Contents

Introduction
Rankings
Benefits
Features
Pricing
Implementation
Latest Developments
Free Downloads
FAQs
Further Reading
Methodology

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10 Best Hotel Sales Software of 2026

Jordan Hollander

| Last updated October 29, 2025

15 PRODUCTS REVIEWED

751 HOTELIERS SURVEYED

Rankings

Benefits

Features

Pricing

Q&A

We’ve surveyed 751 hoteliers across more than 50 countries to understand which are the best Hotel Sales Software vendors, along with everything you need to know in order to buy the right Hotel Sales Software for your hotel (including our 2026 Hotel Sales Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).

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BENEFITS

What are the benefits of lead management software for hotel sales reps?

Hotel lead management software offers several benefits for hotel salespeople. Here are some of the key advantages:

Efficient Lead Organization: Lead management software helps salespeople organize and categorize leads effectively. They can easily access and track lead information, including contact details, preferences, and interactions. This streamlines lead management and ensures that no leads are overlooked or lost.
Improved Lead Follow-up: The software enables timely and consistent follow-up with leads. Salespeople can set reminders and schedule activities such as calls, meetings, and emails. This helps prevent leads from slipping through the cracks and increases the chances of converting them into bookings.
Enhanced Lead Nurturing: With lead management software, salespeople can nurture leads over time by sending personalized and targeted communications. They can create automated email campaigns, deliver relevant content, and stay engaged with potential customers. This helps build relationships, establish trust, and keep the hotel top of mind.
Streamlined Sales Processes: The software simplifies and automates various sales processes, saving time and effort for salespeople. They can capture leads from multiple sources, track interactions, generate proposals, and manage the sales pipeline in a centralized platform. This leads to increased efficiency, improved productivity, and reduced administrative tasks.
Data-Driven Insights: Lead management software provides valuable insights and analytics on lead performance and sales activities. Salespeople can generate reports on conversion rates, revenue generated, lead sources, and more. These insights help identify trends, evaluate the effectiveness of sales strategies, and make data-driven decisions to optimize sales efforts.
Integration with CRM and Booking Systems: Many lead management software solutions integrate with CRM systems and hotel booking systems. This integration ensures seamless data flow, eliminates manual data entry, and provides a comprehensive view of each customer. Salespeople can access customer profiles, reservation history, and preferences, enabling personalized and tailored sales interactions.
Collaboration and Communication: Lead management software often includes collaboration features, allowing sales teams to work together and share information. Salespeople can assign leads, leave notes, and communicate internally within the software. This improves team coordination, ensures a smooth handover of leads, and fosters a collaborative sales environment.

Overall, lead management software empowers hotel salespeople to effectively manage their leads, streamline sales processes, nurture customer relationships, and make informed decisions. It contributes to increased sales efficiency, improved customer engagement, and higher conversion rates, ultimately driving revenue growth for the hotel.

FEATURES

Top features of hotel sales tools

Hotel event management software offers a range of features designed to streamline and simplify the planning and management of events in a hotel setting. Here are some key features typically found in hotel event management software:

Event Booking and Management: The software allows hotel staff to manage the entire event booking process, from initial inquiry to final execution. It includes tools for capturing event details, creating contracts, managing event timelines, and coordinating with clients and vendors.
Venue and Room Management: Hotel event management software offers features to manage event spaces within the hotel. It enables staff to view and assign available rooms or venues based on event requirements, capacity, and availability. This helps optimize space utilization and prevents double bookings.
Event Communication and Collaboration: The software provides tools for communication and collaboration between hotel staff, event planners, and clients. It may include features such as internal messaging, shared calendars, task assignments, and document sharing. This ensures effective coordination and smooth information exchange throughout the event planning process.
Catering and Menu Planning: Hotel event management software often includes features for managing catering and menu planning. It allows event planners to customize menus, manage dietary restrictions, and track food and beverage orders. This helps streamline communication with the hotel's culinary team and ensures accurate catering arrangements.
Event Budgeting and Financial Management: The software offers tools to create and manage event budgets. It allows staff to track costs, generate estimates, create invoices, and handle payments. Financial reports and analytics provide insights into event profitability and help monitor expenses and revenue.
Guest and Attendee Management: Hotel event management software includes features for managing guest and attendee information. It allows staff to track RSVPs, manage guest lists, and generate event badges or tickets. It may also provide integration with customer relationship management (CRM) systems to store guest data for future marketing purposes.
Event Planning and Logistics: The software assists with event planning and logistics by providing tools for creating event timelines, managing equipment rentals, coordinating with audiovisual teams, and tracking event setup and breakdown. It helps ensure smooth execution of events and reduces manual coordination efforts.
Reporting and Analytics: Hotel event management software often includes reporting and analytics capabilities. It provides insights into event performance, attendance, revenue generated, and other key metrics. This helps hotel staff evaluate the success of events, identify areas for improvement, and make data-driven decisions for future event planning.

These are some of the common features found in hotel event management software. The specific features may vary depending on the software provider and the needs of the hotel.

PRICING

How much does hotel sales software cost?

We typically expect anywhere in the range of $50-100 per user per month.

IMPLEMENTATION

How long does it take to implement hotel sales software?

It really depends and can range from as little as one day to 4 weeks depending on integrations and which PMS you use. The actual implementation of hotel sales software is pretty quick.

FAQs

Hoteliers Also Ask

Is Amadeus the same as Delphi?

Yes, Delphi sales and catering was acquired by Amadeus and is now under the Amadeus Hospitality division.

Why is hotel sales software so critical for profitable B2B operations?

In the hospitality industry, the intricacies of managing a hotel's operations, sales, and guest experiences are multifaceted. The integration of hotel sales software into the hotel ecosystem provides a robust solution to streamline workflows, enhance guest satisfaction, and ultimately drive profitability. This software, often cloud-based, encompasses a range of functionalities from CRM (Customer Relationship Management) to event management, encompassing the entire sales process and hotel management spectrum.

The core of such software is its CRM solution, which allows hoteliers to manage customer data, guest profiles, and segmentation effectively. This functionality is crucial for tailoring marketing campaigns, messaging, and guest engagement strategies to individual needs, enhancing the overall customer experience from check-in through the entire stay. Automation tools within these software solutions automate repetitive tasks, enabling hotel staff to focus on more critical aspects of guest satisfaction and personalized service.

Integrations with property management systems (PMS), point of sale (POS) systems, and other management tools are vital for ensuring seamless operations within the hotel business. These integrations provide real-time access to guest information, room availability, and pricing, facilitating direct bookings and optimizing revenue management. The ability to connect with Amadeus and other providers further extends the capabilities for sales and catering management, group sales, and event management.

For sales teams, the software offers an organized sales pipeline, comprehensive metrics, and user-friendly templates and modules that simplify follow-ups, customer support, and the overall salesforce efficiency. The hospitality businesses can thus manage their sales activities, booking engine, and guest engagement in a unified platform, enhancing guest satisfaction and loyalty.

Social media integrations and marketing automation capabilities allow hotels to broaden their reach, engage with potential guests on various platforms, and drive direct bookings, contributing to the hotel's profitability. The hotel CRM software also supports segmentation and personalized communication, which are essential for differentiating the hotel brand in a competitive market.

In summary, hotel sales software streamlines the integration of sales management, customer relationship management, and hotel operations, providing automation, real-time insights, and enhanced functionality. This ecosystem of tools and integrations empowers hospitality businesses to optimize their workflows, improve the guest experience, and achieve significant gains in profitability and revenue management.

What is a hotel lead?

A hotel lead refers to potential customers interested in booking a stay at a hotel, and generating these leads is a crucial aspect of the hospitality industry. Hotel lead generation involves various tactics, such as email marketing, social media campaigns, SEO, and digital marketing.

A strong lead generation strategy includes creating engaging content marketing and marketing campaigns that attract qualified leads. Effective email campaigns can nurture these leads, and follow up strategies help move them through the sales pipeline. Landing pages optimized for conversion rates and search engine optimization (SEO) can also drive more new leads to a hotel's website.

CRM software plays a vital role in lead management, allowing the sales team to track interactions and build relationships with potential guests. Demographic data can be used to tailor marketing strategies and ensure messages resonate with the target audience.

LinkedIn and webinars are excellent platforms for hospitality businesses to generate sales leads and build partnerships. Content marketing, combined with automation, can streamline the process, making it more cost-effective. Pricing strategies and referrals can also enhance lead quality.

The effectiveness of these efforts is measured by various metrics, including the number of new customers and the overall growth of the customer base. A well-executed hotel lead generation strategy helps the sales cycle, ensuring a steady flow of potential customers and increasing check-in rates.

In the competitive hotel industry, leveraging digital marketing and email marketing through CRM and automation can significantly enhance the hotel sales process, leading to higher conversion rates and ultimately more quality leads.

How to get hotel leads

Generating and closing B2B hotel leads involves a strategic combination of lead generation, digital marketing, and effective sales practices. Here are the main ways to achieve this:

Lead Generation Strategy: Develop a comprehensive strategy that includes multiple channels such as email marketing, social media, and content marketing. Tailor your approach to target specific demographics within the hospitality industry.

SEO and Search Engine Optimization: Optimize your website and landing pages for relevant keywords to attract new leads through organic search. High-ranking pages increase visibility and drive more traffic from potential B2B clients.

Content Marketing: Create valuable and informative content that addresses the needs and pain points of potential B2B clients. This content can be shared through blog posts, whitepapers, and webinars to attract qualified leads.

Email Marketing: Use targeted email campaigns to nurture leads and keep your hotel top-of-mind for potential clients. Personalized emails can help in building relationships and increasing conversion rates.

Social Media: Leverage platforms like LinkedIn to connect with decision-makers in other hospitality businesses. Share relevant content and engage with your audience to generate interest and build partnerships.

CRM and CRM Software: Implement a CRM system to manage and track interactions with leads. CRM software helps in organizing sales leads, tracking their progress through the sales pipeline, and ensuring timely follow-up.

Automation: Use marketing automation tools to streamline email marketing campaigns and follow-up processes. Automation ensures consistent communication and nurtures leads efficiently.

Digital Marketing and Marketing Campaigns: Run targeted digital marketing campaigns to reach a broader audience. Utilize paid advertising, social media ads, and search engine marketing to attract potential B2B clients.

Referrals and Partnerships: Encourage existing clients to refer new businesses and form strategic partnerships with other hospitality businesses. Referrals and partnerships can provide a steady stream of quality leads.

Sales Team and Follow-Up: Train your sales team to effectively manage lead management and follow-up processes. Building strong relationships with potential clients is crucial for closing deals and increasing hotel sales.

Metrics and Analysis: Continuously measure the effectiveness of your lead generation efforts using key metrics. Analyze the data to understand what works best and adjust your marketing strategy accordingly.

Pricing and Offers: Competitive pricing and special offers can attract potential B2B clients. Tailor your pricing strategy to meet the needs of different businesses within the hotel industry.

By integrating these approaches, you can generate and close B2B hotel leads effectively, expanding your customer base and driving new customers to your hotel.

Why is lead management software critical for hotel sales teams?

Hotel sales lead management software is critical for hotel sales teams because it streamlines the process of capturing, tracking, and nurturing potential clients, ultimately driving more bookings and revenue. In a competitive industry, effectively managing leads ensures that no opportunities are lost due to disorganization or delayed follow-ups.

This software provides sales teams with centralized tools to track the progress of each lead, prioritize high-value prospects, and automate routine tasks like follow-up emails or reminders. By doing so, it not only saves time but also enhances the customer experience with timely and professional communication. Additionally, lead management software offers valuable insights through reporting and analytics, helping sales teams refine their strategies and focus on the most promising opportunities.

For hotels, where group bookings, events, and corporate clients often represent significant revenue streams, the ability to efficiently manage and convert leads can make a substantial impact on overall profitability. By investing in robust lead management tools, sales teams can maximize their productivity and close deals more effectively, staying ahead in a competitive market.

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What are the benefits of lead management software for hotel sales reps?

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