Ranked 2 (out of 116) in Booking Engine

Booking Engine

Direct booking technology, web design, digital marketing, meta search, distribution strategy

Ratings Snapshot

Certificate of Excellence
Read 431 reviews
HTR Score icon
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #2 out of 116 in Booking Engine

Ease of Use
Customer Support
Verified Customer Support

Bookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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Most popular for
  • Boutiques 80 verified reviews
  • Luxury Hotels 76 verified reviews
  • City Center Hotels 72 verified reviews
  • Bed & Breakfast & Inns 47 verified reviews
  • Resorts 31 verified reviews
  • Branded Hotels 22 verified reviews
  • Airport/Conference Hotels 14 verified reviews
  • Hostels 9 verified reviews
  • Extended Stay & Serviced Apartments 9 verified reviews
  • Vacation Rentals & Villas 7 verified reviews
  • Limited Service & Budget Hotels 6 verified reviews
  • Motels 2 verified reviews
  • Casinos 2 verified reviews

Bookassist Overview

Bookassist Overview

Bookassist is The Direct Booking Expert™, working with hotels to build their brand online, drive direct business to their branded website, capture bookings with world class booking technology, help them optimize their online distribution and ensure they grow their profit per booking. Bookassist provides both technology and expert online strategy for hotels, lowering costs and increasing direct o...

About Bookassist View website

Founded in 1999 | Headquarters in Ireland | 106 employees

At Bookassist, we believe that direct business should be at the heart of your hotel's strategy.

Other Products by Bookassist

Integrates with

  • Property Management Systems
  • Channel Managers
  • Revenue Management Systems
Browse integrations (79 verified)

What customers love about Bookassist

Like 94% recommend

Cluster Revenue Manager

A large diverse organisation offering great personal and attentive service. Whilst Bookassist work with a number of the leading hotels in Ireland and Europe their dedicated team provide honest and valuable feedback as...

Sales & Marketing Manager from Boutiques

Support delivered from the Bookassist team, their knowledge is invaluable. A great range of products and services, along with partnerships are available.

Head of Sales and Marketing from Resorts

The ongoing support and help from the team, with up to date guidance and advice

Marketing Manager from Luxury Hotels

We have been working with Bookassist for a number of years, and have always found their team professional, accommodating and punctual. Our account contacts Natasha and Samantha are pro-active in informing us about curren...

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Expert Q&A and Partner Recommendations


What does this product or service do well?


Bookassist is one of the best booking and web technology providers in Czechia. We also actively use their products in teaching at our Institute. The systems are very easy to use and user-friendly. We also use the data for our educational purposes. The reports help us to navigate our practice.

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (51)

What differentiates this product or service from the competition?


Bookassist technology is very user-friendly and constantly updated. Compared to the competition, they offer perfect data handling and reports that we use in our practice. Bookassist colleagues actively visit our Institute and give lectures on current topics. We also recommend Bookassist to our busin...

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (51)

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?


I recommend to aplly the particular Bookassist systems together with the experiences and know-how of Bookassist staff to inovate not only the IT systems, but the complex marketing approach to be really succesfull on the modern dynamic markets.

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (51)
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+ 49 recommend
Recommended by Show More (47)



4/5 features

Upselling & Cross Selling

4/5 features

Merchandising & Packages

4/5 features


4/5 features

Group Bookings

4/5 features

Want to go behind the scenes and see how Bookassist works?

Clients & references

References & testimonials

Testimonial avatar
Probably The Best Booking Engine Out There I am very satisfied with Bookassist Booking engine which is in place for our group of two hotels. It is an excellent tool for shifting revenue to our direc...
Fabrizio Trifoglio General Manager at the Hotel Teatro Pace
Testimonial avatar
More bookings! From the moment we moved onto Bookassist’s V10 Mobile booking engine we noticed an immediate uplift on our mobile conversion figures. We’ve seen a remarkable increase in the number...
Valerie Steinbeck Group Revenue and Ecommerce Manager at the The Gleneagle Hotel & Apartments

Featured partners

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Awards & Certifications

Active Markets

  • Antarctica
  • Africa
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Czech Republic
  • Spain
  • Ireland
  • Italy
  • Poland
  • Austria
  • France
  • Germany
  • Argentina

431 Verified Bookassist Reviews

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