Directful Reviews & Product Details

Marketing Automation

4/5 features

Personalized one-to-communication
A/B Testing
Event Based Automations

Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.
Email Newsletters

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Template Builder

4/5 features

Template Editor
WYSIWYG - HTML Editor
Campaign Templates

Design templates that can be reused throughout email campaigns to save time.
Transactional Templates

Build reusable templates for transactional booking emails.
Template Importing

Import existing HTML templates to save time and go live quicker.

Guest Profiles

4/5 features

Guest profiles

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
GDPR Compliant
CCPA Compliant
Automatic De-Duping

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Segmentation

4/5 features

Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Tagging

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.
Loyalty Segmentation

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.
Attribute Based Segmentation

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.
Geographic Based Segmentation

Segment your database by local, domestic or international travelers.
Channel/Market Based Segmentation

Segment by preferred booking channel, such as direct, OTA or corporate clients.
Lead Time Based Segmentation

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).
Room Type Based Segmentation

Segment by room type to send campaigns to generate upgrade revenue.

Privacy & Compliance

4/5 features

GDPR Compliant
CCPA Compliant
PCI Complaint

Data Management

4/5 features

Centralized data warehouse
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Centralized multi-hotel/multi-brand solution

Feedback & Surveys

4/5 features

Guest Feedback Module (comment cards/reviews)

Ability to leave feedback for the hotel.
Trip Advisor Connectivity Partner

Seamlessly connect surveys to turn them into reviews on Trip Advisor to boost your online reputation.

Company	Functionality
Oracle Hospitality 91% recommended by 573 hotels	Property Management Systems +2 more
This integration hasn’t been verified by ResNexus yet. ResNexus 97% recommended by 279 hotels	Hotel Management Software +2 more
This integration hasn’t been verified by WebRezPro yet. WebRezPro 94% recommended by 223 hotels	Property Management Systems
Stayntouch 94% recommended by 199 hotels	Property Management Systems
This integration hasn’t been verified by Amadeus yet. Amadeus 83% recommended by 154 hotels	RFPs & Proposal Management Software +10 more
This integration hasn’t been verified by Sabre yet. Sabre 85% recommended by 130 hotels	Hotel Reservations Systems +7 more
This integration hasn’t been verified by SkyTouch Technology yet. SkyTouch Technology 89% recommended by 111 hotels	Property Management Systems
Visual Matrix PMS 90% recommended by 100 hotels	Hotel Management Software
This integration hasn’t been verified by RoomKey PMS yet. RoomKey PMS 94% recommended by 49 hotels	Property Management Systems
This integration hasn’t been verified by Salesforce yet. Salesforce 87% recommended by 6 hotels	Hotel Sales Software

Directful - Marketing

What is Directful?

Personalized one-to-communication

A/B Testing

Event Based Automations

Email Newsletters

Database Health Monitoring

Template Editor

WYSIWYG - HTML Editor

Campaign Templates

Transactional Templates

Template Importing

Guest profiles

Database Health Monitoring

GDPR Compliant

CCPA Compliant

Automatic De-Duping

Segmentation

Database Health Monitoring

Tagging

Loyalty Segmentation

Attribute Based Segmentation

Geographic Based Segmentation

Channel/Market Based Segmentation

Lead Time Based Segmentation

Room Type Based Segmentation

GDPR Compliant

CCPA Compliant

PCI Complaint

Centralized data warehouse

Database Health Monitoring

Open API

Centralized multi-hotel/multi-brand solution

Guest Feedback Module (comment cards/reviews)

Trip Advisor Connectivity Partner

Directful Reviews Summary

Directful Pricing

Directful Reviews

Directful Integrations

Support

Unverified

Support Not Verified

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