Profitroom Marketing Automation

4.7 (291 REVIEWS)

HTR Score icon
HT Score  
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Alasdair, Hennie, Michael + 44 more experts recommend Profitroom

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Profitroom Marketing Automation

Ranked 4 (out of 74) in Hotel CRM & Email Marketing

2026 Finalist HotelTechAwards

Hoteliers voted Profitroom as the #2 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

The right connections at the right time

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Bell avatar Bell - AI powered product analyst

I analyzed all of Profitroom’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Profitroom's hotel CRM and email marketing tools deliver a comprehensive solution that can significantly boost direct bookings and increase revenue for hotels. With features like guest profiling, segmentation, and personalization, Profitroom enhances guest experiences and fosters loyalty. Its booking engine and upselling tools are key for optimizing revenue, while integrated CRM capabilities streamline operations and offer insightful analytics to drive informed decisions. Users highlight its effective upsell features and email marketing capabilities, although some note room for improvement in reporting and integration with third-party systems.

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Dream Hotels, Sun International, The Robert Parker Collection & 546 others

Read their reviews

Partners say

Industry experts recommend Profitroom for its superior conversion rates, combining an intuitive booking engine with advanced features like marketing automation and channel management, all in a unified platform. Unique insights highlight its refined web design, especially appreciated by Polish hotels, and constant product evolution. Critical feedback mentions the occasional flaws, but the overall advantages significantly outweigh them, making it a top choice for hoteliers.

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Hennie, Michael, Kamil and 34 others

Read their recommendations

What Types of Hotels Profitroom is Popular For

Size

16 | X-Small (1-9 room)

216 | Small (10-49 room)

171 | Mid-Sized (50-99 room)

307 | Large (100-499 room)

25 | X-Large (500+ room)

Country

470 | Poland

46 | South Africa

35 | United Kingdom

34 | Czech Republic

23 | Mexico

22 | Slovakia

19 | Germany

11 | Colombia

11 | Spain

10 | United States

8 | India

7 | Finland

5 | Italy

3 | Turkey

3 | Ireland

3 | Costa Rica

3 | Norway

3 | Iceland

2 | Sri Lanka

2 | Egypt

2 | Romania

2 | Cyprus

2 | Canada

1 | Bahamas

1 | Panama

1 | Morocco

1 | Kenya

1 | Nigeria

1 | Estonia

1 | Nepal

1 | United Arab Emirates

1 | Namibia

1 | Indonesia

1 | Bulgaria

1 | Portugal

1 | Vietnam

1 | Korea, South

1 | Brazil

1 | New Zealand

1 | Slovenia

1 | Philippines

1 | Switzerland

Type

338 | Resorts

284 | Boutique Hotels

282 | Luxury Hotels

237 | Bed & Breakfast & Inns

187 | Airport/Conference Hotels

183 | City Center Hotels

165 | Branded Hotels

160 | Limited Service & Budget Hotels

105 | Extended Stay & Serviced Apartments

60 | Hostels

29 | Vacation Rentals & Villas

27 | RV Parks & Campgrounds

11 | Casinos

2 | Motels

Region

621 | Europe

50 | Africa

35 | North America

16 | South America

15 | Asia Pacific

6 | Middle East

1 | Oceania

1 | Central America

Category

601 | Booking Engine

391 | Channel Managers

291 | Hotel CRM & Email Marketing

283 | Website Design

70 | Digital Marketing Agencies

46 | Hotel Reservations Software

What is Profitroom?

Founded in 2008 | Headquarters in Poland | 150 employees
Profitroom Marketing Automation is a comprehensive CRM and marketing automation tool designed specifically for hoteliers. This platform enhances guest communication by providing actionable, data-driven insights to boost revenue and strengthen guest engagement. It streamlines operations with advanced features, allowing hoteliers to segment audiences and automate relevant offers, ensuring seamless communication at every stage of the guest journey. Integrated within the Profitroom Suite, it eliminates the need for third-party CRM tools, supporting direct booking strategies and ultimately enhancing guest satisfaction and loyalty.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Profitroom products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Profitroom

FAQs

Capabilities

AI Enhancement

Easy email campaign creation

Advanced guest segmentation

Retargeting

Recapture OTA bookings

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

AI-Copywriter

Hotel CRM & Email Marketing
Create compelling e-mails in minutes, with the help of Generative AI. Our smart algorithm creates engaging copy focused on conversions, based on your offers, and even using emojis.

INCLUDED

Profitroom Reviews Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.5/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Profitroom Marketing Automation is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #134 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Profitroom has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Profitroom as the #2 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
97 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Profitroom Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Profitroom Average Profitroom

Get an Instant Price Estimate

Enter your room count to get an instant price estimate for your property

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12

Success Stories

6

References

16

Featured Customers

Profitroom Case Studies

profile-carrusel-screenshot

Hotel Panorama: How the direct booking revenue was raised by 60% in just one year

Lido di Venezia (Italy)

profile-carrusel-screenshot

Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs

Pocatky (Czech Republic)

profile-carrusel-screenshot

How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

Falmouth (United Kingdom)

profile-carrusel-screenshot

A view from the ocean: Profitroom strikes again!

Bakoven (South Africa)

profile-carrusel-screenshot

Boosting direct online revenue at super speed

Manchester (United Kingdom)

profile-carrusel-screenshot

Offering truly personalised guest communications and unique stay experiences.

Lympne (United Kingdom)

profile-carrusel-screenshot

Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.

Ryn (Poland)

profile-carrusel-screenshot

Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?

Znin (Poland)

profile-carrusel-screenshot

Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!

Sulejow (Poland)

profile-carrusel-screenshot

84% direct share in a non-obvious tourist location

Sulecin (Poland)

profile-carrusel-screenshot

How to build the strength of a hotel group through supporting tools for direct booking?

Grzybowo (Poland)

profile-carrusel-screenshot

Blending the art of doing nothing and doing everything

Hayle (United Kingdom)

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Profitroom Reviews

Hotelier Rating

Excellent
249
Very Good
26
Average
13
Poor
1
Terrible
2

Property Size

  • X-Small (7)
  • Small (62)
  • Mid-Sized (69)
  • Large (132)
  • X-Large (7)

Country

  • Poland
    Poland
    (227)
  • South Africa
    South Africa
    (12)
  • Mexico
    Mexico
    (11)
  • Czech Republic
    Czech Republic
    (7)
  • United Kingdom
    United Kingdom
    (6)
  • Slovakia
    Slovakia
    (5)
  • Germany
    Germany
    (5)
  • United States
    United States
    (4)
  • India
    India
    (3)
  • Colombia
    Colombia
    (2)
  • Spain
    Spain
    (2)
  • Finland
    Finland
    (2)
  • Ireland
    Ireland
    (1)
  • Indonesia
    Indonesia
    (1)
  • Turkey
    Turkey
    (1)
  • Bulgaria
    Bulgaria
    (1)

Region

  • North America
    North America
    (15)
  • Europe
    Europe
    (256)
  • Asia Pacific
    Asia Pacific
    (4)
  • Middle East
    Middle East
    (1)
  • South America
    South America
    (2)
  • Africa
    Africa
    (12)
9

Hotel-centric ecosystem for direct sales, CRM and guest communication

Representative of the Management Board from 500+ room Boutique in Arlamow (Poland)

Verified
5 months ago
Profitroom provides a well-integrated set of tools that effectively supports direct bookings, guest communication and CRM-driven marketing. The booking engine is fast, intuitive and optimized for conversion, making it easy for guests to complete reservations without friction. The CRM allows hotels to segment guests based on behavior, bookin...
Country Poland
Representative of the Management Board
X-Large Hotel
10

Excellent communication with our account manager — very creative.

Manager from 50-74 room in Biała Rawska (Poland)

Verified
5 months ago
A highly competent team of specialists who consistently propose new ideas to boost the hotel’s sales, supported by detailed market analysis.
Country Poland
Manager
Mid-Sized Hotel
10

I'd like to recommend Profitroom to all of hotels

Sales & marketing Director from 50-74 room Boutique in Sochocin (Poland)

Verified
5 months ago
Users (reception and sales team and manager) feedback and continuous platform improvement. Reports and sales process automation capabilities. Newsletter automatizations etc.
Country Poland
Sales & marketing Director
Mid-Sized Hotel
10

The tools provided by Profitroom support direct sales

Sales director from 500+ room Boutique in Mielno (Poland)

Verified
5 months ago
The direction of development set thanks to direct contact with hoteliers works brilliantly in practice, Profitroom recognizes and correctly interprets hoteliers expectations, consistently implementing new ideas, implementing new solutions thanks to which the purchase path is shortened and direct sales increase. We should also not forget abo...
Country Poland
Sales director
X-Large Hotel
10

A professional provider of a wide range of modern services

Sales and Marketing Specialist from 50-74 room Airport/Conference Hotel in Kudowa-Zdroj (Poland)

Verified
5 months ago
Profitroom remains a leader among companies offering modern solutions for businesses. Excellent systems, numerous training courses, webinars, and access to helpful materials. A fantastic team of specialists, eager to collaborate. A friendly team full of energy and a positive attitude towards the customer. Certainly the best website, booking...
Country Poland
Sales and Marketing Specialist
Mid-Sized Hotel
10

I recommend

Specjalista ds. marketingu from 100 to 199 room Resort in Łódź (Poland)

Verified
5 months ago
Email marketing, ease of use of the editor, availability of support staff, SEO, Google Ads support, AI solutions, add-ons – widgets on the website. In general, the entire CRM.
Country Poland
Specjalista ds. marketingu
Large Hotel
10

Extensive knowledge and experience base

Front desk from 50-74 room Boutique in Sobienie Jeziory (Poland)

Verified
5 months ago
1. Great contact with the supervisor. 2. Large knowledge base that I can transfer to my facility. 3. Very quick and effective problem solving.
Country Poland
Front desk
Mid-Sized Hotel
10

Best customer support and relationships

Senior Sales Representative from 100 to 199 room Boutique in Rovaniemi (Finland)

Verified
5 months ago
Profitroom has proven to be an excellent tech partner for our hotel, providing a reliable channel manager and an intuitive booking engine. What truly sets them apart is their outstanding customer support and relationship management. Their team takes the time to understand our property and people, ensuring precise and proactive assistance. I...
Country Finland
Senior Sales Representative
Large Hotel
10

Profitroom is a company of the future.

Director from 50-74 room Boutique in Kwilcz (Poland)

Verified
5 months ago
We've been working with Profitroom for 15 years, and we see the company grow, evolve, and expand its digital services year after year. Their quality is top-notch. Profitroom has excellent technical support, and their services simplify the work of hoteliers. The reservation management system, website management system, direct sales efficienc...
Country Poland
Director
Mid-Sized Hotel
10

Great cooperation

Marketing Manager from 100 to 199 room Boutique in Zakopane (Poland)

Verified
5 months ago
Professional advice on proposed solutions. High level of commitment, service and flexibility that gives good results. The team has extensive knowledge and experience.
Country Poland
Marketing Manager
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 30

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Profitroom provides a very strong booking engine and direct revenue toolkit, helping hotels drive more direct bookings and better control over their online distribution. It combines usability for staff with clear, guest‑friendly flows that convert well.

Question:

What differentiates this product or service from the competition?

Answer:

The main differentiator is how Profitroom ties together booking engine, marketing automation and upsell tools into one ecosystem, rather than a single standalone module. This makes it easier for hotels to run consistent campaigns, optimise pricing and personalise the guest journey across channels.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Be ready to invest some time in implementation and configuration, especially around your rate strategy, packages and automated campaigns. The more carefully you set it up at the start, the more you’ll see in terms of higher conversion, stronger direct revenue and better use of guest data over time.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 34 recommend
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Adam Latek CEO - Hotel Advisor @ Latek Hotels
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Are you a consultant or vendor that recommends Profitroom? Leave a recommendation

News

logo

Profitroom

2 years ago

Profitroom Announces Strategic Partnership with MCI Capital to Revolutionize Direct Booking Technology in the Hospitality Industry

post image
logo

Profitroom

2 years ago

Hotel Panorama: How the direct booking revenue was raised by 60% in just one year

post image
logo

Profitroom

2 years ago

Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs

post image
logo

Profitroom

2 years ago

How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

post image
logo

Profitroom

2 years ago

A view from the ocean: Profitroom strikes again!

post image
logo

Profitroom

2 years ago

Boosting direct online revenue at super speed

post image
logo

Profitroom

2 years ago

Offering truly personalised guest communications and unique stay experiences.

post image
logo

Profitroom

2 years ago

Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.

post image
logo

Profitroom

2 years ago

Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?

post image
logo

Profitroom

2 years ago

Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!

post image
logo

Profitroom

2 years ago

84% direct share in a non-obvious tourist location

post image
logo

Profitroom

2 years ago

How to build the strength of a hotel group through supporting tools for direct booking?

post image
logo

Profitroom

2 years ago

Blending the art of doing nothing and doing everything

post image
logo

Profitroom

5 years ago

Improving Direct Bookings in the Wake of COVID-19

post image

Profitroom Integrations

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Support

Verified Support

Profitroom has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

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