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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Paraty Tech
4.8 (136 REVIEWS)
HT Score
88 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Alejandro, Elvira, Andre + 18 more experts recommend Paraty Tech
Read RecommendationsParaty Tech
Ranked 6 (out of 149) in Booking Engine
Paraty Tech has spent the last 13 years increasing hotel's and hotel chains' direct sales
97% recommended by 134 hotels
Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 131 others
Bell - AI powered product analyst
I analyzed all of Paraty Tech’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Paraty's hotel booking engine is praised for increasing direct sales and providing a seamless booking experience with fast, intuitive navigation. It integrates well with channel managers, supports real-time changes, and offers effective marketing tools. However, reviews cite delays in project execution and coordination issues, impacting campaign timing. Improving their mobile interface and back-office functionality would enhance user engagement and management efficiency.
Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 131 others
Read their reviewsWhat Types of Hotels Paraty Tech is Popular For
Size
4 | X-Small (1-9 room)
21 | Small (10-49 room)
34 | Mid-Sized (50-99 room)
55 | Large (100-499 room)
28 | X-Large (500+ room)
Country
77 | Spain
30 | Portugal
7 | Mexico
4 | Colombia
2 | United States
2 | Germany
1 | Iceland
1 | South Africa
1 | Andorra
1 | Turkey
Type
61 | Resorts
54 | Boutique Hotels
35 | City Center Hotels
33 | Branded Hotels
30 | Airport/Conference Hotels
29 | Limited Service & Budget Hotels
28 | Bed & Breakfast & Inns
23 | Luxury Hotels
15 | Extended Stay & Serviced Apartments
11 | Hostels
8 | Vacation Rentals & Villas
3 | RV Parks & Campgrounds
2 | Motels
1 | Casinos
Region
111 | Europe
9 | North America
4 | South America
1 | Middle East
1 | Africa
Category
136 | Booking Engine
39 | Call Center Software
14 | Rate Shopping
Didn’t find what you were looking for?
What is Paraty Tech?
Founded in 2011 | Headquarters in Málaga | 130 employees
Paraty Tech is a state-of-the-art booking engine and revenue management system designed specifically for hoteliers. It enhances direct sales by offering a highly functional, user-friendly platform capable of upselling and optimizing hotel websites. This results in increased revenue and reduced operational costs. Its flexibility and constant updates ensure a seamless experience for both the hotel staff and their guests. With all technology developed in-house, Paraty Tech provides rapid, personalized technical support without reliance on third parties, ensuring swift resolutions and ongoing innovation.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Paraty Tech products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Paraty Tech Reviews Analyzed: 31
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Paraty Tech Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Paraty Tech
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Paraty Tech's Provided Description:
"Paraty Tech's booking engine is definitely one of the most advanced on the market due to its functional nature, easy-to-use character, versatility and conversion rate. As it is constantly evolving to adapt to the needs of your hotel, it will enable you to sell the way you want to and increase your direct bookings. Paraty Tech is the only booking engine in the market that develops its own revenue management tools. All our technology is in-house, what reduces to zero our dependence on third parties and allows us to offer a quick and agile response capacity when it comes to new developments or solving technical issues. During the last 12 years, our customer support services have been one of our main hallmarks. We do not work with tickets because we understand our customers demand a fast and direct attention. From the moment we start working, an account manager is assigned and will be available at all times. We offer 24/7 customer support, 365 days per year."
FAQs
Capabilities
Complete and powerful availability calendar
Complete and powerful availability calendar
Freely modify prices, availability, release, minimum stays, open and close sales, etc. Easy and intuitive, our smart calendar will quickly become your best ally to increase your direct bookings. And now you can also offer alternative dates to guests with travel flexibility. Very useful when searching with restrictions of any kind.
Countless payment methods
Countless payment methods
One of the strong suits of OTAs is the payment methods. The booking engine must be up to the task if it doesn't want to favor another form of disparity. At Paraty Tech we are integrated with more than 50 platforms, making sure that each guest can find the one that makes them feel most comfortable.
Powerfull in-house Business Intelligence
Powerfull in-house Business Intelligence
The new Paraty Tech Business Intelligence will not only offer you data in relation to your sales, but thanks to its Availability Module, it constitutes a powerful tool to get closer and closer to the concept of Non-Availability Equal to Zero. Get ready to find out why the engine is not available and fix any issues.
In-house Revenue Management Tools
In-house Revenue Management Tools
Meet our Parity Triangle, in-house technology that adapts to your establishment: Rate & Check Shopper, real-time rate matcher and distribution rate comparison widget. Precisely, developed to strictly comply with that phrase that defines revenue management so well: "Sell the right product, to the right customer, at the right time, at the right price and in the right channel".
Call Seeker: offline direct sales
Call Seeker: offline direct sales
We have our own call center, Ring2Travel, for those who want to outsource this service, but also tools to help you professionalize your voice channel, such as Call Seeker, which allows you to generate quotes and pre-bookings, among many other features..
Ad-hoc Loyalty Programs
Ad-hoc Loyalty Programs
Each hotel, each hotel chain, has its own characteristics. Not all require, nor does it work for all, the same Loyalty Program. For this reason we have up to 5 variants of pre-design Loyalty Clubs, thought to suit your any hotel's specific needs. Not enough? Be also develop tailor-made loyalty clubs. Test us!
360º Online Marketing Services
360º Online Marketing Services
We are your comprehensive hotel management partner and your online marketing agency. Meet Paraty Digital Suite and Paraty Metas, teams, ready to help manage all your digital marketing needs, including metasearch engines connectivity and campaign management.
High conversion rate
High conversion rate
ConverThe conversion rate is not a data that can be isolated, because it depends on multiple variables. At Paraty Tech we can affirm that the conversion ratio of our engine is one of the highest in the market, because we control each one of the areas that influence it.
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Available Add-ons & Modules
Call Seeker
Call Center Software
From the booking engine for hotels control panel you have access to the calendar. You will be able to freely modify prices, availability, release, minimum stays, open and close sales, etc. Easy and intuitive, it will quickly become your best ally to increase your direct bookings.
Offers, Promocodes and Packages
Upselling Software
The versatility of our booking engine when it comes to offering incentives for sales is almost infinite, allowing you to sell exactly the way you want, when you want, through your website. There are no limits. You also have a multitude of marketing resources available to highlight rooms or services while highlighted results are completely configurable.
Online Check-in
Contactless Check-in
We respond to the needs of the market with our own developments. The pandemic demanded social distance. Hotel staff demanded more time to better serve guests on site. And we reacted by launching our own Check-In Online system, fulfilling the objectives of automating processes and optimizing resources.
Satisfaction Surveys
Guest Survey Software
Set them up to get only the information that interests you the most. The important thing is to listen to your customers.
Rescue Seeker
Direct Booking Tools
We fight for every area available in direct sales and we rescue every lost booking. We are a part of your team and our tools are yours too. Make the most of them.
OTA Price Comparison Checker
Direct Booking Tools
Not being afraid to show OTA prices is a clear declaration of transparency and confidence. These values are perceived by your users who also appreciate the comfort of having everything in one place and the satisfaction that that place is the official website. This tool can only bring benefits.
Metasearch Management
Hotel Metasearch Management Software
Ultimately, what we have always defended prevails: you need healthy mix. And this applies to your distribution, your technology, as well as to your metasearch engines. The importance of certain metasearch engines will be greater or lesser depending on your target audiences. Whether you are a vacation or urban hotel, we work to adjust the commission to the maximum and adapt the bidding model (CPC, CPA, Commission Program) to the interest(s) of your establishment(s).
Digital Marketing
Digital Marketing Agencies
From metasearch engines, to emailing campaigns, social networks, SEM campaigns, SEO, retargeting and remarketing. Let us help you build your global digital marketing strategy. We optimize the investment, we maximize the benefits.
Web Design
Website Design
CMS and customizable templates to build and manage the perfect hotel website.
Paraty Tech Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Paraty Tech is the #8 most trending product in the Booking Engine category (out of 149) and the #188 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreParaty Tech’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Paraty Tech Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
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Paraty Tech Case Studies
Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue
Cabo San Lucas (Mexico)
Up to 100%+ Direct Revenue Growth After Just The First Quarter of 2025
Miami Beach (United States)
Hotansa and Paraty Tech Elevate the Direct Channel to Second in Sales Rankings
Andorra la Vella (Andorra)
Oasis and Paraty Tech balance direct channel sales
Cancún (Mexico)
Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel
Ixtapa (Mexico)
References
"With Paraty Tech we have achieved an increase in direct sales through our website due to their advanced technology. We highlight their personalized and immediate service and continuous improvement, adapting their solutions to the needs of the market."
Inés de Lucchi
Revenue Manager & Marketing online @
Hotel La Barracuda
"Always willing to give an effective response to any need that arises in the shortest possible time. Always up to date with the latest strategic and technological trends in the sector, which effectively add to their set of tools. They provide peace of mind."
Teresa Martínez
TIC and Innovation Director @
Hotel Don Pancho
"With Paraty Tech's booking engine and technical support we have increased our direct sales and improved our online positioning. Their flexibility and disposition have allowed us to adapt and customize their tools according to our needs."
Carla Almeida
E-Commerce & Revenue Manager @
VidaMar Algarve
"Working with the Paraty Tech booking system implies the possibility of increasing the number of reservations on the official website every year. Great team of professionals and computer tools at my fingertips. It is the perfect mix of technology, support and constant development and innovation."
Luis Tinas
E-commerce & Revenue Manager @
Hotel Urban Dream Granada
"Working with Paraty Tech has been a revolution, not only at a technical, professional and sales level, but also at a human level. The speed of their management, the permanent follow-up of the implemented actions, the predisposition to carry out all the changes requested by us, their advice and their proactivity have been the key to the success of our collaboration."
Elena Rubio Guérard
Marketing Specialist @
Inter2 Aparthotel Salou
Featured Customers
More Products by Paraty Tech
Hotelier Rating
Looking for specific info?
10
Paraty Tech, a strategic ally for direct conversion
Ecommerce from 100 to 199 room Bed & Breakfast & Inn in Cabo San Lucas (Mexico)
Verified
4 months ago
As head of eCommerce, I use Paraty Tech for uploading rates, creating promotions, and configuring promotional codes. It's a very intuitive and easy-to-learn tool, which allows for efficient and agile management of the booking engine. I especially appreciate the support from the Paraty Tech team: their assistance is attentive, personalized,...
Mexico
Mexico
Ecommerce
Large Hotel
10
Reliable technology and trusted partners
Revenue manager from 500+ room Resort in Torremolinos (Spain)
Verified
4 months ago
We've been working with Paraty Tech for many years and were the first hotel to trust their booking engine. The experience has always been excellent: robust technology, prompt support, and a team that understands the real needs of the hotel industry. A partner that adds value and supports us every step of the way.
Spain
Spain
Revenue manager
X-Large Hotel
9
User Experience and Results
Coordinador de Marketing. from 5 to 9 room Hostel in Cartagena (Colombia)
Verified
5 months ago
Ease of use, connectivity with our website, ease of contact, display of rates consistent with the website, adequate connection to platform.
Colombia
Colombia
Coordinador de Marketing.
X-Small Hotel
10
Very good experience with Paraty.
Digital Marketing from 100 to 199 room Extended Stay & Serviced Apartment in La Molina (Spain)
Verified
5 months ago
Without a doubt, the best thing is the customer service: friendly, fast and very helpful, which makes a big difference in everyday life.
Spain
Spain
Digital Marketing
Large Hotel
9
A robust and flexible solution to maximize direct bookings
E-Commerce from 500+ room Boutique in Chipiona (Spain)
Verified
5 months ago
Paraty Tech has transformed our direct booking strategy. Its booking engine is intuitive, fast, and fully customizable, allowing us to adapt it to each hotel’s needs. Moreover, the support team is exceptional—always proactive and solution-oriented. Thanks to this tool, we have increased conversion rates and reduced dependency on intermediar...
Spain
Spain
E-Commerce
X-Large Hotel
5
Experience
Director Operaciones from 50-74 room Hostel in Valencia (Spain)
Verified
5 months ago
I thought it would be good to centralize things like the engine, and also the SEM, so we could all move in the same direction. Fewer intermediaries.
Spain
Spain
Director Operaciones
Mid-Sized Hotel
10
Custom Booking Engine
Commercial from 5 to 9 room Branded Hotel in Madrid (Spain)
Verified
5 months ago
The friendliness, the service, and the engine's responsiveness were all excellent; it was very well-focused and easy to use. It's been very easy from the start.
Spain
Spain
Commercial
X-Small Hotel
10
Efficient, very good customer service.
Sales from 100 to 199 room Boutique in Chipiona (Spain)
Verified
5 months ago
Excellent service, quick resolution of problems and requests. Good control of reservation income, etc. I definitely recommend them.
Spain
Spain
Sales
Large Hotel
10
Very good
Revenue Management from 100 to 199 room Resort in Tarragona (Spain)
Verified
5 months ago
Our experience with Paraty has been very positive, especially because of their support, their ability to adapt the engine to our needs, and the speed with which we can implement changes, promotions, and improvements that boost direct sales.
Spain
Spain
Revenue Management
Large Hotel
10
Paraty Tech has become a key pillar within our digital strategy at Club Maspalomas Suites & Spa.
Commercial director from 100 to 199 room Boutique in San Bartolomé de Tirajana (Canary Islands)
Verified
5 months ago
Their booking engine offers intuitive navigation, high speed, and constant optimization, which has allowed us to steadily increase our direct sales. We also use their call center software, which has significantly improved telephone booking management, reducing wait times and ensuring a consistent customer experience. The support team is fas...
Canary Islands
Canary Islands
Commercial director
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Paraty Tech's booking engine and rate shopper are very effective tools for optimizing direct bookings and pricing strategies. Real-time competitive insights to make informed pricing decisions, including specific features for resort hotels.
Showing all answers to: "What does this product or service do well?"
Paraty Tech's booking engine and rate shopper are very effective tools for optimizing direct bookings and pricing strategies. Real-time competitive insights to make informed pricing decisions, including specific features for resort hotels.
Clients in common always speak well about the results they have obtained in terms of grow in direct channel by working with Paraty Tech which is mesurable and outstanding in comparison with other providers.
Paraty Tech's booking engine provides a seamless, user-friendly experience with advanced features like real-time availability, dynamic pricing, and promotional tools that drive direct bookings and conversions.
Paraty Tech offers cutting-edge technological solutions to maximize direct sales performance for hotels and other hospitality businesses. With a variety of advanced tools, such as the Booking Engine, Paraty Tech helps companies increase their direct bookings, always focusing on efficiency and results. Their technical support is another highlight: the team is helpful, fast, and specialized, providing personalized assistance to each client.
It is a product that is very well positioned in other markets, where they have the complete trust of their clients thanks to the multiple integrations that they have, their metasearch systems and the continuous active listening that they offer to their clients to improve their systems day by day.
Question:
What differentiates this product or service from the competition?
Answer:
Customization and advanced tools to boost conversion rates. Focuses on optimizing the user experience with dynamic pricing and personalized offers. Price seeker provides real-time, granular insights into competitor pricing, OTA parity, and market trends, enabling dynamic and competitive pricing decisions.
Showing all answers to: "What differentiates this product or service from the competition?"
Customization and advanced tools to boost conversion rates. Focuses on optimizing the user experience with dynamic pricing and personalized offers.
Price seeker provides real-time, granular insights into competitor pricing, OTA parity, and market trends, enabling dynamic and competitive pricing decisions.
I believe their acompaniament is excptional and also that they offer an integral portafolio of services that can help hoteliers achieve their goals in a 360 degree alinged strategy, not to mention the enhacement they do in their motor engine in terms of usability.
Paraty Tech stands out for its flexibility, deep customization options, and seamless integration with third-party tools, enabling hotels to align the booking process with their brand and maximize direct bookings.
Paraty Tech stands out for the high adaptability of its solutions and the use of state-of-the-art technology. The company takes an innovative approach to help hotels and businesses compete in the digital market, with advanced customer personalization and rate parity strategies. Additionally, Paraty Tech invests in close relationships with its partners, offering training and valuable market insights to optimize strategies.
I will always say that a great team makes the difference, and Paraty tech has it. It has a team that provides spectacular customer service, in addition to its constant investment to improve its technology.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you’re considering Paraty Tech’s booking engine or rate shopper, ensure you take full advantage of their customization options and advanced analytics. Tailor the booking engine to reflect your brand identity and optimize conversion rates, and use the rate shopper’s insights to stay competitive and maintain rate parity. Success with these tools comes from actively leveraging the data and support they provide to enhance your direct booking strategy.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you’re considering Paraty Tech’s booking engine or rate shopper, ensure you take full advantage of their customization options and advanced analytics. Tailor the booking engine to reflect your brand identity and optimize conversion rates, and use the rate shopper’s insights to stay competitive and maintain rate parity. Success with these tools comes from actively leveraging the data and support they provide to enhance your direct booking strategy.
Paraty Tech offers a comprehensive service that includes the establishment of a fully operational call center with their own human resources, as well as expert guidance to design and implement a loyalty program from scratch. This program will be strategically aligned to strengthen and enhance your direct channel.
Leverage Paraty Tech’s customization features to tailor the booking engine to your brand’s identity and guest preferences. Focus on using its advanced promotional tools and dynamic pricing capabilities to drive more direct bookings and reduce dependency on OTAs.
Based on my experience with Paraty Tech, my advice to any hotelier considering this service would be to fully leverage the insights and tools offered.
Take time to work closely with their support team, who can guide you in customizing the platform to match your specific needs and market goals.
The advice I give to hoteliers is to listen to what Paraty can offer them, since in such a competitive market they have known how to differentiate themselves from many competitors and for some reason they have earned the trust of clients and partners.
Recommended by
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Gonçalo Marques
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Managing Director
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Chema Herrero Hernandez
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Are you a consultant or vendor that recommends Paraty Tech?
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News
Paraty Tech
2 months ago
Paraty Tech Recognized Again in Deloitte’s Technology Fast 50 Ranking; CEO Honored with Women in Tech Award
Paraty Tech
5 months ago
Paraty Tech Announces Its AI Based Next-Generation Intelligence Platform
Paraty Tech
8 months ago
Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue
Paraty Tech
10 months ago
Up to 100%+ Direct Revenue Growth After Just The First Quarter of 2025
Paraty Tech
1 year ago
The Power of Voice: Turning Every Call into a Conversion
Paraty Tech
1 year ago
Boost direct bookings for resorts and independent hotel chains
Paraty Tech
1 year ago
Paraty Tech Recognized Among Spain’s 50 Fastest-Growing Tech Companies by Deloitte
Paraty Tech
1 year ago
Paraty Tech’s Booking Engine Unveils the First Native Hotel & Flight Integration
Paraty Tech
1 year ago
Hotansa and Paraty Tech Elevate the Direct Channel to Second in Sales Rankings
Paraty Tech
1 year ago
Price Seeker and Duetto Join Forces to Offer a One-Stop Solution
Paraty Tech
1 year ago
Oasis and Paraty Tech balance direct channel sales
Paraty Tech
2 years ago
Paraty Tech Arrives In The US Market To Continue To Revolutionize Hotel Direct Sales
Paraty Tech
2 years ago
Revenue management applied to the holiday package
Paraty Tech
2 years ago
Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel
Paraty Tech Integrations
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Support
Unverified
Paraty Tech has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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