allora.ai Booking Engine by SHR Group (formerly Avvio)
4.8 (480 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Jennifer, Jason, Abir + 44 more experts recommend SHR Group
Read Recommendationsallora.ai Booking Engine by SHR Group (formerly Avvio)
Ranked 3 (out of 127) in Booking Engine
2023 Finalist
HotelTechAwards
Hoteliers voted SHR Group as the #3 Booking Engine provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldUnleash the full potential of your most lucrative channel: your direct booking engine
96% recommended by 315 hotels
Faena, Cheval Collection, Elite Hotels & 312 others
More than 50% of SHR Group’s reviews come from Ireland.
Ratings Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, allora.ai Booking Engine by SHR Group (formerly Avvio) is the #3 most trending product in the Booking Engine category (out of 127) and the #81 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted SHR Group as the #3 Booking Engine provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About allora.ai Booking Engine by SHR Group (formerly Avvio)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Your personal booking engine is an invaluable asset that can significantly boost your business's profitability. By utilizing this powerful tool, you have the ability to maximize your revenue and take control of your bookings like never before.
With your own booking engine, you can effortlessly manage and streamline the entire booking process. Gone are the days of relying on third-party platforms or online travel agents to handle your reservations. Instead, you can offer a seamless and personalized booking experience direct to your guests, with every guest feeling nurtured and seen. Increasing customer retention and acquisition.
Whether it be a first-time visitor or repeat customer, we serve the most relevant and persuasive messages along the entire path to purchase. This level of control enables you to optimize your pricing strategy, maximize occupancy, and tailor your offerings to meet the specific needs of your target audience.
Capabilities
Predict real time booking triggers
Predict real time booking triggers
Predict Real time booking triggers
Nurture every journey on your website
Nurture every journey on your website
Life is complicated enough for hoteliers. Allora.ai keeps learning, analyzing and reacting to guest data – so you can anticipate every guest need, challenge and opportunity.
Beyond a Booking Engine
Beyond a Booking Engine
Powered by AI and brought to you by SHR Group, allora.ai analyzes millions of data points to build a picture of exactly what your guests want, anticipating their needs before they even know themselves. Built to ensure you're Always Ahead
Learning models for advanced UX/UI testing.
Learning models for advanced UX/UI testing.
Advanced split testing ensures all elements of the booking engine UI are optimally configured for performance based on your real data.
Capturing First Party Data
Capturing First Party Data
The Booking Engine allows the hotel to capture vital first party data to use in Marketing Campaigns in a GDPR compliant manner. Essential with the removal of Third Party Cookies in 2024.
Member Rates
Member Rates
Unlike protected rates which require a user account or promo code to be seen, member rates can be displayed just like any other rate but the user is required to login or otherwise authenticate before they are able to book.
Closed Groups
Closed Groups
Allora.ai now enables closed user group rates on the booking engine. This allows potential guests to input their email address at the point of search with the intention of unlocking discounts on available rates or allowing them access to other hidden protected rates (e.g. member only rates).
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Other
3/3 features
Available Add-ons & Modules
Personalization
Direct Booking Tools
Predictive personalization that harnesses real-time data to tailor content and interactions with every visitor. This wraps around the entire guest journey allowing you to deliver the right message, to the right visitor, at the right time.
Learning Models for UX/UI performance
Direct Booking Tools
Advanced testing tools ensure all elements of the booking engine UI are optimally configured for performance based on real data.
Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
How many rooms does your hotel have?
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Success Stories
Winning back margin & managing a complex estate.
(United Kingdom)
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
(United Kingdom)
How working with SHR Group increased direct bookings and reduced cancellations
(Ireland)
How SHR Group helped Harvey’s Point grow revenue by 185%
Donegal (Ireland)
References
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Commercial Officer @
Great National Hotels & Resorts
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Operating Officer @
Great National Hotels & Resorts
"Hastings Hotels thoroughly enjoy working alongside Avvio as our digital marketing partner, they are as passionate about our brand as we are which is imperative to us. Their in-depth knowledge and expertise of all things digital marketing is fantastic. The quality and quantity of traffic driven from our SEM campaigns has helped to reduce our overall cost of sale by driving direct bookings and increasing brand awareness. They work closely with our marketing team and keep us up to date on trends in an ever changing digital world."
Hannah Corbett
Digital Marketing Manager @
Hastings Hotels
"Avvio has been fundamental in helping us excel our direct online business at Great National Hotels. Avvio’s full online marketing services, including PPC and SEO management, web designs and reports, make it easy to manage our data and identify new opportunities for growth…We’re exceeding our targets and seeing significant growth year-on-year through this strategic collaboration."
Shona Cleary
Head of Digital @
Great National Hotels & Resorts
"Avvio grew our direct bookings by €1 million within their first 12 months of partnering with us. They are the clear leaders in making hotels more competitive online.”"
Patrick Coyle
CEO @
Windward Management
"Until now we haven’t really reflected the unique Coco Palm brand across our digital channels, and I’m eager to maximize our core brand value, which is why I’ve chosen Avvio to help with that."
Mark Ferguson
Managing Director @
Coco Palm Resort
"Without having the expertize on site for SEO management, Avvio really helped when it came to our online strategy and creating brand awareness, starting almost from zero. In a short space of time we’ve seen results starting to emerge; evident in our room revenue for January this year to almost double versus previous January."
Aidan Cotter
General Manager @
Crover House Hotel & Golf Club
Featured Customers
Popularity by Segment
Size
3 | X-Small (1-9 room)
11 | Small (10-24 room)
135 | Medium (25-74 room)
259 | Large (75-199 room)
67 | X-Large (200+ room)
Country
371 | Ireland
95 | United Kingdom
41 | United States of America
7 | Germany
4 | Australia
4 | South Africa
3 | Canada
3 | Saint Lucia
1 | Saudi Arabia
1 | Philippines
1 | Singapore
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Barbados
1 | Austria
1 | Spain
1 | Turkey
Type
244 | Luxury Hotels
134 | Boutiques
108 | Branded Hotels
94 | Resorts
89 | City Center Hotels
37 | Bed & Breakfast & Inns
36 | RV Parks & Campgrounds
23 | Extended Stay & Serviced Apartments
14 | Limited Service & Budget Hotels
11 | Airport/Conference Hotels
7 | Hostels
7 | Motels
3 | Vacation Rentals & Villas
2 | Casinos
Region
477 | Europe
44 | North America
5 | Oceania
4 | Central America
4 | Africa
3 | Middle East
2 | Asia Pacific
Category
480 | Booking Engine
256 | Website Design
225 | Metasearch & Ad Tech
221 | Digital Marketing Agencies
45 | Hotel Reservations Systems
17 | Hotel CRM & Email Marketing
12 | Revenue Management Systems
More Products by SHR Group
Hotelier Rating
10
Great customer service
Marketing executive from 25-49 room Boutique in Donabate (Ireland)
Verified
5 days ago
I love how easy it is to contact the customer service team and how quickly they reply. They are always extremely helpful and will always explain things. Very friendly and insightful.
Ireland
Ireland
Marketing executive
Medium Hotel
10
Highly Recommend
Sales & Marketing Executive from 75-99 room Resort in Adare (Ireland)
Verified
6 days ago
Tom is extremely efficient & reliable. He always gives great advice on how we can improve our online presence and in turn increase revenue.
Ireland
Ireland
Sales & Marketing Executive
Large Hotel
10
Always helpful
Reservations Manager from 50-74 room Boutique in (United Kingdom)
Verified
8 days ago
#conversion *Always helpful*Always resolves issues*SHR Group* #Booking come through easily booking engine works well *helpful to our revenue *thank you
United Kingdom
United Kingdom
Reservations Manager
Medium Hotel
8
Happy with our experience
Business Development Manager from 200 to 499 room Resort in (United Kingdom)
Verified
11 days ago
Easy to upload rate plans and packages. We have also seen an an uplift in added extras since including these.
United Kingdom
United Kingdom
Business Development Manager
X-Large Hotel
10
5* service and results driven.
Director of Sales & Marketing from 50-74 room Luxury Hotel in Kenmare (Ireland)
Verified
11 days ago
The team are very responsive, they keep on top of trends and adapt accordingly, push us to get the best from our website and online presense. We are delighted with the results year on year.
Ireland
Ireland
Director of Sales & Marketing
Medium Hotel
9
Great Booking Engine
General Manager from 100 to 199 room Boutique in (United Kingdom)
Verified
11 days ago
We have been Clients of Avvio for many years now and they have always provided us with good customer service and keeping us up to date.
United Kingdom
United Kingdom
General Manager
Large Hotel
10
Excellent Website hosts. Great Support Service
Reservations from 75-99 room Branded Hotel in Loughrea (Ireland)
Verified
13 days ago
I like the reaction time, our account manager Ricky does avery thorough monthly review and is only ever an email away if you need help on anything. booking engine is very user friendly.
Ireland
Ireland
Reservations
Large Hotel
9
Positive experience with support team and booking engine
Corporate Revenue Manager from 200 to 499 room City Center Hotel in San Antonio (United States of America)
Verified
13 days ago
There are different booking engine features to help enhance the guest experience and boost conversion. Rate and inventory upload quickly.
United States of America
United States of America
Corporate Revenue Manager
X-Large Hotel
10
Very easy to use.
Assistant Group Revenue Manager from 100 to 199 room Branded Hotel in Ramsbottom (United Kingdom)
Verified
13 days ago
Very easy to use the system. Support are excellent with helping with any queries problems we encounter. Alot of capabilities of the system.
United Kingdom
United Kingdom
Assistant Group Revenue Manager
Large Hotel
10
Always a delight to work with.
Group Marketing & Communications Director from 200 to 499 room Luxury Hotel in (United Kingdom)
Verified
13 days ago
The team is highly supportive, collaborative and engaging. Acting like a real partner who gives advice and is eager for us to be successful. The system is good and gives a great amount of insightful detail.
United Kingdom
United Kingdom
Group Marketing & Communications Director
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
Showing all answers to: "What does this product or service do well?"
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services.
To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Question:
What differentiates this product or service from the competition?
Answer:
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies,
I look forward to continuing our working relationship.
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
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Posts
SHR Group
1 month ago
Winning back margin & managing a complex estate.
SHR Group
1 month ago
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
SHR Group
1 month ago
How working with SHR Group increased direct bookings and reduced cancellations
SHR Group
1 month ago
How SHR Group helped Harvey’s Point grow revenue by 185%
SHR Group
5 months ago
AI Creates Happier Guests and Increases Hotel Profitability, Says AI Pioneer
SHR Group
1 year ago
Irish Hotel Tech Pioneer Joins Forces with US Private Equity Backed Sceptre Hospitality Resources (SHR)
SHR Group
2 years ago
Lets reduce booking cancellations!
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3 years ago
A Clean Start to Hotel Distribution Post COVID-19
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Digital Strategy Secrets 2020
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