Ultimately hospitality apps are the connective tissue between guests and your property regardless of whether they're in their hotel room requesting room service or on the go in need of local advice from a concierge. Great apps undoubtedly improve the guest experience by being present whenever a guest needs you while boosting profitability. Offering a mobile app (e.g. Android, iOS/iPhone) instead of a web-based app) provides a richer user experience in terms of both content and functionality. Because a mobile app is downloaded directly to a guest's device, a hotel has more opportunities to increase guest wallet share by sending targeted, property-specific notifications and inducing guest spend. Guests want the ability to place requests through your mobile app. Whether its a request for late check-out, room service, or a simple request for extra towels, your app should be able to intake and process those requests. Your guests want to communicate with your staff in real-time. Your mobile app should offer messaging functionality to accommodate that expectation, whether through an integration with a messaging service or a fully functional message management dashboard, messaging is a key function of any mobile app.