Drive Demand. Convert Customers.
Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Roiback | Hotel Digital Marketing Agency
4.7 (7 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Roiback | Hotel Digital Marketing Agency
Unranked in Digital Marketing Agencies
Performance Digital Marketing Agency for Hotels & Chains
90% recommended by 43 hotels
ROIBACK has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is ROIBACK?
Founded in 2010 | Headquarters in Mallorca | 141 employees
Roiback | Hotel Digital Marketing Agency is a Performance Marketing Agency specialized in hotels. Created by hoteliers for hoteliers, Roiback has been dedicated for over 12 years to providing comprehensive digital marketing solutions tailored to the complex needs of the hotel industry. As a Google Partner Premier 2024, Roiback excels in enhancing a hotel's online presence, thereby driving direct bookings and improving profitability.
The platform integrates seamlessly into your current business operations, acting as an extension of your e-commerce and digital marketing departments. This ensures a cohesive and effective digital strategy that maximizes online visibility and competitive advantage.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of ROIBACK products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
ROIBACK Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
ROIBACK Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by ROIBACK
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
ROIBACK's Provided Description:
"Performance Marketing Agency specialised in Hotels. We are Google Partner Premier 2024. Created by hoteliers for hoteliers, for over 12 years we have been dedicated to providing solutions in the complex hotel digital technology ecosystem. It is in our DNA to feel like an extension of our clients' e-commerce and digital marketing departments."
FAQs
Roiback | Hotel Digital Marketing Agency Alternatives
Not sure if ROIBACK is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:
Capabilities
SEM (Search Engine Marketing)
SEM (Search Engine Marketing)
Protection of your Brand so that your ads cover 100% of the visibility in your main markets and on the main search engines. Increase your hotel's visibility quickly and immediately. Obtaining quality traffic and converting this traffic into new bookings. Total control of the evolution of your campaigns and costs.
Metasearch
Metasearch
71% of users start their booking on a metasearch engine. ROI X20. For every €1 invested in metasearch campaigns, a high return on investment is achieved. They are undoubtedly one of the most profitable investments in Digital Marketing for Brand.com campaigns. If you are not present with your Brand.com and the user does not find you, the visit will go to other less profitable channels.
Display & Video Ads
Display & Video Ads
Our objective on the one hand is to attract new potential customers ("Prospecting") by making your brand known to a target audience that does not know you but that could be interested in booking your hotel. On the other hand, we will show your ads to users who have already visited your website and therefore know your brand in order to convince them to visit you again and book ("Retargeting").
SEO (Organic Traffic)
SEO (Organic Traffic)
Google: 92% is Google's market share among the different search engines. Traffic: 75% of Google's traffic, to date, is still organic. Mobile First: On Google, mobile searches account for 75% of total searches and generate 25% of transactions. Profitability: Bookings that come through organic traffic have no cost.
Loyalty (Relationship Marketing)
Loyalty (Relationship Marketing)
Working on your loyalty strategy will make your customers come to you directly when they want to book again, which will save you costs on Paid channels, lowering your overall Digital Marketing CPA or allowing you to use that budget to attract new customers.
Social Ads
Social Ads
Travellers spend 5X more time on Facebook and Instagram than any other travel-related touchpoint. Our Social Ads strategy is purely focused on "Performance" and therefore we work on actions oriented to achieve bookings.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Hotel Booking Engine
Booking Engine
Roiback is an award-winning travel-tech company that helps hotels increase their Direct Sales and Profitability through its market-leading Booking Engine, Web Design, Digital Marketing, and Contact Center. Over 2.000 hotels worldwide use Roiback. We have native integrations with the main Channel Managers, PMS and the leading hotel tech suppliers to enhance the direct channel of hotels.
Web Design
Website Design
Inspire, attract and convert. With our creative approach, we aim to pique your visitors' interest from the first click. We start by thoroughly understanding your hotel's unique features and value proposition. Then, we translate this essence into a website that not only impresses visually, but also focuses on the user experience. Each element is strategically designed to attract potential guests and convert visitors into bookings.
Meta Search Engines
Hotel Metasearch Management Software
DIRECT INTEGRATIONS, SINGLE POINT OF CONTROL
Metabase Pro has direct integration with the main metasearch engines so that from a single point we connect and send the rates and availability of your hotel. Analyze and measure your actions with real-time reports.
In addition, in Roiback we are preferred partners of the major metasearch engines. This streamlines the operation and allows us to offer you the best service.
ROIBACK Reviews Summary
Ease of Use
4.6/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Roiback | Hotel Digital Marketing Agency is the #13 most trending product in the Digital Marketing Agencies category (out of 125) and the #351 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreROIBACK’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
ROIBACK Pricing
Pricing Available By Request
ROIBACK has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
How many rooms does your hotel have?
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Compare ROIBACK to Top Alternatives
Boost your brand online
A modern integrated agency for hospitality, travel and leisure brands worldwide.
Want to find out if ROIBACK is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
A Reliable and Results-Driven Technology Partner
Revenue manager from 500+ room Boutique in Altea (Spain)
Verified
5 months ago
Our experience with Roiback has been very positive from the very beginning. They stand out for their professionalism, strong expertise in the hospitality sector, and their ability to provide comprehensive, tailored solutions.
We work with Roiback across several key areas, including the booking engine, website, online marketing, email marke...
Spain
Spain
Revenue manager
X-Large Hotel
9
Recognized Industry Leader
Ecommerce & Revenue Director from 500+ room Airport/Conference Hotel in Akumal (Mexico)
Verified
5 months ago
High Conversion Rates and fast and reliable performance. The booking flow is user-friendly and optimized for mobile users, making reservations easier and faster, which helps increase guest satisfaction.
Mexico
Mexico
Ecommerce & Revenue Director
X-Large Hotel
9
A company that keeps on improving
General Manager from 5 to 9 room Boutique in Singapore (Singapore)
Verified
5 months ago
A company that is always improving and introducing new features to keep up with the time. Also, very good support.
Singapore
Singapore
General Manager
X-Small Hotel
10
Results, results, results
Revenue Manager from 500+ room Branded Hotel in Granada (Spain)
Verified
6 months ago
Since we started working with the booking engine and website designed by Roiback, our sales have continued to grow, even in difficult times. Our efforts have always been rewarded with results. We work very closely together and feel right at home.
Thank you, Manu, Jose, Jesús, Inés, Clara, for being there side by side with us, fighting to ac...
Spain
Spain
Revenue Manager
X-Large Hotel
10
An outstanding partner
E-commerce from 100 to 199 room Boutique in Cancún (Mexico)
Verified
6 months ago
The team's service is excellent. They are always very professional, friendly, and fully committed to providing quick and effective solutions to increase conversion rates. Every inquiry is handled with clarity, patience, and a deep understanding of the system.
Mexico
Mexico
E-commerce
Large Hotel
8
ROI back evaluation performance
Head of Strategic Revenue and Innovation from 100 to 199 room Luxury Hotel in Tibubeneng (Bali)
Verified
2 years ago
the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the...
Bali
Bali
Head of Strategic Revenue and Innovation
Large Hotel
10
ROIback is our engine provider, its easy to use and mange.
Director of Sales from 100 to 199 room City Center Hotel in Dubai (United Arab Emirates)
Verified
2 years ago
The customer service and support team responds quickly and effectively addresses any issues. Their detailed analytic reports help us make informed decisions that enhance business operations.
United Arab Emirates
United Arab Emirates
Director of Sales
Large Hotel
- 1
It looks like ROIBACK is not recommended by any hotels
Check out the top 10 most recommended ROIBACK alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
As a marketing agency Roiback is the spear head in this matter at Spain. Lot of professionals in there! We been working together since Hotelinking came out in 2016 and we can´t think in better travel partners.
Showing all answers to: "What does this product or service do well?"
As a marketing agency Roiback is the spear head in this matter at Spain. Lot of professionals in there! We been working together since Hotelinking came out in 2016 and we can´t think in better travel partners.
As a marketing agency specialising in the hotel sector, we cover all the marketing needs that a hotel chain or hotel may have. They have more than 12 years of experience and extensive knowledge in metasearch, SEO, paid advertising, and email marketing.
Question:
What differentiates this product or service from the competition?
Answer:
Startup mindset, very agile. But backed by one of the largest tourism companies in the World. Eager to help anytime, and most important, they always are open to learn and improve from others. Always thinking big!
Showing all answers to: "What differentiates this product or service from the competition?"
Startup mindset, very agile. But backed by one of the largest tourism companies in the World. Eager to help anytime, and most important, they always are open to learn and improve from others. Always thinking big!
The main difference is that they are specialists in the hotel sector and cover a wide range of services, from paid advertising to organic positioning. Additionally, they provide their clients with a full statistics service to track the effectiveness of their marketing campaigns.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
As a marketing agency. Roiback is no brainer for hoteliers. They know the business and have powerful partners like Hotelinking to help with marketing actions. It´s an asset for any hotelier that want to grow.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
As a marketing agency. Roiback is no brainer for hoteliers. They know the business and have powerful partners like Hotelinking to help with marketing actions. It´s an asset for any hotelier that want to grow.
Let them be advised by their expert staff, as they have extensive experience in providing digital marketing services to hotels. They are able to reduce dependency on other intermediaries to increase direct sales.
Recommended by
Xisco Lladó
Front End developer / Product Designer
@
Hotelinking
Bartolomé Fiol Obrador
CMO
@
Hotelinking
Xisco Lladó
Front End developer / Product Designer
@
Hotelinking
Bartolomé Fiol Obrador
CMO
@
Hotelinking
Are you a consultant or vendor that recommends ROIBACK?
Leave a recommendation
ROIBACK Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
|
SiteMinder
93% recommended by 2747 hotels |
Channel Managers
|
|
|
This integration hasn’t been verified by ROIBACK yet.
Little Hotelier
93% recommended by 1506 hotels |
|
|
|
Lighthouse
95% recommended by 1456 hotels |
Rate Shopping
|
|
|
Asksuite
98% recommended by 783 hotels |
Hotel Chatbots
|
|
|
Oracle Hospitality
92% recommended by 615 hotels |
Property Management Systems
|
|
|
RateGain
94% recommended by 577 hotels |
Hotel Rate Parity
|
|
|
RoomRaccoon
96% recommended by 572 hotels |
Hotel Management Software
|
|
|
Duetto
94% recommended by 569 hotels |
Revenue Management Systems
|
|
|
Cendyn
90% recommended by 350 hotels |
Hotel CRM & Email Marketing
|
|
|
The Hotels Network
95% recommended by 349 hotels |
Direct Booking Tools
+2 more |
Support
Unverified
ROIBACK has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
Still gathering info?
Schedule a free 30-minute product demo consultation
Schedule free demo
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
Get personalized product recommendations
Product recommendations advisor
