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Ranked 2nd (out of 20)
88 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Certificate of Excellence

Reviews Summary

95%
Recommend
Ratings Summary
Popularity Index
N/A
Support
4.9/5
Ease of Use
5.0/5
ROI
4.6/5
Implementation
4.8/5

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Atomize Overview

Atomize is the new rising star within the field of Revenue Management. Headquartered in Sweden, Atomize helps hotels around the globe to maximize their revenue, by automatically set the optimal price, down to per room type. Considering its relatively recent entry to the hospitality scene, Atomize is already used in more than 20 countries, across five continents, by hotel properties in the wide range from 20 to 1250 rooms. Atomize is set to be the world leader in Automatic Revenue Management. Read more Less

About Atomize

Founded in 2016 | Headquarters in Gothenburg (Sweden) | 17 employees

Integrates with

What Customers Love About Atomize

95% recommend

We like the time reducing aspect of the Atomize software the most. It lets us focus on revenue management from a macro perspective rather than on an operational level.

Marketing/Sales from City Center

- Easy to use software - Built into our PMS and automation is possible with a few clicks - Great Support

Director of Revenue Management from Boutique

They increased our RevPAR with almost 17&. I also like the new overview page where you can see forecasted RevPAR/occupancy/Revenue.

General Manager from Boutique

A simple but sophisticated system that does all the work in the background. Even works on the go on your mobile or tablet. Simple Like the most urgent changes suggestion. New future - Accept push rate change. With one click you can accept all suggestions or just certain days

General Manager

Ease of use and user friendliness

General Manager from Boutique

Complete automation with Clock PMS, from price recomendatiions to actually also setting them directly in the PMS

Co-Founder from Boutique

The customer service - great accountability and follow through. A great feedback loop with a clear focus on continuous improvement. Simple to use and follow GUI and UX

General Manager from Boutique

We'll get information regularly and systematically. Over time the rate forecasts become more and more accurate.

General Manager from Boutique

Easily accessible (haven't tried mobile yet, but it looks great) Nice for the Eye, i.e clear and simple - not messy and crowded. Pretty easy to either accept or override the rates.

Revenue & Distribution Manager from City Center

Straightforward and easy to use. Can push prices directly from the dashboard and they will be reflected in the PMS immediately.

Owner from Boutique

Easy to use, straightforward and direct results!

Revenue Manager from City Center

Full automation of operational revenue management. Not only recommending prices automatically, but also setting them automatically.

Sales from Boutique

User friendly! Rate suggestion visually explained and demonstrated! also manual rate override and the impact will be visually displayed! easiness of usage! Speed of software!

Area Director of Revenue Management from Vacation Rental

Automatic. Not only in recommending prices, but if you let it, it will also set your prices automatically.

Owner from Boutique

Innovative, easy to use, many parameters are considered in rate recommendations, extensive reporting.

Owner from Boutique

I love the price recommendations and automatic change of prices through Atomize to my hotel PMS which is MEWS. The two-way integration that they have makes using Atomize a breeze!

General Manager from City Center

Very easy to use but still sophisticated in the background.

General Manager from Boutique

Easy to use and spot most urgent changes, very supportive team during set-up.

Business Development & Strategy Director from Boutique

Accurate price suggestions and nice, understandable layout / user interface.

Director of Revenue Management from Boutique

Easy to use and read the figures / results that must be taken action upon.

Rooms Division Manager from Boutique

It just works great! Plus their service is the best (and have a good sense of humor)

Hotel Manager from Boutique

Integrations that they have, Fully automatic and artificial intelligence.

Owner from Boutique

The way in which it reduced revenue management as a thing I had to consider every single day to something that reliably fluctuated in the background.

Assistant Manager from Boutique

Straight forward, easy to use revenue management system.

Business Development Manager from Boutique

What I like the most is the simplicity of Atomize

Owner from Boutique

It has a solution for every part fo the department and decision. Consolidation is very easy and increases efficiency through collaboration work.

Managing Director from Boutique

Atomize is user friendly, have good support and provides efficient software

General Manager from Airport/ conference

Intuitive approach; easy to understand and use.

Director of Distribution and Revenue Management from Branded

Easy to use, very straight to the point.

Managing Director / Owner from Boutique

- Advanced pricing algorithm, taking into account the effect of price changes for several days and not only the day you are changing. - Clear and easy user interface

Director Insight & Performance from Other

Easy interface. Easy usage of the system.

Founder from Boutique

Reliable developer who has developed a new and very smooth product for Revenue Management with new ideas and solutions how to work with Revenue Management.

Digital Business Partner from City Center

It is efficient, save us a lot of staff hours and delivers accurate data in digital fashion.

Owner from Branded

Easy to use, pro active revenue management, integrated with PMS, helps increase revenue, revenue reduction management on room categories

Company Director from Boutique in

Two-way communications with our PMS. A simple interface. Very quick to execute suggested price changes.

Island Manager from Resort

It is easy to use, saves time and a good implementation with our Clock PMS

Operations Manager from Other in

Frequent price adjustments multiple times per day is one of the functions

Director

Screenshots

Features

  • Dynamic Pricing
  • Price sensitivity modeling
  • Fully automated revenue management
  • "What-if" scenario analysis
  • Guided workflows
  • Extended stay functionality
  • Serviced apartment functionality
  • Group pricing & evaluation
  • Channel management
  • Analytics dashboard
  • Multi-property Management
  • Open API
  • Mobile App
  • Inventory Management

Featured Clients

References

Our ambition is to provide the best solutions and offers to our customers and guests. Atomize has proven themselves to be able to output price recommendations that we highly trust. We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness and overall delivery and we are looking forward working with them for the long-term Johan Forsberg Director of Revenue Management at the Gothia Towers
An innovating program, that helps us to maximize our revenue on a daily basis. Atomize is time efficient (easy and understandable) and cost-efficient. All of this with professional support. Laurent General Manager at the Getaway Studios Brussels Airport
Atomize helps us a great deal by giving us insight in what our ideal pricing is for any time of the year. It keeps in account our competition, local holidays and other factors and eliminates the use of gut feeling when deciding on rates, but is purely data-driven. It’s a versatile tool and very helpful with the day to day management of our rates Maryn Owner at the Hotel Castillo de Monda
Since we started to use Atomize to set our room pricing we are now able to quickly react to the market and dynamically change guest room prices multiple times per day. Atomize is one of the factors that have resulted in an increase of 18% in revenue during Q1 in 2019. Olivia Byrne Company Director at the Eccleston Square Hotel
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Awards & Certifications

Active Markets

Pricing

Monthly subscription (Flat)
Less than $500/month

Recent Revenue Management Software articles

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10 pieces of advice for innovative hotels according to top tech executives

by
Hotel Tech Report

1. Don't overestimate the difficulty of delivering a personalized experience “Hoteliers believe delivering personalized experiences is hard. I have always looked at technology as an enabler for innovation. With the right enablers, hoteliers can take advantage of technology to make personalization easy, which is one of the cornerstones of our eInsight CRM product.  I think either hotels don’t know where to start with their data, or they haven’t democratized access to the right people who can leverage it to drive home personalization. Hotels that standardize 2-way communication among systems and make data integrations a priority are the ones able to break through and outperform in personalization. Information is more relevant, robust and customized when all the systems are speaking to the touchpoints guests have in the journey.” ~Charles Deyo from Cendyn eInsight CRM “Many hoteliers believe that personalisation is not important enough to spend time on. But in reality, the cost of standardised digital communication, and generic upsell offers and promotions is enormous. Hotels are literally losing money with every guest that is walking through the front door.” ~Erik Tengen from Oaky Upsell Software   2. Place importance on vendor quality rather than size “Unfortunately, in this industry, the size of a hotel tech vendor sometimes is overplayed or overemphasized, while the quality of product and engineering teams is underemphasized. People often assume that large companies have better products simply because they can afford better engineers relative to smaller companies. This is far from the truth—I've seen very large companies struggle with their platforms and engineering initiatives. And I’ve seen smaller companies blow away the industry with their solutions. The important thing for hotels to remember is not to judge tech vendors by the size of the company, but by the quality and capabilities of their product and their dedication to customer service. It seems obvious, but happens more often than you think.” ~Gautam Lulla from Travel Tripper RezTrip CRS   3. Understand that artificial intelligence will not take your job “Hoteliers believe that revenue managers will lose their jobs when artificial intelligence gets good enough. I believe that artificial intelligence is going to make revenue management an even more valuable skill because it will take more insight and analytical rigor to stand out from the competition set in a data-driven world. Hoteliers are used to looking at PMS as a cost centre of the hotel. With the maturity of Cloud PMS, the paradigm has changed. A PMS should not be considered as cost, but as a system that will help them grow revenues and business. Also, for most hoteliers, deciding on PMS is an operational decision whereas I feel it should be more of a strategic decision.” ~Aditya Sanghi from Hotelogix PMS   4. Stop running your operations with pen and paper “Perhaps the most common belief I used to hear was that the Concierge didn’t need an application because they could use Excel or their logbooks. We obviously felt differently especially after spending time behind the desk and seeing the amount of work done manually and the importance of providing a tool to enable the team to be more efficient. We believe the role of the Concierge should be in the center of the hotel operation since their work touches so many departments and has such a significant impact on the overall guest experience. A good Concierge team does the job so well that they make it look easy. What is often not recognized or seen is the volume of work being done behind the scenes to deliver such a great guest experience. Investing in a tool allows the team to be more efficient and spend more time and attention on the guests. I believe the reason guests come back now is mostly because of the way the Concierge and other team members make the guests feel when they leave, more so than just having a beautiful hotel. Without a tool such as ALICE, it is very difficult to be efficient and create that great guest experience.” ~Adam Isrow from ALICE Hotel Operations Platform   5. Leverage technology to decrease staff churn “I think the single biggest misconception is that hoteliers think the solution to their traveler personalization problems is to invest in traveler facing technology and create an omni-channel experience.  The biggest problem hoteliers face is actually their staff turnover. What is the point of having traveler facing technology, without experienced staff that have the right technology to empower them to deliver on the brand experience?  Your staff must always come first if you want to truly personalize and fulfill your brand promise. This means hoteliers need to balance their traveler facing and staff facing investments more effectively.” ~Kevin Brown from Amadeus Hospitality   6. Place less emphasis on meeting budget in volatile markets “Hoteliers are not comfortable making changes to prices without knowing the effect it has on their ability to reach budget. In a volatile market, too much emphasis is placed on meeting budget and making safe pricing decisions that ultimately limit a hotel’s revenue achievement. Placing an emphasis instead on demand-based pricing will help secure the highest possible revenue from the marketplace. "Some hoteliers believe it is prudent to wait until business is strong and making more profit before they invest in “nice to have” tools such as revenue management software. That is like saying an athlete should wait until they can run faster before they buy good running shoes. It is the revenue management system that will enable them to maximize their yield and create the bigger profits." ~Ravi Mehotra from IDeaS Revenue Solutions   7. Embrace technology, software is cheap and extremely easy to use today “Most hoteliers are skeptical about technology - for good reason.  Tech companies have a long history of over promising and under-delivering.  As a result, new technologies are not often eagerly adopted by experienced hotel people.  They would rather "wait and see" before embracing yet another "shiny object" tech solution.  The last thing we need is another complicated software program that takes up all of our time and delivers little value.  Tech providers need to focus on the benefits of their solution and design products to require minimal effort for maximum value.  Don't assume that because hotels are multi-million dollar businesses that we like to sit around on our laptops all day - we have become successful by taking care of travelers - and each other - with the service and care that we'd provide to our own families.” ~Del Ross from Hotel Effectiveness Labor Management System “The most common misconception about technology is that it's too expensive. Hoteliers have this misconception because they don’t fully understand the value that the technology brings. They see it as a cost rather than as a profit center. Hoteliers often buy technology the same way they would buy a TV or a pillow. And because of that, tech vendors have been forced to limit their innovation.” ~Marco Benvenuti from Duetto Revenue Management   8. Don't ever manually price hotel rooms “They believe they can do good or decent manual pricing... but in reality there is no way a human can do even a decent job at pricing a hotel. The math behind that statement is really simple, there are two main reasons why a human has absolutely zero chance versus an automated AI system: 1) The sheer scale of the problem. If you're a hotel with 5 room types, 4 variations on each room type (breakfast/cancellation), bookable 365 days in advance, and want to update each price once per hour then you have 0.49 seconds per price to do your analysis and set the price. Even if you simplify the problem drastically, let's say you have a fixed additional cost for breakfast & cancellation, that you just want to update the prices once every four hours, and that you only allow your guests to book in the last 30 days, then you still only have 96 seconds per price to do the calculations and set the price. The sheer scale of the problem makes it impossible for any human to keep up and do a good job. 2) The complexity of the problem. It's important to acknowledge that no price is an isolated island, if you change the price of one room type for a particular arrival date then it will have an effect on all the other room types for the same arrival day. But that's not enough, it will also have an effect on the adjacent days as many people stay more than one night and some one-nighters are flexible and price sensitive. There is this ripple effect and you need to present the optimal set of prices, not the price that is thought to be optimal for one specific room type. Quite often the optimal price for one room type will have a negative impact on the overall revenue, and to calculate the optimal set of prices is both hyper complex and very computationally intensive, it simply cannot be done by a human. Humans should focus on strategic revenue management, not at setting prices.” ~Leif Jaggerbrand from Atomize   9. Stop paying massive sums for integration fees when the entire world has moved to open APIs “Hoteliers that its extremely hard and expensive to integrate different software solutions. Having built our own PMS with open API, I can confidently say that this is no longer true, and we stimulate hoteliers to integrate as much as possible to make their lives easier.” ~Matthijs Welle from Mews Systems   10. Use technology to create more personal interaction, not less “Messaging is impersonal, you can’t replace in-person interactions.” The aim of messaging is not to replace in-person interactions or even phone calls, it is to fill the customer service whitespace or void that exists today. There are a large portion of travelers and consumers today who are not communicating with your organization because you may not have the proper means. With the increasing influx of technology separating the hotel staff and guests (e.g. OTAs and Mobile Room Keys), messaging is one of the main components connecting hotels with their guests today.” ~Chris Hovanessian from Whistle

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These are the 6 most powerful IDeaS G3 revenue management software features and services

by
Hotel Tech Report

In our Product Deep Dive series, we go deep into one solution to help hoteliers evaluate and assess the best software for their specific situations. Among the growing number of revenue management tools, IDeaS has established itself as one of the world’s top revenue management systems. Its flagship IDeaS G3 RMS processes 100 million revenue-enhancing decisions each day across 1.6 million rooms, translating rich data inputs into a dynamic revenue engine for peak profit performance. Here are 6 of the features of the IDeaS G3 system that we most certainly can’t live without.     #1: Demand-based pricing by room type One of the latest IDeaS G3 RMS features allows revenue managers to yield by room type. For example, let’s say the system detects a spike in demand for the “deluxe double” room type. It will automatically increase the price for that room type -- without also boosting prices on other room types. Yielding by room type unlocks a purer yield management approach, with rates priced according to guest demand and price sensitivity for specific room types, rather than simple attributes or inflexible rules. This reduces the burden of manually yielding across multiple room types, says Angelo Fernandes, SVP for Terranea Resort: “This technology has enabled us to look at inventory by type or segment and actually make decisions to yield room types uniquely across different channels. Terranea is very unique, with 582 keys and a mix of rooms, suites, villas, casitas, and bungalows. IDeaS helped us understand pricing, availability, and demand for each room in order to optimize profitability.” The demand-based pricing approach gives revenue managers a more accurate, holistic view of a hotel’s demand profile. Automation ensures that each room type is priced appropriately for the demand, which yields the most profitable business mix. Sometimes dynamic room-type pricing can be unintuitive, says Fernandes, where smaller rooms are actually priced higher than larger, more premium ones. But it’s all based on actual demand rather than instinct or historical performance. “Effectively, each room type has its own BAR, so we’re now selling more rooms at the correct rate, and we’re also avoiding overbooking a certain room type and then having to move guests to a bigger room.”   The IDeaS RMS “at a glance” dashboard     #2: Virtual Revenue Management Service (VRMS) Most hoteliers feel under-resourced. Yet, smaller properties are naturally at a disadvantage when it comes to resources -- especially independents that find themselves in direct competition with “soft” brands that don’t directly rely on their parent company’s identity. These brands appeal to a different cohort than the majors, while still taking advantage of the parent’s revenue management expertise. That’s not to say that brand-affiliated hotels don’t also feel the squeeze when it comes to finding resources to devote to revenue strategy. IDeaS set out to solve this issue for any hotel, with its Virtual Revenue Management Service. VRMS helps hotels accelerate their revenue strategy by assigning an industry revenue expert to work directly with hotel staff—no matter the business objective, resource mix or skill level. The three phases of VRMS align hotel management and staff around the techniques and habits of a revenue-focused culture. With the end goal of establishing clear standard operating procedures around revenue optimization, VRMS ensure that hotels of all kinds benefit from the revenue management revolution.   #3: Ideal Pricing delivers continuous pricing Automation is at the core of the IDeaS approach to revenue management. Through artificial intelligence and machine learning, it makes precise revenue management decisions that most revenue managers would never be able to see. Ideal Pricing uses deep market intelligence, such as search penetration, competitor rates, booking trends, and reputation scores, to intelligently forecast demand and power a continuous pricing model.     The automated system prices room types at the ideal rate for a given product and set of guestroom attributes. The ideal pricing model intelligently prices by day or length of stay, while also allowing hotels to price within a range or set specific price levels for certain attributes. Revenue managers can link products to BAR or independently price as agile rates to dynamically flex products based on unique demand and attributes. The best part of this is that it all happens in real-time and in the background, so revenue managers can focus on tactics and strategy rather than manual data entry. The AI-powered analytics recognize relationships between all rates and segments, continuously making the smartest pricing decisions based on the latest information. With Ideal Pricing, hoteliers achieve peak profitability decoupled from a traditional rates-based framework.     #4: Support before, during, and after implementation It’s a common refrain here at HTR: customer support is always a core consideration when evaluating new partners for your hotel. Poor support can scuttle even the most advanced product; without knowledgeable resources available before, during, and after the implementation, a tool risks failing due to low adoption and minimal integration into existing processes. IDeaS sees itself as an ally in implementation, and, as a result, provides robust implementation support that supports a hotel’s efforts to nurture a sustainable revenue culture. The clear plan is to train staff at the outset, as well as through continuous learning so that everyone has the tactical knowledge necessary to get the most of your chosen software. This includes how to read reports and what actions to take action based on those reports.     #5: Rate publishing tool Most hotels realize that all distribution channels are not created equal. For peak profit performance, the highest value booking at the lowest acquisition cost. Individual channel performance, plus overall channel mix, equals the optimal revenue strategy. To achieve the optimal mix, hotels need a rate publishing tool that consistently and accurately updates rates across all chosen channels. This Functionality is integrated into the workflow, making it simple and easy to publish rates across channels. No more logging into multiple extranets and manually entering the same information multiple places. It’s all about working smarter and more strategically. Hotels also realize that there’s a trust issue when it comes to rates appearing equal across channels. Rate parity breeds confidence, and an integrated rate publishing tool empowers hotels to build that confidence through seamless rate management.     The Demand360 view highlights the competitive market data alongside your hotel’s forecast and decisions.   #6: Limited Data Build functionality Launching a new hotel is both an exciting and challenging time. It's a fresh slate to serve a new segment or expand in an existing market. The freshness also poses a problem for revenue management: Without any historical data, how should a hotel be properly priced in its early days? Pricing affects positioning; getting the pricing wrong can alter demand and consumer perception. The Limited Data Build feature addresses this existential issue for new hotels. To forecast demand in the early days, IDeaS will clone data from existing hotels with similar business mixes to provide baselines for demand and predicted guest behavior. One new brand in Germany, Me and all, found that the baseline data helped beat its ADR expectations by 15% in the first half year. “Up until now, one of the biggest problems has been forecasting how a new business will unfold. Normally, we rely heavily on a hotel’s historical market data besides examining the public price points of other hotels to get a feel for the market. On this occasion, however, there was a bigger knowledge gap to fill. -Monika Sand, Corporate Manager Revenue at Lindner Hotels AG Bonus! Lucky #7: Smart Space The complexity of managing revenue grows exponentially when adding groups and meetings to the mix. For larger hotel groups, there may be an additional layer of communication between a centralized revenue management team and property-level sales managers. SmartSpace is a dynamic cloud-based strategy application that provides a revenue-focused visual analysis of meetings-and-events trends and performance. Thanks to more intelligent analysis, hotels can finally optimize revenue on key demand days by using detailed demand profiles to price more strategically.     The SmartSpace Functionality guides hotels on forecasted demand, performance trends, market competitiveness, and pricing strategy. Through data and visualizations, it provides a guide to pricing decisions, as well as prioritization of RFP responses. Demand-level data can also reveal patterns across many meeting room types, to reveal which rooms are most popular and which were underutilized. These patterns inform the optimal configuration of those event spaces to ensure that supply meets demand. For instance, rarely-used rooms could be combined or repurposed to better suit the needs of today’s event and meeting organizers. “Smart Space makes it a lot easier for us to study our booked and lost business and better prioritize sales team efforts,” said Christine. “To be able to pull vast sums of relevant data and see that presented in an intuitive and consumable format is such an advantage. It’s the first step of some very exciting progress we’re seeing in meetings and events.” -Christine Wassell, director of revenue optimization for Radisson Hotel Group

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Recent Revenue Management Software News & Community Updates

IDeaS Wins Coveted Global People’s Choice Award in the 2019 HotelTechAwards

By Hotel Tech Report

Each year along with individual awards for the top rated product in each category, Hotel Tech Report recognizes the top 10 most customer centric global companies in the annual People's Choice Awards. The People's Choice Awards serve to honor and recognize companies who have balanced strong growth with a relentless focus on customer centricity. Hotel Tech Report has named IDeaS the winner of the 2019 People’s Choice Award based on data from thousands of hoteliers across more than 120 countries around the world. Over 100 of the world’s elite hotel technology companies competed for a chance to win this prestigious title. Other finalists include: TrustYou (2nd place), Clock (3rd place), TravelClick (4th place), GuestRevu (5th place), Mews (6th place), Guestline (7th place), Travel Tripper (8th place), Cloudbeds (9th place) and ALICE (10th place). The HotelTechAwards platform (by Hotel Tech Report) leverages real customer data to determine best of breed products and companies that help hoteliers grow their bottom lines. “The People’s Choice Award goes to the single company across all categories who demonstrates the strongest customer relationships during the HotelTechAwards.  Clients came out to support IDeaS in droves - it has been incredible to see” says Hotel Tech Report’s Jordan Hollander. The most common pitfall that successful technology companies face is that scale often has an inverse correlation with customer satisfaction.  With each new hire customers become further removed from the leadership team and with each new client their business becomes less critical to the company. IDeaS breaks the mold and is not just the largest revenue management software company in the world  but also the most beloved hotel technology company in the industry as determined by verified client data.  The key factors used to determine the annual People’s Choice award include total verified customer reviews, geographic reach of reviews and overall review sentiment and ratings.  More than 200 verified IDeaS clients dedicated more than 25 hours to supporting the company by writing reviews about their authentic experiences with the firm. Unbiased and verified reviews build trust in a way that biased case studies and whitepapers cannot.  The best companies know that the most effective way to communicate their value proposition is to empower and amplify the voices of their customers.       “We saw 5 star reviews come in from Zambia to Moscow and everywhere in between.  Happy customers vouched for IDeaS from cities we had never even heard of. This is the one of the most impressive organizations we’ve seen in hotel tech history.  It’s hard to imagine how IDeaS keeps clients this satisfied at such an enormous global scale but if there’s one company everyone can definitely learn from about scaling a global organization with a relentless focus on customer centricity, its IDeaS ” says Hollander. IDeaS clients from the United States, Africa, Asia, Europe and Latin America commended the company for it’s world class customer service and software. Congrats to this year's finalists: IDeaS, TrustYou, Clock, TravelClick, GuestRevu, Mews, Guestline, Travel Tripper, Cloudbeds and ALICE!   About the People's Choice Award   The People's Choice Awards serve to honor and recognize companies who have balanced strong growth with a relentless focus on customer centricity. Early on as a startup its easier for companies to maintain strong customer relationships with a limited customer base.  But as a company grows its install base and scales globally, maintaining high customer satisfaction becomes increasingly more challenging. Each year along with individual awards for the top rated product in each category, Hotel Tech Report recognizes the top 10 most customer centric global companies in the annual People's Choice Awards acknowledging the achievements of top innovators across all categories who embody the values, transparency and customer centricity that lie at the core of truly great companies. More info on the People's Choice Awards and scoring methodology

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