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Triptease: Price Match & Parity Insights
4.6 (78 REVIEWS)
HT Score
77 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Pelle, Fausto, James + 3 more experts recommend Triptease
Read Recommendations
Triptease: Price Match & Parity Insights
Ranked 2 (out of 9) in Hotel Rate Parity
Take control of rate parity. Identify parity issues and trends, and automatically counter OTA undercuts.
92% recommended by 166 hotels
Frasers Hospitality, Warwick Hotels, Deutsche Hospitality & 163 others
Bell - AI powered product analyst
I analyzed all of Triptease’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Triptease for its ability to significantly increase direct bookings and manage rate parity with OTA partners, resulting in optimized revenue. The tool’s user-friendly interface, transparency in price comparisons, and real-time monitoring give hotels a competitive edge. However, there are concerns about customizing messages and certain features needing more frequent updates, though these are continuously being improved.
Frasers Hospitality, Warwick Hotels, Deutsche Hospitality & 163 others
Read their reviewsWhat Types of Hotels Triptease is Popular For
Size
3 | X-Small (1-9 room)
27 | Small (10-49 room)
24 | Mid-Sized (50-99 room)
96 | Large (100-499 room)
22 | X-Large (500+ room)
Country
47 | United States
14 | United Kingdom
11 | Thailand
9 | Australia
8 | Germany
7 | Canada
6 | Italy
5 | France
5 | Switzerland
5 | Mexico
4 | Netherlands
4 | Singapore
3 | Austria
3 | Spain
2 | South Africa
2 | Malaysia
2 | Colombia
2 | Maldives
2 | Indonesia
2 | Portugal
1 | India
1 | Myanmar
1 | Finland
1 | China
1 | Romania
1 | Georgia
1 | Israel
1 | Philippines
1 | Ireland
1 | Iceland
1 | United Arab Emirates
1 | Norway
1 | Vietnam
1 | Costa Rica
1 | Taiwan
1 | Morocco
1 | Latvia
1 | Turkey
1 | Czech Republic
1 | Serbia
Type
96 | Luxury Hotels
79 | Boutique Hotels
66 | Resorts
65 | City Center Hotels
60 | Branded Hotels
56 | Bed & Breakfast & Inns
44 | Limited Service & Budget Hotels
41 | Airport/Conference Hotels
22 | Extended Stay & Serviced Apartments
11 | Vacation Rentals & Villas
5 | Casinos
5 | Hostels
3 | RV Parks & Campgrounds
2 | Motels
Region
59 | North America
58 | Europe
27 | Asia Pacific
9 | Oceania
4 | Middle East
3 | South America
3 | Africa
Category
162 | Direct Booking Tools
78 | Hotel Rate Parity
65 | Hotel Metasearch Management Software
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What is Triptease?
Founded in 2015 | Headquarters in London | 125 employees
Triptease: Price Match & Parity Insights is a hotel pricing solution designed to increase direct bookings and optimize revenue by ensuring competitive pricing with Online Travel Agencies (OTAs). This software automatically monitors and matches lower OTA prices across metasearch and your booking engine, applying only the minimal discount necessary to capture bookings. Hoteliers can customize which OTAs to track and set comfortable discount levels, aligning with their revenue strategies. The platform helps hotels decrease dependency on OTAs, improve conversion rates, and enhance Return on Ad Spend through price competitiveness.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Triptease products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Triptease Reviews Analyzed: 69
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Triptease Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Triptease
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Triptease's Provided Description:
"Triptease Price Match is a hotel pricing solution that automatically detects when Online Travel Agencies (OTAs) are offering lower rates and then adjusts your direct hotel price just enough to win the booking—across both your booking engine and metasearch channels. It’s designed to protect your revenue and increase direct bookings by maintaining competitive pricing without unnecessary discounting. How It Works 1. Auto-Match OTA Prices The system automatically matches lower OTA prices on metasearch and on your own booking engine. You choose which OTAs to monitor and how much discount you’re comfortable offering. 2. Precision Discounts Price Match only ever applies the minimum discount needed to win the booking—helping you protect your RevPAR (Revenue per Available Room). 3. Control and Customization You stay fully in control: select OTA channels and set discount ranges that align with your pricing strategy and revenue objectives. Benefits for Hotels Win more direct bookings by staying price competitive against OTAs. Reduce reliance on OTAs by capturing guests who are price shopping. Boost conversions and ROAS (Return on Ad Spend) when combined with broader metasearch strategies. Customer stories from Triptease show meaningful performance gains (like increased bookings and revenue) when Price Match is implemented. "
FAQs
Capabilities
Parity insights
Parity insights
The Triptease DMP gives hotels a way to identify parity issues and trends in real time. Select the OTAs of interest, see how your pricing compares and understand which ones matter, so you can take actions that address the root cause of undercuts. Review your parity status across upcoming weeks and against searcher demand to inform your future strategy.
Parity-based metasearch bidding
Parity-based metasearch bidding
Price is the biggest factor influencing where guests choose to book a hotel, so parity status informs all of our metasearch bidding decisions. When hotels using Triptease Metasearch are in parity we’ll bid up to ensure they get the right spot. When they’re not, we’ll remove them from the auction to protect your brand and make sure they don’t waste money.
Price Check messages
Price Check messages
Users of Triptease Messages, our web personalization tool powered by the DMP, are never beaten on price. When in parity, Price Check lets them reassure guests the direct price is best, to minimize rate shopping. Parity status is analyzed for every guest search to automatically determine when the Price Check message should be shown.
Data Marketing Platform
Data Marketing Platform
The Triptease Data Marketing Platform is a full funnel marketing solution built for hotels, that combines a unique industry-specific dataset with the power of AI. It uses unique market, customer and price data to provide hoteliers with new insights, and enables targeted, personalized campaigns across multiple marketing channels including Metasearch, Paid Search, Web Personalization, Display Retargeting and Cart Abandonment Emails.
Features
Other
0/4 features
Available Add-ons & Modules
On-site Price Match
Hotel Rate Parity
Triptease On-site Price Match is an optional add-on to Triptease Messages, our web personalization tool powered by the DMP, that ensures you’re never beaten on price by OTAs. It automatically detects OTA undercuts and applies the smallest discount needed to make sure you offer the best price direct and can win the booking on your website.
Triptease Reviews Summary
Ease of Use
4.6/5
Customer Support
4.7/5
ROI
4.4/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, Triptease: Price Match & Parity Insights is the #2 most trending product in the Hotel Rate Parity category (out of 9) and the #213 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTriptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Triptease Pricing
Pricing Available By Request
Triptease has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Triptease Case Studies
How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings
How HI USA generates six-figure monthly revenues through Triptease tools
GCP Hospitality drives 15% of direct revenue through metasearch
Royal Group Hotels & Resorts Generates $5M in Direct Revenue
How Rio Las Vegas grew metasearch revenue 71% in six months
References
"With Price Match, we have seen a noticeable increase in direct bookings and revenue. The undercut rate dropped straight from the beginning of the project to less than 5%."
Christoph Klein
Director of Marketing and Sales @
"Given the substantial impact Triptease's solutions have had on our bookings and revenue, we are actively considering plans to expand our partnership."
Jowen dela Cruz
Assistant VP, Digital Marketing & Distribution @
"As soon as we put the price match feature on... we were seeing lots of bookings coming in."
Dan Smart
Director of Sales & Marketing @
Dream Inn Santa Cruz
Featured Customers
More Products by Triptease
Hotelier Rating
Looking for specific info?
7
Protects margins by shifting OTA bookers direct — support could be closer
Director of Sales from 200 to 499 room Hostel in Patong (Thailand)
Verified
9 days ago
Shifts high-commission OTA bookers to direct channels, protecting margins in a competitive destination. Price Match feature can automatically match lower OTA rates, saving the hotel from losing high-intent visitors.
Thailand
Thailand
Director of Sales
Large Hotel
9
Direct booking tools with useful insights — reporting could be clearer
Distribution Manager from 500+ room Bed & Breakfast & Inn in New York City (United States)
Verified
11 days ago
What I like most about Triptease is that it combines guest-facing conversion tools with meaningful performance insights, helping hotels increase direct bookings and maximize revenue from their own channels.
United States
United States
Distribution Manager
X-Large Hotel
9
Simple Setup, Smart Results — Triptease Just Works
VP of Revenue Strategy from 25-49 room Boutique in Astoria (United States)
Verified
5 months ago
The interface is clean and intuitive, and we were up and running quickly without a steep learning curve. Having retargeting and paid search tracked in one place saves time and removes the guesswork. For a small independent property, that simplicity is everything.
United States
United States
VP of Revenue Strategy
Small Hotel
10
Effective Tools for Growing Direct Revenue
President from 200 to 499 room Bed & Breakfast & Inn in Ashland (United States)
Verified
5 months ago
Triptease has been a valuable partner in helping us drive direct bookings, reduce OTA dependency, and deploy effective retargeting campaigns across our portfolio. Their platform, reporting, and tools provide actionable insights that improve efficiency and save meaningful time for our commercial strategy team.
United States
United States
President
Large Hotel
10
Use it to boost direct bookings and revenue
Markeitng Director from 200 to 499 room Bed & Breakfast & Inn in Funchal (Portugal)
Verified
7 months ago
As Marketing Director at The Views Hotels, I’ve had the opportunity to work closely with Triptease as part of our wider strategy to grow direct bookings across our properties in Madeira. In a market historically dominated by tour operators and later OTAs, Triptease has become a key partner in helping us shift more demand into our direct cha...
Portugal
Portugal
Markeitng Director
Large Hotel
10
A highly effective tool for driving direct bookings. Well supported!
Area Revenue Manager from 200 to 499 room Boutique in Sydney (Australia)
Verified
7 months ago
Since implementing Triptease, we’ve seen a noticeable uplift in direct bookings and guest confidence throughout the booking journey. The price comparison and messaging tools work exceptionally well to reinforce value over OTAs. Reporting is clear and easy to understand, allowing us to confidently track performance and ROI.
Australia
Australia
Area Revenue Manager
Large Hotel
9
Effective Tools, Proven Results
Revenue Management from 500+ room Bed & Breakfast & Inn in Singapore (Singapore)
Verified
7 months ago
Triptease provides a strong suite of tools from Metasearch to retargeting, on-site messaging, and Paid Search, all contributing to improved direct booking performance. The platform is user-friendly, and the team is supportive and proactive. We’ve seen clear improvements in visibility and conversion.
Singapore
Singapore
Revenue Management
X-Large Hotel
10
TripTease delivers real results — a must-have for direct booking strategy
VP of Revenue Management from 200 to 499 room Boutique in Surfside Beach (United States)
Verified
7 months ago
TripTease has been an invaluable partner in driving direct bookings and reducing our reliance on OTAs. The platform is intuitive and easy to use, and the price comparison widget gives guests real-time confidence that they're getting the best deal by booking directly. Their support team is responsive, knowledgeable, and genuinely invested in...
United States
United States
VP of Revenue Management
Large Hotel
10
Recommending Triptease
Director of CRM from 200 to 499 room Boutique in Seattle (United States)
Verified
7 months ago
Recommending Triptease is not about one thing I like most.
We utilize a variety of their digital, e-commerce reports for tracking parity, conversions amongst channels, paid search % and more.
United States
United States
Director of CRM
Large Hotel
1
High Hopes, Sinking results
General Manger from 100 to 199 room Bed & Breakfast & Inn in Sacramento (United States)
Verified
11 months ago
I was so happy to implement this software at multiple hotels however, this product has been my greatest failure. We had a great time on boarding but they had many many issues to work out as the system did not work with our PMS. The rate parity still doesn't work properly at our hotels I have been paying over $200 a month for a feature they...
United States
United States
General Manger
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
Showing all answers to: "What does this product or service do well?"
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
When it comes to rate parity monitoring and direct reservation conversion tools Triptease is a name that should be on your list. They have pedigree in this field and have proven to be among the leaders in this market. They are a passionate bunch of people with a great product
Triptease is the best tool to attract and convert guests to book directly on your hotel website through Parity, Guest Behaviour, Conversion and Acquisition. Hotels gain more traffic through Metasearch.
Triptease empowers hotels to recapture guest relationships and increase direct bookings. Easily manage price parity, engage guests with tailored messaging and answer their questions with a live chat tool built specifically for hoteliers. The Direct Booking Platform integrates with a hotel's website and booking engine to optimise conversion, improve price transparency and strengthen the relationship between hotel and guest.
Question:
What differentiates this product or service from the competition?
Answer:
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Showing all answers to: "What differentiates this product or service from the competition?"
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Since Triptease started, there have been many providers offer similar tools. However, Triptease have not sat back, they continue to innovate at a great pace and come up with additional product and value for their customers.
With Triptease personalisation is key. Triptease is able to create targeted content in minutes and convert by showing potential guests dynamic website messaging to push them to purchase on the hotel website - or bring them back with retargeting.
The Triptease widget sits on top of the booking engine to display prices from OTA's and runs a rate comparison with direct rates. The reports are very extensive. But in addition, Triptease utilises Google Tag Manager to provide analytics tracking for the customer's journey and the hoteliers can now make use of pop-up messages to target guests with direct booking offers.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Any hotel considering introducing a new product to their tech stack should get feedback from other users, either through a review platforms like HTR, or direct with other hotels. Additionally, make sure that your teams are invested in the new platform from inception, to get the most out of the investment.
Triptease is the best platform for hoteliers who are looking to convert more direct bookings. It is guaranteed that Triptease can help you fix parity problems and improve your ROI with the use of Metasearch and smart algorithms to help make better decisions.
Triptease will help any hotelier to improve direct bookings and make you less dependent on OTA's. The extensive reporting allows you to see exactly where you can improve and whewre you leave money on the table. However they main reason to go wioth Triptease is their amazing customer service. Their team consists our of experts and are always willing to help and get the hotelier better results!
+ 1
recommend
Recommended by
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
James Bishop
Senior Director, Global Demand Partnerships
@
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Partner Manager
@
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Ruben Westmeijer
Head of Channel Sales
@
Mews
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
James Bishop
Senior Director, Global Demand Partnerships
@
SiteMinder
Eva Fayemi
Partner Manager
@
Mews Systems
Ruben Westmeijer
Head of Channel Sales
@
Mews
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News
Triptease
6 months ago
How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings
Triptease
6 months ago
How HI USA generates six-figure monthly revenues through Triptease tools
Triptease
6 months ago
GCP Hospitality drives 15% of direct revenue through metasearch
Triptease
6 months ago
Royal Group Hotels & Resorts Generates $5M in Direct Revenue
Triptease
6 months ago
Direct Booking Summit 2026: Dedicated AI Training Sessions Added to Agenda
Triptease
7 months ago
How Rio Las Vegas grew metasearch revenue 71% in six months
Triptease Integrations
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Support
Verified Support
Triptease has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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