Smart Host CRM

4.6 (229 REVIEWS)

HTR Score icon
HT Score  
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
User avatar image User avatar image User avatar image User avatar image User avatar image User avatar image

Nastaran, Dominik, Tobias + 33 more experts recommend Smart Host GmbH

Read Recommendations
Product Banner

Smart Host CRM

Ranked 2 (out of 74) in Hotel CRM & Email Marketing

2026 Finalist HotelTechAwards

Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Smart Communication for Hoteliers and Guests! Smart Host - from Data to Regulars

User avatar image User avatar image User avatar image

Bell avatar Bell - AI powered product analyst

I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Smarthost is highly praised as a transformative CRM tool for hotels to optimize guest communication. It excels in delivering personalized marketing campaigns, significantly increasing efficiency and guest engagement. While the intuitive interface and comprehensive analytics are notable strengths, some users report limitations in handling group offers and desire more flexible newsletter design options. The support team is consistently appreciated for its responsiveness. Smarthost positions itself as an invaluable asset for hotels aiming to elevate guest experience and boost revenue.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others

Read their reviews

Partners say

Industry experts recommend Smart Host CRM for its seamless integration with PMS and other hotel systems, facilitating real-time, personalized guest interactions. Its ability to intelligently segment guest data, automate campaigns, and offer dynamic survey options distinguishes it in the crowded market. The user-friendly interface, combined with robust data analysis tools, ensures high ROI by enhancing guest engagement and operational efficiency. Some criticisms include the need for continuous training due to frequent updates, occasional complexity in feature utilization, and the necessity for more in-depth analytics support.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Nastaran, Dominik, Tobias and 32 others

Read their recommendations

What Types of Hotels Smart Host GmbH is Popular For

Size

7 | X-Small (1-9 room)

105 | Small (10-49 room)

93 | Mid-Sized (50-99 room)

33 | Large (100-499 room)

2 | X-Large (500+ room)

Country

108 | Austria

62 | Germany

37 | Italy

29 | Switzerland

1 | United States

1 | Greece

1 | United Arab Emirates

Type

97 | Boutique Hotels

77 | Bed & Breakfast & Inns

75 | Luxury Hotels

70 | Resorts

49 | Airport/Conference Hotels

47 | Branded Hotels

43 | Limited Service & Budget Hotels

39 | City Center Hotels

18 | Extended Stay & Serviced Apartments

9 | Vacation Rentals & Villas

8 | Hostels

2 | Casinos

2 | RV Parks & Campgrounds

1 | Motels

Region

237 | Europe

1 | North America

1 | Middle East

Category

229 | Hotel CRM & Email Marketing

152 | Guest Messaging Software

143 | Direct Booking Tools

What is Smart Host GmbH?

Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host CRM is a comprehensive hotel Customer Relationship Management (CRM) platform. It enables hoteliers to manage and enhance guest interactions across the entire guest lifecycle. With seamless integration with Property Management Systems (PMS), Smart Host CRM allows for real-time, personalized guest communications. The platform is valued for its user-friendly interface and efficient creation of targeted communication campaigns that lead to increased revenue and customer satisfaction. Features include automated pre-stay and post-stay emails, detailed analytics on campaign performance, and the ability to create visually appealing newsletters, making guest communication effortless and engaging. Intelligent guest profiles maintain complete communication histories, and the platform offers pre-and post-stay surveys, which provide insights into guest interests, upselling opportunities, and ratings. Automated, data-driven newsletter campaigns help fill booking gaps using artificial intelligence. The integrated offer manager, messaging module, and payment processing further streamline operations. Despite some user feedback requesting additional customization options and better integration with hotel management systems, Smart Host CRM is recommended for its robust segmentation of guest data, automated campaigns, and dynamic survey options, ensuring high ROI through enhanced guest engagement and operational efficiency.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Smart Host GmbH

FAQs

Capabilities

Send pre-stay surveys to upsell and enrich customers

Get alerts for upcoming holidays and demand periods

Segment your guests to send targeted campaigns

Drag-n-drop newsletter builder to bring back guests

Measure campaign success with detailed reporting

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

Campaigns

Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!

INCLUDED

Guest Profiles

Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.

INCLUDED

Pre-Stay Surveys

Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.

INCLUDED

Post-Stay Surveys

The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.

INCLUDED

Segmentation

You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.

INCLUDED

Newsletter Builder

With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.

INCLUDED

Smart Host GmbH Reviews Summary

4.6
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Smart Host CRM is the #3 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #75 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Smart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
99 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Smart Host GmbH Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Smart Host GmbH Average Smart Host GmbH

Get an Instant Price Estimate

Enter your room count to get an instant price estimate for your property

No matching results

10

Success Stories

10

References

20

Featured Customers

More Products by Smart Host GmbH

https://assets.hoteltechreport.com/images/a6f40eb9-8611-4ffa-a262-37bd77fa6394-ee8b63e7df
https://assets.hoteltechreport.com/images/4190accb-24d9-42d6-b339-d20e0a4030cf-e2ff88ebc7
https://assets.hoteltechreport.com/images/93eaafd1-9976-411a-aa4c-3c85d5d022c6-6cad468476

Smart Host GmbH Reviews

Hotelier Rating

Excellent
182
Very Good
27
Average
14
Poor
6
Terrible
0

Property Size

  • X-Small (7)
  • Small (100)
  • Mid-Sized (86)
  • Large (33)
  • X-Large (2)

Country

  • Austria
    Austria
    (106)
  • Germany
    Germany
    (58)
  • Italy
    Italy
    (35)
  • Switzerland
    Switzerland
    (25)
  • United States
    United States
    (1)
  • Greece
    Greece
    (1)
  • United Arab Emirates
    United Arab Emirates
    (1)

Region

  • North America
    North America
    (1)
  • Europe
    Europe
    (225)
  • Middle East
    Middle East
    (1)
10

Simply top-notch!

Reception from 25-49 room Boutique in Pontresina (Switzerland)

Verified
24 days ago
What I particularly appreciate is the highly personalized and individual guest service. Guests are contacted even before arrival to discuss any special requests and personal needs. This ensures everything is perfectly prepared upon arrival, allowing guests to immediately enjoy a relaxing and perfect getaway. Contact continues even after the...
Country Switzerland
Reception
Small Hotel
10

Top

General Manager from 25-49 room Boutique in Gerolstein (Germany)

Verified
2 months ago
The quoting tool offers various campaign management options with forecasting function and LY view, fast response times, top support, quick implementation of requests, and continuous improvements throughout the collaboration.
Country Germany
General Manager
Small Hotel
10

Long-standing successful collaboration since 2018

Owner from 75-99 room Bed & Breakfast & Inn in Nova Levante (Welschnofen) (Italy)

Verified
2 months ago
Perfect customer support: Since the start of our collaboration in 2018, there have never been any problems; the service is absolutely reliable. Customized solutions: High flexibility thanks to tailor-made programming precisely adapted to our specific requirements. Powerful data segmentation: Outstanding analysis and structuring of existing...
Country Italy
Owner
Mid-Sized Hotel
9

Highly recommended

Hotel manager from 75-99 room Boutique in Oberammergau (Germany)

Verified
2 months ago
Simple, understandable and flexible campaign management, clear and very appealing design, great and friendly advice and support on the phone.
Country Germany
Hotel manager
Mid-Sized Hotel
10

Great support

Hotelier from 25-49 room Boutique in Ratsch an der Weinstrasse (Austria)

Verified
2 months ago
I've been using Smarthost for years. It makes my daily work so much easier. Newsletters are quick to write, and you can see how effective they are. The arrival email is also great for understanding customer preferences in advance and ensuring a fantastic guest experience. But the best thing is that there are real people behind the scenes wh...
Country Austria
Hotelier
Small Hotel
8

Help with questions (marketing), answers (ask), communication (communicate)

Reception & Marketing from 75-99 room Boutique in Breil/Brigels (Switzerland)

Verified
2 months ago
Fast support for questions and communication with customer service. Customer-focused services and presentations. The campaigns are always clear, easy to understand, and simple to customize.
Country Switzerland
Reception & Marketing
Mid-Sized Hotel
10

Hotel CRM and Email Marketing + Support

Marketing, Vertrieb from 10 to 24 room Bed & Breakfast & Inn in Tropolach (Austria)

Verified
2 months ago
Automation saves time, e.g., automatic emails. Improved guest communication; personalized messages are well received. Clear CRM; guest data is stored centrally. Marketing functions; newsletters and campaigns generate more direct bookings.
Country Austria
Marketing, Vertrieb
Small Hotel
10

Cool tool that can do a lot.

Hotelier from 75-99 room Boutique in St. Moritz (Switzerland)

Verified
2 months ago
We chose Smarthost as a communication tool and for marketing purposes, and so far we are very satisfied with the basic features. Now we need to make optimal use of the software's additional features and advanced capabilities. It has made our work easier and our guests more professional in their communication.
Country Switzerland
Hotelier
Mid-Sized Hotel
10

A reliable solution for targeted guest marketing – simple, efficient and easily integrated into everyday work.

Digital Management from 75-99 room in WendischRietz (Germany)

Verified
2 months ago
Smart Host provides us with reliable support in guest communication and marketing. We particularly appreciate its ease of use, clear segmentation, and the ability to implement targeted and efficient campaigns. This significantly simplifies many daily processes. The reports also provide valuable insights and help us better evaluate and refin...
Country Germany
Digital Management
Mid-Sized Hotel
10

Great product and excellent customer service.

Director assistant from 50-74 room Boutique in Vienna (Austria)

Verified
2 months ago
We've been using Smart Host for a few months now and are absolutely thrilled with the product! But even more importantly, the customer service is their top priority! The team is helpful, incredibly friendly, and fast.
Country Austria
Director assistant
Mid-Sized Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 23

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.

Question:

What differentiates this product or service from the competition?

Answer:

What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 32 recommend
Recommended by
RecommendationAvatar
Nastaran Anjileli Team Lead Sales @ straiv GmbH
RecommendationAvatar
Dominik Langkabel Sales Director @ Mews
RecommendationAvatar
Tobias Roelen-Blasberg Co-Founder @ MARA Solutions
RecommendationAvatar
Samira Gruber Partnerships & Marketing @ Guestnet
RecommendationAvatar
Maureen Träger Partner Manager @ straiv
RecommendationAvatar
Nastaran Anjileli Team Lead Sales @ straiv GmbH
RecommendationAvatar
Dominik Langkabel Sales Director @ Mews
RecommendationAvatar
Tobias Roelen-Blasberg Co-Founder @ MARA Solutions
RecommendationAvatar
Samira Gruber Partnerships & Marketing @ Guestnet
RecommendationAvatar
Maureen Träger Partner Manager @ straiv
RecommendationAvatar
Anton von Verschuer Head of Marketing @ RateBoard
RecommendationAvatar
Philipp Becker Geschäftsführer @ Martin Becker GmbH
RecommendationAvatar
Martin Tauber CEO & Co-Founder @ Guestnet
RecommendationAvatar
Maurice Sausse Manager @ Guestline
RecommendationAvatar
Michael Albert Owner @ Zahlenwerk21
RecommendationAvatar
Martin Leitinger Vertriebsmitarbeiter @ GAS
RecommendationAvatar
Sebastian Linecker CEO @ Linecker GmbH
RecommendationAvatar
Oliver Kremmer Director of Sales and Client Relations @ asut computer & rechenzentrum GmbH
RecommendationAvatar
Daniel Franzelin Head of Marketing @ RateBoard
RecommendationAvatar
Dennis Gündner Senior Sales Manager @ SuitePad GmbH
RecommendationAvatar
Janis Pardon Sales Manager @ Mews
RecommendationAvatar
Andreas Rhein CEO @ Der Hotelflüsterer™
RecommendationAvatar
Christian Pfanner CEO @ be-oh Marketing
RecommendationAvatar
Julia Schröder Head of Sales & Marketing @ Hotellistat GmbH
RecommendationAvatar
Benjamin Kammerer Head of Sales @ TourOnline AG
RecommendationAvatar
Rupert Christandl Team Lead Sales @ Casablanca Hotelsoftware GmbH
RecommendationAvatar
Benjamin Heiß Developer @ elite solutions gmbh
RecommendationAvatar
Gera Bachner Quality & Project Manager @ hotelkit GmbH
RecommendationAvatar
Tilmann Volk Managing Director @ SuitePad GmbH
RecommendationAvatar
Vasiliki Filippidou I/O Integration Specialist @ Planet
RecommendationAvatar
Thomas Hertkorn Lead AI & Innovations, Lead SMB Department @ Peak Ace AG
RecommendationAvatar
Dennis Pfister CCO @ DIRS21 by TourOnline AG
RecommendationAvatar
Larissa Leitner Co-Founder & MD @ Empion
RecommendationAvatar
Alexandra Spiropoulos Marketing Manager @ RateBoard GmbH
RecommendationAvatar
Maureen Träger Partner Success Manager @ straiv GmbH
RecommendationAvatar
Christoph Lülling Sales Manager @ Softstar GmbH
RecommendationAvatar
Kathrin Pfeifer Marketing & Communication @ CASABLANCA hotelsoftware
RecommendationAvatar
Ricarda Müller COO @ ibelsa GmbH
RecommendationAvatar
Matthias Trenkwalder Managing Director @ RateBoard
Are you a consultant or vendor that recommends Smart Host GmbH? Leave a recommendation

Smart Host GmbH Integrations

Find Great Pairing Apps

No matching results

No matching results

filtering integrations
Company Functionality
Mews
Mews

93% recommended by 777 hotels

Property Management Systems
hotelkit
hotelkit

94% recommended by 617 hotels


Oracle Hospitality
Oracle Hospitality

92% recommended by 615 hotels

Property Management Systems
RateGain

This integration hasn’t been verified by RateGain yet.

RateGain

94% recommended by 577 hotels

Hotel Metasearch Management Software
MARA Solutions
MARA Solutions

97% recommended by 353 hotels

Reputation Management
SuitePad
SuitePad

94% recommended by 263 hotels

In-Room Hotel Tablets
Guestnet
Guestnet

95% recommended by 158 hotels

Hotel Guest Apps
happyhotel
happyhotel

97% recommended by 149 hotels

Revenue Management Systems
Planet
Planet

79% recommended by 106 hotels

Property Management Systems
apaleo GmbH
apaleo GmbH

97% recommended by 29 hotels

Property Management Systems

Support

Verified Support

Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

Request a Quote

Response Time

Less than a day

Recommended

92%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

Learn more

Still gathering info?

Schedule a free 30-minute product demo consultation

Schedule free demo

Get recommendation Image
Live

Download the Free Guide

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .


English (EN)
Terms of Use · Privacy Policy · Newsletter · About
Copyright © HotelTechReport 2026

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information