FornovaCI (Competitive Intelligence)

4.6 (21 REVIEWS)

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0 out of 100
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FornovaCI (Competitive Intelligence)

4.6 (21 REVIEWS)

Unranked in Rate Shopping

Upgrade to enterprise-grade rate shopping

Fornova is popular in Thailand with 11 hoteliers leaving an average rating of 93%.

Bell avatar Bell - AI powered product analyst

I analyzed all of Fornova’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

What Types of Hotels Fornova is Popular For

Size

15 | Large (75-199 room)

4 | Medium (25-74 room)

3 | Small (10-24 room)

37 | X-Large (200+ room)

5 | X-Small (1-9 room)

Country

11 | Thailand

7 | United Kingdom

5 | Sri Lanka

5 | India

4 | Indonesia

3 | Canada

3 | United Arab Emirates

3 | United States of America

2 | Maldives

2 | Mexico

2 | Qatar

2 | Australia

2 | Malaysia

2 | Japan

2 | Singapore

1 | China

1 | Spain

1 | Peru

1 | Colombia

1 | Ireland

1 | Switzerland

1 | Chile

1 | Panama

1 | Philippines

Type

20 | Bed & Breakfast & Inns

28 | Boutiques

33 | Branded Hotels

1 | Casinos

29 | City Center Hotels

20 | Airport/Conference Hotels

4 | Extended Stay & Serviced Apartments

7 | Hostels

15 | Limited Service & Budget Hotels

35 | Luxury Hotels

24 | Resorts

1 | RV Parks & Campgrounds

1 | Vacation Rentals & Villas

Region

8 | North America

10 | Europe

35 | Asia Pacific

2 | Oceania

5 | Middle East

4 | South America

Category

4 | Hotel Metasearch Management Software

21 | Rate Shopping

15 | Business Intelligence

62 | Hotel Rate Parity

1 | Listings Management

What is Fornova?

Founded in 2010 | Headquarters in United Kingdom | 200 employees
FornovaCI (Competitive Intelligence) is a competitive intelligence platform designed for the hospitality industry. It enables hotels, clusters, and chains to perform detailed competitive analysis by providing comprehensive comp set data. This allows users to shape their pricing strategies effectively and make informed rate decisions. By upgrading to enterprise-grade rate shopping, hotels can increase their market share. The platform is valuable for understanding market performance, optimizing revenue management, and staying ahead of the competition through advanced data insights.

Capabilities

profile-empty-state.svg

Fornova doesn’t have any benefits or use cases available

Features

Competitor Tracking & Benchmarking

4/5 features

Parity Monitoring

4/5 features

Data Granularity

4/5 features

Performance Reporting & Analytics

4/5 features

Other

0/1 features

Fornova Reviews Summary

4.6
Excellent
Ease of Use
4.5/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, FornovaCI (Competitive Intelligence) is the #11 most trending product in the Rate Shopping category (out of 34) and the #538 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Fornova’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

Fornova Pricing

Pricing Available By Request

Fornova has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Fornova Reviews

Hotelier Rating

Excellent
48
Very Good
14
Average
6
Poor
0
Terrible
0

Property Size

  • X-Small (5)
  • Small (3)
  • Medium (4)
  • Large (15)
  • X-Large (37)

Country

  • Thailand
    Thailand
    (11)
  • United Kingdom
    United Kingdom
    (7)
  • Sri Lanka
    Sri Lanka
    (5)
  • India
    India
    (5)
  • Indonesia
    Indonesia
    (4)
  • Canada
    Canada
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • United States of America
    United States of America
    (3)
  • Maldives
    Maldives
    (2)
  • Mexico
    Mexico
    (2)
  • Qatar
    Qatar
    (2)
  • Australia
    Australia
    (2)
  • Malaysia
    Malaysia
    (2)
  • Japan
    Japan
    (2)
  • Singapore
    Singapore
    (2)
  • China
    China
    (1)
  • Spain
    Spain
    (1)
  • Peru
    Peru
    (1)
  • Colombia
    Colombia
    (1)
  • Ireland
    Ireland
    (1)
  • Switzerland
    Switzerland
    (1)
  • Chile
    Chile
    (1)
  • Panama
    Panama
    (1)
  • Philippines
    Philippines
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (10)
  • Asia Pacific
    Asia Pacific
    (35)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (5)
  • South America
    South America
    (4)
10

Most sophisticated tool in this space

Manager, Distribution Compliance from 500+ room Branded Hotel in McLean (United States of America)

Verified
2 years ago
The Tool is itself is the most sophisticated tool I have seen in the rate parity space, it allows my team to conduct in-depth investigation and pinpoint widespread issues that need to be addressed. The Fornova team are experts in their field and are receptive to feedback and changes. They truly act as business partners when facing complex p...
Country United States of America
Manager, Distribution Compliance
X-Large Hotel
7

fornova create something new about rate parity and daily health score

rdm from 75-99 room City Center Hotel in Bukittinggi (Indonesia)

Verified
2 years ago
Daily health score sent to each hotel and hotel knows the score and through out daily health score.
Country Indonesia
rdm
Large Hotel
10

Relevant technology stack complementing by Worldclass support

Distribution Director from 200 to 499 room Bed & Breakfast & Inn in Choeng Thale (Thailand)

Verified
2 years ago
Good experience of Market Intelligence tool. The tool provides our hotels with insights and reliable automations. Our account manager, Pushpa Rana is doing excellent job providing support, not just for the corporate level but to our hotels and resorts globally.
Country Thailand
Distribution Director
X-Large Hotel
8

Graphics and dashboards are very easy to understand, we have forgotten manually searches and unnecessary screenshots to compare our rates with other partners

Otas leader from 1 to 4 room Casino in Farallon (Panama)

Verified
2 years ago
Quick access through the dashboards Identify POS campaigns taking for Otas and trends behaviorConstant support from the fornova team to use the tool
Country Panama
Otas leader
X-Small Hotel
7

Useful and practical

Revenue Manager from 100 to 199 room Limited Service & Budget Hotel in Montego Bay (Caribbean)

Verified
2 years ago
I really like the CI module to track compare my rate vs compset and also check forecast of pax and HSE to update current strategy.
Country Caribbean
Revenue Manager
Large Hotel
10

Good tool , making your daily business easier

Revenue from 1 to 4 room Limited Service & Budget Hotel in Interlaken (Switzerland)

Verified
2 years ago
The rate shopper is a great help to check your competitor. As well the rate parity tool is helping a lot about issues. So the Hotel can make sure there is no undercutting with other partners.
Country Switzerland
Revenue
X-Small Hotel
10

Fornova for the win!

Distribution Coordinator from 50-74 room Boutique in Quebec City (Canada)

Verified
2 years ago
Fornova is an amazing tool to monitor rate parity but also technical issues. We also have the best service from our Enterprise Customer Success Manager : Olivier Budin. He gave us inestimable advice and insights. We love how we can store all of our own test bookings data and see which OTA is our worst offender. The distribution intelligence...
Country Canada
Distribution Coordinator
Medium Hotel
10

Grate variety of offer with constent amelioration

Distribution & Negotiated Rates Intern from 500+ room Boutique in Montreal (Canada)

Verified
2 years ago
Allow to follow our rate parity and to catch offenders. Then we can save revenue and optimize our market shares.
Country Canada
Distribution & Negotiated Rates Intern
X-Large Hotel
10

Great tool for supporting your rate and parity strategy

Inventory& Distribution Manager from 1 to 4 room Boutique in Amsterdam (The Netherlands)

Verified
2 years ago
Fornova is a great tool to monitor how you distribute your rates across the channels you are and arent directly working with. This way you can easily see how your rates are being distributed further to other thrid party platforms and if they keep the uploaded rates. You have loads of possibilities like getting screenshots, test bookings, an...
Country The Netherlands
Inventory& Distribution Manager
X-Small Hotel
9

#compset#

Revenue Manager from 100 to 199 room Branded Hotel in Semarang (Indonesia)

Verified
2 years ago
* Quick have the detail price every compset * Easy to use * able to have comparison * have 3 pos
Country Indonesia
Revenue Manager
Large Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

FornovaCI rate shopper is essential for hospitality, as it allows real-time comparison of prices across various sources, POS’s and LOS’s. The tool provides insights into rates, ranking, promotions and market trends, helping businesses make informed decisions based on the current demand. It helps optimize pricing strategies, stay competitive, and adapt to market trends. FornovaCI is a valuable tool for efficient decision-making, enabling businesses to maximize revenue and enhance overall competitiveness. FornovaCI is an intuitive tool providing a user-friendly interface and is versatile in generating a variety of reports.

Question:

What differentiates this product or service from the competition?

Answer:

The FornovaCI rate shopper stands out in the market by delivering dependable data comparison through analyzing net, total, and shown rates. It allows the flexibility of choosing multiple POSs for comparison and supports unlimited LOSs. Additionally, the tool offers real-time comparisons of active promotions and provides valuable and significant insights.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

My advice to a hotelier considering the FornovaCI rate shopper would be to leverage its comprehensive data comparison features to tailor pricing strategies effectively. Explore the flexibility it offers in choosing multiple POS's and accommodating unlimited LOS's. Additionally, capitalize on the real-time active promotions comparison to gain valuable insights for strategic decision-making in a dynamic market.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 0 recommend
Recommended by
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Jorge Manas Revenue Management Director @ ZEN Rooms
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John Lingos-Webb Global Partnerships & Alliances @ Duetto
RecommendationAvatar
Shantanu Tiwari Manager Projects @ mycloud Hospitality
RecommendationAvatar
Jorge Manas Revenue Management Director @ ZEN Rooms
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Support

Unverified

Fornova has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates

Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

Request a Quote

Response Time

Less than a day

Recommended

91%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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