SHR Booking Engine (BE)

4.8 (512 REVIEWS)

HTR Score icon
HT Score  
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Ranked 3 (out of 132) in Booking Engine

Unleash the full potential of your most lucrative channel: your direct booking engine

More than 50% of SHR Group’s reviews come from Ireland.

Ratings Summary

Ease of Use
Customer Support

Recommended by


Trending Product

This vendor's trending score is rising, SHR Booking Engine (BE) is the #3 most trending product in the Booking Engine category (out of 132) and the #104 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted SHR Group as the #3 Booking Engine provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
95 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About SHR Booking Engine (BE)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Your personal booking engine is an invaluable asset that can significantly boost your business's profitability. By utilizing this powerful tool, you have the ability to maximize your revenue and take control of your bookings like never before. With your own booking engine, you can effortlessly manage and streamline the entire booking process. Gone are the days of relying on third-party platforms or online travel agents to handle your reservations. Instead, you can offer a seamless and personalized booking experience direct to your guests, with every guest feeling nurtured and seen. Increasing customer retention and acquisition. Whether it be a first-time visitor or repeat customer, we serve the most relevant and persuasive messages along the entire path to purchase. This level of control enables you to optimize your pricing strategy, maximize occupancy, and tailor your offerings to meet the specific needs of your target audience.


Predict real time booking triggers

Nurture every journey on your website

Beyond a Booking Engine

Learning models for advanced UX/UI testing.

Capturing First Party Data


Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features


4/5 features


4/5 features

Transactional Emails

4/5 features

Available Add-ons & Modules


Direct Booking Tools
Predictive personalization that harnesses real-time data to tailor content and interactions with every visitor. This wraps around the entire guest journey allowing you to deliver the right message, to the right visitor, at the right time.


Learning Models for UX/UI performance

Direct Booking Tools
Advanced testing tools ensure all elements of the booking engine UI are optimally configured for performance based on real data.



Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Popularity by Segment


3 | X-Small (1-9 room)

18 | Small (10-24 room)

163 | Medium (25-74 room)

309 | Large (75-199 room)

72 | X-Large (200+ room)


364 | Ireland

93 | United Kingdom

62 | United States of America

7 | Germany

7 | South Africa

4 | Canada

4 | Australia

4 | India

3 | China

3 | Saudi Arabia

3 | Nepal

1 | Mexico

1 | Oman

1 | Austria

1 | Hungary

1 | Denmark

1 | Belgium

1 | Philippines

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Italy

1 | Norway

1 | Brazil

1 | Saint Lucia


303 | Luxury Hotels

219 | Boutiques

165 | Branded Hotels

156 | Bed & Breakfast & Inns

136 | City Center Hotels

132 | Resorts

107 | Airport/Conference Hotels

80 | Limited Service & Budget Hotels

38 | RV Parks & Campgrounds

32 | Extended Stay & Serviced Apartments

15 | Casinos

11 | Hostels

8 | Motels

4 | Vacation Rentals & Villas


471 | Europe

67 | North America

11 | Asia Pacific

7 | Africa

5 | Oceania

5 | Middle East

2 | Central America

1 | South America


512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

Hotelier Rating

Very Good

Property Size

  • X-Small (3)
  • Small (18)
  • Medium (163)
  • Large (309)
  • X-Large (72)


  • Ireland
  • United Kingdom
    United Kingdom
  • United States of America
    United States of America
  • Germany
  • South Africa
    South Africa
  • Canada
  • Australia
  • India
  • China
  • Saudi Arabia
    Saudi Arabia
  • Nepal
  • Mexico
  • Oman
  • Austria
  • Hungary
  • Denmark
  • Belgium
  • Philippines
  • New Zealand
    New Zealand
  • Egypt
  • Jersey
  • Barbados
  • Italy
  • Norway
  • Brazil
  • Saint Lucia
    Saint Lucia


  • North America
    North America
  • Europe
  • Asia Pacific
    Asia Pacific
  • Oceania
  • Middle East
    Middle East
  • South America
    South America
  • Central America
    Central America
  • Africa

Hoteliers say

NEW AI Review summary

Hoteliers like SHR's Windsurfer CRS for its advanced booking engine features, which enhance direct bookings and revenue management. The platform's ability to drive conversions through user-friendly and intuitive interfaces, combined with robust integration capabilities and versatile rate management, stands out. Customers consistently highlight the proactive support team and the flexibility in customizing booking experiences. However, they also note areas for improvement in the user interface, backend navigation, and integration with specific PMSs. Overall, SHR's Windsurfer CRS is valued for its comprehensive approach to driving revenue and improving operational efficiency in the hospitality industry.

AI-generated from the text of customer reviews

Proactive customer support
Integration capabilities
Intuitive interface
Rate and inventory management
Conversion optimization
Backend navigation improvements
Visual and aesthetic design
AI and machine learning features
Support documentation and training
Upsell and cross-sell opportunities

SHR Booking Engine and Service experience

VP of Revenue Strategy from 500+ room City Center Hotel in Milwaukee (United States of America)

7 months ago
I like the personalized service and the fact that we are not just a number to SHR. They have dedicated resources working with us at a very granular level on the booking engine. They listen to and act on our feedback to improve their booking engine both on the guest facing and back end and user experience.
Country United States of America
VP of Revenue Strategy
X-Large Hotel

A Reliable Partner: SHR/Allora

Director of Revenue Analysis & Strategy from Casino in Hanover (United States of America)

7 months ago
The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospit...
Country United States of America
Director of Revenue Analysis & Strategy

Power Booking Engine, yest surprisingly easy to manage!

Managing Director: Revenue Management anc Ecommerce from 500+ room in

7 months ago
My past experience with booking engines were that they were extremely difficult to set up and manage and when you had problems, it was also difficult to get a hold of support to fix any issues. Since switching to Windsurfer, I found that this didnot have to be the case. Setting up our listing was very easy. Managing the individual rate plan...
Managing Director: Revenue Management anc Ecommerce
X-Large Hotel

Comprehensive and Innovative Booking Engine

Director of Revenue from 200 to 499 room Resort in Delavan (United States of America)

7 months ago
Windsurfer CRS proves to be a game-changer in the world of online reservations. Its seamless and intuitive interface allows guests to effortlessly browse and book accommodations, making the entire booking process a breeze. The robust architecture of the booking engine ensures a secure and reliable transaction environment, instilling confide...
Country United States of America
Director of Revenue
X-Large Hotel

Trusted Longtime Partner

Director of Revenue from 75-99 room Boutique in South Lake Tahoe (United States of America)

7 months ago
* comprehensive, user-friendly system *amazing support team *great service from thoughtful people who actually care *easy to use and highly customizable *great for mobile
Country United States of America
Director of Revenue
Large Hotel

New hotel set up booking engine and CRM.

Management Company Owner from 25-49 room Boutique in Boise (United States of America)

7 months ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
Country United States of America
Management Company Owner
Medium Hotel

Best customer service in the business!

General Manager from 50-74 room Boutique in Madison (United States of America)

7 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
Country United States of America
General Manager
Medium Hotel

Excellent Customer Success Manager

Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)

7 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
Country United States of America
Guest Services Manager
Medium Hotel

Working with SHR has been such a pleasure

Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)

7 months ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
Country United States of America
Senior Marketing Specialist
Medium Hotel

Great product, even better customer service!

Corp. Director of Finance & Revenue Strategy. from 200 to 499 room Boutique in Mountain View (United States of America)

7 months ago
We use the Windsurfer Booking Engine and could not be more happy with it. It is user friendly on the back end and there are many presentation options for the guest facing part. On top of that their customer service is second to none. Our conversion is above industry average and the connectivity with our PMS is smooth.
Country United States of America
Corp. Director of Finance & Revenue Strategy.
X-Large Hotel
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