The Hotels Network (BenchDirect)

4.8 (166 REVIEWS)

HTR Score icon
HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network

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The Hotels Network (BenchDirect)

4.8 (166 REVIEWS)

Ranked 4 (out of 67) in Business Intelligence

Competitive intelligence. Smarter decisions.

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

One & Only, Minor Hotels, Frasers Hospitality & 316 others

Read their reviews

What Types of Hotels The Hotels Network is Popular For

Size

4 | X-Small (1-9 room)

11 | Small (10-24 room)

73 | Medium (25-74 room)

133 | Large (75-199 room)

124 | X-Large (200+ room)

Country

34 | Mexico

24 | Sweden

23 | United States of America

20 | Spain

20 | United Kingdom

19 | France

14 | Germany

11 | Thailand

11 | Austria

10 | Switzerland

10 | Greece

10 | United Arab Emirates

9 | Portugal

7 | Singapore

7 | Canada

7 | Turkey

6 | Ireland

6 | Malaysia

6 | Colombia

5 | Norway

4 | Denmark

3 | Australia

3 | Maldives

3 | South Africa

3 | Morocco

2 | Indonesia

2 | Poland

2 | Hungary

2 | Vietnam

2 | Sri Lanka

2 | India

2 | Barbados

2 | Philippines

2 | Italy

2 | Egypt

1 | Ukraine

1 | Qatar

1 | Seychelles

1 | Ghana

1 | Mauritius

1 | Andorra

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Uruguay

1 | Kenya

1 | Costa Rica

1 | Nepal

1 | Peru

1 | Romania

Type

165 | Luxury Hotels

155 | Boutiques

144 | Resorts

110 | City Center Hotels

102 | Branded Hotels

96 | Bed & Breakfast & Inns

91 | Airport/Conference Hotels

57 | Limited Service & Budget Hotels

24 | Extended Stay & Serviced Apartments

21 | Vacation Rentals & Villas

13 | Hostels

7 | Casinos

6 | RV Parks & Campgrounds

3 | Motels

Region

161 | Europe

64 | North America

40 | Asia Pacific

20 | Middle East

11 | Africa

10 | South America

3 | Oceania

2 | Central America

Category

311 | Direct Booking Tools

167 | Hotel Rate Parity

166 | Business Intelligence

What is The Hotels Network?

Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy. By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Hotels Network

FAQs

Capabilities

Custom Compset

Direct Booking Index

User Journey Analysis

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

The Hotels Network Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #3 most trending product in the Business Intelligence category (out of 67) and the #107 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Hotels Network Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

The Hotels Network Average The Hotels Network

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4

Success Stories

6

References

16

Featured Customers

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The Hotels Network Reviews

Hotelier Rating

Excellent
298
Very Good
40
Average
7
Poor
0
Terrible
1

Property Size

  • X-Small (4)
  • Small (11)
  • Medium (73)
  • Large (133)
  • X-Large (124)

Country

  • Mexico
    Mexico
    (34)
  • Sweden
    Sweden
    (24)
  • United States of America
    United States of America
    (23)
  • Spain
    Spain
    (20)
  • United Kingdom
    United Kingdom
    (20)
  • France
    France
    (19)
  • Germany
    Germany
    (14)
  • Thailand
    Thailand
    (11)
  • Austria
    Austria
    (11)
  • Switzerland
    Switzerland
    (10)
  • Greece
    Greece
    (10)
  • United Arab Emirates
    United Arab Emirates
    (10)
  • Portugal
    Portugal
    (9)
  • Singapore
    Singapore
    (7)
  • Canada
    Canada
    (7)
  • Turkey
    Turkey
    (7)
  • Ireland
    Ireland
    (6)
  • Malaysia
    Malaysia
    (6)
  • Colombia
    Colombia
    (6)
  • Norway
    Norway
    (5)
  • Denmark
    Denmark
    (4)
  • Australia
    Australia
    (3)
  • Maldives
    Maldives
    (3)
  • South Africa
    South Africa
    (3)
  • Morocco
    Morocco
    (3)
  • Indonesia
    Indonesia
    (2)
  • Poland
    Poland
    (2)
  • Hungary
    Hungary
    (2)
  • Vietnam
    Vietnam
    (2)
  • Sri Lanka
    Sri Lanka
    (2)
  • India
    India
    (2)
  • Barbados
    Barbados
    (2)
  • Philippines
    Philippines
    (2)
  • Italy
    Italy
    (2)
  • Egypt
    Egypt
    (2)
  • Ukraine
    Ukraine
    (1)
  • Qatar
    Qatar
    (1)
  • Seychelles
    Seychelles
    (1)
  • Ghana
    Ghana
    (1)
  • Mauritius
    Mauritius
    (1)
  • Andorra
    Andorra
    (1)
  • Taiwan
    Taiwan
    (1)
  • Laos
    Laos
    (1)
  • Argentina
    Argentina
    (1)
  • Tunisia
    Tunisia
    (1)
  • Uruguay
    Uruguay
    (1)
  • Kenya
    Kenya
    (1)
  • Costa Rica
    Costa Rica
    (1)
  • Nepal
    Nepal
    (1)
  • Peru
    Peru
    (1)
  • Romania
    Romania
    (1)

Region

  • North America
    North America
    (64)
  • Europe
    Europe
    (161)
  • Asia Pacific
    Asia Pacific
    (40)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (20)
  • South America
    South America
    (10)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (11)
10

Easy to use, max impressions, great partnership

Corporate Director Revenue and Marketing from 200 to 499 room Resort in Carlsbad (United States of America)

Verified
3 months ago
THN offers easy dashboard, and reporting to layer marketing and CTA needs on our vanity and brand websites. Their technology is also ever evolving to better optimize and easy tools for users. Also very helpful in combating rate parity issues. Not to mention, an incredible team that is always responsive.
Country United States of America
Corporate Director Revenue and Marketing
X-Large Hotel
10

Simplicity with some extreme sophistication for driving direct bookings. A game-changer for our book direct strategies!

Director of Digital Marketing & Distribution, EMEA from 75-99 room Boutique in Edinburgh (United Kingdom)

Verified
4 months ago
The platform is the perfect blend of ease and sophistication—simple to use yet incredibly powerful when it comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New...
Country United Kingdom
Director of Digital Marketing & Distribution, EMEA
Large Hotel
9

Review

E-commerce Representative from 200 to 499 room Boutique in Muratpasa (Turkey)

Verified
4 months ago
They have relevant and helpful employees. In that reason you can ask and do anything that you want. Also they have user friendly interface.
Country Turkey
E-commerce Representative
X-Large Hotel
10

THN provides insights and stable analytics to increase our production via its services.

Group Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Istanbul (Turkiye)

Verified
4 months ago
THN system helps us to increase our direct bookings via their solutions and we are able to monitor our conversion.
Country Turkiye
Group Revenue Manager
Large Hotel
10

They have an incredible Dashboard, where we can analyse the results, for better forecast

Marketing from 200 to 499 room City Center Hotel in Lisbon (Portugal)

Verified
4 months ago
The price comparison features, the OTA dashboard which give us an idea of the discrepancy and practising in terms of price in the OTA's.
Country Portugal
Marketing
X-Large Hotel
10

Excellent Customer Support

Senior Web Developer from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)

Verified
4 months ago
Nina, our Customer Success Specialist has been outstanding!She provides valuable insights to make sure we're getting the most out of the platform, and is always quick to resolve any queries we may have.
Country United Kingdom
Senior Web Developer
Large Hotel
10

Very good tool

E-commerce from 100 to 199 room Limited Service & Budget Hotel in Cancun (Mexico)

Verified
4 months ago
The tool is very easy to use. The entire team provides excellent customer service. It helps with decision making.
Country Mexico
E-commerce
Large Hotel
10

Excellent conversion tool

Director Ventas y Marketing from 200 to 499 room Luxury Hotel in Cabo San Lucas (Mexico)

Verified
4 months ago
Excellent conversion tool through effective personalized communication on our website and at the same time business intelligence for decision making.
Country Mexico
Director Ventas y Marketing
X-Large Hotel
10

Excellent partnership!

E-Commerce Director from 100 to 199 room Branded Hotel in Mexico City (Mexico)

Verified
4 months ago
• Personalized attention and service • Fast response times • Support with information and key examples
Country Mexico
E-Commerce Director
Large Hotel
10

Great tech and great team!

Director of Marketing from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)

Verified
5 months ago
The team have been invaluable helping us get the most out of the tech. Direct bookings are up and we have just started to enjoy the benefits of the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away with hundreds of ideas. A lot of these have now been picked up by my team and supported...
Country United Kingdom
Director of Marketing
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 17

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages

Question:

What differentiates this product or service from the competition?

Answer:

For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 20 recommend
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Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

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9 months ago

The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

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The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards

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THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers

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Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%

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The Hotels Network Unveils New AI Assistant Leveraging ChatGPT

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2 years ago

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The Hotels Network Integrations

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Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

Request a Quote

Response Time

Less than a day

Responsiveness

Excellent

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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