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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Smart Host CRM
4.6 (229 REVIEWS)
Nastaran, Dominik, Tobias + 33 more experts recommend Smart Host GmbH
Read RecommendationsRanked 2 (out of 74) in Hotel CRM & Email Marketing
Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldSmart Communication for Hoteliers and Guests! Smart Host - from Data to Regulars
92% recommended by 225 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Smarthost is highly praised as a transformative CRM tool for hotels to optimize guest communication. It excels in delivering personalized marketing campaigns, significantly increasing efficiency and guest engagement. While the intuitive interface and comprehensive analytics are notable strengths, some users report limitations in handling group offers and desire more flexible newsletter design options. The support team is consistently appreciated for its responsiveness. Smarthost positions itself as an invaluable asset for hotels aiming to elevate guest experience and boost revenue.
All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others
Read their reviewsPartners say
Industry experts recommend Smart Host CRM for its seamless integration with PMS and other hotel systems, facilitating real-time, personalized guest interactions. Its ability to intelligently segment guest data, automate campaigns, and offer dynamic survey options distinguishes it in the crowded market. The user-friendly interface, combined with robust data analysis tools, ensures high ROI by enhancing guest engagement and operational efficiency. Some criticisms include the need for continuous training due to frequent updates, occasional complexity in feature utilization, and the necessity for more in-depth analytics support.
Nastaran, Dominik, Tobias and 32 others
Read their recommendationsWhat Types of Hotels Smart Host GmbH is Popular For
Size
7 | X-Small (1-9 room)
105 | Small (10-49 room)
93 | Mid-Sized (50-99 room)
33 | Large (100-499 room)
2 | X-Large (500+ room)
Country
108 | Austria
62 | Germany
37 | Italy
29 | Switzerland
1 | United States
1 | Greece
1 | United Arab Emirates
Type
97 | Boutique Hotels
77 | Bed & Breakfast & Inns
75 | Luxury Hotels
70 | Resorts
49 | Airport/Conference Hotels
47 | Branded Hotels
43 | Limited Service & Budget Hotels
39 | City Center Hotels
18 | Extended Stay & Serviced Apartments
9 | Vacation Rentals & Villas
8 | Hostels
2 | Casinos
2 | RV Parks & Campgrounds
1 | Motels
Region
237 | Europe
1 | North America
1 | Middle East
Category
229 | Hotel CRM & Email Marketing
152 | Guest Messaging Software
143 | Direct Booking Tools
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Smart Host GmbH Reviews Analyzed: 12
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Smart Host GmbH Expert Recommendations Analyzed: 26
Read expert recommendationsDescription provided by Smart Host GmbH
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle. Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing."
Capabilities
Send pre-stay surveys to upsell and enrich customers
Send pre-stay surveys to upsell and enrich customers
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
Get alerts for upcoming holidays and demand periods
Get alerts for upcoming holidays and demand periods
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
Segment your guests to send targeted campaigns
Segment your guests to send targeted campaigns
You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.
Drag-n-drop newsletter builder to bring back guests
Drag-n-drop newsletter builder to bring back guests
With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.
Measure campaign success with detailed reporting
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Available Add-ons & Modules
Campaigns
Guest Profiles
Pre-Stay Surveys
Post-Stay Surveys
Segmentation
Newsletter Builder
Recommended by
Achievements
This vendor's trending score is rising, Smart Host CRM is the #3 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #75 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Smart Host GmbH Case Studies
Driving Engagement and Repeat Bookings
Bad Waltersdorf (Austria)
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
WendischRietz (Germany)
How Hotel Oderberger Perfected Guest Communication with Smart Host
Berlin (Germany)
How Hotel Post Ischgl restructured its guest communication with Smart Host
Ischgl (Austria)
Finally: easy guest communication
Westerstede (Germany)
More customer satisfaction in less time? Utopia?
Ratsch an der Weinstrasse (Austria)
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
Laces (Italy)
Easy handling & personal collaboration!
Titisee-Neustadt (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Casteldarne (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Featured Customers
More Products by Smart Host GmbH
Hotelier Rating
Looking for specific info?
Simply top-notch!
Reception from 25-49 room Boutique in Pontresina (Switzerland)
Top
General Manager from 25-49 room Boutique in Gerolstein (Germany)
Long-standing successful collaboration since 2018
Owner from 75-99 room Bed & Breakfast & Inn in Nova Levante (Welschnofen) (Italy)
Highly recommended
Hotel manager from 75-99 room Boutique in Oberammergau (Germany)
Great support
Hotelier from 25-49 room Boutique in Ratsch an der Weinstrasse (Austria)
Help with questions (marketing), answers (ask), communication (communicate)
Reception & Marketing from 75-99 room Boutique in Breil/Brigels (Switzerland)
Hotel CRM and Email Marketing + Support
Marketing, Vertrieb from 10 to 24 room Bed & Breakfast & Inn in Tropolach (Austria)
Cool tool that can do a lot.
Hotelier from 75-99 room Boutique in St. Moritz (Switzerland)
A reliable solution for targeted guest marketing – simple, efficient and easily integrated into everyday work.
Digital Management from 75-99 room in WendischRietz (Germany)
Great product and excellent customer service.
Director assistant from 50-74 room Boutique in Vienna (Austria)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
Smart Host GmbH
5 months ago
Driving Engagement and Repeat Bookings
Smart Host GmbH
8 months ago
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
Smart Host GmbH
8 months ago
How Hotel Oderberger Perfected Guest Communication with Smart Host
Smart Host GmbH
8 months ago
How Hotel Post Ischgl restructured its guest communication with Smart Host
Smart Host GmbH
2 years ago
Finally: easy guest communication
Smart Host GmbH
2 years ago
More customer satisfaction in less time? Utopia?
Smart Host GmbH
2 years ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
2 years ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
2 years ago
Easy handling & personal collaboration!
Smart Host GmbH
2 years ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
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Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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