smarter, and more efficiently. By integrating data analytics, automation, and personalized communication tools.
Country Mexico
Subdirectora e-Commerce
X-Large Hotel
10

Excellent guide to provide users with navigation assistance

Marketing manager from 100 to 199 room Boutique in Puerto Vallarta (Mexico)

Verified
8 days ago
What I value most is the ability to identify and capture any visitor who arrives at the site, and then strategically guide them to the exact point I want them to be. This precision in the user flow allows me to maximize opportunities, optimize conversions, and ensure that each visit has a clear purpose within my ultimate goal. One of the fe...
Country Mexico
Marketing manager
Large Hotel
10

Exceptional support and proactive partnership

CRM & Digital Project Manager from 500+ room in Dublin (Ireland)

Verified
8 days ago
We've had a genuinely outstanding experience with The Hotels Network team. Their support feels more like a partnership than a service. Their customer success team especially Sonia and Nina have been phenomenal from day one. Nina’s positivity, fast turnaround, proactive suggestions, and willingness to jump on a call despite the time differe...
Country Ireland
CRM & Digital Project Manager
X-Large Hotel
10

A productive, professional, and industry-expert tool.

Ecommerce Manager from 500+ room Bed & Breakfast & Inn in Cancun (Mexico)

Verified
11 days ago
It is a tool that has helped us achieve higher conversion rates in the campaigns we launch on our website. It supports us throughout the process and helps us obtain better results. Thanks to this tool, we are able to reach our target market, and it adapts perfectly to our needs.
Country Mexico
Ecommerce Manager
X-Large Hotel
10

Revenue-Focused

E-Commerce Manager from 500+ room Luxury Hotel in Belek (Turkey)

Verified
12 days ago
THN has added substantial value to our pricing, segmentation, and conversion optimization workflows. Features like A/B testing and smart messages have noticeably increased our direct booking performance.
Country Turkey
E-Commerce Manager
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 20

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Hotels Network is one of the most effective tools we use to increase direct website bookings for the hotels we consult. Its personalization and parity management features help us boost conversion and optimize revenue performance. Beyond the technology, their team provides exceptional support — especially Cem in Türkiye, Diana from the former tech team, and Dide, who now assists us in all new technical processes. Their quick responses and professionalism make every integration smooth and efficient.

Question:

What differentiates this product or service from the competition?

Answer:

What truly sets The Hotels Network apart is the combination of advanced technology and human support. While many platforms offer tools, THN offers partnership. Their ability to understand hotelier needs, adapt solutions quickly, and provide ongoing strategic guidance makes them a trusted long-term collaborator — not just a software provider. Technology alone is not enough — and THN proves how valuable it is to have a team that genuinely cares about your success.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

In today’s fast-changing digital landscape, especially with the rapid rise of AI, adapting your hotel’s technology stack is crucial. The Hotels Network is a great starting point to stay ahead of evolving guest behaviors and new booking habits. The travel industry is transforming fast — don’t miss the train.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 22 recommend
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Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

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The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security

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The Hotels Network Integrations

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Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Responsiveness

Excellent

Optimized for quick response

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