4 min read

6 Tools to Bring Guests Back and Drive Repeat More Business

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Adam Hollander in Marketing

Last updated June 22, 2023

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Hotels rely on repeat business to remain profitable. Repeat customers are more likely to book directly with the hotel, which helps to reduce costs associated with third-party booking sites. Additionally, repeat customers are more likely to provide positive reviews, which can help to attract new customers. Finally, repeat customers are more likely to take advantage of loyalty programs, which can help to increase customer loyalty and satisfaction.

Hotel marketing software helps hotels drive repeat business by providing them with the tools to create targeted campaigns and promotions that are tailored to their guests’ preferences. This includes the ability to segment customers based on their past stays, preferences, and interests, and then create personalized offers and discounts that will encourage them to come back. Additionally, hotel marketing software can help hotels track customer engagement and loyalty, allowing them to better understand their guests’ needs and preferences and create more effective campaigns.

 

 

 

1. Hotel CRM

Craft and execute your email marketing strategy with targeted campaigns that leverage rich guest profile information to create targeted revenue generating campaigns

Hotel CRM helps hotels drive repeat business by providing them with the tools to better understand their customers and their preferences. This includes tracking customer data, such as past stays, preferences, and feedback, to create personalized experiences for each guest. Hotels can use this data to create targeted promotions and offers that will encourage customers to return. Additionally, hotel CRM can help hotels build relationships with their customers by providing them with personalized communication and offers. This helps to create a sense of loyalty and encourages customers to come back.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Profitroom ranks #2 in the Hotel CRM & Email Marketing category on Hotel Tech Report and was amongst the 'Best Hotel CRM & Email Marketing Solutions of 2022'. 95% of 152 hoteliers from 3 countries highly recommend Profitroom to their peers.
Product logo
Profitroom Marketing Automation Hotel CRM & Email Marketing
THE PITCH
RATINGS
100 HT Score
Profitroom ranks #2 in the Hotel CRM & Email Marketing category on Hotel Tech Report and was amongst the 'Best Hotel CRM & Email Marketing Solutions of 2022'. 95% of 152 hoteliers from 3 countries highly recommend Profitroom to their peers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
dailypoint is the leading Data Management and CRM solution for individual hotels and hotel groups. dailypoint collects data from all relevant sources such as PMS, POS, website, newsletter, or Wi-Fi and creates a central and consolidated guest profile
Product logo
dailypoint™ 360° – Central Data Management Hotel CRM & Email Marketing
THE PITCH
RATINGS
96 HT Score
dailypoint is the leading Data Management and CRM solution for individual hotels and hotel groups. dailypoint collects data from all relevant sources such as PMS, POS, website, newsletter, or Wi-Fi and creates a central and consolidated guest profile
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
dailypoint is the leading Data Management and CRM solution for individual hotels and hotel groups. dailypoint collects data from all relevant sources such as PMS, POS, website, newsletter, or Wi-Fi and creates a central and consolidated guest profile
Product logo
dailypoint™ 360° – Central Data Management Hotel CRM & Email Marketing
THE PITCH
RATINGS
96 HT Score
dailypoint is the leading Data Management and CRM solution for individual hotels and hotel groups. dailypoint collects data from all relevant sources such as PMS, POS, website, newsletter, or Wi-Fi and creates a central and consolidated guest profile
Learn More

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2. Independent Loyalty Programs

Tools to drive repeat visits and customer loyalty

Independent loyalty programs help hotels drive repeat business by offering rewards and incentives to customers who book multiple stays. These rewards can include discounts on future stays, free upgrades, complimentary meals, and other exclusive offers. By providing customers with a reason to come back, hotels can increase their customer loyalty and drive repeat business.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 1 million+ registered members.
Product logo
The Guestbook Loyalty Programs for Independents
THE PITCH
RATINGS
100 HT Score
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 1 million+ registered members.
Learn More

3. Reputation Management Software

Online reputation management tools help you get more reviews and automate your feedback workflow to manage your reputation

Reputation management software helps hotels drive repeat business by monitoring and responding to customer reviews, tracking customer sentiment, and providing insights into customer preferences. This helps hotels identify areas of improvement and develop strategies to increase customer satisfaction. Additionally, reputation management software can help hotels build relationships with customers by engaging with them on social media and providing personalized customer service. This helps to create a positive customer experience and encourages customers to return to the hotel.

Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
As part of the TrustYou Guest Feedback Platform, the reputation management solution helps hotels positively impact their online reviews and ratings. By better understanding their guest's needs, hotels can make improvements that drive revenue and lead to operational excellence.
Product logo
TrustYou (Reputation) Reputation Management
THE PITCH
RATINGS
99 HT Score
As part of the TrustYou Guest Feedback Platform, the reputation management solution helps hotels positively impact their online reviews and ratings. By better understanding their guest's needs, hotels can make improvements that drive revenue and lead to operational excellence.
Learn More

4. Hotel Marketing Agencies

Top Agencies Help You Succeed in Hotel Marketing, Digital Advertising and Website Design

Hotel marketing agencies help hotels drive repeat business by creating and executing marketing campaigns that target existing customers. These campaigns can include email marketing, loyalty programs, social media campaigns, and more. These campaigns help to remind customers of the hotel and its services, as well as incentivize them to return. Additionally, hotel marketing agencies can help hotels create content that will engage customers and keep them coming back.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Digital marketing services by Startup
Product logo
Digital Marketing by SHR Group (formerly Avvio) Digital Marketing Agencies
THE PITCH
RATINGS
100 HT Score
Digital marketing services by Startup
Learn More
Image
THE PITCH
RATINGS BEST FOR
85 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Profitroom Digital Marketing Services include Search Engine Advertising, Search Engine Optimization and Social Media Marketing for leisure hotels and resorts.
Product logo
Profitroom Digital Digital Marketing Agencies
THE PITCH
RATINGS
85 HT Score
Profitroom Digital Marketing Services include Search Engine Advertising, Search Engine Optimization and Social Media Marketing for leisure hotels and resorts.
Learn More
Image
THE PITCH
RATINGS BEST FOR
92 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Build your digital brand. Create demand, capture web and mobile sales, tap into metasearch, analyze and optimize digital advertising.
Product logo
Bookassist Digital Marketing and Web Design Digital Marketing Agencies
THE PITCH
RATINGS
92 HT Score
Build your digital brand. Create demand, capture web and mobile sales, tap into metasearch, analyze and optimize digital advertising.
Learn More

5. Guest Survey Software

Gather feedback during or post stay to improve service delivery and reputation

Guest survey software helps hotels drive repeat business by providing valuable feedback from guests about their experiences. This feedback can be used to identify areas of improvement and make changes that will help ensure a better experience for future guests. Additionally, the survey results can be used to create targeted marketing campaigns to encourage repeat business from satisfied customers.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Easily manage guest surveys from pre-stay to post-stay, improve your reputation with smart data, and increase revenue with more bookings.
Product logo
TrustYou (Guest Surveys) Guest Surveys & Feedback
THE PITCH
RATINGS
100 HT Score
Easily manage guest surveys from pre-stay to post-stay, improve your reputation with smart data, and increase revenue with more bookings.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Collect Feedback at Every Touchpoint in the Guest Journey.
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Benbria Loop Feedback Guest Surveys & Feedback
THE PITCH
RATINGS
0 HT Score
Collect Feedback at Every Touchpoint in the Guest Journey.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Handle all guest complaints instantly, provide your guests with a fantastic hotel experience, and avoid receiving negative reviews.
Product logo
Flexkeeping (Glitch Management) Guest Surveys & Feedback
THE PITCH
RATINGS
0 HT Score
Handle all guest complaints instantly, provide your guests with a fantastic hotel experience, and avoid receiving negative reviews.
Learn More

6. Metasearch Management Software

Orchestrate your visibility on meta-search channels to drive more demand

Metasearch management software helps hotels drive repeat business by providing them with the tools to monitor and optimize their presence on metasearch sites. This includes tracking performance, managing rates and availability, and optimizing their listings to ensure they are seen by the right customers. By optimizing their presence on metasearch sites, hotels can increase their visibility and reach more potential customers, which can lead to more bookings and repeat business.

Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Product logo
SiteMinder Demand Plus Hotel Metasearch Management Software
THE PITCH
RATINGS
96 HT Score
SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Learn More
Image
THE PITCH
RATINGS BEST FOR
92 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Leverage the power of Metasearch as a direct Marketing Channel. Dedicated Metasearch team. Expert Management across all platforms.
Product logo
Bookassist Metasearch Hotel Metasearch Management Software
THE PITCH
RATINGS
92 HT Score
Leverage the power of Metasearch as a direct Marketing Channel. Dedicated Metasearch team. Expert Management across all platforms.
Learn More

Hotels that drive repeat business will outperform those who do not in the coming years by focusing on customer loyalty and satisfaction. They can do this by offering rewards and discounts to returning customers, providing personalized services, and creating a memorable customer experience. Additionally, hotels should invest in technology to improve their customer service and make it easier for customers to book and manage their reservations. Finally, hotels should focus on building relationships with their customers by engaging with them on social media and providing them with timely updates and offers.