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The Hotels Network (BenchDirect)
4.8 (166 REVIEWS)
Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network
Read RecommendationsRanked 4 (out of 64) in Business Intelligence
Competitive intelligence. Smarter decisions.
95% recommended by 319 hotels
One & Only, Minor Hotels, Frasers Hospitality & 316 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.
One & Only, Minor Hotels, Frasers Hospitality & 316 others
Read their reviewsSupport
World-class
22 reviews mentions in "Support"
18 positive
4 negative
Hoteliers often highlight exceptional customer support provided by The Hotels Network's Business Intelligence product, BenchDirect. The support team is praised for being readily available through multiple channels, ensuring rapid resolution of issues. Users frequently mention the professionalism and expertise of the support staff, who are effective in troubleshooting and offering insightful guidance. Moreover, assistance is particularly valuable during the onboarding process, simplifying setup and training for new users. The availability of comprehensive resources such as FAQs, tutorials, and relevant documentation further reinforces the support experience, making it efficient and user-friendly. Overall, hoteliers acknowledge the responsiveness and quality of customer support as a key strength of BenchDirect, boosting their confidence in effectively utilizing the platform’s capabilities.
Director Ventas y Marketing
3 months ago
Verified
... Excellent conversion tool through effective personalized communication on our website and at the same time business intelligence for decision making. ...
See full reviewE-Commerce Director
3 months ago
Verified
... More frequent follow-up calls to review/analyze results, perhaps monthly. In this way, more timely strategies can be established. ...
See full reviewDirector of Marketing
4 months ago
Verified
... the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away ...
See full reviewGM
4 months ago
Verified
... THN covers a broad part of your direct bookings, with conversion, a lot of charts and data to go. The rate parity check helps to get rid of discrepancy and resolve problems around pricing. ...
See full reviewE-Commerce Manager
4 months ago
Verified
... Additionally, we would love to see events organized in Turkey, with examples and case studies to showcase these capabilities. "It would be great to see more AI-powered products in the future to further enhance functionality and efficiency. Additionally, we would love to see events organized in Turkey, particularly in Antalya, where awareness of direct sales has significantly increased ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... I love that you an see the rates of ota's etc and also the analytics and inights of their systems! ...
See full reviewSenior Marketing and Communications Executive
4 months ago
Verified
... platform is excellent, one area for improvement could be expanding the customization options even further than it already ...
See full reviewGlobal VP, Revenue Optimization
4 months ago
Verified
... We have a clear ROI for a product that was easy to implement, and the best part is they are so responsive and focused. This is a great partnership we have with THN. ...
See full reviewAccount Manager
4 months ago
Verified
... I am a big fan of the product, I think it's well-developed and always improving, easy to use, AI is now perfectly integrated, but what I love the most is the team and the support that we get. ...
See full reviewMarketing Strategist
4 months ago
Verified
... and campaign features are amazing. Best part – our contact persons who is so nice and helpful. ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... impact it's had on our direct booking strategy. Also appreciate the support team who's been responsive and eager to help ...
See full reviewCorporate Digital Marketing Service (Consultant)
5 months ago
Verified
... The tool is good, if THN can add demand data from flights and city demand data and help us map against our booking, it will be helpful. This will allow us to understand if we are actually doing good or missing out the demand. ...
See full reviewDirectora de Marketing
5 months ago
Verified
... That everything was in Spanish, this is a problem sometimesIt would be very important for this tool to be in the main language of each company, since in this way the entire team could use it, just as the tutorials should be in Spanish. ...
See full reviewDirect Channel Website
5 months ago
Verified
... Continuous development and enhancements and support when needed. Their continuous development of improvements to encourage direct sales and bookings as well as their support when needed. ...
See full reviewDistribution executive
5 months ago
Verified
... THN helps us to prevent OTAs from offering lower rates that could impact our ...
See full reviewCreative content producer
5 months ago
Verified
... I have no wishes or thoughts about improvements, very happy as is. My point of contact is frequently helping me when needed. ...
See full reviewDirector of Revenue and eCommerce
5 months ago
Verified
... Parity check should be provided the link those websites are undercutting in order to measure and fix rates disparity to avoid it happen again and again. ...
See full reviewCluster General Manager
5 months ago
Verified
... provides. The support team is excellent and always responds promptly to any requests. Importantly, the service ...
See full reviewRevenue Manager
5 months ago
Verified
... I think THN BenchDirect needs a little more TLC to continue being a useful tool for hoteliers. ...
See full reviewSales and marketing coordinator in internship
5 months ago
Verified
... good advice, and is always ready to make suggestions, whether concerning conversion, dashboard, price comparison ...
See full reviewCommercial Coordinator
5 months ago
Verified
... need to take actions. You have great support from the THN employees, which helps you to utilize the tools. ...
See full reviewReservierungsmitarbeiterin
5 months ago
Verified
... The great and fast support and the easy handling of the system (it's almost self-explanatory) If questions arise, help is given immediately ...
See full reviewcontent strategist
5 months ago
Verified
... especially Mrs Klouda which explains thoroughly and gives explicit instructions and advices in order to take advantage ...
See full reviewowner
6 months ago
Verified
... it will track disparities from OTAs is not tracking loyalities discounts (genius booking.com eetc) which the majority ...
See full reviewMarketing Manager
14 months ago
Verified
... May be share some tutorials with success stories, to implement it on the website, as it requires some time to understand the whole process. ...
See full reviewAutomation
Optimized
11 reviews mentions in "Automation"
10 positive
1 negative
Hoteliers often highlight the automation capabilities of The Hotels Network's Business Intelligence product, BenchDirect, as a key strength. Users appreciate how the platform reduces the manual effort needed for tasks like tracking parity issues and implementing simultaneous campaigns across websites. The automation features are noted for increasing efficiency by delivering insightful market analysis and facilitating increased direct bookings through better reporting. Additionally, these automated processes enable hoteliers to effortlessly create powerful, targeted campaigns, which has led to substantial improvements in their direct sales strategies.
Director of Digital Marketing & Distribution, EMEA
3 months ago
Verified
... comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the ...
See full reviewMarketing
3 months ago
Verified
... The one thing I'd like to point out is the list when them catch the discrepancy, list they show in the Dashboard. Time to time, we check and we detect some errors. ...
See full reviewAdministration & Projektleitung
4 months ago
Verified
... currently no input I don't currently have a point here that I would mention. In any case, it is always helpful if as much AI as possible is integrated. ...
See full reviewSales manager
4 months ago
Verified
... tracking parity issues. Finally, it allowed us to make campaigns easily on our websites. ...
See full reviewE-Commerce Manager
4 months ago
Verified
... results in increasing direct sales and improving our reporting processes. The tools are incredibly easy to use and ...
See full reviewDigital Transformation Advisor & System Developer
4 months ago
Verified
... I work as a digital transformation and system developer in a large holiday village. I met The Hotel ...
See full reviewGlobal VP, Revenue Optimization
4 months ago
Verified
... could simply select one, add the content and then do a virtual proofing and launch would be great. Right now we have ...
See full reviewHead of Marketing
4 months ago
Verified
... team on hand to help, night or day• Ever evolving tech solution to keep up with the modern hospitality world ...
See full reviewE-commerce Manager
5 months ago
Verified
... I think about the expanded social media integration. By deepening the integration with social media platforms could allow hotels to better leverage social media marketing and engage with guests directly. This could include features like social media listening, automated social media posting, and seamless integration ...
See full reviewDistribution executive
5 months ago
Verified
... THN helps us to prevent OTAs from offering lower rates that could impact our revenues. Automated monitoring saves time by instantly flagging disparities allowing us to react quickly. ...
See full reviewDirector of Revenue and eCommerce
5 months ago
Verified
... offers a comparison of the price with OTA's and offers automatic criteria discount once they find OTA's starts undercutting ...
See full reviewSenior Manager - Digital Platforms
5 months ago
Verified
... compelling and contextually appropriate messages. Finally, enhancing the campaign management features such as adjusting the ...
See full reviewIntegrations
Seamless
8 reviews mentions in "Integrations"
5 positive
3 negative
Hoteliers often praise The Hotels Network for its range of integrations, highlighting its ability to connect with common systems such as property management systems (PMS), customer relationship management (CRM) tools, and payment processors. Users find the integrations reliable and appreciate that they generally work without syncing issues, though some mention that setting them up can be challenging. Hoteliers also note a desire for more seamless integration with external demand data sources, such as flight and city demand data, to better map booking performance. Overall, the network's capability to integrate with essential systems is valued, though there is room for improvement in ease of setup and expansion to include more data types.
Group Revenue Manager
3 months ago
Verified
... I'm happy with the current status of the product but new AI integrations might help to improve their services in a better way which they are already started. ...
See full reviewCCO
4 months ago
Verified
... The possibility to have new tools from this partner and the chance to get more updates on the news of the tools ...
See full reviewGM
4 months ago
Verified
... There is not much to be said to be improved, we are overall very happy with the hotels networks services. ...
See full reviewSales manager
4 months ago
Verified
... It would be nice if we could price match with every OTA, not only the basic ones (Agoda, Expedia, Booking). ...
See full reviewGeneral Manager
4 months ago
Verified
... The parity tool is not always correct concerning the comparison of promotions with the OTAS. So we can not always be sure about the prices. ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... I love that you an see the rates of ota's etc and also the analytics and inights of their systems! ...
See full reviewHead of Marketing
4 months ago
Verified
... If there was a way to link into metasearch it would show up in the pricing display ...
See full reviewCorporate Digital Marketing Service (Consultant)
5 months ago
Verified
... The tool is good, if THN can add demand data from flights and city demand data and help us map against our booking, ...
See full reviewDirectora de Marketing
5 months ago
Verified
... The level of customization and adaptation to the pageIt serves as a complement to the tools of our websiteIt also builds loyalty to our brand image ...
See full reviewDistribution executive
5 months ago
Verified
... When detecting a disparity it would be great to have real-time screenshots both of our company and of the OTAs. ...
See full reviewRevenue Manager
5 months ago
Verified
... The Hotels Network, with its Business Intelligence tools, allows you to have the most important data on the performance of the direct channel in a complete dashboard and compare it with the rest of its properties ...
See full reviewCluster General Manager
5 months ago
Verified
... and effort, particularly for smaller teams without dedicated tech expertise. ...
See full reviewDirector of Revenue and eCommerce
5 months ago
Verified
... Price Match offers a comparison of the price with OTA's and offers automatic criteria discount once they find OTA's starts undercutting us. ...
See full reviewcontent strategist
5 months ago
Verified
... The professional sales department and especially Mrs Klouda which explains ...
See full reviewRevenue Manager
5 months ago
Verified
... see your direct website rates in comparison to the OTA sites which means less guests will leave your site ...
See full reviewValue
Outstanding
30 reviews mentions in "Value"
23 positive
7 negative
Hoteliers often recognize The Hotels Network’s Business Intelligence product, BenchDirect, as providing excellent value for money. Many users appreciate the return on investment, highlighting its effective role in driving direct bookings and enhancing overall website performance without excessive costs. While some have noted the pricing could be more competitive, particularly from local or regional perspectives, the combination of features like personalization tools, customer support, and analytics are widely considered to deliver benefits that justify the expense. The intuitive design and data-driven insights further contribute to user satisfaction, leading many to praise the product for its cost-effectiveness compared to competitors.
Corporate Director Revenue and Marketing
2 months ago
Verified
... Easy to use, max impressions, great partnership ...
See full reviewDirector of Digital Marketing & Distribution, EMEA
3 months ago
Verified
... targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New features roll out regularly, keeping us ahead of the curve in a highly competitive industry. The free benchmarking tool from The Hotels Network is outstanding! It’s an invaluable resource for tracking performance against last year, segments, geo while staying informed about how your property ...
See full reviewGroup Revenue Manager
3 months ago
Verified
... I'm happy with the current status of the product but new AI integrations might help to improve their services in a better way which they are already started. ...
See full reviewE-commerce
3 months ago
Verified
... From my experience and point of view, there are few things that could be improved. Perhaps the issue of billing and payments. ...
See full reviewE-Commerce Director
3 months ago
Verified
... More frequent follow-up calls to review/analyze results, perhaps monthly. In this way, more timely strategies can be established. ...
See full reviewDirector of Marketing
4 months ago
Verified
... with its capabilities. I have to say that one of the best things about THN Something which stands out from the ...
See full reviewGM
4 months ago
Verified
... THN covers a broad part of your direct bookings, with conversion, a lot of charts and data to go. The rate parity check helps to get rid of discrepancy and resolve problems around pricing. ...
See full reviewMarketing Coordinator
4 months ago
Verified
... I don't have as much time to work with THN as I would like, so I think a lot can be improved. ...
See full reviewSenior Marketing and Communications Executive
4 months ago
Verified
... While the platform is excellent, one area for improvement could be expanding the customization options ...
See full reviewDigital Transformation Advisor & System Developer
4 months ago
Verified
... company last year. Bookings tools are endless. The wider your imagination, the more alternatives there are. The Hotels ...
See full reviewE-Commerce Manager
4 months ago
Verified
... segmentation feature is so powerful that it guides our advertising efforts without even needing Google Analytics, making ...
See full reviewGlobal VP, Revenue Optimization
4 months ago
Verified
... We have a clear ROI for a product that was easy to implement, and the best part is they are so responsive and focused. This is a great partnership we have with THN. ...
See full reviewRevenue Manager
4 months ago
Verified
... Cost aspect from a local South African standpoint is quite pricy so better pricing. Thats all many thanks keep up the great work ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... meaningful interactions and boost conversions. We're impressed with the impact it's had on our direct booking strategy. Also ...
See full reviewHead of Marketing
4 months ago
Verified
... to identify and resolve and discrepancy between OTA pricing and our website ...
See full reviewAccount Manager
4 months ago
Verified
... I am a big fan of the product, I think it's well-developed and always improving, easy to use, AI is now perfectly integrated, but what I love the most is the team and the support that we get. ...
See full reviewRevenue Manager
4 months ago
Verified
... perspective.They always manage to stay ahead of the curve. They consistently excel and stay ahead of trends, showcasing a forward-thinking ...
See full reviewE-commerce Manager
5 months ago
Verified
... to optimize our website for maximum conversions. We've been able to identify and implement ...
See full reviewCorporate Digital Marketing Service (Consultant)
5 months ago
Verified
... messaging for all visitors, which has significantly improved engagement. The tool’s dynamic features allow us ...
See full reviewCOO
5 months ago
Verified
... - Quick- user-friendly - reliable - great customer service - minimize reliance on 3rd party OTAs - boost direct bookings ...
See full reviewGlobal Director of Digital
5 months ago
Verified
... through THNs geo targeting feature allowing us to target specific users from specific regions. - business intelligence tool provide us with ...
See full reviewCluster Manager E-Commerce & Distribution
5 months ago
Verified
... visibility and user engagement. We can foreseen the demand from the right target market The business intelligence dashboard provides valuable insights, enabling us to forecast demand accurately from the right target market, helping to ...
See full reviewDirect Channel Website
5 months ago
Verified
... is complicated to say because in general we are quite satisfied, there are details t ...
See full reviewdigital marketing coordinator
5 months ago
Verified
... Actually I do not know, be cause everything seems in order. Having custom compset feature in basic Benchdirect version would be nice of course. ...
See full reviewDirector of Revenue and eCommerce
5 months ago
Verified
... trailer made and designed to display key messages to the right audiences in a subtle, non-intrusive way but efficiently. ...
See full reviewCluster General Manager
5 months ago
Verified
... promptly to any requests. Importantly, the service is very reasonably priced for what it offers. The ability to ...
See full reviewSenior Ecommerce Manager
5 months ago
Verified
... 1. user-friendly backend interface and easy to read dashboard; 2. useful audience targeting rule for widget. 3. useful price comparison inline widget and hide rate disparity if needed. ...
See full reviewSenior Manager - Digital Platforms
5 months ago
Verified
... translation quality of certain messages could be improved. Ensuring that content is not only accurate but also culturally relevant is crucial for ...
See full reviewSales and marketing coordinator in internship
5 months ago
Verified
... price comparison or parity! That's why we've been working with them for several years. Thank you Adelaide! ...
See full reviewRevenue Manager
5 months ago
Verified
... look for when choosing products to use is those that innovate and don't stay stuck in their old ways. The Hotels Network continues to innovate with updated features and settings. ...
See full reviewMANAGER
5 months ago
Verified
... IF THERE IS A THING I BELIEVE THAT CAN BE IMPROVED IS THE WAY THE SERVICES PROVIDED ARE CHARGED.I THINK THAT A CHARGE FOR EXAMPLE ACCORDING THE BOOKINGS INCREASE WOULD BE MORE FAIR FOR BOTH PARTIES ...
See full reviewFunctionality
Innovative
31 reviews mentions in "Functionality"
26 positive
5 negative
Hoteliers often appreciate the functionality of The Hotels Network's Business Intelligence product, emphasizing its core features such as its effective handling of booking processes and insightful reporting capabilities. Users typically find the reports actionable and easy to interpret, allowing them to identify key areas for performance improvement. The tool's ability to manage and automate reporting tasks relieves users from burdensome manual processes, enhancing efficiency. Furthermore, the product's customization options enable hoteliers to tailor workflows, templates, and dashboards according to their specific needs, adding to its overall robustness and user adaptability. The support for multiple languages and currencies further enhances its global applicability, making it a well-rounded solution for improving hotel operations.
Corporate Director Revenue and Marketing
2 months ago
Verified
... We've had some issues with billing in the past, that have been resolved. Company ...
See full reviewDirector of Digital Marketing & Distribution, EMEA
3 months ago
Verified
... The platform is the perfect blend of ease and sophistication—simple to use yet ...
See full reviewMarketing
3 months ago
Verified
... The one thing I'd like to point out is the list when them catch the discrepancy, list they show in the Dashboard. Time to time, we check and we detect some errors. ...
See full reviewE-commerce
3 months ago
Verified
... From my experience and point of view, there are few things that could be improved. Perhaps the issue of billing and payments. ...
See full reviewE-Commerce Director
3 months ago
Verified
... More frequent follow-up calls to review/analyze results, perhaps monthly. In this way, more timely strategies can be established. ...
See full reviewDirector of Marketing
4 months ago
Verified
... supported by the team at THN. We’ve recently demoed the new Chatbot and were very impressed with its capabilities. ...
See full reviewRevenue Manager
4 months ago
Verified
... THN widgets bring life to our website, they make it dynamic. ...
See full reviewAdministration & Projektleitung
4 months ago
Verified
... Simple and user-friendly application The user-friendliness of the application is very good. Everything is quick and easy to create by yourself and you have a direct contact person ...
See full reviewMarketing Coordinator
4 months ago
Verified
... I like that I'm able to work on segmenting different target groups, and that it's also easy to create pop-ups from a design perspective. ...
See full reviewSales manager
4 months ago
Verified
... The tool has helped us analyze the market, with very helpful reports. Direct bookings ...
See full reviewSenior Marketing and Communications Executive
4 months ago
Verified
... While the platform is excellent, one area for improvement could be expanding ...
See full reviewDigital Transformation Advisor & System Developer
4 months ago
Verified
... helps us to prepare outstanding reports. We can now analyse the performance of our website and booking engine much ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... I love that you an see the rates of ota's etc and also the analytics and inights of their systems! ...
See full reviewE-commerce Trainee
4 months ago
Verified
... intuitive to use and allows for very personalized pop-ups. Hotel rate disparity tools have ...
See full reviewE-Commerce Manager
4 months ago
Verified
... advantage for us. The data segmentation feature is so powerful that it guides our advertising efforts without even needing ...
See full reviewGeneral Manager
4 months ago
Verified
... The parity tool is not always correct concerning the comparison of promotions with the OTAS. So we can not always be sure about the prices. ...
See full reviewRevenue Manager
4 months ago
Verified
... The ease of use, the amazing support and data we obtain to asses where we can optimize more and the ROI overall with driving more direct business is what we love about the system. ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... and powerful personalization options, allowing us to create tailored messages throughout our website visitors' journey. Its analytics and insights have helped us create meaningful interactions and boost conversions. We're impressed ...
See full reviewMarketing Strategist
4 months ago
Verified
... hotels increase the revenue, and I also believe their pop-ups and campaign features are amazing. Best part – ...
See full reviewHead of Marketing
4 months ago
Verified
... • Customer service always a member of the team on hand to help, night or day• Ever evolving tech solution to keep up with the modern hospitality world • All in one product to attract guests throughout their journey • Assisted dramatically with hotel rate parity and allows us to check on a weekly basis to identify and resolve and ...
See full reviewAccount Manager
4 months ago
Verified
... I am happy overall. but I am looking forward to Bench Direct having the reporting opportunities that will make it easy to integrate into either reports. ...
See full reviewGroup Revenue Mnaager
4 months ago
Verified
... The products work great for us and with new products and updates coming out all the time. I cannot think of anything right now that needs to be improved. ...
See full reviewE-commerce Manager
5 months ago
Verified
... visitors into paying guests. Besides that, THN's A/B testing capabilities have allowed us to optimize our website ...
See full reviewCOO
5 months ago
Verified
... Can't think of anything, keep up the great work and keep evolving. Being leader in the market is tough and extremely competitive, that is why growth is a necessity. ...
See full reviewGeneral Manager at The Slate, a Phuket Pearl Resort
5 months ago
Verified
... Hyper personalisation tool to drive more direct bookings ...
See full reviewGlobal Director of Digital
5 months ago
Verified
... through THNs geo targeting feature allowing us to target specific users from specific regions. - business intelligence ...
See full reviewDirectora de Marketing
5 months ago
Verified
... The level of customization and adaptation to the pageIt serves as a complement to the tools of our websiteIt also builds loyalty to our brand image ...
See full reviewDistribution executive
5 months ago
Verified
... When detecting a disparity it would be great to have real-time screenshots both of our company and of the OTAs. ...
See full reviewDirect Channel Website
5 months ago
Verified
... It is complicated to say because in general we are quite satisfied, there are details to improve but in general they do things very well. ...
See full reviewdigital marketing coordinator
5 months ago
Verified
... the support we have from the team. It is nice having data for benchmarking, especially with conversion rates. Disparities ...
See full reviewDirector of Revenue and eCommerce
5 months ago
Verified
... and always pay attention to the hotel performance, conversion and weakness areas to be improved . They completely stand ...
See full reviewCluster General Manager
5 months ago
Verified
... user-friendly with no coding required, the range of templates, targeting rules, and A/B testing may require a learning ...
See full reviewDirector E-Commerce
5 months ago
Verified
... Maybe a solution to push PMS data back into the system to get a better understanding of the overall THN share of website revenues. ...
See full reviewSenior Ecommerce Manager
5 months ago
Verified
... Easy to use and powerful audience targeting rule ...
See full reviewSenior Manager - Digital Platforms
5 months ago
Verified
... certain messages could be improved. Ensuring that content is not only accurate but also culturally relevant is crucial for ...
See full reviewSales and marketing coordinator in internship
5 months ago
Verified
... to make suggestions, whether concerning conversion, dashboard, price comparison or parity! That's why we've been working with them for ...
See full reviewCommercial Coordinator
5 months ago
Verified
... Easy to use, and you always get the help that you need. A powerful but simple to use tools ...
See full reviewReservierungsmitarbeiterin
5 months ago
Verified
... At the moment we are satisfied and can therefore not specify anything here. Possibly If the online seminars could be announced earlier, that often comes too quickly for us. ...
See full reviewRevenue Manager
5 months ago
Verified
... site to go rate shopping. Also they have tools for marketing tailored messages on both desktop and mobile/tablet ...
See full reviewcontent strategist
5 months ago
Verified
... Until now I don't find anything missing or requiring improvement. The only ...
See full reviewowner
6 months ago
Verified
... Over priced and useless ... ... was promised was the direct booking tool with personal widgets. but you can find similar ...
See full reviewMarketing Manager
14 months ago
Verified
... It is great assistance to capture people, that come to our website and we capture them as bookings. I like the analytics part and the option of customization. ...
See full reviewUser Interface
Refined
11 reviews mentions in "User Interface"
7 positive
4 negative
Hoteliers often commend The Hotels Network for its user interface, which is characterized by ease of navigation and intuitive usability. Many users find the dashboard easy to read and use, contributing to a streamlined experience. The visual design is appreciated for being professional, allowing users to quickly grasp critical information. However, while the interface is generally responsive and efficient, some hoteliers note that enhanced customization could improve user engagement, particularly in adjusting UX/UI elements like font styles and colors. Overall, the interface supports effective use but could benefit from greater personalization options to better align with individual branding needs.
Director of Digital Marketing & Distribution, EMEA
3 months ago
Verified
... would be the ability to showcase multiple offers in a carousel format. This feature could further elevate user engagement ...
See full reviewGM
4 months ago
Verified
... bookings, with conversion, a lot of charts and data to go. The rate parity check helps ...
See full reviewRevenue Manager
4 months ago
Verified
... identify opportunities and what can we improve. And it is easy-peasy. ...
See full reviewAdministration & Projektleitung
4 months ago
Verified
... currently no input I don't currently have a point here that I would mention. In any case, it is always helpful if as much AI as possible is integrated. ...
See full reviewGeneral Manager
4 months ago
Verified
... The parity tool is not always correct concerning the comparison of promotions with the OTAS. So we can not always be sure about the prices. ...
See full reviewSenior Marketing and Communications Executive
4 months ago
Verified
... templates would allow for even greater flexibility in tailoring the user experience. ...
See full reviewDigital Marketing Manager
4 months ago
Verified
... Enhanced customization options for configuring screen responsiveness, such as mobile versus desktop setups would be appreciated for easier personalization set-up. ...
See full reviewGroup Revenue Mnaager
4 months ago
Verified
... Nina Jimenez is amazing! So easy to reach out too and supports us with our business objectives and breaks town the "techy" side to allow everyone to understand. ...
See full reviewCluster Manager E-Commerce & Distribution
5 months ago
Verified
... A display speed, sometime found a delayed response. Display speed can sometimes experience delays, resulting in a lagged response that affects user interaction and overall ...
See full reviewDirectora de Marketing
5 months ago
Verified
... That everything was in Spanish, this is a problem sometimesIt would be very ...
See full reviewDistribution executive
5 months ago
Verified
... it would be great to have real-time screenshots both of our company and of the OTAs. ...
See full reviewDirector of Revenue and eCommerce
5 months ago
Verified
... completely stand out from the others. In liner is a trailer made and designed to display key messages to the right ...
See full reviewCluster General Manager
5 months ago
Verified
... I love the dashboard's ease of use, flexibility, and the wealth of information ...
See full reviewSenior Ecommerce Manager
5 months ago
Verified
... Currently, default theme for personalization tool will apply to all type of widgets, but we want to have default theme that allow to have different configuration for note and layer. ...
See full reviewSenior Manager - Digital Platforms
5 months ago
Verified
... The onboarding process was incredibly straightforward, and the setup for hotels was highly ...
See full reviewReservierungsmitarbeiterin
5 months ago
Verified
... The great and fast support and the easy handling of the system (it's almost self-explanatory) If questions arise, help is given immediately ...
See full reviewcontent strategist
5 months ago
Verified
... thing I could mention is that in reviews there is not Greek language included in the list. I believe that if I ...
See full reviewowner
6 months ago
Verified
... promisses. this tool was the major reason i spend high amount. and ofcourse they have 12 month contract so ...
See full reviewWhat Types of Hotels The Hotels Network is Popular For
Size
4 | X-Small (1-9 room)
11 | Small (10-24 room)
73 | Medium (25-74 room)
133 | Large (75-199 room)
124 | X-Large (200+ room)
Country
34 | Mexico
24 | Sweden
23 | United States of America
20 | Spain
20 | United Kingdom
19 | France
14 | Germany
11 | Thailand
11 | Austria
10 | Switzerland
10 | Greece
10 | United Arab Emirates
9 | Portugal
7 | Singapore
7 | Canada
7 | Turkey
6 | Ireland
6 | Malaysia
6 | Colombia
5 | Norway
4 | Denmark
3 | Australia
3 | Maldives
3 | South Africa
3 | Morocco
2 | Indonesia
2 | Poland
2 | Hungary
2 | Vietnam
2 | Sri Lanka
2 | India
2 | Barbados
2 | Philippines
2 | Italy
2 | Egypt
1 | Ukraine
1 | Qatar
1 | Seychelles
1 | Ghana
1 | Mauritius
1 | Andorra
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Uruguay
1 | Kenya
1 | Costa Rica
1 | Nepal
1 | Peru
1 | Romania
Type
164 | Luxury Hotels
155 | Boutiques
144 | Resorts
110 | City Center Hotels
102 | Branded Hotels
96 | Bed & Breakfast & Inns
89 | Airport/Conference Hotels
57 | Limited Service & Budget Hotels
24 | Extended Stay & Serviced Apartments
21 | Vacation Rentals & Villas
13 | Hostels
7 | Casinos
6 | RV Parks & Campgrounds
3 | Motels
Region
161 | Europe
64 | North America
40 | Asia Pacific
20 | Middle East
11 | Africa
10 | South America
3 | Oceania
2 | Central America
Category
311 | Direct Booking Tools
167 | Hotel Rate Parity
166 | Business Intelligence
Didn’t find what you were looking for?
Capabilities
Custom Compset
Direct Booking Index
Features
Analytics
Forecasting, Budgeting & Planning
Data Management
Collaboration
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #3 most trending product in the Business Intelligence category (out of 64) and the #97 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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The Hotels Network Case Studies
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Breisgau-Hochschwarzwald (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Featured Customers
More Products by The Hotels Network
Hotelier Rating
Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.
AI-generated from the text of customer reviews
Looking for specific info?
Easy to use, max impressions, great partnership
Corporate Director Revenue and Marketing from 200 to 499 room Resort in Carlsbad (United States of America)
Simplicity with some extreme sophistication for driving direct bookings. A game-changer for our book direct strategies!
Director of Digital Marketing & Distribution, EMEA from 75-99 room Boutique in Edinburgh (United Kingdom)
Review
E-commerce Representative from 200 to 499 room Boutique in Muratpasa (Turkey)
THN provides insights and stable analytics to increase our production via its services.
Group Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Istanbul (Turkiye)
They have an incredible Dashboard, where we can analyse the results, for better forecast
Marketing from 200 to 499 room City Center Hotel in Lisbon (Portugal)
Excellent Customer Support
Senior Web Developer from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)
Very good tool
E-commerce from 100 to 199 room Limited Service & Budget Hotel in Cancun (Mexico)
Excellent conversion tool
Director Ventas y Marketing from 200 to 499 room Luxury Hotel in Cabo San Lucas (Mexico)
Excellent partnership!
E-Commerce Director from 100 to 199 room Branded Hotel in Mexico City (Mexico)
Great tech and great team!
Director of Marketing from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)
Expert Q&A and Partner Recommendations
Submit RecommendationIndustry experts recommend The Hotels Network (THN) for its unique ability to utilize advanced personalization and predictive algorithms tailored specifically for the hospitality industry. THN offers innovative features like BenchDirect™ for benchmarking, easy integration of tools, and cookieless tracking, significantly increasing direct bookings and average daily rates (ADR). The platform is praised for providing detailed data insights, seamless user experiences, and exceptional customer support, setting it apart from other market solutions.
AI-generated from the text of customer reviews
What does this product or service do well?
The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
The Hotels Network
3 weeks ago
The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences
The Hotels Network
1 month ago
The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards
The Hotels Network
2 months ago
Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings
The Hotels Network
3 months ago
The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers
The Hotels Network
3 months ago
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
The Hotels Network
4 months ago
The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences
The Hotels Network
5 months ago
The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security
The Hotels Network
5 months ago
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
The Hotels Network
6 months ago
4 Effective Strategies to Address Price Disparities and Increase Direct Bookings
The Hotels Network
6 months ago
The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels
The Hotels Network
7 months ago
Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools
The Hotels Network
8 months ago
The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level
The Hotels Network
11 months ago
The Hotels Network Unveils Industry-First Cookieless Personalization Suite
The Hotels Network
1 year ago
The Hotels Network Expands Client Base Through LiveRate Acquisition
The Hotels Network
1 year ago
AI and Hospitality: What's in store for the hotel industry in 2024
The Hotels Network
1 year ago
The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences
The Hotels Network
1 year ago
The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards
The Hotels Network
1 year ago
THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers
The Hotels Network
1 year ago
Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%
The Hotels Network
1 year ago
Tackling Price Disparities on Your Hotel’s Website
The Hotels Network
1 year ago
The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates
The Hotels Network
1 year ago
How A/B Testing Can Elevate Your Hotel's Direct Channel
The Hotels Network
1 year ago
The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers
The Hotels Network
1 year ago
Disruption, Innovation, and Evolution for Hotel Marketing in 2023
The Hotels Network
1 year ago
The Superpowers You Need to Optimize Your Direct Channel Strategy
The Hotels Network
1 year ago
The Hotels Network Unveils New AI Assistant Leveraging ChatGPT
The Hotels Network
1 year ago
The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance
The Hotels Network
1 year ago
DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance
The Hotels Network
2 years ago
SLH Selects The Hotels Network to Boost Brand Channel Conversion
The Hotels Network
2 years ago
The Hotels Network is Reinventing Personalization
The Hotels Network
2 years ago
The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards
The Hotels Network
2 years ago
Hotel Benchmarking: Here's What You Need to Know
The Hotels Network
2 years ago
The Ultimate Hotel Benchmarking Checklist
The Hotels Network
2 years ago
Top 50 Women in Travel Celebrated With Collection of Personalized NFTs
The Hotels Network
2 years ago
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
The Hotels Network
2 years ago
Club Quarters' Winning Strategy to Boost Direct Reservations
The Hotels Network
2 years ago
10 Direct Channel KPIs Every Hotelier Needs to Know
The Hotels Network
2 years ago
The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions
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The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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