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The Hotels Network (BenchDirect)
4.8 (166 REVIEWS)
HT Score
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network
Read RecommendationsThe Hotels Network (BenchDirect)
Ranked 4 (out of 67) in Business Intelligence
Competitive intelligence. Smarter decisions.
95% recommended by 319 hotels
One & Only, Minor Hotels, Frasers Hospitality & 316 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.
One & Only, Minor Hotels, Frasers Hospitality & 316 others
Read their reviewsWhat Types of Hotels The Hotels Network is Popular For
Size
4 | X-Small (1-9 room)
11 | Small (10-24 room)
73 | Medium (25-74 room)
133 | Large (75-199 room)
124 | X-Large (200+ room)
Country
34 | Mexico
24 | Sweden
23 | United States of America
20 | Spain
20 | United Kingdom
19 | France
14 | Germany
11 | Thailand
11 | Austria
10 | Switzerland
10 | Greece
10 | United Arab Emirates
9 | Portugal
7 | Singapore
7 | Canada
7 | Turkey
6 | Ireland
6 | Malaysia
6 | Colombia
5 | Norway
4 | Denmark
3 | Australia
3 | Maldives
3 | South Africa
3 | Morocco
2 | Indonesia
2 | Poland
2 | Hungary
2 | Vietnam
2 | Sri Lanka
2 | India
2 | Barbados
2 | Philippines
2 | Italy
2 | Egypt
1 | Ukraine
1 | Qatar
1 | Seychelles
1 | Ghana
1 | Mauritius
1 | Andorra
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Uruguay
1 | Kenya
1 | Costa Rica
1 | Nepal
1 | Peru
1 | Romania
Type
165 | Luxury Hotels
155 | Boutiques
144 | Resorts
110 | City Center Hotels
102 | Branded Hotels
96 | Bed & Breakfast & Inns
91 | Airport/Conference Hotels
57 | Limited Service & Budget Hotels
24 | Extended Stay & Serviced Apartments
21 | Vacation Rentals & Villas
13 | Hostels
7 | Casinos
6 | RV Parks & Campgrounds
3 | Motels
Region
161 | Europe
64 | North America
40 | Asia Pacific
20 | Middle East
11 | Africa
10 | South America
3 | Oceania
2 | Central America
Category
311 | Direct Booking Tools
167 | Hotel Rate Parity
166 | Business Intelligence
Didn’t find what you were looking for?
What is The Hotels Network?
Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy.
By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Hotels Network Reviews Analyzed: 143
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by The Hotels Network
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be so that you can unravel the building blocks of an effective direct booking strategy."
FAQs
Capabilities
Custom Compset
Custom Compset
Build your own compset of hotels you want to compare your metrics with. You can choose direct competitors, or any other hotels worldwide
Direct Booking Index
Direct Booking Index
Summary of your website performance by a real time indicator giving you a mark out of a 100 based in the rest of hotel's performance in the network
User Journey Analysis
User Journey Analysis
Understand where opportunities lay by identifying in which steps of the booking funnel you are over or under performing tp optimize conversion
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
The Hotels Network Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #3 most trending product in the Business Intelligence category (out of 67) and the #107 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
The Hotels Network Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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The Hotels Network Case Studies
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Breisgau-Hochschwarzwald (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 Porto Poniente
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
Heiko Rieder
VP of Revenue @
Pentahotel Birmingham
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
Heiko Rieder
Vice President Revenue Management @
The Penta Hotel
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
Phromporn Sumatepimolchai
Cluster E-commerce Manager @
Hard Rock Hotel Maldives
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
Erica Stigerud
Head of Online & Digital @
Elite Hotels of Sweden AB
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 London Waterloo
Featured Customers
More Products by The Hotels Network
Hotelier Rating
Looking for specific info?
10
Easy to use, max impressions, great partnership
Corporate Director Revenue and Marketing from 200 to 499 room Resort in Carlsbad (United States of America)
Verified
3 months ago
THN offers easy dashboard, and reporting to layer marketing and CTA needs on our vanity and brand websites. Their technology is also ever evolving to better optimize and easy tools for users. Also very helpful in combating rate parity issues. Not to mention, an incredible team that is always responsive.
United States of America
United States of America
Corporate Director Revenue and Marketing
X-Large Hotel
10
Simplicity with some extreme sophistication for driving direct bookings. A game-changer for our book direct strategies!
Director of Digital Marketing & Distribution, EMEA from 75-99 room Boutique in Edinburgh (United Kingdom)
Verified
4 months ago
The platform is the perfect blend of ease and sophistication—simple to use yet incredibly powerful when it comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New...
United Kingdom
United Kingdom
Director of Digital Marketing & Distribution, EMEA
Large Hotel
9
Review
E-commerce Representative from 200 to 499 room Boutique in Muratpasa (Turkey)
Verified
4 months ago
They have relevant and helpful employees. In that reason you can ask and do anything that you want. Also they have user friendly interface.
Turkey
Turkey
E-commerce Representative
X-Large Hotel
10
THN provides insights and stable analytics to increase our production via its services.
Group Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Istanbul (Turkiye)
Verified
4 months ago
THN system helps us to increase our direct bookings via their solutions and we are able to monitor our conversion.
Turkiye
Turkiye
Group Revenue Manager
Large Hotel
10
They have an incredible Dashboard, where we can analyse the results, for better forecast
Marketing from 200 to 499 room City Center Hotel in Lisbon (Portugal)
Verified
4 months ago
The price comparison features, the OTA dashboard which give us an idea of the discrepancy and practising in terms of price in the OTA's.
Portugal
Portugal
Marketing
X-Large Hotel
10
Excellent Customer Support
Senior Web Developer from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)
Verified
4 months ago
Nina, our Customer Success Specialist has been outstanding!She provides valuable insights to make sure we're getting the most out of the platform, and is always quick to resolve any queries we may have.
United Kingdom
United Kingdom
Senior Web Developer
Large Hotel
10
Very good tool
E-commerce from 100 to 199 room Limited Service & Budget Hotel in Cancun (Mexico)
Verified
4 months ago
The tool is very easy to use. The entire team provides excellent customer service. It helps with decision making.
Mexico
Mexico
E-commerce
Large Hotel
10
Excellent conversion tool
Director Ventas y Marketing from 200 to 499 room Luxury Hotel in Cabo San Lucas (Mexico)
Verified
4 months ago
Excellent conversion tool through effective personalized communication on our website and at the same time business intelligence for decision making.
Mexico
Mexico
Director Ventas y Marketing
X-Large Hotel
10
Excellent partnership!
E-Commerce Director from 100 to 199 room Branded Hotel in Mexico City (Mexico)
Verified
4 months ago
• Personalized attention and service • Fast response times • Support with information and key examples
Mexico
Mexico
E-Commerce Director
Large Hotel
10
Great tech and great team!
Director of Marketing from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)
Verified
5 months ago
The team have been invaluable helping us get the most out of the tech. Direct bookings are up and we have just started to enjoy the benefits of the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away with hundreds of ideas. A lot of these have now been picked up by my team and supported...
United Kingdom
United Kingdom
Director of Marketing
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages
Showing all answers to: "What does this product or service do well?"
The Benchdirect
-Product catered to hospitality industry specifically,
-Analyse 100% of the website traffic
-Compare hotel’s website performance to the market and competition
-Make better-informed decisions thanks to the real-time actionable insights
-30+ Direct Booking Metrics
An extensive range of key metrics related to:
-Website and booking engine traffic
-Rates and disparities
-User profile and behavior
-Future demand
-Bookings and pickup
Rate Parity
-Real-time search: the only way to ensure OTA prices are always up-to-date
-Dynamically display the relevant OTAs in each local market
-Understands any tax configuration, no matter how the hotel or OTA display their prices
-Hide/display OTAs when there is a price disparity
-Display prices in any currency, in 29 languages
The Hotels Network products help hotels optimize their direct booking strategies. The THN's innovative solutions enable hotels to offer seamless, personalized guest experiences and boost conversion rates.
The Hotels Network is great in terms of the message customization available to attract different audience cohorts and looking at different demand "lenses" such as views into search demand, booking demand, and conversions from an analytics perspective.
The Hotels Network is very effective at increasing direct bookings for hotels by offering a suite of personalized tools. One of its core strengths lies in its ability to tailor user experiences with dynamic content such as real-time price comparisons, personalized offers, and pop-up messages that encourage conversions.
This product does an amazing job of getting to the bottom of personalization data so that you can better target the customers you want. They have built a great suite of tools that are complementary to the needs of their clients. They also have an amazing and knowledgeable team.
Question:
What differentiates this product or service from the competition?
Answer:
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
Showing all answers to: "What differentiates this product or service from the competition?"
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow.
For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
The Hotels Network provides a full-stack growth platform that includes data-driven personalization, AI tools, and predictive analytics. Together with Cloudbeds platform, hoteliers can access valuable insights into their performance and drive more direct bookings.
The biggest differentiator of The Hotels Network compared to its competitors is the ability to create messaging that is as close to a hotel's branding as you can get. Other competitors have very basic branding capabilities.
THN sets itself apart from competitors through its unique combination of machine learning, personalization, and conversion optimization tools. Unlike many other platforms that focus solely on bookings or analytics, THN offers an all-in-one solution that combines personalization, price comparison widgets, and real-time performance insights.
The Hotels Network has been able to continue their innovation even with developments of cookieless tracking. This allows them to continue to deliver valuable insights when others can not. The additions of BenchDirect also allow you to report and track your progress. Something other competitors do not do.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
The Hotels Network is the perfect solution for hotels that want to improve performance and direct booking. Their solution enables hotels to efficiently benchmark to better understand the market and guest behavior.
Take advantage of the conversion dashboard. There you can delve deeper into what book dates different countries are searching for, their booking window, and the dates they are most likely going to convert.
This should be an absolute no brainer for hoteliers that would like to increase their direct bookings on their website, rather than focusing on selling on the OTA:s. The Hotels Network is a fantastic partner with a dedicated team of professionals, that really goes the extra mile for their clients.
My advice is to start small and see if it works for you and delivers value. So many people do not even understand the value a tool like The Hotels Network can provide. You need to have the confidence to try their system out and see what it can do for you.
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News
The Hotels Network
1 month ago
The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences
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The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards
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Support
Verified Support
The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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