6 min read

9 Tools to Improve Your Hotel's Online Presence

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Adam Hollander in Marketing

Last updated June 22, 2023

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It is important for hotels to improve their online presence because it is the first impression potential customers will have of the hotel. A strong online presence can help to attract more customers, build trust, and increase brand awareness. It also allows customers to easily find information about the hotel, such as its location, amenities, and services. Additionally, a strong online presence can help to increase bookings and revenue.

Hotel marketing software helps hotels improve their online presence by providing tools to create and manage their website, optimize their content for search engine optimization (SEO), and track their performance. It also helps hotels to create and manage their social media accounts, create and manage email campaigns, and track their online reviews. Additionally, hotel marketing software can help hotels to create and manage their loyalty programs, manage their online booking systems, and track their customer data.

 

 

1. Reputation Management Software

Online reputation management tools help you get more reviews and automate your feedback workflow to manage your reputation

Reputation management software helps hotels improve their online presence by monitoring and responding to customer reviews, tracking customer sentiment, and providing insights into customer feedback. This helps hotels identify areas of improvement and take proactive steps to address customer concerns. Additionally, reputation management software can help hotels build a positive online presence by promoting positive reviews and content, and by engaging with customers on social media.

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THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
As part of the TrustYou Guest Feedback Platform, the reputation management solution helps hotels positively impact their online reviews and ratings. By better understanding their guest's needs, hotels can make improvements that drive revenue and lead to operational excellence.
Product logo
TrustYou (Reputation) Reputation Management
THE PITCH
RATINGS
99 HT Score
As part of the TrustYou Guest Feedback Platform, the reputation management solution helps hotels positively impact their online reviews and ratings. By better understanding their guest's needs, hotels can make improvements that drive revenue and lead to operational excellence.
Learn More

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2. Booking Engine

The eCommerce Shopping Cart For Hotel Websites

Booking engines help hotels improve their online presence by providing a convenient and efficient way for customers to book rooms online. This helps hotels increase their visibility and reach more potential customers. Additionally, booking engines can help hotels track customer data, such as preferences and past bookings, which can be used to personalize offers and promotions. Finally, booking engines can help hotels streamline their operations by automating the booking process and reducing manual labor.

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THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The premium booking platform for leisure hotels and resorts.
Product logo
Profitroom Booking Engine 360 Booking Engine
THE PITCH
RATINGS
98 HT Score
The premium booking platform for leisure hotels and resorts.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Increase your direct bookings to grow your revenue and take control of your guest experiences with SiteMinder’s high-converting booking engine.
Product logo
SiteMinder Booking Engine Booking Engine
THE PITCH
RATINGS
100 HT Score
Increase your direct bookings to grow your revenue and take control of your guest experiences with SiteMinder’s high-converting booking engine.
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
We believe that through technology every hotel can have its direct website as its biggest single channel for attracting bookings.
Product logo
allora.ai Booking Engine by SHR Group (formerly Avvio) Booking Engine
THE PITCH
RATINGS
96 HT Score
We believe that through technology every hotel can have its direct website as its biggest single channel for attracting bookings.
Learn More

3. Hotel Websites

Build a stunning website to showcase your property and convert more bookings

Hotel websites can help hotels improve their online presence by providing a platform for them to showcase their services, amenities, and offerings. They can also use the website to promote special offers, discounts, and packages, as well as provide information about the hotel’s location, history, and staff. Additionally, hotel websites can be used to create a community of loyal customers by providing a forum for guests to share their experiences and reviews. Finally, hotel websites can be used to increase visibility and reach by optimizing for search engines and utilizing social media platforms.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Did you know 52% of travellers look at a property’s website before making a booking? By having your own website, you too could convert visitors into guests while enjoying commission free revenue. SiteMinder’s website builder was developed specifically to help hotels like yours to capture bookings from travellers researching online.
Product logo
SiteMinder Website Builder Website Design
THE PITCH
RATINGS
100 HT Score
Did you know 52% of travellers look at a property’s website before making a booking? By having your own website, you too could convert visitors into guests while enjoying commission free revenue. SiteMinder’s website builder was developed specifically to help hotels like yours to capture bookings from travellers researching online.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Profitroom® WebAssistant an intuitive hotel website creator. Automatically updates the website and converts visitors into guests.
Product logo
Profitroom Websites Website Design
THE PITCH
RATINGS
99 HT Score
Profitroom® WebAssistant an intuitive hotel website creator. Automatically updates the website and converts visitors into guests.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hotelchamp eCommerce is an easy-to-use website and booking tool that gives you full control over your online presence from only €59- per month. Built for simplicity, with the highest performance. Create a website with the strongest reflection of your brand and best discoverability in mind.
Product logo
Hotelchamp eCommerce Website Design
THE PITCH
RATINGS
0 HT Score
Hotelchamp eCommerce is an easy-to-use website and booking tool that gives you full control over your online presence from only €59- per month. Built for simplicity, with the highest performance. Create a website with the strongest reflection of your brand and best discoverability in mind.
Learn More

 

 

 

2. Guest Survey Software

Gather feedback during or post stay to improve service delivery and reputation

Guest survey software helps hotels improve their online presence by providing valuable feedback from guests. This feedback can be used to identify areas of improvement, such as customer service, amenities, and overall satisfaction. It can also be used to create targeted marketing campaigns and promotions to attract more guests. Additionally, the data collected from surveys can be used to create detailed reports that can be used to track performance and make informed decisions about the hotel's operations.

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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Collect Feedback at Every Touchpoint in the Guest Journey.
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Benbria Loop Feedback Guest Surveys & Feedback
THE PITCH
RATINGS
0 HT Score
Collect Feedback at Every Touchpoint in the Guest Journey.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Handle all guest complaints instantly, provide your guests with a fantastic hotel experience, and avoid receiving negative reviews.
Product logo
Flexkeeping (Glitch Management) Guest Surveys & Feedback
THE PITCH
RATINGS
0 HT Score
Handle all guest complaints instantly, provide your guests with a fantastic hotel experience, and avoid receiving negative reviews.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Easily manage guest surveys from pre-stay to post-stay, improve your reputation with smart data, and increase revenue with more bookings.
Product logo
TrustYou (Guest Surveys) Guest Surveys & Feedback
THE PITCH
RATINGS
100 HT Score
Easily manage guest surveys from pre-stay to post-stay, improve your reputation with smart data, and increase revenue with more bookings.
Learn More

3. Social Media Management Software

Streamline your workflow and boost your social media following to build your brand and attract new guests

Social media management software helps hotels improve their online presence by providing tools to help them manage their social media accounts more efficiently. This includes scheduling posts, tracking analytics, monitoring conversations, and engaging with customers. It also helps hotels create content that is tailored to their target audience, allowing them to reach more potential customers. Additionally, social media management software can help hotels identify influencers and build relationships with them, which can help increase their reach and visibility.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Drive Revenue with Social Content, Improve Sentiment Through 24/7 Monitoring, Measure Social Performance & Deliver Key Insights
Product logo
BCV (A RateGain company) Social Media
THE PITCH
RATINGS
100 HT Score
Drive Revenue with Social Content, Improve Sentiment Through 24/7 Monitoring, Measure Social Performance & Deliver Key Insights
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Social Media Management System, Twitter, Facebook, LinkedIn, Google+ Pages, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, and Promotion
Product logo
Hootsuite Social Media
THE PITCH
RATINGS
0 HT Score
Social Media Management System, Twitter, Facebook, LinkedIn, Google+ Pages, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, and Promotion
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Social Media, Facebook, Marketing, Linkedin, Twitter, Google+, Pinterest, and Company Culture.
Product logo
Buffer Social Media
THE PITCH
RATINGS
0 HT Score
Social Media, Facebook, Marketing, Linkedin, Twitter, Google+, Pinterest, and Company Culture.
Learn More

6. Virtual Tours

Market your hotel and sell your meeting spaces with immersive virtual tours

Virtual tours can help hotels improve their online presence by providing potential customers with an immersive experience of the hotel before they book. Virtual tours can give customers a better understanding of the hotel's layout, amenities, and services, as well as the overall atmosphere of the hotel. This can help customers make an informed decision about their stay and can help hotels stand out from the competition. Additionally, virtual tours can be shared on social media and other online platforms, helping to increase the hotel's visibility and reach.

Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hotels can enhance customer experience and generate more revenue by utilizing a customer-centric feature that includes high-quality content, an interactive map, and a sales and marketing tool, while also incorporating digital strategies, virtual reality, and technology to stand out from competitors.
Product logo
FirstView Virtual Tours & VR
THE PITCH
RATINGS
0 HT Score
Hotels can enhance customer experience and generate more revenue by utilizing a customer-centric feature that includes high-quality content, an interactive map, and a sales and marketing tool, while also incorporating digital strategies, virtual reality, and technology to stand out from competitors.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Give guests an immersive 3D walkthrough of your properties, amenities, and event spaces.
Product logo
Matterport (3D Walkthroughs) Virtual Tours & VR
THE PITCH
RATINGS
0 HT Score
Give guests an immersive 3D walkthrough of your properties, amenities, and event spaces.
Learn More

7. Listing Management Software

Save time managing your visibility across major listings sites and directories

Listing management software helps hotels improve their online presence by streamlining the process of managing their online listings across multiple channels. This software allows hotels to easily update their listings with accurate information, such as rates, availability, and amenities, across multiple channels. This helps ensure that potential guests have access to accurate and up-to-date information when searching for a hotel. Additionally, listing management software can help hotels optimize their listings for search engine optimization (SEO) purposes, helping them to appear higher in search engine results. This can help hotels increase their visibility and attract more potential guests.

Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
AI-enabled platform for improving content strength across preferred demand partners; increased discoverability in filtered searches; increased bookings; and more revenue.
Product logo
Content.AI (by RateGain) Listings Management
THE PITCH
RATINGS
0 HT Score
AI-enabled platform for improving content strength across preferred demand partners; increased discoverability in filtered searches; increased bookings; and more revenue.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Deliver relevant, actionable answers wherever your customers, employees, and partners look for information.
Product logo
Yext Listings Management
THE PITCH
RATINGS
0 HT Score
Deliver relevant, actionable answers wherever your customers, employees, and partners look for information.
Learn More

9. Influencer Marketing Software

Build your brand and reach your audience with a network of targeted influencers

Influencer marketing software can help hotels improve their online presence by connecting them with influencers who can help promote their brand and services. This can help hotels reach a larger audience, increase brand awareness, and generate more leads. Additionally, influencer marketing software can help hotels track the performance of their campaigns, measure the ROI of their efforts, and identify the most effective influencers for their brand.

Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Get instant access to 1.2M+ Influencers in 250+ industries and can perform complex searches relying on 20+ criteria, both quantitative - social media, industry & more - and qualitative - engagement rates, traffic history....
Product logo
Upfluence Influencer Marketing
THE PITCH
RATINGS
0 HT Score
Get instant access to 1.2M+ Influencers in 250+ industries and can perform complex searches relying on 20+ criteria, both quantitative - social media, industry & more - and qualitative - engagement rates, traffic history....
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The premium marketplace for branded content.
Product logo
Famebit Influencer Marketing
THE PITCH
RATINGS
0 HT Score
The premium marketplace for branded content.
Learn More

Hotels that improve their online presence will be able to reach more potential customers, build trust and loyalty, and increase their visibility in search engine results. They will also be able to better engage with their customers through social media, providing them with a more personalized experience. Additionally, hotels that invest in their online presence will be able to better track customer feedback and use it to improve their services. Finally, hotels that invest in their online presence will be able to better compete with other hotels in their area, as they will be able to offer more competitive prices and better customer service.