What is Bookassist?

Founded in 1999 | Headquarters in Ireland | 106 employees

Bookassist is a comprehensive hotel booking and revenue management platform designed to increase direct bookings and enhance profitability for hotels. Its intuitive and adaptable booking engine offers dynamic rate adjustments and supports multiple platforms and languages, ensuring a seamless booking experience for diverse audiences. Bookassist provides robust analytics and reporting tools that empower hoteliers to optimize their marketing strategies and make informed decisions. Additionally, the platform easily integrates with promotional tools, making it simple to manage campaigns and boost visibility. While some users note areas for improvement in backend intuitiveness and feature implementation speed, the overall feedback underscores its effectiveness in driving direct sales and enhancing customer experiences. Perfect for independent hotels and smaller chains, Bookassist enables hoteliers to manage their entire online digital strategy, reduce costs, and increase profit per booking.

Merchandising & Packages

4/5 features

Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Website Integration

Seamlessly integrates into any existing website
Social Media Integration/Bookings

Seamless integration with Facebook Instagram, Twitter, Google+, youtube, FourSquare and LinkedIn Business pages to capture paid social, word-of-mouth, influencer and organic social direct reservations

Upselling & Cross Selling

4/5 features

Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Gift Vouchers

Sell gift cards and vouchers through your hotel's website that can be redeemed via your booking engine to generate revenue and new bookings through consumer gifting.
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Special offers & discounts
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Alternative accommodation recommendations (when no availability)

Hotel can recommend alternative partner hotels when there is no availability which helps retain direct bookers within the direct hotel community.
Loyalty program integration

Integrate with casino management systems and hotel/apartment loyalty programs to allow guests to book offers online specific to their loyalty accounts

Conversion

4/5 features

Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
A/B testing & optimization
Price comparison widget

Showcase live real time rates on OTA like Booking and Expedia to reassure bookers that they're getting the best rate to encourage them to convert and book.
Multi-lingual
Conversion rate reports

Real time booking engine conversion rate analytics
Facebook conversion tracking

Measure and optimize your marketing campaigns across Facebook and Instagram.
Customizable exit intent modals

Convert bookers who are about to leave your booking engine by showing them an offer or getting them to input their email to get updates about new deals to capture their contact info and increase your chances of converting them in the future.
Form autofill

Automatically repopulate abandoned form fields.
Flexible dates

Enhance direct bookings by enabling guests to easily browse hotel rates, gaining quick access to best room rates and special offer availability
Rate plan comparisons

Showcase multiple rate plans with side-by-side comparison to sell more rooms by offering various rate plans, like breakfast included, early-bird rate, extended-stay discounts, upgrades, and more.
Google Hotel Ads Bookings

Integrate your booking engine and availability with Google Hotel Ads to drive more direct bookings to your website from travel searches on Google.
Tripadvisor Bookings

Integrate your booking engine and availability with Tripadvisor to drive more direct bookings to your website from travel searches on Tripadvisor.

Payments

4/5 features

Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe

Transactional Emails

4/5 features

Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Post-stay emails
Pre-stay emails
Confirmation emails

Group Bookings

4/5 features

Wedding & corporate booking modules
Availability block

Block out dates to make rooms unavailable on your booking engine or specific channel (such as Booking.com and Expedia) or place a courtesy hold for a specific number of days/hours.

Reporting & Analytics

4/5 features

Automated reporting
Conversion rate reports

Real time booking engine conversion rate analytics
Referral Reporting

See where your bookings are coming from with referral source traffic analytics.
Google Analytics tracking

Use Google Analytics to track and generate reports on every shopper that passes through your booking engine.

Tax & Compliance

4/5 features

PCI Compliance
ADA Compliant
Tariffs

The ability for hotels to be able to customize taxes/tariffs to meet, charge for and display local market taxation and regulations.
Multi-currency
GDPR compliant

Bookassist Reviews Summary

4.7

Excellent

444 reviews

Ease of Use

4.7/5

Customer Support

4.9/5

ROI

4.6/5

Implementation

4.7/5

Recommended for

444

Booking Engine Ranked #25 out of 149

250

Digital Marketing Agencies Ranked #4 out of 125

219

Website Design Ranked #5 out of 51

207

Hotel Metasearch Management Software Ranked #3 out of 29

Support

Verified Support

Bookassist has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

View Support Certification Help Center

Product Updates

2026

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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Sorry, this functionality is only available for verified hoteliers

Bookassist

What is Bookassist?

Room substitutions

Multi-room bookings

Flat, floating and discounted rates

Pooled inventory

Special offers & discounts

Customizable add-ons

Meal plans

Website Integration

Social Media Integration/Bookings

Multi-room bookings

Room substitutions

Gift Vouchers

Booking abandonment recapture

Customizable add-ons

Special offers & discounts

Meal plans

Alternative accommodation recommendations (when no availability)

Loyalty program integration

Mobile optimized/responsive

Special offers & discounts

Urgency messaging

Booking abandonment recapture

Multi-room bookings

Room substitutions

A/B testing & optimization

Price comparison widget

Multi-lingual

Conversion rate reports

Facebook conversion tracking

Customizable exit intent modals

Form autofill

Flexible dates

Rate plan comparisons

Google Hotel Ads Bookings

Tripadvisor Bookings

Multi-currency

Apple Pay

Google Pay

Paypal

PCI Compliance

PayU

Stripe

Booking abandonment recapture

Post-stay emails

Pre-stay emails

Confirmation emails

Wedding & corporate booking modules

Availability block

Automated reporting

Conversion rate reports

Referral Reporting

Google Analytics tracking

PCI Compliance

ADA Compliant

Tariffs

Multi-currency

GDPR compliant

Bookassist Reviews Summary

Bookassist Pricing

Bookassist Reviews

Bookassist Integrations

Support

Verified Support

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