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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Oracle OPERA Guest Engagement and Merchandising
4.7 (95 REVIEWS)
HT Score
76 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Oracle OPERA Guest Engagement and Merchandising
Ranked 6 (out of 65) in Upselling Software
Oracle's Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
92% recommended by 613 hotels
Oracle Hospitality is popular in India and United States.
Bell - AI powered product analyst
I analyzed all of Oracle Hospitality’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
OPERA's upselling software is a robust tool for hotels seeking to boost revenue and improve guest experiences. It integrates with existing systems to streamline operations and offers capabilities like automated recommendations and personalized offers, which align with hotel industry goals. While some users appreciate its cloud-based features and wide integration capabilities, others note the complexity and cost challenges, particularly for small hotels.
What Types of Hotels Oracle Hospitality is Popular For
Size
8 | X-Small (1-9 room)
70 | Small (10-49 room)
116 | Mid-Sized (50-99 room)
532 | Large (100-499 room)
100 | X-Large (500+ room)
Country
196 | India
121 | Italy
114 | United States
37 | Singapore
33 | China
30 | Germany
29 | Malaysia
28 | Vietnam
27 | Maldives
14 | France
13 | Spain
13 | Indonesia
12 | United Kingdom
12 | United Arab Emirates
11 | Mexico
11 | Philippines
10 | Australia
10 | Taiwan
9 | Cambodia
8 | Canada
8 | Ireland
7 | Sri Lanka
7 | Thailand
6 | Switzerland
6 | Chile
5 | Egypt
4 | Argentina
4 | Austria
3 | Saudi Arabia
3 | Peru
2 | Nigeria
2 | Bangladesh
2 | Portugal
2 | Japan
2 | Qatar
2 | Colombia
2 | New Zealand
2 | Hong Kong
1 | Pakistan
1 | Hungary
1 | Romania
1 | Iraq
1 | Morocco
1 | Zimbabwe
1 | Tanzania
1 | Algeria
1 | Netherlands
1 | Bhutan
1 | South Africa
1 | Norway
1 | Palau
1 | Jordan
1 | Bahamas
1 | Ecuador
1 | Denmark
1 | Uruguay
Type
526 | Luxury Hotels
403 | Branded Hotels
323 | City Center Hotels
323 | Resorts
308 | Airport/Conference Hotels
287 | Boutique Hotels
236 | Bed & Breakfast & Inns
175 | Limited Service & Budget Hotels
125 | Hostels
44 | Extended Stay & Serviced Apartments
29 | Vacation Rentals & Villas
23 | RV Parks & Campgrounds
18 | Casinos
15 | Motels
Region
414 | Asia Pacific
215 | Europe
133 | North America
25 | Middle East
17 | South America
13 | Oceania
7 | Africa
1 | Central America
Category
761 | Property Management Systems
234 | Hotel POS Systems
95 | Upselling Software
Didn’t find what you were looking for?
What is Oracle Hospitality?
Founded in 1977 | Headquarters in Columbia, Maryland | 3500 employees
Oracle OPERA Guest Engagement and Merchandising is a comprehensive, cloud-based platform designed to enhance hotel operations through its advanced property management system capabilities. Leveraging AI-driven, real-time machine learning, it automates personalized upsell offers, maximizing revenue and guest satisfaction from booking to check-in. The platform's seamless integration with booking engines, email providers, and OPERA PMS ensures efficient operations, while real-time data analytics empower hoteliers to track and enhance staff performance. Its performance-based revenue model and no-cost integration make it a low-risk solution for boosting revenue and fostering guest loyalty.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Oracle Hospitality products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Oracle Hospitality Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Oracle Hospitality Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Oracle Hospitality
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Oracle Hospitality's Provided Description:
"OPERA Cloud Guest Engagement & Merchandising, powered by Nor1 PRIME, is a fully integrated, cloud-based suite that leverages AI-driven, real-time machine learning to automate personalized upsell offers throughout the guest journey, from booking to check-in. By engaging 100% of guests with the right offer at the right time and price, it maximizes revenue and enhances guest satisfaction. Seamless integration with booking engines, email providers, and OPERA PMS streamlines hotel operations, while a performance-based revenue model and no-cost integration provide a no-risk solution for hotels aiming to boost revenue and foster guest loyalty."
FAQs
Oracle OPERA Guest Engagement and Merchandising Alternatives
Not sure if Oracle Hospitality is right for your hotel? Here are similar Upselling Software vendors that could be a good fit for your hotel:
Capabilities
Automated Last-Minute Upsell Offers Before Arrival
Automated Last-Minute Upsell Offers Before Arrival
eXpress Upgrade delivers personalized, AI-driven upsell offers to guests within 24 hours of arrival, leveraging real-time inventory from OPERA Cloud to maximize last-minute conversion potential. (docs.oracle.com ) By automating offer timing, pricing, and communication, it drives incremental revenue and enhances guest experiences before they set foot on the property. Seamless, no-cost integration with OPERA Cloud ensures staff have the latest information, enabling proactive service and reducing check-in friction with confirmed, pre-arrival upgrades.
AI-Driven Pre-Arrival Upsell Integration for Hotels
AI-Driven Pre-Arrival Upsell Integration for Hotels
eStandby enables hotels to present AI-driven upsell offers at multiple touchpoints during the booking process, including the booking engine, post-booking communications, and confirmations. Integrated with OPERA Cloud, it automates the pricing and delivery of relevant upgrades and experiences throughout the guest journey. By identifying guest willingness-to-pay and allowing proactive inventory management, eStandby helps boost pre-arrival revenue, optimizing both RevPAR and operational efficiency while reducing arrival friction.
AI-Driven Upsell Solutions for Front Desk Agents
AI-Driven Upsell Solutions for Front Desk Agents
Check-in Merchandising empowers front desk agents to deliver personalized upsell and cross-sell offers during check-in, directly within the OPERA Cloud interface. Leveraging AI and real-time data, it automates offer selection, pricing, and presentation, enhancing guest satisfaction and maximizing revenue. Seamless integration with OPERA Cloud ensures accurate inventory and billing, while training and performance tracking features drive staff adoption and efficiency. Ask Explain
Features
Offer Delivery
4/5 features
Offers & Merchandising
4/5 features
Operations & Fulfillment
4/5 features
Performance & Control
4/5 features
Q4 '26 Upselling Software Survey Insights
Is Oracle Hospitality a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 17
Mid-sized
96%
(586)
Canary Technologies is the top alternative to Oracle Hospitality among mid-sized hotels on HotelTechReport. Reviewers highlight its effective secure credit card authorization feature, which simplifies check-in and enhances guest convenience, making the arrival process smoother for both guests and the front desk team.
#1
of 15
Large
97%
(166)
Canary Technologies is the top alternative to Oracle Hospitality among large hotels on HotelTechReport. Its upselling software actively personalizes upgrade offers based on guest preferences, helping hotels boost their revenue with minimal manual effort. Reviewers emphasize how this tool enhances the guest experience and simplifies the upselling process, leading to significant increases in ancillary revenue.
#2
of 6
Enterprise
93%
(57)
Canary Technologies is the top alternative to Oracle Hospitality among X Large hotels on HotelTechReport. Hoteliers highlight the value of Canary's digital credit card authorization feature, which securely collects payment information without manual entry, significantly reducing the risk of chargebacks and fraud.
Mid-sized
96%
(586)
#1
of 17
Canary Technologies is the top alternative to Oracle Hospitality among mid-sized hotels on HotelTechReport. Reviewers highlight its effective secure credit card authorization feature, which simplifies check-in and enhances guest convenience, making the arrival process smoother for both guests and the front desk team.
Large
97%
(166)
#1
of 15
Canary Technologies is the top alternative to Oracle Hospitality among large hotels on HotelTechReport. Its upselling software actively personalizes upgrade offers based on guest preferences, helping hotels boost their revenue with minimal manual effort. Reviewers emphasize how this tool enhances the guest experience and simplifies the upselling process, leading to significant increases in ancillary revenue.
Enterprise
93%
(57)
#2
of 6
Canary Technologies is the top alternative to Oracle Hospitality among X Large hotels on HotelTechReport. Hoteliers highlight the value of Canary's digital credit card authorization feature, which securely collects payment information without manual entry, significantly reducing the risk of chargebacks and fraud.
Rank
Hotel type
Popular alternatives
#1
of 18
Luxury Hotels
95%
(327)
Canary Technologies is the top alternative to Oracle Hospitality among luxury hotels on HotelTechReport. Users highlight its ability to streamline check-in processes with contactless features, enabling quicker guest arrivals, as well as powerful upsell capabilities that significantly boost revenue. Hoteliers appreciate the integrated communications platform that enhances guest interactions before and during their stay.
#1
of 7
Vacation Rentals & Villas
93%
(99)
Duve is the top alternative to Oracle Hospitality among vacation rentals and villas on HotelTechReport. Hoteliers appreciate how Duve improves the guest experience through online check-in, centralized communication, and automated upselling, facilitating smoother operations and enhancing guest satisfaction.
#1
of 10
Extended Stay & Serviced Apartments
98%
(70)
Canary Technologies is the top alternative to Oracle Hospitality among extended-stay serviced apartments on HotelTechReport. Hoteliers highlight Canary's effective fraud protection and its ability to easily manage contactless check-ins, which enhances the guest experience by minimizing time spent at the front desk.
Luxury Hotels
95%
(327)
#1
of 18
Canary Technologies is the top alternative to Oracle Hospitality among luxury hotels on HotelTechReport. Users highlight its ability to streamline check-in processes with contactless features, enabling quicker guest arrivals, as well as powerful upsell capabilities that significantly boost revenue. Hoteliers appreciate the integrated communications platform that enhances guest interactions before and during their stay.
Vacation Rentals & Villas
93%
(99)
#1
of 7
Duve is the top alternative to Oracle Hospitality among vacation rentals and villas on HotelTechReport. Hoteliers appreciate how Duve improves the guest experience through online check-in, centralized communication, and automated upselling, facilitating smoother operations and enhancing guest satisfaction.
Extended Stay & Serviced Apartments
98%
(70)
#1
of 10
Canary Technologies is the top alternative to Oracle Hospitality among extended-stay serviced apartments on HotelTechReport. Hoteliers highlight Canary's effective fraud protection and its ability to easily manage contactless check-ins, which enhances the guest experience by minimizing time spent at the front desk.
Rank
Region
Popular alternatives
#1
of 10
North America
96%
(767)
Canary Technologies is the top alternative to Oracle Hospitality among mid-sized hotels on HotelTechReport. Hoteliers highlight its efficient upselling capabilities, which enhance revenue without adding workload for front desk staff. One user notes that it automates upsells and personalized guest interactions, leading to significantly boosted revenue and smoother operations.
#2
of 18
Europe
94%
(160)
Duve is the top alternative to Oracle Hospitality among small hotels on HotelTechReport. Hoteliers appreciate how Duve’s Guest App and Communication Hub enhance guest engagement and simplify upselling, enabling tailored services and experiences that drive additional revenue. The product’s intuitive messaging system allows for efficient communication with guests throughout their stay.
#1
of 7
Asia Pacific
98%
(25)
SiteMinder is the top alternative to Oracle Hospitality among mid-sized hotels on HotelTechReport. Hoteliers highlight SiteMinder's ability to manage bookings efficiently with its dynamic revenue feature, which offers insights for price optimization and competitive analysis, helping to boost both conversion rates and average daily rates.
North America
96%
(767)
#1
of 10
Canary Technologies is the top alternative to Oracle Hospitality among mid-sized hotels on HotelTechReport. Hoteliers highlight its efficient upselling capabilities, which enhance revenue without adding workload for front desk staff. One user notes that it automates upsells and personalized guest interactions, leading to significantly boosted revenue and smoother operations.
Europe
94%
(160)
#2
of 18
Duve is the top alternative to Oracle Hospitality among small hotels on HotelTechReport. Hoteliers appreciate how Duve’s Guest App and Communication Hub enhance guest engagement and simplify upselling, enabling tailored services and experiences that drive additional revenue. The product’s intuitive messaging system allows for efficient communication with guests throughout their stay.
Asia Pacific
98%
(25)
#1
of 7
SiteMinder is the top alternative to Oracle Hospitality among mid-sized hotels on HotelTechReport. Hoteliers highlight SiteMinder's ability to manage bookings efficiently with its dynamic revenue feature, which offers insights for price optimization and competitive analysis, helping to boost both conversion rates and average daily rates.
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Oracle Hospitality Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Oracle OPERA Guest Engagement and Merchandising is the #7 most trending product in the Upselling Software category (out of 65) and the #280 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOracle Hospitality has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Oracle Hospitality Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Compare Oracle Hospitality to Top Alternatives
Upsell - increase revenue with a personal touch
Hotel frontline and food & beverage upsell solutions driving fast and sustainable revenue + performance growth.
Want to find out if Oracle Hospitality is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
Wonderful employee
FOM from 75-99 room Boutique in Dortmund (Germany)
Verified
12 months ago
Nasser EL-Ahmed (Implementation Consultant) took care of our concerns and questions. Whenever a problem arose during check-in or check-out, he helped immediately. A system changeover couldn't have gone better with an employee like him!
Germany
Germany
FOM
Mid-Sized Hotel
10
Opera Cloud PMS
Front office Executive from 200 to 499 room Boutique in New Delhi (India)
Verified
13 months ago
Opera PMS Helps us in many ways such as centralized data, automated operations, and comprehensive reporting, making it a powerful tool for managing reservations also Opera front desk operations, housekeeping, and billing tools are very useful.
India
India
Front office Executive
Large Hotel
10
Opera Cloud PMS
AM Laundry from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
Orient your entire staff around up-selling and cross-selling with OPERA’s integrated rate management tool. it makes our daily operations so easy.
India
India
AM Laundry
Large Hotel
10
Opera Cloud PMS
FO Execitive from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
Opera PMS Can integrate with third-party systems and is designed with cloud technologies for enhanced integration and scalability. Easy To use for the users.
India
India
FO Execitive
Large Hotel
10
Opera Cloud
Duty Manager from 200 to 499 room Boutique in New Delhi (India)
Verified
13 months ago
It is easy to use and can access from any system. Also it does not require to interface the printer and other system. which was the big challenge in V5
India
India
Duty Manager
Large Hotel
10
Opera Cloud PMS
Bell Caption from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
Offers the flexibility to tailor workflows and system configurations to meet unique operational needs. Flexible management options and owner-driven reservation capabilities lead to improved satisfaction for both owners and guests.
India
India
Bell Caption
Large Hotel
10
Opera cloud PMS
IT Coordinator from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
Guests are checking in, rooms are being cleaned, invoices are printed, and staff schedules shift constantly. Without a unified system, it’s easy for things to fall out of place.
India
India
IT Coordinator
Large Hotel
10
Opera Cloud PMS
Housekeeping coordinator from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
Supervisors can assign specific rooms to housekeepers, with the ability to track the progress of each room in real-time. The system allows housekeepers to mark tasks as completed, so supervisors can immediately know if any rooms are pending or if there’s an issue with a specific room.
India
India
Housekeeping coordinator
Large Hotel
10
Opera Cloud PMS
IT Executive from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
Enhanced communication tools and accurate messaging improve the overall guest experience. Mobile capabilities, streamlined workflows, and automation help boost staff productivity and reduce training time.
India
India
IT Executive
Large Hotel
10
Opera cloud PMS
Reservation associate from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
13 months ago
It help us in easy access in making booking. Reservation data is accessible in real time from anywhere with an internet connection, enabling remote or multi-property management. Any updates to availability, rates, or bookings are reflected immediately across the system, reducing overbooking risk. Tracks guest preferences, past stays, and sp...
India
India
Reservation associate
Large Hotel
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- 10
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Oracle OPERA PMS excels in streamlining hotel operations, Oracle MICROS POS enhances restaurant efficiency, and Nor1 by Oracle Hospitality is superb for maximizing revenue through targeted upselling excellence.
Showing all answers to: "What does this product or service do well?"
Oracle OPERA PMS excels in streamlining hotel operations, Oracle MICROS POS enhances restaurant efficiency, and Nor1 by Oracle Hospitality is superb for maximizing revenue through targeted upselling excellence.
Hotel PMS and Upsell capability. Oracle OPERA is one of the most comprehensive PMS software solutions on the market. The company's level of experience is extensive and highly valuable to any implementation and/or integration.
OPERA solutions allow hoteliers to orchestrate the many facets of their business—including reservations, loyalty, and sales and catering—to elevate guest service and increase profitability. Designed for flexibility, OPERA is the perfect fit for hotels of all types, from independent properties to international resorts.
It allows you to see the status of the hotel regardless of where you are. An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time.
Question:
What differentiates this product or service from the competition?
Answer:
Oracle OPERA PMS offers unparalleled integration, MICROS POS stands out for robust functionality in F&B services, and Nor1 excels in AI-driven upselling, setting them apart in the Oracle Hospitality suite.
Showing all answers to: "What differentiates this product or service from the competition?"
Oracle OPERA PMS offers unparalleled integration, MICROS POS stands out for robust functionality in F&B services, and Nor1 excels in AI-driven upselling, setting them apart in the Oracle Hospitality suite.
The Nor1 Upsell solution can generate substantial incremental income for an operator not fully focused in this area while enhacing and simplifying the process for those already recognising the vast potential in this area. VenueLytics has been able to integrate with the Nor1 solution for a synergy that futher enhances returns. The Nor1 personnel are amongst the most knowledgabe and helpful in the industry. They are fantastic people to work and collaborate with.
Oracle Hospitality technology connects event sales, guest rooms, management, and POS—delivering the integrations hoteliers need to create exceptional experiences. Oracle Hospitality has a global presence with more than 40,000 active sites worldwide.
An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time. Efficient customer service available all year round.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Thoroughly assess your hotel's specific needs to fully leverage Oracle OPERA PMS's capabilities, ensure staff training for maximizing MICROS POS benefits, and utilize Nor1's analytics for strategic upselling.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Thoroughly assess your hotel's specific needs to fully leverage Oracle OPERA PMS's capabilities, ensure staff training for maximizing MICROS POS benefits, and utilize Nor1's analytics for strategic upselling.
Nor1 is the real deal. They will increase your revenue. Upselling has not yet been fully leveraged in the hospitality industry and therefore digital transformation in this area represents a true revenue opportunity.
Oracle Hospitality has provided leading solutions to the hospitality industry for many years and continues to innovate. We are excited to partner with IDeaS and bring cloud solutions that will enable hoteliers to deliver an exceptional guest experience while driving more revenue and profitability.
They allow their clients to act on the database. they maximize profitability and foster long-term loyalty. Its products include platforms for property management, point of sale, distribution, reporting and analytics.
+ 1
recommend
Are you a consultant or vendor that recommends Oracle Hospitality?
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Oracle Hospitality Integrations
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Support
Verified Support
Oracle Hospitality has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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Ease of Use
0.0/5
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0.0/5
ROI
0.0/5
Implementation
0.0/5
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