Directful - Reputation Management

5.0 (1 REVIEWS)

HT Score

0 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Directful - Reputation Management

5.0 (1 REVIEWS)

Unranked in Reputation Management

Elevate Your Hotel’s Online Reviews with Directful

100% recommended by 1 hotels

More than 50% of Directful’s reviews come from United States of America.

What is Directful?

Founded in 2017 | Headquarters in Menlo Park (United States) | 28 employees

This description was generated by AI which analyzed the following sources to summarize a description of Directful products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.

Directful Reviews Analyzed: 0

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Verified expert recommendations

We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.

Directful Expert Recommendations Analyzed: 0

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Description provided by Directful

While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.

Directful's Provided Description:

"In the competitive hospitality industry, managing your hotel’s reputation is crucial. Directful offers an array of tools designed to enhance your hotel’s reputation efficiently and effectively. From automated review collection to insightful feedback analysis, our system ensures a robust online presence and improved guest satisfaction."

FAQs

Why can’t vendors write their own descriptions?

How does this work and how often does it get updated?

How can I report an inaccuracy?

Reputation Analytics

Feedback Collection

Online Reputation Improvement

Features

Surveys & Feedback

4/5 features

SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Sentiment Analysis
Guest satisfaction surveys
Responsive surveys
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.
Email reminders

Boost completion rates with optional automated survey reminders.
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.

Review Generation

4/5 features

Tripadvisor Review Partner
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.

Follow-up & Resolution

4/5 features

AI Generated Reply Automation

Followup faster and more personalized to each user in less time with AI replies.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Alerts & Notifications
Ticketing system

Use the ticketing system to communicate service shortcomings to the relevant person or department.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.
Case Management

Streamline operations & drive service excellence. Ensure the timely resolution of issues that negatively impact guests’ stays and create remarkable experiences to exceed their expectations and drive positive reviews.

Reporting, Analytics & Insights

4/5 features

Sentiment Analysis
Revenue Reporting
Competitive Intelligence
Corporate Reporting
Reporting Dashboard
Competitive Benchmarking

Benchmark your hotel's performance against your competitors’ online review rankings.
Department level reporting

Monitor how each department is performing, spot trends, and set alerts to stay ahead of any issues.

Channels

4/5 features

Social Media
Tripadvisor
Booking.com
Google

Admin & Settings

4/5 features

Multi-property Management
Mobile Accessibility

Directful Reviews Summary

5.0

Excellent

1 reviews

Ease of Use

5.0/5

Customer Support

5.0/5

ROI

5.0/5

Implementation

5.0/5

Guest Messaging Software Ranked #28 out of 74

Reputation Management Ranked #22 out of 54

Hotel CRM & Email Marketing Ranked #42 out of 66

Hotel Chatbots Ranked #21 out of 28

Directful Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

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The better your reputation, the higher your revenue

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Directful Integrations

Company	Functionality
Oracle Hospitality 92% recommended by 588 hotels	Property Management Systems +2 more
This integration hasn’t been verified by WebRezPro yet. WebRezPro 94% recommended by 227 hotels	Property Management Systems
Stayntouch 93% recommended by 204 hotels	Property Management Systems
This integration hasn’t been verified by Amadeus yet. Amadeus 83% recommended by 154 hotels	RFPs & Proposal Management Software +10 more
This integration hasn’t been verified by Sabre yet. Sabre 85% recommended by 133 hotels	Hotel Reservations Systems +7 more
This integration hasn’t been verified by SkyTouch Technology yet. SkyTouch Technology 89% recommended by 113 hotels	Property Management Systems
Visual Matrix PMS 90% recommended by 108 hotels	Hotel Management Software
This integration hasn’t been verified by ResNexus yet. ResNexus 97% recommended by 280 hotels	Hotel Management Software +2 more
This integration hasn’t been verified by RoomKey PMS yet. RoomKey PMS 94% recommended by 49 hotels	Property Management Systems
This integration hasn’t been verified by Salesforce yet. Salesforce 87% recommended by 6 hotels	Hotel Sales Software

Support

Unverified

Directful has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates

2025

Learn more about the GCSC Certification

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Response Time

Less than a day

Recommended

100%

Preferred Time

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Job Title Work Email Hotel (or Hotel Group)

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Directful - Reputation Management

What is Directful?

SMS text messaging

Sentiment Analysis

Guest satisfaction surveys

Responsive surveys

Review encouragement

Email reminders

Customizable questions

Conditional logic

Segmented surveys

In-stay surveys

Tripadvisor Review Partner

SMS text messaging

Workflow Management

Respond to reviews

Review encouragement

AI Generated Reply Automation

Workflow Management

Respond to reviews

Alerts & Notifications

Ticketing system

In-stay surveys

Case Management

Sentiment Analysis

Revenue Reporting

Competitive Intelligence

Corporate Reporting

Reporting Dashboard

Competitive Benchmarking

Department level reporting

Social Media

Tripadvisor

Booking.com

Google

Multi-property Management

Mobile Accessibility

Directful Reviews Summary

Directful Pricing

Directful Reviews

Directful Integrations

Support

Unverified

Support Not Verified

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