10 Best Hotel Reservations Systems (CRS) in 2022

Hotel Tech Report | Last updated
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Central Reservations System Vendor Shortlist

If you are looking for a hotel reservations system (aka central reservations system or CRS) then you've come to the right place.  A central reservation system (CRS) is a platform used by hotels to centrally manage and distribute room inventory, rates, and reservations.

Sometimes those new to the industry confuse hotel reservations systems for a property management system or booking engine - so make sure you're in the right place before you start browsing our best vendor list below.

We’ve surveyed 282 hoteliers across more than 47 countries to understand which are the best Central Reservations Systems vendors, along with everything you need to know in order to buy the right Central Reservations Systems for your hotel (including our 2022 Central Reservations Systems Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).

Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Cendyn
4.4 (127 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Cendyn as the #1 Central Reservations Systems provider in the 2022 HotelTechAwards
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Disconnect from legacy systems. Connect to the Pegasus CRS.
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Vertical Booking
4.5 (26 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Customizable integrated reservation solutions that support the entire guest booking cycle
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Amadeus
4.4 (47 reviews)
Ht score logo 74 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Drive demand, increase direct bookings, and centralize management.
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Revinate
The #1 hotel and vacation rental call center solution that has your back, 24/7/365.
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eRevMax
The central hub for multi-channel multi-property reservation management
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SHR
4.5 (26 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Optimize Your Channel Mix
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GuestCentric
4.7 (22 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Booking Engine & Central Reservation System
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Busy Rooms
We Believe Technology Should Support Hospitality!
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Hotel-Spider
Business intelligence tool to easily build your own dashboards and tables.
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DJUBO
Everything you need to manage your hotel better, DISTRIBUTION, MARKETING, OPERATIONS & INTELLIGENCE, all on a single platform
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OVERVIEW
What is Central Reservations Systems
Finding the right Central Reservations Systems solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Central Reservations Systems vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Central Reservations Systems Guide)
BENEFITS
How can a central reservations system improve profitability and efficiency?

A central reservation system (CRS) is a platform used by hotels to centrally manage and distribute room inventory, rates, and reservations. The CRS typically receives inventory from the PMS, then distributes rates and availability in real-time to direct and third-party channels, including the hotel’s own website booking engine and call center (direct channels), as well as channel managers, OTAsGDS, and metasearch (third-party channels). Reservations from these channels are sent back to the CRS and subsequently synced into the PMS for room allocation. Hotel revenue managers and marketing/e-commerce managers use CRS or distribution systems to create various promotions and offers through rate plans for different channels and to adjust pricing quickly to be updated across all channels. Reservation agents also work in the CRS to manage reservations.

  • Increases efficiency: A CRS allows hotels to distribute their rates and inventory and receive reservations through a singular system—a hotel only needs to input rates and manage inventory through one backend instead of manually updating rates in various channels. A CRS also allows for cost efficiencies in distribution; although hotels can connect their PMS for channel distribution, CRS companies typically have the ability to integrate to different channels and partners (such as GDS and call center), giving hotels a broader reach for less cost.
  • Grows distribution: A CRS allows hotels to connect to a broad network of travel distributors, allowing the hotel to expand its reach to different types of sellers (OTAs, travel agents, consortia, etc.) in many different worldwide markets.
  • Delivers insight: A CRS gives hotel revenue managers a bird’s-eye view over their pricing and inventory allocations through all distribution channels, which allows them to quickly adapt to the market as needed.
FEATURES
What are the most important features of a central reservations system?
  1. Integrations and distribution: reservation software should integrate seamlessly with your existing property management system and allow your hotel to distribute rates and availability through a wide network of channels, including direct channels (website, call center) and third-party travel industry channels (OTAs, GDS (global distribution systems), metasearch).   The CRS should have integrated channel management capabilities to facilitate hotel distribution with OTAs (online travel agencies like Expedia and Booking).
  2. Pricing capabilities and flexibility: Every revenue manager needs a good toolset to develop a sound distribution strategy whether they work for an independent hotel or one of the major hotel chains. Your CRS partner should offer dynamic pricing tools that will give your hotel enormous flexibility when it comes to executing complex revenue strategies and selling multiple hotel room types across multiple channels. Also consider whether integrations between your revenue management, merchandising, and CRM platforms with the CRS would help to increase operational efficiency (e.g. being able to automate pricing from an RMS, being able to enter rates only once within a backend, etc.) 
  3. Booking engine / e-commerce platform: A huge deciding factor for many hospitality industry businesses is the quality of the CRS’s booking engine, which should offer conversion optimization features to encourage direct bookings and enable high volumes of online bookings. Key features include the ability to showcase strikethrough pricing, social proof, scarcity messaging, and incremental pricing, dynamic room rates, among others.  The CRS should integrate with the most user-friendly and mobile optimized booking engines on the market. Learn more in our article: What is a booking engine?
  4. Support and account management: A good CRS partner should not only provide round-the-clock customer support, but should also have active account management focused on customer success. Client services should include performance reviews with detailed analytics and reporting, as well as advice on revenue and pricing strategies. Ultimately a CRS provider provides more than just a way to take hotel reservations and should be considered a true strategic partner in hotel management.
  5. Innovation: Your CRS partner should always be seeking to enhance features, support the latest technology trends, and evolve the platform to fit the needs of today’s hotel.
PRICING
What is the typical pricing for a central reservations system?

A CRS is typically priced on a variable basis and varies by channel.  For example, direct bookings via booking engine can cost 1-5% of bookings or a flat fee per booking.  Call center reservations are generally priced on talk time or commissions and GDS is usually priced on a flat fee per booking plus membership fees.  Pricing varies dramatically in this category so make sure to compare quotes on Hotel Tech Report to find the best fit for your business.

IMPLEMENTATION
How long does it usually take for a hotel to implement new a central reservations system?

A designated implementation team will reach out to begin the implementation process, which includes completing required forms, building out the system, and proactively reaching out to third-party vendors where integrations are needed. Generally, implementation can be completed within 2-4 weeks, including staff training, provided that hotels provide all the required information in a timely manner and attend the training sessions.

FAQs
Hoteliers Also Ask
- Drives high volume of bookings: A good CRS should help a hotel to gain visibility and expand global reach across all distribution channels via dedicated channel manager, which should raise overall revenue via increased bookings and occupancy. It's also important that a hotel reservation system prevent overbooking. - Helps shift share from OTAs: A good CRS will help to shift more bookings from high-cost channels (third-party) to low-cost channels (direct ) . Hotel s with poor - performing / low-converting booking engines will often see a shift ranging from 7 to 25+% when switching to a good CRS. It’s not a panacea, however — a smart direct booking strategy also takes into account a high-converting website, well-managed digital marketing strategy, and other direct booking tools to accomplish its goals. - Direct impact on NOI (net operating income): If hotels are seeing their overall revenue increase through increased overall bookings, while simultaneously shifting more of those bookings from third-party channels to direct channels, overall profitability should increase as hotels pay out less commissions.
A central reservation system (CRS) is a platform used by hotels to centrally manage and distribute room inventory, rates, and reservations. The CRS extracts rates from your PMS (property management system) and then writes back reservations into the PMS when booked across a variety of channels like GDS and IBE. IBE stands for internet booking engine and is a somewhat dated term. Modern hoteliers have taken out the word "internet" because frankly the whole world is the internet today and it's a bit redundant. The easiest way to think about a booking engine is it's basically the shopping cart for a hotel website where (direct) bookings and payments happen.
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Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.