Directful - Guest Messaging

5.0 (1 REVIEWS)

HT Score

0 out of 100

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Directful - Guest Messaging

5.0 (1 REVIEWS)

Unranked in Guest Messaging Software

The only autonomous marketing platform for hotels

100% recommended by 1 hotels

More than 50% of Directful’s reviews come from United States of America.

Bell avatar Bell - AI powered product analyst

I analyzed all of Directful’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

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Features

Unified Inbox

4/5 features

Team Messaging

Group and team messages to help staff stay on-task while staff training and support ensures everyone’s success.
Broadcast Messaging

Send hotel-wide or segment targeted messages to groups of guests based on things like arrival, departure or traveler type.
Desktop App (non-web based)

Makes the system very easy to use hoteliers do not need to remember to log in every morning and when there is a new message/event they see a notification directly on their computer this way they don't need to check their inbox every 2 min.
Photo Sharing
Mobile App
Mobile Friendly
Live Translations

Communicate with guests regardless of their native language with live translations as you message.
Website Livechat

Add live chat to your website to increase conversion and drive more bookings and make it easy for guests to communicate with your front desk.

Multi-Channel

4/5 features

Whatsapp Integration
Facebook Messenger Integration
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Website Livechat

Add live chat to your website to increase conversion and drive more bookings and make it easy for guests to communicate with your front desk.

Automation

4/5 features

Message Routing
Automated Replies
Chatbot Booking Agent

Save time: Automate answers to frequent questions. An artificially intelligent virtual assistant that guides guests through the booking request to increase the conversion rate.
Broadcast Messaging

Send hotel-wide or segment targeted messages to groups of guests based on things like arrival, departure or traveler type.
Upsell Fulfillment Tracking

Track purchases and placed upsell orders in a fulfillment dashboard and automatically update its status once fulfilled.
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Automated Workflows

Automate workflows that are triggered throughout the guest stay.

Upselling & Ancillaries

4/5 features

Upsell Marketplace

Manage products, services, room upgrades and more via a content management system that you can integrate into 1-to-1 and group messages to guests to promote upsells and generate ancillary revenue.
Offer Campaigns

Create personalized campaigns that target guests with room upgrades, spa services, on-property restaurants, room service and more.
Upsell Fulfillment Tracking

Track purchases and placed upsell orders in a fulfillment dashboard and automatically update its status once fulfilled.
Purchase Links

Send guests automated messages with a link to purchase a product or service set up in your customized ‘Upsell’ marketplace.
Charge to Folio

Post charges from guest purchases directly to the guest’s folio.
Room Upgrades Campaigns

Communicate personalized room upgrade opportunities during the pre-arrival phase.
Upselling Campaigns

Send automated messages to communicate personalized upselling campaigns.

Task & Request Management

4/5 features

Ticketing System
Tasks & Checklists

Automatically send service requests/work orders.
Inspections
Recurring Tasks

Easily set recurring tasks from daily, weekly, monthly, and quarterly.
Upsell Fulfillment Tracking

Track purchases and placed upsell orders in a fulfillment dashboard and automatically update its status once fulfilled.

Surveys & Feedback

4/5 features

Messaging Guest Surveys
TripAdvisor Review Partner

Send automated requests for guest surveys and TripAdvisor reviews to boost your hotel’s online reputation.
Guest Reviews Campaigns

Trigger recommendation campaigns to improve the hotel’s reputation on platforms like TripAdvisor or Google My Business.

Reporting & Analytics

4/5 features

Analytics dashboard
Guest History
Upsell Fulfillment Tracking

Track purchases and placed upsell orders in a fulfillment dashboard and automatically update its status once fulfilled.
Team KPIs Dashboard

Set team objectives and track performance through response times, task completion rates, direct bookings, upsells, and guest ratings.
Custom Goal Setting

Customize goals and metrics to track for your team.

Compliance & Privacy

4/5 features

Automated Opt-In/Consent Collection
Secured Data Protection
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Digital Registration & Check-in

4/5 features

Document & Passport Scanning
Credit Card Authorization
Mobile Keys
Custom Fields

Create custom questions and fields to capture specific information from guests during online self-service checkin to customize your checkin flow.

Pre-Stay

4/5 features

Chatbot Booking Agent

Save time: Automate answers to frequent questions. An artificially intelligent virtual assistant that guides guests through the booking request to increase the conversion rate.
Booking Recovery Campaigns

Trigger messages when travelers show an interest in the booking request but the booking is not performed.
Behavioral Marketing Campaigns

Push personalized messages on the website, through the chatbot widget, according to the specific page the user is visiting.
Email to Chatbot Automation

Automate the email point of contact by offering a chatbot solution to solve queries instantly.
Smooth Handover to Human Agents

When the chatbot detects the need to hand the conversation off to a human agent, it allows for a seamless takeover.
Click to Call

Configure the option of providing a direct phone contact in the chat conversation if the request is not being solved by the chatbot.
Lead Qualification

Understand the travelers better and identify the potential customers that can generate higher revenue.
OTA Price Comparison

Display the price comparison range of direct bookings against OTAs.
Interface Personalization

Customize the chatbot interface accordingly to the hotel’s brand guidelines.

In-Stay & Post Stay

4/5 features

Digital Check-in

Offer pre-check-in forms to the upcoming guests and minimize the time at the reception.
Room Upgrades Campaigns

Communicate personalized room upgrade opportunities during the pre-arrival phase.
Upselling Campaigns

Send automated messages to communicate personalized upselling campaigns.
Automated Workflows

Automate workflows that are triggered throughout the guest stay.
Custom Routing and Escalations

Configure to whom specific requests must be escalated or redirected when required.
Pre-programmed Guest Notifications

Create automatic notifications and digitalize repetitive administrative tasks.
Guest Reviews Campaigns

Trigger recommendation campaigns to improve the hotel’s reputation on platforms like TripAdvisor or Google My Business.
Retention Campaigns

Create specific campaigns for past guests offering special deals, boosting the hotel’s loyalty program.

Back-Office

4/5 features

Unified Omnichannel Inbox

Access messages originating from various channels in this one-stop solution.
Status Tabs in Inbox Navigation

Jump straight to messages that need your attention and keep a clear overview.
Assigning Agents

Manage and distribute tasks across your team with one click.
Canned Responses

Save time answering the most frequently asked questions with pre-filled responses.
User Profile Customizations

Add tags and notes to user profiles for segmentation and personalization.
Multi Property Management

Allow the control of multiple hotels from the same chain/group within the same account
Customizable Working Hours

Define when the interaction are 100% handled by the chatbot or when an human agent can take over
Unlimited Users

No limitations in terms of the number of human agents using the solution to manage tickets

Artificial Intelligence

4/5 features

Chatbot Booking Agent

Save time: Automate answers to frequent questions. An artificially intelligent virtual assistant that guides guests through the booking request to increase the conversion rate.
Sentiment Analysis

A technique used to determine whether data is positive, negative or neutral
Self-Learning NLP

Self-supervised learning for unlabeled data, removing the need for manually labelling
Syntax & Semantic Analysis

Understand the intent that is being requested by the user
Behavioral Analysis

Analyze Big Data to create clusters and segments based on user patterns
Customer Profiling

Build comprehensive profiles of customers using AI techniques
Prediction & Forecasting

Use Machine Learning models to predict business variables as sales, risks or trends

Available Add-ons & Modules

Directful Reviews Summary

5.0

Excellent

1 reviews

Ease of Use

5.0/5

Customer Support

5.0/5

ROI

5.0/5

Implementation

5.0/5

Guest Messaging Software Ranked #28 out of 72

Reputation Management Ranked #22 out of 50

Hotel CRM & Email Marketing Ranked #41 out of 64

Hotel Chatbots Ranked #20 out of 26

Directful Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

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Directful Integrations

Company	Functionality
Oracle Hospitality 91% recommended by 582 hotels	Property Management Systems +2 more
This integration hasn’t been verified by ResNexus yet. ResNexus 97% recommended by 280 hotels	Hotel Management Software +2 more
This integration hasn’t been verified by WebRezPro yet. WebRezPro 94% recommended by 226 hotels	Property Management Systems
Stayntouch 94% recommended by 200 hotels	Property Management Systems
This integration hasn’t been verified by Amadeus yet. Amadeus 83% recommended by 154 hotels	RFPs & Proposal Management Software +10 more
This integration hasn’t been verified by Sabre yet. Sabre 85% recommended by 132 hotels	Hotel Reservations Systems +7 more
This integration hasn’t been verified by SkyTouch Technology yet. SkyTouch Technology 89% recommended by 111 hotels	Property Management Systems
Visual Matrix PMS 90% recommended by 104 hotels	Hotel Management Software
This integration hasn’t been verified by RoomKey PMS yet. RoomKey PMS 94% recommended by 49 hotels	Property Management Systems
This integration hasn’t been verified by Salesforce yet. Salesforce 87% recommended by 6 hotels	Hotel Sales Software

Support

Unverified

Directful has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates

2025

Learn more about the GCSC Certification

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Response Time

Less than a day

Recommended

100%

Preferred Time

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Directful - Guest Messaging

What is Directful?

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Crave Interactive

Team Messaging

Broadcast Messaging

Desktop App (non-web based)

Photo Sharing

Mobile App

Mobile Friendly

Live Translations

Website Livechat

Whatsapp Integration

Facebook Messenger Integration

SMS text messaging

Website Livechat

Message Routing

Automated Replies

Chatbot Booking Agent

Broadcast Messaging

Upsell Fulfillment Tracking

Open API

Automated Workflows

Upsell Marketplace

Offer Campaigns

Upsell Fulfillment Tracking

Purchase Links

Charge to Folio

Room Upgrades Campaigns

Upselling Campaigns

Ticketing System

Tasks & Checklists

Inspections

Recurring Tasks

Upsell Fulfillment Tracking

Messaging Guest Surveys

TripAdvisor Review Partner

Guest Reviews Campaigns

Analytics dashboard

Guest History

Upsell Fulfillment Tracking

Team KPIs Dashboard

Custom Goal Setting

Automated Opt-In/Consent Collection

Secured Data Protection

Open API

Document & Passport Scanning

Credit Card Authorization

Mobile Keys

Custom Fields

Chatbot Booking Agent

Booking Recovery Campaigns

Behavioral Marketing Campaigns

Email to Chatbot Automation

Smooth Handover to Human Agents

Click to Call

Lead Qualification

OTA Price Comparison

Interface Personalization

Digital Check-in

Room Upgrades Campaigns

Upselling Campaigns

Automated Workflows

Custom Routing and Escalations

Pre-programmed Guest Notifications

Guest Reviews Campaigns

Retention Campaigns

Unified Omnichannel Inbox

Status Tabs in Inbox Navigation

Assigning Agents

Canned Responses

User Profile Customizations