83
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Triptease

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  • Based in London
  • Founded in 2013
  • 90 employees on LinkedIn

Company Description

Triptease empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies (OTAs). The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimize conversion, improve price transparency and strengthen the relationship between hotel and guest. Hoteliers can easily manage their price parity through the back end of the platform, whilst at the same time engaging with guests through tailored messaging, Price Check alerts and data-driven guest conversation features on their website. The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and former member of The British Airways Business Advisory Board; Alasdair Snow, named in TTG’s Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award.

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Triptease empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies (OTAs). The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimize conversion, improve price transparency and strengthen the relationship between hotel and guest. Hoteliers can easily manage their price parity through the back end of the platform, whilst at the same time engaging with guests through tailored messaging, Price Check alerts and data-driven guest conversation features on their website. The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and former member of The British Airways Business Advisory Board; Alasdair Snow, named in TTG’s Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award.

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Triptease Ratings Summary

Recommend to a friend
87%
+5% above category avg.
Number of Employees 90 49% vs. category avg
Years in Business 5 17% vs. category avg
Ranked 1st in
Triptease vs. Category Average
+5% 4.7 Ease of Use
N/A 4.2 ROI
+10% 4.8 Support
-3% 4.3 Onboarding

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Reference Customers

Triptease has a great back end tool which has proved really useful for monitoring parity with the OTAs. There are a lot of visual graphs within the tool to show you the trends over time, plus we can export all this data to analyze further and identify key patterns. We see our parity issues in a really clear way, issue by issue. It’s really solution driven.
Ralf Denke VP of E-Business Steigenberger Hotels
We use Enchantment Messaging across five of our hotels. In only 2 months, it has generated $242,000 in revenue! It is really exciting to see these numbers, especially as we have only been using existing offers
Irene Pallais Area Internet Marketing Director New Orleans Hotel Collection

Case Studies & News

  1. The startup that’s ruffling the feathers of Booking.com Read more
  2. Triptease Named Marketing Week’s Top 100 Disruptive Brands Read more
  3. Triptease Increases Conversions by 12% for Luxury Family Hotels Read more

Product Overview

What is the product or service they provide?

Triptease empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies (OTAs). The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimize conversion, improve price transparency and strengthen the relationship between hotel and guest. Hoteliers can easily manage their price parity through the back end of the platform, whilst at the same time engaging with guests through tailored messaging, Price Check alerts and data-driven guest conversation features on their website. The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and former member of The British Airways Business Advisory Board; Alasdair Snow, named in TTG’s Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award.

read more

Triptease empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies (OTAs). The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimize conversion, improve price transparency and strengthen the relationship between hotel and guest. Hoteliers can easily manage their price parity through the back end of the platform, whilst at the same time engaging with guests through tailored messaging, Price Check alerts and data-driven guest conversation features on their website. The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and former member of The British Airways Business Advisory Board; Alasdair Snow, named in TTG’s Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award.

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What makes them unique?
  • Creator of the original price comparison widget
  • Drives more than $1B+ of direct booking revenue to their hotel partners each year
  • Customers regularly see a 30% conversion lift after implementing the platform
  • Trusted by more than 17,000+ hotels to drive guest engagement and increase direct bookings
read more
  • Creator of the original price comparison widget
  • Drives more than $1B+ of direct booking revenue to their hotel partners each year
  • Customers regularly see a 30% conversion lift after implementing the platform
  • Trusted by more than 17,000+ hotels to drive guest engagement and increase direct bookings
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What types of hotels do they service?
  • Brand
  • Independent
What is the core value proposition?
Pricing
Freemium (hotel can trial for free)
One time upfront purchase (flat rate)
One time upfront purchase (per room)
Implementation fee
Monthly subscription (Flat)
Monthly subscription (/room/month)
Monthly service fee
Commission or Revenue Share

Popular Direct Booking Tools Features

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Implementation

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4.3

The implementation Process for new clients is 2 fold. Every client receives a dedicated Customer Success Technical Lead at Triptease who work with the clients Booking Engine & Web Developers to get the Triptease scripts integrated. This is a very simple process – the timeline of which will depend on the Booking Engine in question, but can be as short as a couple of hours. For the web developers, it’s as simple as copy and pasting our scripts across the site. Alongside the technical implementation – a team member is dedicated to working closely with the hotel to maximise the value they see from Triptease throughout their first 8-weeks through weekly calls & content shared.

read more

The implementation Process for new clients is 2 fold. Every client receives a dedicated Customer Success Technical Lead at Triptease who work with the clients Booking Engine & Web Developers to get the Triptease scripts integrated. This is a very simple process – the timeline of which will depend on the Booking Engine in question, but can be as short as a couple of hours. For the web developers, it’s as simple as copy and pasting our scripts across the site. Alongside the technical implementation – a team member is dedicated to working closely with the hotel to maximise the value they see from Triptease throughout their first 8-weeks through weekly calls & content shared.

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Support

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4.8
  • Customer success meetings Monthly
  • Approximate # of hotels per support rep 10-50
  • Updates Automatic cloud deployment
  • 24/7 support Phone, Email, Online knowledge base

Frequently Asked Question

  • Which benefits will turn my lookers into direct bookers?

    We’ve seen a lot of hotels go live with our Direct Booking Platform – around 17,000 at the last count. And that means we’ve seen thousands of different offers that hotels around the world use to entice their guests to book direct. From the mundane to the marvellous, we’ve seen them all. If you’re looking for the perfect benefit to add to your website, you don’t need to look any further than this A-Z of direct booking benefits – updated regularly with the newest, quirkiest ideas. The Triptease A-Z of Direct Booking Benefits > https://www.triptease.com/blog/best-benefits-for-enticing-your-guests-to-book-direct/

  • What is the key metric I should be tracking for my hotel?

    The vital hotel performance metric that nobody’s talking about DiBPAR – the most important metric you’ve never heard of. Direct Booking Revenue per Available Room Not the best acronym, but a hugely important concept. Find out why > https://www.triptease.com/blog/vital-performance-metric-hotels/

Post a Question

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Mission Statement

Our mission is simple: We want to make the booking process easier for guests and increase direct bookings for hotels.
Our Direct Booking Platform creates transparency and forges tighter relationships between hotels and guests.

read more

Our mission is simple: We want to make the booking process easier for guests and increase direct bookings for hotels.
Our Direct Booking Platform creates transparency and forges tighter relationships between hotels and guests.

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Founding Story

<iframe src="https://www.youtube.com/embed/NeKb-i-95II" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>

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