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The Hotels Network (BenchDirect)
4.8 (180 REVIEWS)
HT Score
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nikolas, Jaime, Paula + 28 more experts recommend The Hotels Network
Read RecommendationsThe Hotels Network (BenchDirect)
Ranked 2 (out of 71) in Business Intelligence
Competitive intelligence. Smarter decisions.
95% recommended by 337 hotels
One & Only, Minor Hotels, Frasers Hospitality & 334 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
THN's Business Intelligence platform is celebrated for its role in enhancing revenue through optimized pricing strategies and personalized promotions, while also providing actionable insights into guest behavior and market trends. The platform's user-friendly interface ensures seamless navigation, even for less tech-savvy users. However, some users suggest improvements in mobile optimization and customization options for reporting, which could further enhance the tool's utility.
One & Only, Minor Hotels, Frasers Hospitality & 334 others
Read their reviewsWhat Types of Hotels The Hotels Network is Popular For
Size
2 | X-Small (1-9 room)
15 | Small (10-24 room)
76 | Mid-Sized (25-74 room)
143 | Large (75-199 room)
130 | X-Large (200+ room)
Country
36 | Mexico
26 | Sweden
23 | United States of America
22 | Spain
21 | United Kingdom
20 | France
18 | Turkey
15 | Germany
12 | Thailand
11 | United Arab Emirates
10 | Switzerland
10 | Austria
10 | Greece
9 | Portugal
9 | Canada
7 | Singapore
6 | Colombia
6 | Malaysia
6 | Ireland
5 | Norway
4 | Denmark
3 | Philippines
3 | Australia
3 | Maldives
3 | Morocco
3 | South Africa
3 | Netherlands
2 | Hungary
2 | Costa Rica
2 | Poland
2 | Sri Lanka
2 | Indonesia
2 | Italy
2 | India
2 | Egypt
2 | Vietnam
1 | Uruguay
1 | Ukraine
1 | Mauritius
1 | Seychelles
1 | Andorra
1 | Ghana
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Barbados
1 | Qatar
1 | Kenya
1 | Nepal
1 | Peru
1 | Romania
Type
190 | Luxury Hotels
184 | Boutiques
160 | Resorts
124 | City Center Hotels
113 | Branded Hotels
107 | Bed & Breakfast & Inns
102 | Airport/Conference Hotels
67 | Limited Service & Budget Hotels
33 | Extended Stay & Serviced Apartments
27 | Vacation Rentals & Villas
19 | Hostels
9 | Casinos
6 | RV Parks & Campgrounds
4 | Motels
Region
170 | Europe
68 | North America
42 | Asia Pacific
32 | Middle East
11 | South America
11 | Africa
3 | Oceania
1 | Central America
Category
333 | Direct Booking Tools
181 | Hotel Rate Parity
180 | Business Intelligence
Didn’t find what you were looking for?
What is The Hotels Network?
Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy.
By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Hotels Network Reviews Analyzed: 4
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by The Hotels Network
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be so that you can unravel the building blocks of an effective direct booking strategy."
FAQs
Capabilities
Custom Compset
Custom Compset
Build your own compset of hotels you want to compare your metrics with. You can choose direct competitors, or any other hotels worldwide
Direct Booking Index
Direct Booking Index
Summary of your website performance by a real time indicator giving you a mark out of a 100 based in the rest of hotel's performance in the network
User Journey Analysis
User Journey Analysis
Understand where opportunities lay by identifying in which steps of the booking funnel you are over or under performing tp optimize conversion
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
The Hotels Network Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #3 most trending product in the Business Intelligence category (out of 71) and the #58 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
The Hotels Network Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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The Hotels Network Case Studies
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
Swieradow Zdroj (Poland)
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Hinterzarten (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 Porto Poniente
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
Heiko Rieder
VP of Revenue @
Pentahotel Birmingham
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
Heiko Rieder
Vice President Revenue Management @
The Penta Hotel
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
Phromporn Sumatepimolchai
Cluster E-commerce Manager @
Hard Rock Hotel Maldives
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
Erica Stigerud
Head of Online & Digital @
Elite Palace Hotel Stockholm
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 London Waterloo
Featured Customers
More Products by The Hotels Network
Hotelier Rating
Looking for specific info?
10
Business Intelligence
Revenue Manager from 75-99 room Boutique in (Sweden)
Verified
1 days ago
We like that THN offers us the perfect tool to engage and connect more closely with future guests. We are being able to offer visitors the information they need at each point of the booking process and that has helped us significantly to improve our conversion results.
Sweden
Sweden
Revenue Manager
Large Hotel
9
A great tool
Communications & Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Montevideo (Uruguay)
Verified
15 days ago
It is a very helpful tool for checking information, making decisions, creating specific messages, and following up on our campaigns. It is also an excellent sales tool.
Uruguay
Uruguay
Communications & Marketing Manager
Large Hotel
10
Must have tool to drive direct bookings!
Director of Revenue Management from 25-49 room Boutique in Casa Vieja (Costa Rica)
Verified
15 days ago
For us, as revenue consultants for boutique hotels, The Hotels Network is an essential tool for achieving quality traffic to the hotel website and optimizing conversion rates. The possibilities for personalizing messages and actions based on customer profiles and search dates are endless. All of that powered with full analytics dashboard th...
Costa Rica
Costa Rica
Director of Revenue Management
Mid-Sized Hotel
8
Powerful platform
marketing manager from 25-49 room Resort in Castries (Caribbean)
Verified
17 days ago
THN is a highly effective solution for aiming to capture more direct bookings and reduce OTA commissions. THN makes it easier to highlight special offers, upsell packages, or promote ancillary services.
Caribbean
Caribbean
marketing manager
Mid-Sized Hotel
9
THN as a direct booking tool
Group Director of Revenue from 500+ room Boutique in Belek (Turkey)
Verified
17 days ago
THN is a successful solution that focuses specifically on the website and booking engine as a direct booking tool. It provides clear and functional information through dashboards related to the performance of the website and booking engine, enabling us to more easily identify its strengths and areas for improvement. It also supports the dir...
Turkey
Turkey
Group Director of Revenue
X-Large Hotel
8
Business intelligence
E-commerce executive from 200 to 499 room Bed & Breakfast & Inn in Flic En Flac
Verified
20 days ago
10
Excellent software
Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Amstelveen (Netherlands)
Verified
21 days ago
- Revenue increasing. - Enriched guest experience. - More efficient working. - More focus on quality service. - Upsell opportunities. - Easy to use.
Netherlands
Netherlands
Marketing Manager
Large Hotel
10
Great tools to increase hotel revenue
E-commerce from 100 to 199 room Boutique in Ao Nang (Thailand)
Verified
21 days ago
This tools allow us to offer personalize promotion, control pricing strategies, and in crease profit. It also helps enhance brand loyalty.
Thailand
Thailand
E-commerce
Large Hotel
10
Powerful Business Intelligence to Drive Smarter Hotel Decisions.
Digital Marketing from 500+ room Boutique in Lucea (Caribbean)
Verified
23 days ago
I really value how THN's Business Intelligence provides clear, action I really value how THN’s Business Intelligence provides clear, actionable insights. The platform allows us to understand guest behavior, track market trends, and benchmark performance against competitors. Having all this data centralized makes it easier to make informed d...
Caribbean
Caribbean
Digital Marketing
X-Large Hotel
10
#dashboard #analytics #chart #reports #insights #chart #graph #forecast #data
Manager, Content & Digital from 200 to 499 room Branded Hotel in Makati (Philippines)
Verified
27 days ago
Very accommodating and super fast to reply on whatever I need. Especially me, being new and still learning about Digital Marketing.
Philippines
Philippines
Manager, Content & Digital
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Review of The Hotels Network Working with The Hotels Network has been a truly valuable experience for our property. What stands out most is the ease of use – from day one, the platform was intuitive, making implementation and day-to-day management seamless for our team. The Direct Booking Tools deliver tangible results. Not only have we seen an immediate uplift in direct conversion, but the level of personalisation ensures that each guest feels more engaged, resulting in a clear positive ROI. Equally important is the Parity Management function. With real-time monitoring of rate parity across all channels, we are finally able to act quickly and confidently to protect our direct channel and maintain competitive positioning. The BenchDirect business intelligence module has given us deep insights into our figures. It allows us to benchmark performance in ways that were previously impossible, providing a level of clarity that has directly influenced smarter commercial decisions. Overall, The Hotels Network combines user-friendliness with sophisticated tools that not only enhance performance but also provide the kind of strategic insights every hotel needs to succeed in today’s competitive environment. I can highly recommend it to any hotel looking to strengthen its direct channel and gain a deeper understanding of its market positioning.
Showing all answers to: "What does this product or service do well?"
Review of The Hotels Network
Working with The Hotels Network has been a truly valuable experience for our property. What stands out most is the ease of use – from day one, the platform was intuitive, making implementation and day-to-day management seamless for our team.
The Direct Booking Tools deliver tangible results. Not only have we seen an immediate uplift in direct conversion, but the level of personalisation ensures that each guest feels more engaged, resulting in a clear positive ROI.
Equally important is the Parity Management function. With real-time monitoring of rate parity across all channels, we are finally able to act quickly and confidently to protect our direct channel and maintain competitive positioning.
The BenchDirect business intelligence module has given us deep insights into our figures. It allows us to benchmark performance in ways that were previously impossible, providing a level of clarity that has directly influenced smarter commercial decisions.
Overall, The Hotels Network combines user-friendliness with sophisticated tools that not only enhance performance but also provide the kind of strategic insights every hotel needs to succeed in today’s competitive environment. I can highly recommend it to any hotel looking to strengthen its direct channel and gain a deeper understanding of its market positioning.
The Benchdirect
-Product catered to hospitality industry specifically,
-Analyse 100% of the website traffic
-Compare hotel’s website performance to the market and competition
-Make better-informed decisions thanks to the real-time actionable insights
-30+ Direct Booking Metrics
An extensive range of key metrics related to:
-Website and booking engine traffic
-Rates and disparities
-User profile and behavior
-Future demand
-Bookings and pickup
Rate Parity
-Real-time search: the only way to ensure OTA prices are always up-to-date
-Dynamically display the relevant OTAs in each local market
-Understands any tax configuration, no matter how the hotel or OTA display their prices
-Hide/display OTAs when there is a price disparity
-Display prices in any currency, in 29 languages
The Hotels Network products help hotels optimize their direct booking strategies. The THN's innovative solutions enable hotels to offer seamless, personalized guest experiences and boost conversion rates.
The Hotels Network is great in terms of the message customization available to attract different audience cohorts and looking at different demand "lenses" such as views into search demand, booking demand, and conversions from an analytics perspective.
The Hotels Network is very effective at increasing direct bookings for hotels by offering a suite of personalized tools. One of its core strengths lies in its ability to tailor user experiences with dynamic content such as real-time price comparisons, personalized offers, and pop-up messages that encourage conversions.
Question:
What differentiates this product or service from the competition?
Answer:
In my experience, what really differentiates The Hotels Network from its competitors is the way it combines simplicity with depth. Many platforms promise personalisation, parity monitoring, or benchmarking – but The Hotels Network manages to bring all of this together in a way that actually drives results without overwhelming hotel teams. The ease of use is a big win. Unlike other tools that require heavy training or dedicated resources, THN feels intuitive. Within days you can set up personalised offers, track results, and act on insights. That speed to value is rare. Then there’s the direct impact on ROI. I’ve worked with plenty of tools that generate “nice-to-have” reports, but with THN, the results are measurable and immediate. Conversion nudges, personalised messages, and streamlined booking flows translate directly into more direct bookings – and that’s something owners and GMs notice fast. The Parity Management tool is another differentiator. Rate parity is often the silent killer of direct bookings, and THN’s ability to highlight and correct issues in real time is a huge step up from competitors. It empowers hoteliers to protect their direct channel instead of constantly playing catch-up. Finally, BenchDirect provides something I haven’t seen elsewhere at this level: clear, actionable benchmarking. Instead of drowning in abstract data, you get a transparent view of how you’re performing against the market, and where opportunities lie. That mix of clarity and competitiveness is powerful. In short, THN stands out because it’s not just a collection of tools – it’s an ecosystem built around helping hotels take back control of their distribution. For me, it’s the rare tech partner that delivers both strategic insight and commercial results, all while being easy to implement.
Showing all answers to: "What differentiates this product or service from the competition?"
In my experience, what really differentiates The Hotels Network from its competitors is the way it combines simplicity with depth. Many platforms promise personalisation, parity monitoring, or benchmarking – but The Hotels Network manages to bring all of this together in a way that actually drives results without overwhelming hotel teams.
The ease of use is a big win. Unlike other tools that require heavy training or dedicated resources, THN feels intuitive. Within days you can set up personalised offers, track results, and act on insights. That speed to value is rare.
Then there’s the direct impact on ROI. I’ve worked with plenty of tools that generate “nice-to-have” reports, but with THN, the results are measurable and immediate. Conversion nudges, personalised messages, and streamlined booking flows translate directly into more direct bookings – and that’s something owners and GMs notice fast.
The Parity Management tool is another differentiator. Rate parity is often the silent killer of direct bookings, and THN’s ability to highlight and correct issues in real time is a huge step up from competitors. It empowers hoteliers to protect their direct channel instead of constantly playing catch-up.
Finally, BenchDirect provides something I haven’t seen elsewhere at this level: clear, actionable benchmarking. Instead of drowning in abstract data, you get a transparent view of how you’re performing against the market, and where opportunities lie. That mix of clarity and competitiveness is powerful.
In short, THN stands out because it’s not just a collection of tools – it’s an ecosystem built around helping hotels take back control of their distribution. For me, it’s the rare tech partner that delivers both strategic insight and commercial results, all while being easy to implement.
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow.
For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
The Hotels Network provides a full-stack growth platform that includes data-driven personalization, AI tools, and predictive analytics. Together with Cloudbeds platform, hoteliers can access valuable insights into their performance and drive more direct bookings.
The biggest differentiator of The Hotels Network compared to its competitors is the ability to create messaging that is as close to a hotel's branding as you can get. Other competitors have very basic branding capabilities.
THN sets itself apart from competitors through its unique combination of machine learning, personalization, and conversion optimization tools. Unlike many other platforms that focus solely on bookings or analytics, THN offers an all-in-one solution that combines personalization, price comparison widgets, and real-time performance insights.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My one piece of advice to a hotelier considering The Hotels Network would be this: don’t just think of it as another booking tool – treat it as a strategic partner in building your direct channel. The platform is most effective when you dedicate time to tailoring the personalisation features to your audience and actively monitor the insights from BenchDirect and Parity Management. The ROI comes quickly, but the real long-term value lies in using those insights to adjust your overall distribution strategy.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My one piece of advice to a hotelier considering The Hotels Network would be this: don’t just think of it as another booking tool – treat it as a strategic partner in building your direct channel. The platform is most effective when you dedicate time to tailoring the personalisation features to your audience and actively monitor the insights from BenchDirect and Parity Management. The ROI comes quickly, but the real long-term value lies in using those insights to adjust your overall distribution strategy.
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
The Hotels Network is the perfect solution for hotels that want to improve performance and direct booking. Their solution enables hotels to efficiently benchmark to better understand the market and guest behavior.
Take advantage of the conversion dashboard. There you can delve deeper into what book dates different countries are searching for, their booking window, and the dates they are most likely going to convert.
This should be an absolute no brainer for hoteliers that would like to increase their direct bookings on their website, rather than focusing on selling on the OTA:s. The Hotels Network is a fantastic partner with a dedicated team of professionals, that really goes the extra mile for their clients.
Recommended by
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Owner
@
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