Group Sales Management Software

Hotel Tech Report | Last updated
13 PRODUCTS REVIEWED
508 HOTELIERS SURVEYED
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We’ve surveyed 508 hoteliers across more than 38 countries to understand which are the best Group Sales Management Software vendors, along with everything you need to know in order to buy the right Group Sales Management Software for your hotel (including our 2024 Group Sales Management Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Group Sales Management Software Vendor Shortlist
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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Event Temple
4.9 (157 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2024 WINNER
Hoteliers voted Event Temple as the #1 Group Sales Management Software provider in the 2024 HotelTechAwards
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Hotel CRM Book Deals Faster With Us
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SalesAndCatering.com
4.8 (105 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2024 FINALIST
Hoteliers voted SalesAndCatering.com as the #2 Group Sales Management Software provider in the 2024 HotelTechAwards
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The most affordable full-featured Sales and Catering systems for hospitality
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Thynk
4.6 (52 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2024 FINALIST
Hoteliers voted Thynk as the #3 Group Sales Management Software provider in the 2024 HotelTechAwards
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Multi-property B2B and B2C CRM powered by SALESFORCE
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Tripleseat
4.2 (65 reviews)
Ht score logo 88 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Tripleseat (Group Sales Management Platform)
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MeetingPackage
4.6 (57 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Let's make Meeting & Event services bookable everywhere.
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IVvy
4.6 (24 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Hotel Sales & Catering Software
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Upmail
4.7 (18 reviews)
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Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpMail is a sales acceleration platform that helps Hospitality sales teams maximise their B2B Sales efforts.
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Quore
4.3 (12 reviews)
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Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Quore Sales includes all the expected functionality, but adds so much more
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Salesforce
4.3 (11 reviews)
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Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Enterprise Cloud Computing and Customer Relationship Management
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Revinate
The #1 hotel and vacation rental call center solution that has your back, 24/7/365.
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PRODUCT BUNDLES
These Product Suites Also Contain Group Sales Management Software
Other solutions that offer an integrated group sales management software add-on module with their core product offering
SalesAndCatering.com
4.8 (105 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2024 FINALIST
Hoteliers voted SalesAndCatering.com as the #2 Group Sales Management Software provider in the 2024 HotelTechAwards
Learn more

or read reviews

SalesAndCatering.com’s Group Sales Management Software product suite also includes:

Thynk
4.6 (52 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
third logo finalist 2024 FINALIST
Hoteliers voted Thynk as the #3 Group Sales Management Software provider in the 2024 HotelTechAwards
Learn more

or read reviews

Thynk’s Group Sales Management Software product suite also includes:

IVvy
4.6 (24 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

IVvy’s Group Sales Management Software product suite also includes:

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SkyTouch Technology
4.4 (113 reviews)
Ht score logo 82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

SkyTouch Technology’s Group Sales Management Software product suite also includes:

Agilysys
3.2 (12 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Agilysys’s Group Sales Management Software product suite also includes:

MeetingPackage
4.6 (90 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2024 WINNER
Hoteliers voted MeetingPackage as the #1 Online Venue Booking Platforms provider in the 2024 HotelTechAwards
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or read reviews

MeetingPackage’s Group Sales Management Software product suite also includes:

Demand Calendar AB’s Group Sales Management Software product suite also includes:

Spazious’s Group Sales Management Software product suite also includes:

Canary Technologies
4.8 (1046 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2024 WINNER
Hoteliers voted Canary Technologies as the #1 Cyber Security & Fraud Prevention provider in the 2024 HotelTechAwards
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or read reviews

Canary Technologies’s Group Sales Management Software product suite also includes:

OVERVIEW
What is Group Sales Management Software
Hotel salespeople can use lead management software to effectively manage their sales leads and streamline their sales processes. Here are some common ways in which hotel salespeople can utilize lead management software: Lead Capture: The software allows salespeople to capture and store leads from various sources, such as online inquiries, phone calls, or trade shows. The leads can be entered manually or automatically imported from sources like the hotel's website or online booking platforms. Lead Organization: Salespeople can categorize and organize leads based on different criteria, such as lead source, geographic location, lead type (e.g., corporate, group, or leisure), or lead status (e.g., new lead, follow-up required, closed). This enables them to prioritize leads and focus on the most promising opportunities. Lead Tracking and Follow-up: The software provides a centralized platform to track all interactions and activities related to each lead. Salespeople can record and schedule follow-up calls, meetings, or emails. This ensures timely and consistent communication with potential customers, increasing the chances of converting leads into bookings. Lead Nurturing: Hotel salespeople can use the software to send personalized emails, newsletters, or promotional materials to nurture leads over time. Automated email campaigns can be set up to deliver targeted content based on the lead's preferences or past interactions, keeping them engaged and informed about the hotel's offerings. Sales Pipeline Management: Lead management software often includes features to visualize and manage the sales pipeline. Salespeople can track the progress of leads through different stages, such as initial contact, proposal sent, negotiation, and booking confirmation. This allows them to identify bottlenecks, forecast revenue, and allocate resources effectively. Reporting and Analytics: The software typically offers reporting capabilities to generate insights and measure sales performance. Salespeople can access reports on lead conversion rates, revenue generated, source effectiveness, and other key metrics. These insights help them identify areas for improvement, adjust sales strategies, and make data-driven decisions. Integration with CRM and Booking Systems: Lead management software can integrate with customer relationship management (CRM) systems and hotel booking systems. This ensures seamless data synchronization and allows salespeople to access comprehensive customer profiles, reservation history, and preferences. It streamlines the sales process by eliminating duplicate data entry and providing a holistic view of each customer. By utilizing lead management software, hotel salespeople can efficiently manage their leads, improve communication and follow-up, nurture relationships, and ultimately increase the conversion rate of leads into bookings.
Finding the right Group Sales Management Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Group Sales Management Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.
BENEFITS
What are the benefits of lead management software for hotel sales reps?

Lead management software offers several benefits for hotel salespeople. Here are some of the key advantages:

  1. Efficient Lead Organization: Lead management software helps salespeople organize and categorize leads effectively. They can easily access and track lead information, including contact details, preferences, and interactions. This streamlines lead management and ensures that no leads are overlooked or lost.

  2. Improved Lead Follow-up: The software enables timely and consistent follow-up with leads. Salespeople can set reminders and schedule activities such as calls, meetings, and emails. This helps prevent leads from slipping through the cracks and increases the chances of converting them into bookings.

  3. Enhanced Lead Nurturing: With lead management software, salespeople can nurture leads over time by sending personalized and targeted communications. They can create automated email campaigns, deliver relevant content, and stay engaged with potential customers. This helps build relationships, establish trust, and keep the hotel top of mind.

  4. Streamlined Sales Processes: The software simplifies and automates various sales processes, saving time and effort for salespeople. They can capture leads from multiple sources, track interactions, generate proposals, and manage the sales pipeline in a centralized platform. This leads to increased efficiency, improved productivity, and reduced administrative tasks.

  5. Data-Driven Insights: Lead management software provides valuable insights and analytics on lead performance and sales activities. Salespeople can generate reports on conversion rates, revenue generated, lead sources, and more. These insights help identify trends, evaluate the effectiveness of sales strategies, and make data-driven decisions to optimize sales efforts.

  6. Integration with CRM and Booking Systems: Many lead management software solutions integrate with CRM systems and hotel booking systems. This integration ensures seamless data flow, eliminates manual data entry, and provides a comprehensive view of each customer. Salespeople can access customer profiles, reservation history, and preferences, enabling personalized and tailored sales interactions.

  7. Collaboration and Communication: Lead management software often includes collaboration features, allowing sales teams to work together and share information. Salespeople can assign leads, leave notes, and communicate internally within the software. This improves team coordination, ensures a smooth handover of leads, and fosters a collaborative sales environment.

Overall, lead management software empowers hotel salespeople to effectively manage their leads, streamline sales processes, nurture customer relationships, and make informed decisions. It contributes to increased sales efficiency, improved customer engagement, and higher conversion rates, ultimately driving revenue growth for the hotel.

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Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.