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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Profitroom Marketing Automation
4.7 (291 REVIEWS)
Alasdair, Hennie, Michael + 44 more experts recommend Profitroom
Read RecommendationsRanked 4 (out of 74) in Hotel CRM & Email Marketing
Hoteliers voted Profitroom as the #2 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe right connections at the right time
94% recommended by 549 hotels
Dream Hotels, Sun International, The Robert Parker Collection & 546 others
Bell - AI powered product analyst
I analyzed all of Profitroom’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Profitroom's hotel CRM and email marketing tools deliver a comprehensive solution that can significantly boost direct bookings and increase revenue for hotels. With features like guest profiling, segmentation, and personalization, Profitroom enhances guest experiences and fosters loyalty. Its booking engine and upselling tools are key for optimizing revenue, while integrated CRM capabilities streamline operations and offer insightful analytics to drive informed decisions. Users highlight its effective upsell features and email marketing capabilities, although some note room for improvement in reporting and integration with third-party systems.
Dream Hotels, Sun International, The Robert Parker Collection & 546 others
Read their reviewsPartners say
Industry experts recommend Profitroom for its superior conversion rates, combining an intuitive booking engine with advanced features like marketing automation and channel management, all in a unified platform. Unique insights highlight its refined web design, especially appreciated by Polish hotels, and constant product evolution. Critical feedback mentions the occasional flaws, but the overall advantages significantly outweigh them, making it a top choice for hoteliers.
Hennie, Michael, Kamil and 34 others
Read their recommendationsWhat Types of Hotels Profitroom is Popular For
Size
16 | X-Small (1-9 room)
216 | Small (10-49 room)
171 | Mid-Sized (50-99 room)
307 | Large (100-499 room)
25 | X-Large (500+ room)
Country
470 | Poland
46 | South Africa
35 | United Kingdom
34 | Czech Republic
23 | Mexico
22 | Slovakia
19 | Germany
11 | Colombia
11 | Spain
10 | United States
8 | India
7 | Finland
5 | Italy
3 | Turkey
3 | Ireland
3 | Costa Rica
3 | Norway
3 | Iceland
2 | Sri Lanka
2 | Egypt
2 | Romania
2 | Cyprus
2 | Canada
1 | Bahamas
1 | Panama
1 | Morocco
1 | Kenya
1 | Nigeria
1 | Estonia
1 | Nepal
1 | United Arab Emirates
1 | Namibia
1 | Indonesia
1 | Bulgaria
1 | Portugal
1 | Vietnam
1 | Korea, South
1 | Brazil
1 | New Zealand
1 | Slovenia
1 | Philippines
1 | Switzerland
Type
338 | Resorts
284 | Boutique Hotels
282 | Luxury Hotels
237 | Bed & Breakfast & Inns
187 | Airport/Conference Hotels
183 | City Center Hotels
165 | Branded Hotels
160 | Limited Service & Budget Hotels
105 | Extended Stay & Serviced Apartments
60 | Hostels
29 | Vacation Rentals & Villas
27 | RV Parks & Campgrounds
11 | Casinos
2 | Motels
Region
621 | Europe
50 | Africa
35 | North America
16 | South America
15 | Asia Pacific
6 | Middle East
1 | Oceania
1 | Central America
Category
601 | Booking Engine
391 | Channel Managers
291 | Hotel CRM & Email Marketing
283 | Website Design
70 | Digital Marketing Agencies
46 | Hotel Reservations Software
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Profitroom products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Profitroom Reviews Analyzed: 59
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Profitroom Expert Recommendations Analyzed: 35
Read expert recommendationsDescription provided by Profitroom
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Profitroom's Provided Description:
"Enhance Guest Communication with Our All-in-One CRM & Marketing Automation Tool Designed specifically for hoteliers, our powerful system gives you access to actionable, data-driven insights that boost revenue, strengthen guest engagement, and support your direct booking strategy. Easily segment your audience, automate relevant offers, and stay connected at every stage of the guest journey — all from one intuitive platform. No need for third-party CRM tools — everything you need is seamlessly built into your Profitroom Suite."
Capabilities
AI Enhancement
Easy email campaign creation
Advanced guest segmentation
Retargeting
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Available Add-ons & Modules
AI-Copywriter
Hotel CRM & Email MarketingRecommended by
Achievements
This vendor's trending score is rising, Profitroom Marketing Automation is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #134 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreProfitroom has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Profitroom as the #2 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Profitroom Case Studies
Hotel Panorama: How the direct booking revenue was raised by 60% in just one year
Lido di Venezia (Italy)
Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs
Pocatky (Czech Republic)
How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:
Falmouth (United Kingdom)
A view from the ocean: Profitroom strikes again!
Bakoven (South Africa)
Boosting direct online revenue at super speed
Manchester (United Kingdom)
Offering truly personalised guest communications and unique stay experiences.
Lympne (United Kingdom)
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Ryn (Poland)
Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?
Znin (Poland)
Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!
Sulejow (Poland)
84% direct share in a non-obvious tourist location
Sulecin (Poland)
How to build the strength of a hotel group through supporting tools for direct booking?
Grzybowo (Poland)
Blending the art of doing nothing and doing everything
Hayle (United Kingdom)
References
"We love the user experience this booking engine gives our guests and since moving to Profitroom we have seen a large increase in online bookings via our website. The support we receive; from setting up new offers and room types to quick calls for guidance and best practice is fantastic – I would 100% recommend Profitroom."
"We started cooperation with Profitroom in February 2018 and from the very beginning, we are very pleased with the course of cooperation and the comprehensive nature of the solutions provided. We have a website created by Profitroom and tools facilitating the daily work of the hotel like Profitroom Booking Engine and Profitroom Channel Manager. Thanks to a wide range of products and services, Profitroom is able to meet the needs of every facility. In our case, all the implemented solutions allowed, among other things, to increase the number of direct bookings by 11%. In addition, the company’s great asset is substantive expert support and technical support with very fast response times. According to the above, we are happy to recommend Profitroom as a worthy Business Partner."
"We started cooperation with Profitroom in 2010 in the field of providing tools and services for website operation and the operation of the booking system. We use Profitroom Booking Engine, Profitroom Channel Manager, and positioning services (SEO). In July 2018, the next version of the website was launched, which met our expectations and presents our brand in a professional way.The design is characterized by attractive design and modern technology. We value long-term cooperation. We recommend Profitroom as a Business Partner"
"Smart Hotel has been cooperating with Profitroom since 2017. Advised by them and implemented solutions, such as Booking Engine and Channel Manager, significantly increased the number of direct reservations in our facilities, as well as allowed to expand the sales range of our services. The functionality of the systems implemented by Profitroom allowed for more effective price management and better control. The solutions and technologies proposed and delivered fully meet our expectations both in terms of quality and functionality. Implementation of the planned implementation schedule of individual solutions was carried out in a professional and timely manner"
"Profitroom Booking Engine system in comparison with its predecessor significantly raised the conversion and made our work easier. Thanks to proven Profitroom solutions, we can fully show the potential of our facility and effectively encourage guests to use our services. I recommend Profitroom as a reliable and committed Partner"
"We would like to recommend Profitroom software as one of the best solutions available to automate the work of the reception and sales department in the hotel industry. We have been using Profitroom CRM for 1.5 years. During this time, we have significantly improved the process of offering and handling telephone and e-mail inquiries at our hotel. Since the implementation of Profitroom CRM, the response time to the query for the valuation of the stay has been shortened by more than a half. Thanks to Profitroom CRM, we also minimized the possibility of mistakes when creating a residence calculation. The system is very intuitive, fast and enables active sales, starting from the first contact, through sending an offer, to the automated system of sending reminders, the so-called „follow-ups”, ending. In addition, the entire inquiry service process takes place in one place, which allows many users to keep track of its progress. We are convinced that each of the objects that receive many inquiries about the valuation of the stay by phone or email will take full advantage of the Profitroom CRM"
Featured Customers
More Products by Profitroom
Hotelier Rating
Looking for specific info?
Hotel-centric ecosystem for direct sales, CRM and guest communication
Representative of the Management Board from 500+ room Boutique in Arlamow (Poland)
Excellent communication with our account manager — very creative.
Manager from 50-74 room in Biała Rawska (Poland)
I'd like to recommend Profitroom to all of hotels
Sales & marketing Director from 50-74 room Boutique in Sochocin (Poland)
The tools provided by Profitroom support direct sales
Sales director from 500+ room Boutique in Mielno (Poland)
A professional provider of a wide range of modern services
Sales and Marketing Specialist from 50-74 room Airport/Conference Hotel in Kudowa-Zdroj (Poland)
I recommend
Specjalista ds. marketingu from 100 to 199 room Resort in Łódź (Poland)
Extensive knowledge and experience base
Front desk from 50-74 room Boutique in Sobienie Jeziory (Poland)
Best customer support and relationships
Senior Sales Representative from 100 to 199 room Boutique in Rovaniemi (Finland)
Profitroom is a company of the future.
Director from 50-74 room Boutique in Kwilcz (Poland)
Great cooperation
Marketing Manager from 100 to 199 room Boutique in Zakopane (Poland)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Profitroom provides a very strong booking engine and direct revenue toolkit, helping hotels drive more direct bookings and better control over their online distribution. It combines usability for staff with clear, guest‑friendly flows that convert well.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
The main differentiator is how Profitroom ties together booking engine, marketing automation and upsell tools into one ecosystem, rather than a single standalone module. This makes it easier for hotels to run consistent campaigns, optimise pricing and personalise the guest journey across channels.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Be ready to invest some time in implementation and configuration, especially around your rate strategy, packages and automated campaigns. The more carefully you set it up at the start, the more you’ll see in terms of higher conversion, stronger direct revenue and better use of guest data over time.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
Profitroom
2 years ago
Profitroom Announces Strategic Partnership with MCI Capital to Revolutionize Direct Booking Technology in the Hospitality Industry
Profitroom
2 years ago
Hotel Panorama: How the direct booking revenue was raised by 60% in just one year
Profitroom
2 years ago
Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs
Profitroom
2 years ago
How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:
Profitroom
2 years ago
A view from the ocean: Profitroom strikes again!
Profitroom
2 years ago
Boosting direct online revenue at super speed
Profitroom
2 years ago
Offering truly personalised guest communications and unique stay experiences.
Profitroom
2 years ago
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Profitroom
2 years ago
Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?
Profitroom
2 years ago
Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!
Profitroom
2 years ago
84% direct share in a non-obvious tourist location
Profitroom
2 years ago
How to build the strength of a hotel group through supporting tools for direct booking?
Profitroom
2 years ago
Blending the art of doing nothing and doing everything
Profitroom
5 years ago
Improving Direct Bookings in the Wake of COVID-19
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Profitroom has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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