Let us find your solution Top 20 Hotel Channel Managers of 2021 | HotelTechReport
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is a channel manager? A hotel channel manager is a technology that allows hotels to expand reach and visibility online by listing across multiple hotel booking sites, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can access hundreds of online distribution channels and connect to as many as they like at the same time. Hotels can list all of their rooms and availability on all online channels from OTAs (online travel agencies) like Expedia and Booking.com, GDS and even vacation rental booking channels like AirBnB and Homeaway.  A cha... Read the full Channel Manager software overview

10 Best Channel Manager

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2021 Winner HotelTechAwards
Hoteliers voted Cloudbeds as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Cloudbeds Channel Manager (myallocator)

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Myallocator is a channel manager that synchronizes your inventory with hundreds of online marketplaces. Push updates from your choice of property management system (PMS) to online...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Cloudbeds as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2021 HotelTechAwards
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SiteMinder (The Channel Manager)

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HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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35,000 hoteliers trust SiteMinder for seamless channel management. With over 700 integrations to the industry's best channels and systems, SiteMinder helps hoteliers in large and ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Profitroom as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Profitroom Channel Manager

HotelTech Logo score
HT SCORE
87 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Profitroom Channel Manager is a tool that allows you to manage prices and availability of rooms in direct sales channel as well as on all booking portals, such as Booking.com, Exp...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Profitroom as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Hoteliers voted D-Edge as the #1 Channel Managers provider in the 2021 HotelTechAwards
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D-EDGE - Smart Channel Manager

HotelTech Logo score
HT SCORE
87 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Smart Channel Manager, allows you to connect your hotel to more than 300 online distribution channels, including global and local OTAs, and GDSs. Using a centralised dashboard, yo...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted D-Edge as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Hoteliers voted RoomRaccoon as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Channel Manager by RoomRaccoon

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HT SCORE
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Connect your property to an unlimited number of channels with the RoomRaccoon Channel Manager and manage your room availability and rates on all your booking channels. You don’t...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted RoomRaccoon as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Hoteliers voted SmartHOTEL as the #1 Channel Managers provider in the 2021 HotelTechAwards
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SmartHOTEL (Channel Manager)

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HT SCORE
75 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Providing freedom to Hoteliers Your time is precious and should be dedicated to optimising your guest experience. Avoid overbookings, time-consuming manual channel management, err...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted SmartHOTEL as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Hoteliers voted RateGain as the #1 Channel Managers provider in the 2021 HotelTechAwards
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RateGain (RezGain Channel Manager)

HotelTech Logo score
HT SCORE
75 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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RezGain is RateGain’s Smart Distribution channel manager which not only helps distribute rates and inventory across 1500+ channels globally with speed and efficiency but also un...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted RateGain as the #1 Channel Managers provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted HotelRunner as the #1 Channel Managers provider in the 2021 HotelTechAwards
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HotelRunner

HotelTech Logo score
HT SCORE
73 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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HotelRunner is a freemium, cloud-based online sales, digital marketing and channel management platform that assists hotels and travel agencies tailor, streamline, and improve thei...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted HotelRunner as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Hoteliers voted STAAH as the #1 Channel Managers provider in the 2021 HotelTechAwards
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STAAH Channel Manager

HotelTech Logo score
HT SCORE
73 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Take your property’s online distribution to the next level and grow bookings with our real-time channel manager for hotels. Easy and efficient, it lets you manage rates and inve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted STAAH as the #1 Channel Managers provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted eZee Technosys as the #1 Channel Managers provider in the 2021 HotelTechAwards
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eZee Centrix

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HT SCORE
69 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Connected with 130+ travel booking sites including the best global and regional OTAs, GDS, Vacation Rentals, Metasearch Sites and more, eZee Centrix online hotel channel manager e...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted eZee Technosys as the #1 Channel Managers provider in the 2021 HotelTechAwards
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Recent Channel Managers Articles

What is a Channel Manager? How Do You Choose the Right One?

by
Hotel Tech Report
6 months ago

Without a channel manager, hotels must manually update inventory and availability on each channel -- a tedious, time-consuming process that often creates inconsistencies across channels. A channel manager also empowers hotels with greater control over the channel mix. Revenue managers can set specific targets on a channel-by-channel basis, and then adjust inventory and/or pricing on individual channels to optimize revenue. By using this dynamic approach, Revenue managers can more precisely manage a hotel’s distribution and prioritize the most profitable channels at any given time. Presently, only about 50% of hotels worldwide employ dedicated channel managers to help them automate, manage and optimize online distribution. If your hotel is considering a channel manager, here are the top criteria to use when choosing the best channel manager for your hotel.   What is a Channel Manager? A channel manager is a simple yet powerful piece of hotel technology that increases occupancy, saves time, boosts direct bookings and maximizes online sales. It allows a hotel to expand its reach and online bookings, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can connect to hundreds of online distribution channels in real-time. This allows the hotel to boost visibility (and ultimately reservations) with almost no risk of being overbooked.  Channel managers can connect to any of the following: Online travel agencies (OTAs): Booking.com, Agoda and Expedia, also any metasearch channel that has direct booking functionality (think TripAdvisor and Google Hotels) Vacation rental platforms like AirBnB and Homeaway Brick and mortar travel agencies: Channel managers allow you to sell inventory via GDS Direct: this is through your hotel website and booking engine   Real-Time Connectivity and Pooled Inventory One of the major benefits of hotel channel managers is real-time connectivity; without it, the risk of overbooking remains. The best way to accomplish this real-time synchronization is through two-way XML connectivity. Instant sync ensures that room rates and availability are current and accurate across all chosen channels. Without that assurance, a channel manager will be less effective in increasing your bookings and resulting revenue. Effective channel management also requires a pooled inventory model, which means that your room inventory is shared across channels, rather than allocated manually on a channel-by-channel basis. Pooled inventory ensures accurate availability so that rooms can be advertised across all channels at the same time, without fear of overbooking (or double bookings).   Channel Optimization To distribute inventory on the most optimal channels for your hotel, you'll first need to know which channels matter most. Look closely at which channels a potential channel manager supports. If any of your most important channels are missing, consider another vendor. Channels vary dramatically by region.  Also: refer to your guest personas (or take the time to do that critical work!) to determine which channels help you reach those kinds of guests. It's also revealing to consult your CRS reports to surface the popular booking channels among your target demographics. “If you’re a hotel looking to attract Chinese travelers, for example, you will want access to the booking channels that Chinese travelers use most, like Ctrip or Fliggy. The makeup of travelers is constantly evolving, so gaining access to these more niche channels, as well as the top global ones, will allow you to broaden your distribution strategy and attract new types of guests.” SiteMinder director of product Gregor Vogel, in TravelDaily The best channel manager allows you to leverage your most productive channels, as well as experiment with less-obvious channels that might bring you untapped demand from hard-to-reach markets. And it doesn’t hurt to ask vendors for recommendations on which other channels you should consider -- the answer will show you how the company approaches customer service.   Training, Support, and Implementation As with any new system, users will have questions and encounter issues that require troubleshooting, so training and constant support is a must. Depending on the size of your property, this could be a make-or-break item. You need to know what training is available, how much it costs, and if it's offered in the appropriate time zones and languages for your business. The same goes with ongoing support -- you should be able to get a response via chat, e-mail, or phone within a few hours at the most. There are five milestones on the path to implementing a channel manager. These include an introduction, group training, setup, private follow-up, and set live. Free trials typically last about 2-weeks where the hotelier can test out the full feature set and upon completion can immediately activate their subscription or choose not to invest at no further cost.     Deep Integrations with Pricing Rules A good channel manager should have the ability to integrate with all the hotel’s existing core systems, such as the PMS, RMS, and CRS. PMS: The property management system is the central hub for hotel management, so data from the channel manager must flow back and forth. RMS: To accurately and effectively manage revenue and profits, the revenue management system and channel manager need to share data. CRS: For seamless operations and a single unified view of property management, the channel manager must feed data to the central reservation system which then links with other systems. An effective channel manager eliminates content inconsistencies by making it easy to update room inventory, availability, and rate plans through a simple interface. This interface should also facilitate cross-channel content updates, you can update your property’s photos, descriptions, room types, and related content all from one central location. No more endless manual updates, or forgetting to update content on a rarely-used channel. “The ability for distribution technology to seamlessly manage and sync content can save property’s time and, more importantly, drive reservations.” Cloudbeds director of global partnerships Sebastien Leitner Hotels should also be able to set pricing- and availability-related rules to maximize profitability on each channel. These include: Direct pricing rules to maintain the direct channel’s Best Available Rates, setting stop-sells for rooms and packages when a specific channel has met its targets, setting the minimum number of days a booking can be made (to entice specific behaviors on certain channels), and offering discounted rates prior to a guests’ arrival. Intuitive, Easy-to-Understand Reporting Channel managers provide valuable data for revenue managers to adjust their distribution strategy dynamically. The right channel manager for your hotel is the one that gives you the insights you need to optimize your channel mix. It's not enough to just distribute inventory across channels; best-in-class channel managers invest heavily in advanced analytics and easy-to-understand reports that show occupancy, reservations, and revenue for specific periods of time. m. Armed with this information, revenue managers can make pricing decisions based on supply and demand. The reports will identify under- and over-performing channels for further investigation. For channels where the marketing cost per booking is low, it may be advantageous to address underperformance with price adjustments to encourage more bookings. For channels with high commissions or other customer acquisition costs, a spike in bookings may negatively affect a hotel’s Net RevPAR.   Choosing the Best Channel Manager for Your Hotel Channel managers are valuable allies for revenue managers as they balance profitability-per-booking with gross room revenue targets. Distributing your inventory to the broadest base of connected channels maintains visibility and increases your chances of bookings. The ability to selectively choose online channels keeps you in control over the optimal channel mix and profitability at the booking level. When vetting vendors, use the criteria above and ask the following questions to determine the best channel manager for your property: How many channels are you connected to? Are you connected to the most important channels for my hotel? How many channels, room types per channel, and days can my hotel manage simultaneously? How far out can you manage availability? What reports will you provide me? Will you show me which channels deliver the most bookings and which provide the most revenue? Read relevant and recent reviews of the 10 top rated hotel channel managers.  

Revenue Management Tools: The Top Tech Your Hotels Needs Now

by
Hotel Tech Report
8 months ago

Revenue management has made great strides in recent years. The transition to cloud-based systems built flexibility into the software development process, accelerating the pace of new features. The shorter cycles allow the software to more accurately meet the evolving needs of hoteliers. This is a relief to many hoteliers with less-than-pleasant memories of the shackles of frozen legacy technology. “Hotels face large hurdles to shrug off legacy back-end systems. Revenue management and the related issues of marketing and distribution require a full set of data to be done right.” -Skift A review of today’s revenue management tools highlights just how far the industry has come in fulfilling a vision of connected revenue management systems that use data to dynamically price room inventory. Real-time, data-driven intelligence now comes standard in the industry-leading tools.   An agile approach to releasing new features is also a requirement. As the industry experiments with new ways to sell its inventory, such as attribute-based selling, the best revenue management software anticipate change, test features, and deliver on the promise of true revenue optimization. Even so, only 1 in 10 hotels deploys some level of revenue management software, due largely to the complexity of practicing proper revenue management. A comprehensive approach to revenue management generally includes a solution from each of the following categories: CRS, RMS, rate shopper, and business intelligence. Some solutions offer more of a one-stop-shop, while others overlap. Whether you choose to stick with one multi-purpose solution or craft a bespoke tech stack, be sure to prioritize agility, flexibility, and extensibility. You want a vendor that keeps ahead of the trends, while also offering a flexible product that can be customized to your needs through flexible implementation and extensible integrations. With that in mind, here are the top tools you need to improve your revenue management, as rated by the Hotel Tech Report community of verified customers.   Central reservation systems (CRS)    The central reservation system is the heart of revenue management. Everything pumps through the CRS: each reservation is processed and managed in this centralized hub which prevents double booking and keeps availability updated in real-time across all systems and channels. As such, the CRS acts as your distribution hub. Any inventory distributed to third-party channels will flow out from the CRS via a two-way connection that pulls inventory once its booked while also pushing out newly available inventory for potential booking. While there are technically CRS platforms that do not automate availability across channels, this approach is not recommended. Manual updates to third-party channels nearly always result in double-booking. That being said, some may prefer a basic CRS augmented with a channel manager. Desirable features: XML connectivity to your preferred third-party channels, extensible modules that allow you to reduce the clutter of unwanted features; decent reporting with visibility into channel profitability; integrations with your other technology solutions; 99.9% uptime; 24/7 customer support; compliance with global security standards. The top three central reservations systems solutions: TravelTripper. The TravelTripper CRS integrates with major PMS software to ensure accurate distribution of rates and availability. Windsurfer by SHR. The Windsurfer CRS features an Internet Booking Engine (IBE) to merchandise and sell your rooms, packages, and add-ons in any configuration. TravelClick’s iHotelier. The CRS from TravelClick maximizes visibility across all distribution channels and drive demand to your property, with a focus on direct bookings.   Revenue management software (RMS)   Revenue management software, also known as revenue optimization (RO), focuses on optimizing revenue through better pricing decisions. While inputs vary across solutions, the two primary factors that determine price are the demand forecasts for an individual property, as well as the local market’s popularity. Automation factors heavily in RMS, although some solutions provide levers to control these pricing decisions manually. Desirable features: real-time direct connects to the distribution channels you use most; real-time calendar updates of new bookings and cancellations; demand-based pricing optimization at both property and market level; integrated demand forecasting to inform pricing decisions; customizable levels of automation for adjusting pricing in real-time; easy integrations with your CRS and business intelligence tools. The top three revenue management software solutions: IDeaS G3. One of the largest incumbents, IDeaS is a division of global conglomerate SAS. The company serves 10,000 properties with its revenue management software that increases “better revenue” opportunities across the entire hotel operation. Duetto Gamechanger. Duetto’s “revenue strategy platform” focuses on pricing decisions based on micro-segmentation, which means that each channel, room type, and segment can be independently yielded in real-time. Atomize. The only startup on the top three, Atomize’s cloud-based system can fully automate pricing decisions, or provide pricing recommendations based on revenue urgency for manual adjustment.   Rate shoppers   Rate shoppers save time. Lots of time. Only recently, a revenue manager would pull rate data from the competition in a spreadsheet to track changes. Or perhaps rely on a rudimentary module baked into an existing technology solution. Today’s rate shoppers make manual updates and inaccurate competitive rates a thing of the past. A rate shopper has two primary functions: to see how your hotel’s competition is pricing rooms and to identify channels that violate parity agreements. This information can then be used to react to competitor pricing and to rectify parity violation with offending channels.  Rate shoppers are the most easy-to-implement revenue management solutions. As they shop publicly available rates, there’s no integration hurdle to clear. Within a few days, a hotel’s rooms can be mapped, its competitive set defined, and reports pulled that accurately guide pricing decisions.  Desirable features: Rate data pulled from sanctioned direct API connections; robust room mapping that allows you to build an apples-to-apples comparison; easy-to-understand visual reports that identify parity violations; comprehensive event schedule to accurately identify factors impacting market demand.  The top rated rate shopping solutions: TravelClick Demand360. Recently acquired by Amadeus, Demand360 offers a segmented view of historical and future pricing across the market and a hotel’s competitive set. Rate Insight by OTA Insight. A relative newcomer, OTA Insight’s Rate Insight product has captured a sizable chunk of the market with a focus on data visualization and ease of use.   Business intelligence for hotels   If the central reservation system is the heart of revenue management, business intelligence is the brain. Your BI system will process and analyze your hotel’s data, alongside market demand data, and deliver insights that help you understand performance. It’s true that most revenue management software has reporting functionality. However, the more data-hungry visualizers won’t be satisfied with limited analytics and reporting. BI solutions unlock insights hidden in data, while also providing a gut check for hoteliers with robust reports. Since BI tools are integration-heavy, they often paint the most accurate picture of a hotel’s performance. By pulling in data from multiple sources, BI improves the accuracy of its own analysis and insight into the true state of a hotel’s revenue forecasts. Desirable features: Customizable reporting according to your own individual KPIs; real-time connections across your hotel’s tech stack; visual dashboards that are easy to understand; exportable reports to share with your team.  These are the top three business intelligence solutions for hotels: HotelIQ. The HotelIQ solution pulls in data from the property management system, as well as other connected operational software, to glean insights. Reports can be at the property level, portfolio, or brand. Revenue Insight by OTA Insight. The business intelligence tool from OTA Insight features a flexible approach for smarter hotel analytics. Year-over-year performance is trackable and combines future and historical performance.  Juyo Analytics. Juyo Analytics uses dashboards for data visualization, forecasting, and revenue pacing. The tool also allows for productivity tracking of sales teams.     Channel managers    A channel manager is a specialized tool for those hoteliers seeking much tighter control over where and how inventory is distributed. If the CRS is the heart, the channel manager is the valves, controlling where your inventory flows. Many RMS solutions have integrated channel managers, so this may be redundant functionality for some. Nonetheless, for those looking for a light-touch software approach that doesn’t involve RMS, a channel manager can be used in conjunction with a CRS and rate shopper to adjust pricing based on internal property targets and external demand factors.  Desirable features: Easy, stress-free connectivity to your CRS; ability to update the content of individual room types across channels; allocation management to control availability on each channel; consider GDS/metasearch connectivity; decent reporting that provides visibility into channel profitability and booking trends. These are the top three channel managers for hotels: MyAllocator by Cloudbeds. The Cloudbeds channel manager connects the property management software in real-time to global distribution channels, including Airbnb and niche sites for hostels and backpackers. SiteMinder. With 350 direct connections to distribution channels, as well as 250 integrations with popular hotel software, SiteMinder’s channel manager has wide reach. Cubilis by Stardekk.  Stardekk's channel manager helps with online management of availability and rates on many booking channels. With their integrated booking engine is you can receive commission-free bookings through your hotel website.  

AxisRooms Named 2018’s Top Rated Channel Manager in the HotelTechAwards

by
Hotel Tech Report
1 year ago

February 12, 2018 -  Hotel Tech Report has named AxisRooms 2018’s top rated Channel Manager based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “It’s no secret that today’s hotelier faces profitability constraints when their channel mix skews too far towards OTAs.  AxisRooms and other channel managers provide the critical connectivity tools that enable hoteliers to profitably manage their channel mix and leverage 3rd party distributors as tools to drive growth.” says Hotel Tech Report’s Jordan Hollander. AxisRooms is poised for sustained growth in 2018. Hoteliers recognized AxisRooms’ truly world class customer support network where AxisRooms exceeded the category average by more than 15%. “The Bar Pricing Mechanism is amazing. I just update the rate for my base occupancy and category. After this the system will automatically publish the prices for all the combinations configured on the channel Manager. Reduced my time for managing multiple properties.,” says a Mumbai based hotel owner. To read the full review and more, head to AxisRooms' profile on Hotel Tech Report

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Recent Channel Managers News & Community Updates

SiteMinder Enables Digital Transformation of Ona Hotels

SiteMinder
2 weeks ago

Ona Hotels has selected SiteMinder, the world’s largest open hotel commerce platform, to support the process of digitally transforming its 25-year business and consolidating its technology as it prepares for future growth. The appointment will see Ona Hotels adopt a more dynamic pricing strategy with SiteMinder and distribute its portfolio of 8000 rooms through SiteMinder’s platform. With the new capabilities, Ona Hotels will refocus on the experience and satisfaction of its guests. “We want to improve the processes that will help us to accelerate our growth over the next few years,” says Nacho Barrau, CEO at Ona Hotels. “At a socio-environmental level, we are working towards the future, out of respect for our environment, out of our love for the sea and the areas in which we are present. Along this journey toward digital transformation, optimization of tools and sustainable evolution, we want technology partners that can provide us revenue through an optimal rate distribution strategy across different sales channels. Ona Hotels trusts in SiteMinder’s demonstrated experience in the hotel sector over the years.” Ona Hotels specializes in offering travelers hotels and aparthotels that bring out the best of the local destination, with a Mediterranean influence. Ona Hotels properties are located throughout Spain’s main travel hubs and the group has plans to expand in other parts of the EMEA region. Since the start of the pandemic, Ona Hotels has pivoted toward a more agile business strategy. Along with adopting dynamic pricing and broadening the reach of its distribution to target new customer segments, the group has moved away from restrictive-contract-based partnerships to prioritizing flexible arrangements, such as the personalized cost structures offered by SiteMinder. Karla Brooklyn, Global Vice President - Enterprise at SiteMinder, says, “The past year has highlighted the need for hotels to be nimble, and we commend the team at Ona Hotels for embracing new ways that will ultimately set them up for greater success in the future. We’re very pleased to be a part of such a critical stage in the group’s journey, and look forward to supporting them as they prepare for the imminent recovery in travel and beyond.”

SiteMinder Reveals the Five Stages of the Hotel Booking Reset

SiteMinder
6 months ago

A new report by SiteMinder, the global hotel industry’s leading guest acquisition platform, reveals that five stages lay ahead of the world’s almost one million accommodation providers until their booking cycle resets into a different normal. From Booming to Privilege: The New Realities for a Hotel Industry in Need of a Reset is SiteMinder’s six-month study of the latest behaviors and preferences of travelers, which concludes that the Five Stages of the Hotel Booking Reset are domestic acceleration, plateauing, flux, embracing, and international acceleration. According to the five stages, the hotel industry globally has recently entered the third stage of flux after hotel bookings plateaued between 50-55 percent of 2019 levels for 12 consecutive weeks. They dropped to below 50 percent year-on-year on 27 September and currently sit at 49.66 percent year-on-year. SiteMinder’s study draws from the real-time booking data of 35,000 hotels in SiteMinder’s World Hotel Index; the survey responses of more than 5,000 travelers in Australia, France, Germany, Italy, Mexico, Spain, Thailand, UK and USA; and hotelier interviews. It comes six months after SiteMinder witnessed hotel bookings globally drop to below nine percent of 2019 levels in April – their lowest point in recent history. “The question everyone in travel has asked this year is whether the industry will ever completely go back to the way it was, and we know now that in some ways it will, but in many other ways it will differ, perhaps permanently,” says Mike Ford, Managing Director at SiteMinder. “Our study documents the journey we have all taken so far and the journey we are all taking now, whether we realize it or not.” SiteMinder’s report outlines the biggest travel trends to have emerged this year, including the dominance of last-minute bookings, and the growing divide between urban areas and less-populated coastal or regional towns which SiteMinder first reported in May. Other macro trends include the shortening of trip durations, and the demand for greater flexibility with ‘free cancellation/booking modification’ ranking as the most important factor for nearly a third of travelers when choosing their accommodation. “We are living in the Democratized Economy, with neither travel and accommodation providers nor travelers in control. COVID-19 has been the ultimate equalizer,” says Mr Ford. “For now, travel is no longer a booming industry of endless trips that we are able to take for granted. Travel has become a privilege again, which means that the future for every hotel is one of more discerning guests and shorter lead times. Predictable seasonality is over.” SiteMinder’s study reveals that, while the current pandemic has negatively affected the financial situation of more than three-in-four travelers either ‘a lot’ or ‘somewhat’, more than 85 percent say they are likely to take their next domestic trip before 2021 year-end.  

Mexico’s Hotel Booking Momentum Hits 150-Day High On SiteMinder’s World Hotel Index

SiteMinder
8 months ago

Data by SiteMinder, the global hotel industry’s leading guest acquisition platform, today reveals a steady recovery for Mexico’s accommodation industry, as the country surpasses 65 percent of its 2019 booking levels for the first time since mid-March. SiteMinder’s World Hotel Index shows that hotel bookings in Mexico dropped to their lowest level on 29 April, at 10.88 percent of last year's volumes, and have since risen by 543 percent to 69.9 percent. The data highlights a unique situation in Mexico. While domestic tourism now contributes more than 67 percent of all hotel guest arrivals—up from 54 percent in August 2019—international travelers are contributing a relatively higher proportion than in other major tourist destinations around the world. International travelers are set to make up more than half of all hotel guest arrivals by October, compared with 20 percent in the United States and 22 percent in Chile. “The steady rise of year-over-year hotel bookings in Mexico has been encouraging to watch over the last three months. It has been due, in part, to more local holidaymakers traveling within the country, but international business has also remained steady. Travelers from the U.S., for example, are still able to fly into the country for their summer vacations, in spite of ongoing land border restrictions, and so those opportunities for hoteliers haven’t been entirely lost,” says Jason Lugo, Senior Regional Manager of Latin America at SiteMinder. In addition to international travel, the Mexican Government’s reactivation of domestic tourism has been welcome news for hoteliers, who can expect to be welcoming more locals over the next 18 months. SiteMinder’s recent Changing Traveler Report, based on the survey responses of nearly 570 locals in Mexico, has revealed that 45 percent will take their next domestic trip in 2021, while 43 percent intend to travel as quickly as this year. Of the surveyed population, at least three-in-five are currently planning their next local holiday and, when it comes to choosing their accommodation provider, well-promoted health and safety practices are the top deciding factor for 63 percent.

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Channel Manager Category Overview

What is a channel manager?

A hotel channel manager is a technology that allows hotels to expand reach and visibility online by listing across multiple hotel booking sites, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can access hundreds of online distribution channels and connect to as many as they like at the same time. Hotels can list all of their rooms and availability on all online channels from OTAs (online travel agencies) like Expedia and Booking.com, GDS and even vacation rental booking channels like AirBnB and Homeaway.  A channel manager will update these automatically and in real-time when a booking is made, thanks to a pooled inventory model. This allows the hotel to maximize occupancy and reservations with minimal risk of being overbooked.  Channel managers have an indirect benefit of helping you improve metasearch ad performance (e.g. TripAdvisor) by ensuring that you can spend on advertising without double booking across channels.

For info on channel manager trends to automate your distribution and boost online sales download the 2020 Hoteliers Guide to Channel Management Software

 

How can a channel manager improve profitability and efficiency?

  • Increase occupancy: Hotels can list on multiple channels at once which is an opportunity to broaden their reach across business, domestic and international travelers and increase the chance of being booked. 
  • Stay in control and save time: Rooms listings and availability are automatically updated on direct and indirect sales channels. Hotels can leverage yield management to maximize occupancy rates and reduce over bookings. 
  • Maximize profits: Reputable channel manager technology can be integrated with a hotel’s booking engine, which promotes direct bookings. This ensures the hotel is kept at the forefront of the guest acquisition strategy and customer acquisition costs are kept under control. Rate automation and rules can maintain the pricing strategy with little effort in real-time.

 

What are the most important features of a channel manager?

  • Supports your existing booking sites and has a large network: Hoteliers will want to make sure their preferred channels are supported by the channel manager they plan to invest in. Additionally, it’s important the hotel has the opportunity to connect with many new booking sites, in new markets, to grow business and revenue. It’s important the hotel can have the opportunity to connect with many new booking sites, in new markets, to grow business and revenue. 
  • Deep system integrations: The channel manager should be able to integrate with existing systems such as the PMS, RMS, and CRS, and ensure seamless, two-way reservation delivery. 
  • Simple and effective reporting: To manage revenue properly, the channel manager needs to provide the hotelier with a clear view on channel performance for as many channels as the hotel is connected to. 
  • Pooled inventory: It’s vital that the channel manager operates on a pooled inventory model, to minimize overbooking and maximize the room sales. 
  • Real-time channel management: Manage room inventory, availability and rate plans across all channels through a simple user interface, in real-time.

 

What is the business impact of a great channel manager?

  • Increased total reservations and revenue: With more visibility on more channels, the hotel should attract more reservations than ever before. Even a small increase in occupancy rate from the channel manager should have a very positive effect on monthly and annual revenue. Results will vary according to occupancy rate and average daily rate of the hotel. 
  • Growth in occupancy rate: It depends on the size of the property and the amount of connected channels. An increase of 10% or more is very achievable. 
  • Drives more profits: By setting direct pricing rules in the channel manager, hotels ensure direct bookings always offer the best value. Other approaches to improve profits include stop-selling rooms and packages, setting a minimum number of days per stay, or creating discounted rates.

 

What are the key integrations that every channel should have?

  • PMS - The property management system is the central hub for hotel management so it’s crucial that data from the channel manager is being communicated back and forth. 
  • RMS - To accurately and effectively manage revenue and profits, the revenue management system and channel manager need to share data. 
  • CRS - Again, for seamless operations and a single view of property management, the channel manager needs to feed data to the central reservation system which then links with other systems.

 

What is the typical pricing for a channel manager?

For channel manager and property management system integration, a fee of $199 is incurred during setup. Monthly fees can be as low as $59 for small properties (1-5 rooms). Prices then rise as room numbers increase. The maximum price is $669 per month for a property of 751+ rooms. Popular channel managers like SiteMinder and myallocator (Cloudbeds) start around $75 per month and are extremely affordable.  Channel management providers often bundle services like a booking engine or hotel website which can increase cost.