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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Profitroom Websites
4.7 (283 REVIEWS)
HT Score
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Alasdair, Hennie, Michael + 44 more experts recommend Profitroom
Read Recommendations
Profitroom Websites
Ranked 3 (out of 52) in Website Design
2026 Finalist
HotelTechAwards
Hoteliers voted Profitroom as the #2 Website Design provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldBring your hotel brand to life and boost direct bookings
94% recommended by 549 hotels
Dream Hotels, Sun International, The Robert Parker Collection & 546 others
Bell - AI powered product analyst
I analyzed all of Profitroom’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Profitroom delivers a sophisticated website design solution tailored for the hotel industry, focusing on responsive design, integrated booking systems, and user-friendly navigation. It enhances customer experience and strengthens brand identity. The product aids in boosting direct bookings and decreasing dependency on third-party platforms, ultimately increasing revenue for hotels. Critiques are centered on editing inefficiencies and content implementation processes.
Dream Hotels, Sun International, The Robert Parker Collection & 546 others
Read their reviewsPartners say
Industry experts recommend Profitroom for its comprehensive suite of technologically advanced solutions tailored specifically for the hospitality industry. Key features include an intuitive booking engine, advanced marketing automation, a versatile channel manager, and beautifully designed, customizable websites. Critical feedback highlights a need for more channel integrations, lacking features like a WhatsApp button, and occasional customer service delays.
Hennie, Kamil, Magdalena and 36 others
Read their recommendationsWhat Types of Hotels Profitroom is Popular For
Size
16 | X-Small (1-9 room)
216 | Small (10-49 room)
170 | Mid-Sized (50-99 room)
308 | Large (100-499 room)
25 | X-Large (500+ room)
Country
470 | Poland
46 | South Africa
35 | United Kingdom
34 | Czech Republic
23 | Mexico
22 | Slovakia
19 | Germany
11 | Colombia
11 | Spain
10 | United States
8 | India
7 | Finland
5 | Italy
3 | Turkey
3 | Ireland
3 | Costa Rica
3 | Norway
3 | Iceland
2 | Sri Lanka
2 | Egypt
2 | Romania
2 | Cyprus
2 | Canada
1 | Bahamas
1 | Panama
1 | Morocco
1 | Kenya
1 | Nigeria
1 | Estonia
1 | Nepal
1 | United Arab Emirates
1 | Namibia
1 | Indonesia
1 | Bulgaria
1 | Portugal
1 | Vietnam
1 | Korea, South
1 | Brazil
1 | New Zealand
1 | Slovenia
1 | Philippines
1 | Switzerland
Type
338 | Resorts
284 | Boutique Hotels
282 | Luxury Hotels
237 | Bed & Breakfast & Inns
189 | Airport/Conference Hotels
183 | City Center Hotels
165 | Branded Hotels
160 | Limited Service & Budget Hotels
105 | Extended Stay & Serviced Apartments
60 | Hostels
29 | Vacation Rentals & Villas
27 | RV Parks & Campgrounds
11 | Casinos
2 | Motels
Region
621 | Europe
50 | Africa
35 | North America
16 | South America
15 | Asia Pacific
6 | Middle East
1 | Oceania
1 | Central America
Category
601 | Booking Engine
391 | Channel Managers
291 | Hotel CRM & Email Marketing
283 | Website Design
70 | Digital Marketing Agencies
46 | Hotel Reservations Software
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What is Profitroom?
Founded in 2008 | Headquarters in Poland | 150 employees
Profitroom Websites is a comprehensive web design and management platform specifically tailored for the hospitality industry. It provides hoteliers with beautifully designed, customizable websites that enhance the guest booking experience and drive direct bookings. By seamlessly integrating with the Profitroom Booking Engine 360 and Channel Manager, it ensures efficient management of multiple booking channels, accurate inventory control, and maximized revenue potential. The platform's intuitive interface allows for easy creation of visually appealing and functional websites that align with a hotel's brand, making it a valuable tool for improving operational efficiency and increasing revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Profitroom products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Profitroom Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Profitroom Expert Recommendations Analyzed: 38
Read expert recommendationsDescription provided by Profitroom
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Profitroom's Provided Description:
"Profitroom’s award-winning, conversion-led and easy-to-navigate websites offer a unique guest booking journey to really drive direct bookings. We’ve designed and built hundreds of websites exclusively for leisure hotels and resorts so we’ve got that extra bit of know-how that makes all the difference. Our unique, easy-to-navigate hotel websites make your brand shine even in a highly competitive online landscape. Seamlessly integrated with Profitroom Booking Engine 360, this powerful combo enables unrivalled direct booking results."
FAQs
Capabilities
Exclusive modules
Exclusive modules
Covers any hotel business from spas and conferences to dining and events.
Continuous optimisation
Continuous optimisation
Adapts daily to drive high conversions and boost SEO
Cost-effective websites
Cost-effective websites
Enjoy award-winning & affordable website designs.
User-friendly CMS
User-friendly CMS
Own your content with no coding skills required.
Responsive mobile-first design
Responsive mobile-first design
Engage visitors in any language.
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
1/1 features
Available Add-ons & Modules
CMS - Website Editor
Website Design
An easy-to-use content management tool, exceptionally user friendly and designed to save time with predefined modules. WYSWIG content editor allows for quick updates so the information on the hotel's website is always up to date, inspiring guests.
Unique designs
Website Design
Tailored-made designs reflecting unique needs of larger hotels and hotel groups. Custom-made page elements and sections providing an excellent opportunity to show the hotel's brand and exceptional offer.
Profitroom Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Profitroom Websites is the #3 most trending product in the Website Design category (out of 52) and the #112 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreProfitroom has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Profitroom as the #2 Website Design provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Profitroom Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Profitroom Case Studies
Hotel Panorama: How the direct booking revenue was raised by 60% in just one year
Lido di Venezia (Italy)
Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs
Pocatky (Czech Republic)
How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:
Falmouth (United Kingdom)
A view from the ocean: Profitroom strikes again!
Bakoven (South Africa)
Boosting direct online revenue at super speed
Manchester (United Kingdom)
Offering truly personalised guest communications and unique stay experiences.
Lympne (United Kingdom)
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Ryn (Poland)
Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?
Znin (Poland)
Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!
Sulejow (Poland)
84% direct share in a non-obvious tourist location
Sulecin (Poland)
How to build the strength of a hotel group through supporting tools for direct booking?
Grzybowo (Poland)
Blending the art of doing nothing and doing everything
Hayle (United Kingdom)
References
"We love the user experience this booking engine gives our guests and since moving to Profitroom we have seen a large increase in online bookings via our website. The support we receive; from setting up new offers and room types to quick calls for guidance and best practice is fantastic – I would 100% recommend Profitroom."
Jessica Riggs
Sales Manager @
Port Lympne Hotel & Reserve
"We started cooperation with Profitroom in February 2018 and from the very beginning, we are very pleased with the course of cooperation and the comprehensive nature of the solutions provided. We have a website created by Profitroom and tools facilitating the daily work of the hotel like Profitroom Booking Engine and Profitroom Channel Manager. Thanks to a wide range of products and services, Profitroom is able to meet the needs of every facility. In our case, all the implemented solutions allowed, among other things, to increase the number of direct bookings by 11%. In addition, the company’s great asset is substantive expert support and technical support with very fast response times. According to the above, we are happy to recommend Profitroom as a worthy Business Partner."
Anna Gojżewska
Hotel Director @
Hotel & Medi-SPA Biały Kamień
"We started cooperation with Profitroom in 2010 in the field of providing tools and services for website operation and the operation of the booking system. We use Profitroom Booking Engine, Profitroom Channel Manager, and positioning services (SEO). In July 2018, the next version of the website was launched, which met our expectations and presents our brand in a professional way.The design is characterized by attractive design and modern technology. We value long-term cooperation. We recommend Profitroom as a Business Partner"
Wojciech Sporek
CEO @
Hotel Spa Dr Irena Eris Krynica Zdroj 12+
"Smart Hotel has been cooperating with Profitroom since 2017. Advised by them and implemented solutions, such as Booking Engine and Channel Manager, significantly increased the number of direct reservations in our facilities, as well as allowed to expand the sales range of our services. The functionality of the systems implemented by Profitroom allowed for more effective price management and better control. The solutions and technologies proposed and delivered fully meet our expectations both in terms of quality and functionality. Implementation of the planned implementation schedule of individual solutions was carried out in a professional and timely manner"
Łukasz Kucharski
Revenue Manager @
Smart Hotel
"Profitroom Booking Engine system in comparison with its predecessor significantly raised the conversion and made our work easier. Thanks to proven Profitroom solutions, we can fully show the potential of our facility and effectively encourage guests to use our services. I recommend Profitroom as a reliable and committed Partner"
Tomasz Rybaczek
Hotel Director @
Artis Loft Hotel
"We would like to recommend Profitroom software as one of the best solutions available to automate the work of the reception and sales department in the hotel industry. We have been using Profitroom CRM for 1.5 years. During this time, we have significantly improved the process of offering and handling telephone and e-mail inquiries at our hotel. Since the implementation of Profitroom CRM, the response time to the query for the valuation of the stay has been shortened by more than a half. Thanks to Profitroom CRM, we also minimized the possibility of mistakes when creating a residence calculation. The system is very intuitive, fast and enables active sales, starting from the first contact, through sending an offer, to the automated system of sending reminders, the so-called „follow-ups”, ending. In addition, the entire inquiry service process takes place in one place, which allows many users to keep track of its progress. We are convinced that each of the objects that receive many inquiries about the valuation of the stay by phone or email will take full advantage of the Profitroom CRM"
Katarzyna Ścisłowicz-Opalska
Marketing Director @
Nosalowy Dwór Resort & SPA
Featured Customers
More Products by Profitroom
Hotelier Rating
Looking for specific info?
10
Perfect
Reception from 10 to 24 room Airport/Conference Hotel in Frenstat pod Radhostem (Czech Republic)
Verified
6 months ago
We are glad that we joined to Profitroom. Their program is really helpful for our hotel. Our hotel is now more digital.
Czech Republic
Czech Republic
Reception
Small Hotel
10
Professional and Reliable Partnership with Profitroom
Reservation & Reception Manager from 100 to 199 room Bed & Breakfast & Inn in Wrocław (Poland)
Verified
6 months ago
I can highly recommend working with Profitroom. From the very first contact, their professionalism, commitment, and excellent understanding of the client’s needs were clearly evident. The Profitroom team stands out for their extensive knowledge, experience, and openness to individual requirements.
The cooperation was smooth and timely, wit...
Poland
Poland
Reservation & Reception Manager
Large Hotel
10
I'd like to recommend Profitroom to all of hotels
Sales & marketing Director from 50-74 room Boutique in Sochocin (Poland)
Verified
6 months ago
Users (reception and sales team and manager) feedback and continuous platform improvement. Reports and sales process automation capabilities. Newsletter automatizations etc.
Poland
Poland
Sales & marketing Director
Mid-Sized Hotel
10
A professional provider of a wide range of modern services
Sales and Marketing Specialist from 50-74 room Airport/Conference Hotel in Kudowa-Zdroj (Poland)
Verified
6 months ago
Profitroom remains a leader among companies offering modern solutions for businesses. Excellent systems, numerous training courses, webinars, and access to helpful materials. A fantastic team of specialists, eager to collaborate. A friendly team full of energy and a positive attitude towards the customer. Certainly the best website, booking...
Poland
Poland
Sales and Marketing Specialist
Mid-Sized Hotel
10
I recommend
Specjalista ds. marketingu from 100 to 199 room Resort in Łódź (Poland)
Verified
6 months ago
Email marketing, ease of use of the editor, availability of support staff, SEO, Google Ads support, AI solutions, add-ons – widgets on the website. In general, the entire CRM.
Poland
Poland
Specjalista ds. marketingu
Large Hotel
10
Profitroom is a company of the future.
Director from 50-74 room Boutique in Kwilcz (Poland)
Verified
6 months ago
We've been working with Profitroom for 15 years, and we see the company grow, evolve, and expand its digital services year after year. Their quality is top-notch. Profitroom has excellent technical support, and their services simplify the work of hoteliers. The reservation management system, website management system, direct sales efficienc...
Poland
Poland
Director
Mid-Sized Hotel
10
A comprehensive facility management tool
Revenue Manager from Boutique in Szklarska Poreba (Poland)
Verified
6 months ago
The most useful features are creating offers and the ability to compress them into a single message including booking links, the ease of preparing newsletters, etc.
Poland
Poland
Revenue Manager
10
Thank you for your long-term cooperation
Hotel menager from 50-74 room Bed & Breakfast & Inn in Zawoja (Poland)
Verified
6 months ago
Our long-term collaboration with Profitroom has been a positive one. I'm fortunate that the advisors assigned to us are professional and always helpful. I can count on their expertise and skills. Thank you, Daria, Dmytro, and Dominik. You're fantastic.
Poland
Poland
Hotel menager
Mid-Sized Hotel
10
Product promotion supported by deep, inside-out expertise within the agency
Marketing Manager from 500+ room City Center Hotel in Rybnik (Poland)
Verified
6 months ago
When working with an agency, what matters most to me is having access to the knowledge of many specialists and the fact that they have a key advantage over other agencies:
- They know the product very well (because they deliver it) and can interpret data that other agencies wouldn’t have access to.
- Additionally, they specialize in the ind...
Poland
Poland
Marketing Manager
X-Large Hotel
8
So far so good
Front office manager from 500+ room Resort in Bamburi (Kenya)
Verified
6 months ago
The flexibility and efficiency of the system.
The easy to tailor make a package.
It is easy to use and understand.
Kenya
Kenya
Front office manager
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Profitroom provides a very strong booking engine and direct revenue toolkit, helping hotels drive more direct bookings and better control over their online distribution. It combines usability for staff with clear, guest‑friendly flows that convert well.
Showing all answers to: "What does this product or service do well?"
Profitroom provides a very strong booking engine and direct revenue toolkit, helping hotels drive more direct bookings and better control over their online distribution. It combines usability for staff with clear, guest‑friendly flows that convert well.
Profitroom provides hoteliers with excellent technology-based solutions and a wide variety of software that automates many core processes at hotels and significantly increases their direct bookings, improves the quality of account management and builds stronger genuine image of hotels by using high-quality marketing strategies and advanced modern websites.
Thanks to the two-way interface integration between Profitroom Channel Manager and proRMS of Qualpro we can offer our mutual clients fast and precise recommendations of rates and availability that are easily distributied to all necessary channels.
Profitroom offers a wide range of solutions to maximize the revenue potential of the hotel. All offered tools significantly improve operational processes. The friendly interface allows for efficient communication of our systems.
Exceptional funcionalities. Very simple and user-friendly solutions. It definitelty helps to manage pricing policy with a big efficiency comparing other products. I am also very suprised with the websites Profitroom does for many hotels in Poland. They are just beautiful and very catchy.
Profitroom products are easy to use, transparent and very helpful tools in hospitality. It literally changed the game for me and my team. The systems are uncomplicated, especially the Booking Engine which makes the reservation effortless for the guests.
Thanks to Profitroom’s tools as well as an amazing team our direct bookings are growing.
Question:
What differentiates this product or service from the competition?
Answer:
The main differentiator is how Profitroom ties together booking engine, marketing automation and upsell tools into one ecosystem, rather than a single standalone module. This makes it easier for hotels to run consistent campaigns, optimise pricing and personalise the guest journey across channels.
Showing all answers to: "What differentiates this product or service from the competition?"
The main differentiator is how Profitroom ties together booking engine, marketing automation and upsell tools into one ecosystem, rather than a single standalone module. This makes it easier for hotels to run consistent campaigns, optimise pricing and personalise the guest journey across channels.
Profitroom has a unique approach of creating marketing content for hoteliers. It is always tailor-made for hotels and this results in high conversion and great stories of success of their hotels (which are in many cases our mutual clients, so I can have this feedback directly from them).
Profitroom's technology solutions are focused on their clients real needs and strongly oriented on solving their actual problems very efficiently. For instance, their CRM together with marketing automation is a powerful machine to increase the number of direct bookings. You can really feel this "hospitality know-how" looking at the practical design of their products.
Comprehensive solutions to improve the operation of hotels. Hoteliers support and a partnership approach. Additional functionalities such as vouchers or online payments. I appreciate cooperation with the ProfitRoom team and recommend the company as a reliable and committed partner.
Definitely more practical options. Very good support. There's no problem with support to give a hand with any problem or with suggesting the best solution for the property. As a Revenue Manager I do appreciate I can do anything very fast and react smoothly into what is happening on the market and what the competitors are doing. It's mainly about the Channel Manager.
The biggest difference for me is the combination of super qualified employees with advanced technology and personalized approach to each and every client . Customer service is on the highest level I have ever experienced.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Be ready to invest some time in implementation and configuration, especially around your rate strategy, packages and automated campaigns. The more carefully you set it up at the start, the more you’ll see in terms of higher conversion, stronger direct revenue and better use of guest data over time.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Be ready to invest some time in implementation and configuration, especially around your rate strategy, packages and automated campaigns. The more carefully you set it up at the start, the more you’ll see in terms of higher conversion, stronger direct revenue and better use of guest data over time.
If you are a hotelier considering using Profitroom's solutions, you should definitely arrange a meeting with the company's representative, so that you can briefly describe your problems or goals (whether they are connected to any marketing difficulties or lack of automization or just a potential improving your indicators). With their range of effective products, high-quality solutions and their honest approach to find the best alternative for hoteliers, such a meeting can be a value for you in many directions.
If you are a hotelier, make an appointment to discuss the needs and functionalities necessary for your facility. Thanks to the presentation of the offered solutions, you will find out how you can improve the hotel work.
Try to comapre all funcionlities with what competitors offer at the same price. Think about the support as a crucial think in a long-term strategy for your property. No hesitate to ask any question as sales representatives are ready to help.
There is no time to lose! My advice for all hoteliers is "call for a demo offer" and start working with Profitroom tools. You will not regret it. Your employees will be very pleased and thus your guests.
Recommended by
Hennie Bellamy
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@
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MERCO-SK SP. Z O.O.
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Revenue Manager, CEO
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Revenuedlahoteli.pl
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Karolina Ciurla
Marketing Specialist
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PromoTraffic
Weronika Czubik
SEO Executive
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PromoTraffic
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Commercial Director
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HOTELTIME
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Lukasz Jarczak
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STAYGET
Anna Koltan
Office Manager
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Kamil Bieganski
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marta otrebska
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Agata Sołtan-Grzyb
Office Manager
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Izba Gospodarcza Hotelarstwa Polskiego
Blanka Retmanska-Man
Chairman of the Board
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Idea Profit
Miłosz Stanisławski
Founder
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Hotelmania
Grzegorz Łapiński
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mome.pl
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Managing Director
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Managing Director Czech and Slovak Republic
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Pomáhame Hoteliérům
Kristýna Indrová
Business Support Coordinator
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Pomáháme Hoteliérům
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Are you a consultant or vendor that recommends Profitroom?
Leave a recommendation
News
Profitroom
2 years ago
Profitroom Announces Strategic Partnership with MCI Capital to Revolutionize Direct Booking Technology in the Hospitality Industry
Profitroom
2 years ago
Hotel Panorama: How the direct booking revenue was raised by 60% in just one year
Profitroom
2 years ago
Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs
Profitroom
2 years ago
How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:
Profitroom
2 years ago
A view from the ocean: Profitroom strikes again!
Profitroom
2 years ago
Boosting direct online revenue at super speed
Profitroom
2 years ago
Offering truly personalised guest communications and unique stay experiences.
Profitroom
2 years ago
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Profitroom
2 years ago
Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?
Profitroom
2 years ago
Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!
Profitroom
2 years ago
84% direct share in a non-obvious tourist location
Profitroom
2 years ago
How to build the strength of a hotel group through supporting tools for direct booking?
Profitroom
2 years ago
Blending the art of doing nothing and doing everything
Profitroom
5 years ago
Improving Direct Bookings in the Wake of COVID-19
Profitroom Integrations
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Support
Verified Support
Profitroom has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Verified
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Products Reviewed
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