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Jordan Hollander
CEO @ HotelTechReport
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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QUICK SUMMARY
Here at HotelTechReport our job is to help you find the best fit hotel reservations system for your business as quickly and painlessly as possible. Whether you are looking to grow direct bookings, add new channels or just get smarter about your overall distribution strategy - you'll find tools and advice below that our community has spent thousands of hours building and compiling to save you time and help you make better decisions.
We know that finding the perfect hotel reservations system for your hotel is tough - that's why we surveyed 477 hoteliers across 53 countries to create this in-depth guide and help you find the best fit hotel reservations system for your business. Inside you’ll find everything you need to know including top vendors, feature comparisons, price benchmarking, required integrations and more.
Hotel Reservation Systems Shortlist
Here are 10 of top Hotel Reservations Systems that are covered in this in-depth guide:
Choosing the right Hotel Reservations Systems for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.
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A Central Reservations System (CRS) like Sabre SynXis, Cendyn CRS, or SHR Windward stands as a cornerstone technology, revolutionizing how hotels manage their bookings and engage with their guests. This sophisticated platform transcends traditional reservation management, offering a seamless nexus between hotels and the global market. Through a CRS, hotels achieve streamlined operations, where the daunting task of synchronizing bookings from various channels becomes effortless, ensuring a harmonized workflow and reducing the potential for errors.
The strategic advantages of employing a CRS are manifold. It propels hotels into the global arena, significantly expanding their reach and visibility across a multitude of distribution channels. This global exposure is invaluable for capturing diverse guest segments and maximizing occupancy. Moreover, the dynamic pricing capabilities inherent in these systems empower hotels to adjust rates with agility, responding adeptly to market demand and competitive pressures. This flexibility not only secures optimal revenue per available room (RevPAR) but also positions the hotel as a competitive player in the industry.
Beyond operational efficiency and revenue maximization, a CRS profoundly enhances the guest experience. The system's capability to store and analyze guest preferences enables hotels to offer personalized services, crafting unique experiences that resonate on a personal level with guests. This customization fosters loyalty and repeat business, elements crucial to a hotel's long-term success.
The utility of a CRS extends to various scenarios, from managing multi-property operations under a single brand to boosting direct bookings through a hotel’s website. It serves as the backbone for sophisticated revenue management strategies, allowing for targeted promotions and optimized pricing models. Moreover, its global distribution capabilities ensure that a hotel's inventory is visible and accessible to travelers worldwide, while its data analytics functions provide deep insights into booking trends and guest behaviors, informing strategic decisions.
The integration of a Central Reservations System into a hotel's operational framework is more than an upgrade—it's a transformation. It equips hotels with the tools needed to navigate the complexities of the modern hospitality landscape, offering a strategic edge in a highly competitive market. Through improved efficiency, enhanced guest experiences, and optimized revenue management, a CRS becomes an indispensable ally in achieving operational excellence and driving business growth.
When choosing the best hotel reservation system, it is important to know the types the market offers. These types include:
On-premise hotel reservation systems: These types of CRSs are set up locally, on hotel servers. They are managed by the hotel staff, which gives more control and customization options. However, they also require expertise and inquire more costs for set up and maintenance.
Cloud-based hotel reservation systems: Cloud-based systems are hosted on remote servers. The hotel staff accesses them through the internet from any location, which reduces costs and maximizes productivity.
Both of these CRS types offer significant benefits to hoteliers. Depending on your specific management needs and daily operations, choose between the two to ensure a smooth transition of operations for your staff.
Choosing the Best Reservation System for Your Hotel
Know what you need: Each hotel has specific needs when it comes to daily operations management. Based on the characteristics such as the hotel size, your budget, the customer base, guest preferences, hoteliers should assess what CRSs have to offer.
Research and evaluate: After establishing the features you require in a CRS, do a deep research on what the market has to offer. Do not hesitate to reach out and ask for a demo if one isn’t offered already. Also, make sure to check out reviews and feedback from other hoteliers who used the platform.
Check for integration capabilities: A CRS you choose must integrate seamlessly with the existing systems your staff uses for operations management. This includes systems such as property management software, business analysis tools, accounting platforms, etc.
Train your staff: After choosing the best fit, train your hotel staff on how to make the best out of your CRS. Also, implement periodic revisions and training programs when your CRS is upgraded with new features to ensure all employees are familiar with them.
A CRS is typically priced on a variable basis and varies by channel. For example, direct bookings via booking engine can cost 1-5% of bookings or a flat fee per booking. Call center reservations are generally priced on talk time or commissions and GDS is usually priced on a flat fee per booking plus membership fees. Pricing varies dramatically in this category so make sure to compare quotes on Hotel Tech Report to find the best fit for your business.
A designated implementation team will reach out to begin the implementation process, which includes completing required forms, building out the system, and proactively reaching out to third-party vendors where integrations are needed. Generally, implementation can be completed within 2-4 weeks, including staff training, provided that hotels provide all the required information in a timely manner and attend the training sessions.
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