Simple Booking (Reservations System)

4.8 (26 REVIEWS)

HTR Score icon
HT Score  
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Simple Booking (Reservations System)

4.8 (26 REVIEWS)

Ranked 14 (out of 139) in Booking Engine

Simple Booking - The (r)evolution of Hotel CRS

Simple Booking has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.

What is Simple Booking?

Founded in 2001 | Headquarters in Firenze, FI | 18 employees
Simple Booking (Reservations System) is a robust hotel reservation system designed to optimize direct bookings and revenue for hoteliers. The platform excels in integrating seamlessly with hotel websites, offering a user-friendly experience that enhances conversion rates. Its centralized management system synchronizes real-time room availability across multiple platforms, significantly reducing the risk of overbookings through an efficient Channel Manager. Simple Booking also stands out as a marketing powerhouse, featuring dynamic special offers, location-based pricing, and advanced marketing tools like automated emails to boost upselling strategies. With native integration to major metasearch engines like Trivago and TripAdvisor, it ensures that hotels gain broad visibility and reach. A unique Rate Match tool dynamically adjusts direct booking prices in line with external rates, maximizing competitive advantage. Optional modules, such as Mini-Shop and Loyalty Club, offer additional revenue streams. Moreover, Simple Booking provides comprehensive support and integration, compatible with over 55 Property Management Systems (PMS) and 120+ distribution channels. This ensures seamless operations with various payment gateways, metasearch platforms, and marketing tools. The platform's intuitive interface benefits both staff and guests, thereby enhancing the overall customer experience. Essentially, Simple Booking elevates the reservation experience, boosts direct bookings, and maximizes revenue potential for hotels of all sizes.

Simple Booking (Reservations System) Alternatives

Not sure if Simple Booking is right for your hotel? Here are similar Booking Engine vendors that could be a good fit for your hotel:

  1. 1. Cloudbeds — Best for offering multilingual booking options to attract global travelers
  2. 2. Amadeus — Best for integrating with existing hotel systems effortlessly
  3. 3. SiteMinder — Best for managing multiple booking channels effortlessly
  4. 4. Seekda — Best for managing reservations and availability with ease and precision.
  5. 5. Neobookings — Best for managing real-time bookings with dynamic pricing and customization.
  6. 6. Profitroom — Best for capturing more bookings with tailored promotions
  7. 7. SHR Group — Best for boosting your revenue with smart upselling
  8. 8. Yanolja — Best for managing multi-property bookings effortlessly
  9. 9. Net Affinity — Best for driving more revenue through intelligent upselling
  10. 10. Paraty Tech — Best for boosting your hotel's online visibility

Capabilities

The Reservation System boosting your direct sales

35 Payment Gateways connected

Converto CRS Tool

Full Responsive Front End

Social Media Friendly

Features

Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features

Conversion

4/5 features

Payments

4/5 features

Transactional Emails

4/5 features

Available Add-ons & Modules

Loyalty Club Module

Loyalty Programs for Independents
The easy and simple module to manage your membership program.

PREMIUM ADD-ON

The Mini Shop Module

Upselling Software
An easy tool to sell your vouchers, gift cards and experiences to all your potential clients.

PREMIUM ADD-ON

Rate Match

Direct Booking Tools
The original widget aligning automatically your direct rates in case of any discrepancy.

PREMIUM ADD-ON

WeChat full integrated Mini Program

Direct Booking Tools
Full integrated Mini Program in WeChat ecosystem to get direct bookings from this channel.

PREMIUM ADD-ON

Converto CRM

Hotel CRM & Email Marketing
This module allows Hoteliers to manage offline requests for quotation in a very smooth way

INCLUDED

Enchanting Messages

Direct Booking Tools
Push your customized notification exactly when guests are searching for their stay with pictures and videos!

PREMIUM ADD-ON

Simple Booking Reviews Summary

4.8
Excellent
Ease of Use
5.0/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Simple Booking (Reservations System) is the #18 most trending product in the Booking Engine category (out of 139) and the #461 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Simple Booking’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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78 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Simple Booking Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Simple Booking Average Simple Booking

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Popularity by Segment

Size

1 | X-Small (1-9 room)

2 | Small (10-24 room)

10 | Medium (25-74 room)

11 | Large (75-199 room)

4 | X-Large (200+ room)

Country

18 | Italy

2 | Israel

2 | Spain

1 | Croatia

1 | Malta

1 | Iceland

1 | Romania

1 | Singapore

1 | Switzerland

Type

13 | City Center Hotels

11 | Boutiques

10 | Luxury Hotels

10 | Resorts

5 | Branded Hotels

5 | Airport/Conference Hotels

4 | Bed & Breakfast & Inns

2 | Hostels

1 | Extended Stay & Serviced Apartments

1 | Limited Service & Budget Hotels

1 | Vacation Rentals & Villas

Region

25 | Europe

2 | Middle East

1 | Asia Pacific

Category

26 | Booking Engine

18 | Channel Managers

Simple Booking Reviews

Hotelier Rating

Excellent
27
Very Good
0
Average
0
Poor
1
Terrible
0

Property Size

  • X-Small (1)
  • Small (2)
  • Medium (10)
  • Large (11)
  • X-Large (4)

Country

  • Italy
    Italy
    (18)
  • Israel
    Israel
    (2)
  • Spain
    Spain
    (2)
  • Croatia
    Croatia
    (1)
  • Malta
    Malta
    (1)
  • Iceland
    Iceland
    (1)
  • Romania
    Romania
    (1)
  • Singapore
    Singapore
    (1)
  • Switzerland
    Switzerland
    (1)

Region

  • Europe
    Europe
    (25)
  • Asia Pacific
    Asia Pacific
    (1)
  • Middle East
    Middle East
    (2)

Hoteliers say

NEW AI Review summary

Hoteliers like SimpleBooking for its flexibility and robust functionality, aiding in the customization and optimization of booking processes, which significantly boosts revenue and conversion rates. The integration with major PMS and metasearch platforms ensures seamless operations, while advanced features like the rate match tool and detailed analytics provide deep insights. Moreover, the intuitive interface benefits both staff and guests, enhancing the overall customer experience. However, there are areas highlighted for improvement, such as more dynamic reservation options, enhanced back-office capabilities, and more reasonable fees for specific features.

AI-generated from the text of customer reviews

User-friendly Interface
Customer Support
Increased Booking Conversions
Flexibility and Customization
Advanced Functionalities
Future Enhancements
Back-office Functionality
Seamless Integration with PMS and Metasearch
Analytics and Reporting
Cost-related Issues
10

SimpleBooking: the TOP, highly recommended

from 50-74 room Vacation Rentals & Villa in Budoni (Italy)

Verified
3 months ago
For years we have been using SimpleBooking interfaced with our website, easy, intuitive, safe, present and professional assistance, we can no longer do without it.
Country Italy
Medium Hotel
10

Absolutely effective

Titolare from 25-49 room Bed & Breakfast & Inn in Canazei (Italy)

Verified
3 months ago
Ease of use: - it is intuitive, easy, immediate. Customer service is always available (which is no small thing). Integration with the PMS effective and without surprises. Video calls (which they call GYM) are often proposed to delve deeper into specific functions.
Country Italy
Titolare
Medium Hotel
9

Simple Booking, a modern IBE for everybody

Front Office from 10 to 24 room City Center Hotel in Bern (Switzerland)

Verified
3 months ago
It's a modern IBE with a beautiful design on desktop as on mobile. Most of our guests know how to use Simple Booking intuitively. The UX is mostly thought trough and always has the best conversion in mind. Uptime is great and if there should be a problem we get notified immediately. The Swiss customer service, the Bocco Group, does an outst...
Country Switzerland
Front Office
Small Hotel
4

Simple but limited in back office functionality; Customer service has gotten worse over the years

Hotel Manager from 50-74 room City Center Hotel in San Gimignano (Italy)

Verified
3 months ago
Simple to use but limited in back office functionality; customer support was once excellent, now it is difficult to reach and very cumbersome as per Zucchetti style.
Country Italy
Hotel Manager
Medium Hotel
10

High conversion rate, professional staff, perfect product

Manager from 5 to 9 room Boutique in Santander (Spain)

Verified
3 months ago
In 13 years we had no fails, the channel manager is fast and precise. The booking engine is easy to use and it has a nice look.
Country Spain
Manager
X-Small Hotel
10

Simple Booking is simply the best, I could not have made a better choice!

Hotel Director from 25-49 room Branded Hotel in Seville (Spain)

Verified
3 months ago
It’s the best program for organizing back office hoteliers, synchronizing portals and channel managers, all in one! Customer support is always operational and impeccable in helping you.
Country Spain
Hotel Director
Medium Hotel
10

Super Booking Engine

revenue manager from 50-74 room Branded Hotel in Florence (Italy)

Verified
3 months ago
It allows you to be as flexible as or more than an OTA. The support service is also always available via chat so in real time. It is very easy to co-configure rooms
Country Italy
revenue manager
Medium Hotel
10

SimpleBooking: A Must-Have for Hoteliers

Hotel Manager from 100 to 199 room Luxury Hotel in Bologna (Italy)

Verified
3 months ago
SimpleBooking is an incredible suite of products that has transformed the way I manage my hotel. The booking engine is incredibly user-friendly, both for guests and for me. It's easy to set up and customize, and it looks great on any device. But what I really love is the channel manager. It has saved me so much time and effort by automatica...
Country Italy
Hotel Manager
Large Hotel
10

Simple Booking Engine - Simple to use and profitable

Revenue Manager from 100 to 199 room Boutique in Jerusalem (Israel)

Verified
3 months ago
Simple Booking's booking engine allows us flexibility and a wide range of options, with the aim of offering the best offer to customers, while increasing the chances of actual bookings. The great advantage of working with Simple Profit is the ability to perform all operations independently, independently and at any time. The control is on t...
Country Israel
Revenue Manager
Large Hotel
9

Highly recommended booking engine and channel manager

Revenue Manager from 75-99 room Airport/Conference Hotel in Fiera di Primiero (Italy)

Verified
3 months ago
I really like the ease of use of this software and the focus on maximizing conversion and boost revenue, by also optimizing the distribution. The support is amazing, fast and understand your issue, giving you the best way to solve it.
Country Italy
Revenue Manager
Large Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

We have several common customers in Italy and abroad using Simple Booking either as channel manager+booking engine or just as booking engine. We like the genuine care with which they built both products. We particularly appreciate the speed of sync, flexibility in rate plans creation and the abundance of channels connected for the channel manager. When it comes to the BE, we particularly like the flexibility when creating promotions, offers etc. their plenty of options in terms of payment gateways. Not to mention the excellent customer service.

Question:

What differentiates this product or service from the competition?

Answer:

An excellent and user-friendly layout for the booking engine, with powerful functionalities that enhance the attractiveness and increase the conversion rate. This leads to higher direct booking share compared to other booking engines. The channel manager as well provides much needed flexibility for revenue managers in terms of rate plans, room types set up, connectivity with third party otas that usually other cm lack.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Make sure you do A/B tests with other vendors to assess the USP of this product compared to others, in terms of value for money, return on investment, speed, customer service, increase of direct share of bookings, increase of brand reputation and revenue.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 1 recommend
Recommended by
RecommendationAvatar
Massimiliano Terzulli International Business Developer @ Franco Grasso Revenue Team
RecommendationAvatar
Rizwan Waheed Sales @ terminal24 sarl
RecommendationAvatar
Sabrina Herger Account Manager @ Bocco Group
RecommendationAvatar
Federico Crespi CEO @ Federico Crespi & Associati
RecommendationAvatar
Massimiliano Terzulli International Business Developer @ Franco Grasso Revenue Team
RecommendationAvatar
Rizwan Waheed Sales @ terminal24 sarl
RecommendationAvatar
Sabrina Herger Account Manager @ Bocco Group
RecommendationAvatar
Federico Crespi CEO @ Federico Crespi & Associati
Are you a consultant or vendor that recommends Simple Booking? Leave a recommendation

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Support

Unverified

Simple Booking has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
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2025

Learn more about the GCSC Certification

Request a Quote

HT Score

78/100

Recommended

97%

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