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7 Products to Help Your Hotel Visualize Data To Make Data Driven Decisions

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Adam Hollander in Revenue Management

Last updated June 22, 2023

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Visualizing data is an important tool for hotels to make data-driven decisions because it allows them to quickly and easily identify patterns and trends in their data. By visualizing their data, hotels can gain insights into customer behavior, identify areas of improvement, and make informed decisions about how to optimize their operations. Visualizing data also helps hotels to identify potential opportunities for growth and to better understand their customers’ needs. By making data-driven decisions, hotels can ensure that they are making the most of their resources and maximizing their profits.

Hotel revenue management technology helps hotels visualize their data to make data-driven decisions by providing them with a comprehensive view of their data. This includes data on occupancy rates, room rates, revenue per available room (RevPAR), and other key performance indicators. By visualizing this data, hotels can identify trends and patterns in their business, allowing them to make more informed decisions about pricing, promotions, and other strategies. Additionally, revenue management technology can provide predictive analytics, allowing hotels to anticipate future demand and adjust their strategies accordingly.

 

1. Business Intelligence Software

Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.

Business intelligence software helps hotels visualize their data to make data-driven decisions by providing a comprehensive view of their data. This includes providing detailed reports and dashboards that allow hotel managers to quickly identify trends and patterns in their data. The software also provides predictive analytics that can help hotel managers anticipate future trends and make decisions based on those predictions. Additionally, the software can help hotels identify areas of improvement and opportunities for growth. By providing a comprehensive view of their data, business intelligence software helps hotels make informed decisions that are based on data-driven insights.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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An easy-to-use platform for single and multi properties that gives access to all relevant factors impacting demand for your hotel rooms, and provides unlimited, real-time insights on current, future and past rates for you and your competitors.
Product logo
Lighthouse (Revenue Insight) Business Intelligence
THE PITCH
RATINGS
100 HT Score
An easy-to-use platform for single and multi properties that gives access to all relevant factors impacting demand for your hotel rooms, and provides unlimited, real-time insights on current, future and past rates for you and your competitors.
Learn More
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THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ProfitSword ranks #2 in the Business Intelligence category on Hotel Tech Report and was amongst the 'Best Hotel Business Intelligence Software of 2022'. 94% of 273 hoteliers from 5 countries highly recommend ProfitSword to their peers.
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ProfitSword by Actabl Business Intelligence
THE PITCH
RATINGS
96 HT Score
ProfitSword ranks #2 in the Business Intelligence category on Hotel Tech Report and was amongst the 'Best Hotel Business Intelligence Software of 2022'. 94% of 273 hoteliers from 5 countries highly recommend ProfitSword to their peers.
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THE PITCH
RATINGS BEST FOR
91 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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M3 Operations Management provides easy-to-use back office accounting technology, including dashboards displaying business intelligence, financial data, and KPIs across all of your properties. You’ll spend more time serving guests and motivating employees, and less time compiling data, centralizing processing, and creating reports.
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M3 (Insight) Business Intelligence
THE PITCH
RATINGS
91 HT Score
M3 Operations Management provides easy-to-use back office accounting technology, including dashboards displaying business intelligence, financial data, and KPIs across all of your properties. You’ll spend more time serving guests and motivating employees, and less time compiling data, centralizing processing, and creating reports.
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THE PITCH
RATINGS BEST FOR
82 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Predicting Future demand is difficult in the new normal. Experience Demand.AI to not only know demand for the next 75 days but also understand which locality in your city will see the demand surge.
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Demand.AI (by RateGain) Business Intelligence
THE PITCH
RATINGS
82 HT Score
Predicting Future demand is difficult in the new normal. Experience Demand.AI to not only know demand for the next 75 days but also understand which locality in your city will see the demand surge.
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2. Hotel Accounting Software

Tools to manage your hotel's accounting, budgeting and financial planning

Hotel accounting software helps hotels visualize their data to make data-driven decisions by providing a comprehensive view of their financial performance. This includes tracking revenue, expenses, and profits, as well as providing detailed reports on occupancy rates, room rates, and other key metrics. By providing a comprehensive view of their financial performance, hotels can identify areas of improvement and make informed decisions about how to optimize their operations. Additionally, hotel accounting software can provide insights into customer behavior, allowing hotels to better understand their guests and tailor their services accordingly.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
M3 ranks #1 in the Finance & Accounting Software category on Hotel Tech Report and won the title 'Best Finance & Accounting Software of 2023'. 87% of 185 hoteliers from 2 countries highly recommend M3 to their peers.
Product logo
M3 (Accounting) Hotel Accounting Software
THE PITCH
RATINGS
100 HT Score
M3 ranks #1 in the Finance & Accounting Software category on Hotel Tech Report and won the title 'Best Finance & Accounting Software of 2023'. 87% of 185 hoteliers from 2 countries highly recommend M3 to their peers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Aptech's invoice automation provides a highly accurate data capture process to organizations allowing them to eliminate paper, remove manual data entry, and capture increased operational efficiencies.
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PVNG (by Aptech) Hotel Accounting Software
THE PITCH
RATINGS
96 HT Score
Aptech's invoice automation provides a highly accurate data capture process to organizations allowing them to eliminate paper, remove manual data entry, and capture increased operational efficiencies.
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3. Revenue Management Software

Software to analyze, automate and optimize pricing strategy to increase profitability

Revenue management software helps hotels visualize their data to make data-driven decisions by providing a comprehensive view of their data. This includes data on occupancy rates, room rates, customer segmentation, and more. By visualizing this data, hotels can identify trends and patterns in their business and make informed decisions about pricing, promotions, and other strategies. This helps them maximize their revenue and optimize their operations.

Image
THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS drives better revenue for more than 15,000 clients in 140 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.
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IDeaS Revenue Solutions Revenue Management Systems
THE PITCH
RATINGS
98 HT Score
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS drives better revenue for more than 15,000 clients in 140 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Duetto’s GameChanger is a revenue strategy powerhouse that lets your team develop and implement unique strategies quickly and easily. Ingesting more data than any other RMS, GameChanger puts advanced pricing analytics and segmentation tools at your fingertips to help you maximize booking revenues.
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GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
Duetto’s GameChanger is a revenue strategy powerhouse that lets your team develop and implement unique strategies quickly and easily. Ingesting more data than any other RMS, GameChanger puts advanced pricing analytics and segmentation tools at your fingertips to help you maximize booking revenues.
Learn More
Image
THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Atomize ranks #3 in the Revenue Management Systems category on Hotel Tech Report and was amongst the 'Best Revenue Management Systems of 2022'. 95% of 143 hoteliers from 36 countries highly recommend Atomize to their peers.
Product logo
Atomize Revenue Management Systems
THE PITCH
RATINGS
94 HT Score
Atomize ranks #3 in the Revenue Management Systems category on Hotel Tech Report and was amongst the 'Best Revenue Management Systems of 2022'. 95% of 143 hoteliers from 36 countries highly recommend Atomize to their peers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
77 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Real-time automated decision intelligence and industry leading BI delivered through an intuitive cloud platform.
Product logo
FLYR for Hospitality Revenue Management Systems
THE PITCH
RATINGS
77 HT Score
Real-time automated decision intelligence and industry leading BI delivered through an intuitive cloud platform.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Boost your revenue by 22% and save time with our easy-to-use automated revenue management system.
Product logo
RoomPriceGenie Revenue Management Systems
THE PITCH
RATINGS
99 HT Score
Boost your revenue by 22% and save time with our easy-to-use automated revenue management system.
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4. Channel Managers

Optimize visibility and inventory across channels in real time

Channel management software helps hotels visualize their data to make data-driven decisions by providing a comprehensive view of their data. This includes data from all of their channels, such as online travel agencies, direct bookings, and other sources. The software can provide a comprehensive overview of the hotel's performance, including occupancy rates, average daily rate, revenue per available room, and more. This data can be used to identify trends and opportunities, as well as to make informed decisions about pricing, marketing, and other strategies. Additionally, the software can provide insights into customer behavior, allowing hotels to better understand their guests and tailor their services accordingly.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SiteMinder is the world’s leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic.
Product logo
SiteMinder (The Channel Manager) Channel Managers
THE PITCH
RATINGS
100 HT Score
SiteMinder is the world’s leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Cloudbeds ranks #2 in the Channel Managers category on Hotel Tech Report and was amongst the 'Best Channel Managers of 2022'. 91% of 810 hoteliers from 81 countries highly recommend Cloudbeds to their peers.
Product logo
Cloudbeds Channel Manager (myallocator) Channel Managers
THE PITCH
RATINGS
99 HT Score
Cloudbeds ranks #2 in the Channel Managers category on Hotel Tech Report and was amongst the 'Best Channel Managers of 2022'. 91% of 810 hoteliers from 81 countries highly recommend Cloudbeds to their peers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
93 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RateGain ranks #3 in the Channel Managers category on Hotel Tech Report and was amongst the 'Best Channel Managers of 2022'. 93% of 346 hoteliers from 30 countries highly recommend RateGain to their peers.
Product logo
RateGain Channel Manager Channel Managers
THE PITCH
RATINGS
93 HT Score
RateGain ranks #3 in the Channel Managers category on Hotel Tech Report and was amongst the 'Best Channel Managers of 2022'. 93% of 346 hoteliers from 30 countries highly recommend RateGain to their peers.
Learn More

5. Central Reservations Systems

Get a unified view of your reservations & supercharge your team's workflow with an online reservation management system

Central reservations systems help hotels visualize their data to make data driven decisions by providing a comprehensive view of their data. This includes data on occupancy rates, room rates, customer feedback, and more. By having this data in one place, hotels can easily identify trends and patterns in their data and use this information to make informed decisions about their operations. For example, they can use the data to identify areas of improvement, optimize pricing strategies, and develop targeted marketing campaigns. Additionally, they can use the data to identify opportunities for growth and expansion.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Pegasus ranks #1 in the Central Reservations Systems category on Hotel Tech Report and won the title 'Best Central Reservations Systems of 2022'. 89% of 127 hoteliers from 21 countries highly recommend Pegasus to their peers.
Product logo
Cendyn CRS Hotel Reservations Systems
THE PITCH
RATINGS
100 HT Score
Pegasus ranks #1 in the Central Reservations Systems category on Hotel Tech Report and won the title 'Best Central Reservations Systems of 2022'. 89% of 127 hoteliers from 21 countries highly recommend Pegasus to their peers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
82 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Vertical Booking's CRS is #2 rated by HotelTechReport users relative to SynXis by Sabre which is ranked 11/36 vendors included in the analysis. Customizable integrated reservation solutions that support the entire guest booking cycle
Product logo
Vertical Booking (CRS) Hotel Reservations Systems
THE PITCH
RATINGS
82 HT Score
Vertical Booking's CRS is #2 rated by HotelTechReport users relative to SynXis by Sabre which is ranked 11/36 vendors included in the analysis. Customizable integrated reservation solutions that support the entire guest booking cycle
Learn More

6. Market Intelligence Software

Keep a pulse on competitors and use real time market insights to increase occupancy and optimize pricing

Market intelligence software helps hotels visualize their data to make data-driven decisions by providing them with a comprehensive view of their market. This includes data on competitors, customer preferences, pricing trends, and more. By visualizing this data, hotels can identify areas of opportunity and make informed decisions about how to best optimize their operations. Additionally, market intelligence software can provide insights into customer behavior, allowing hotels to better understand their target audience and tailor their services accordingly. This helps hotels make decisions that are more likely to result in increased revenue and customer satisfaction.

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THE PITCH
RATINGS BEST FOR
92 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Real-time, actionable data to win in your local market. Smarter, more impactful decisions with Insights
Product logo
SiteMinder (Insights) Rate Shopping
THE PITCH
RATINGS
92 HT Score
Real-time, actionable data to win in your local market. Smarter, more impactful decisions with Insights
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Overview consolidates and tracks key commercial metrics. With the Overview, hotelier's can now execute and optimize their commercial strategy - in one singular view. The Overview makes it easier for hoteliers to react, adjust and regain forward momentum in today’s fast-paced market.
Product logo
Lighthouse (Rate Insight) Rate Shopping
THE PITCH
RATINGS
100 HT Score
The Overview consolidates and tracks key commercial metrics. With the Overview, hotelier's can now execute and optimize their commercial strategy - in one singular view. The Overview makes it easier for hoteliers to react, adjust and regain forward momentum in today’s fast-paced market.
Learn More

7. Meetings & Events Intelligence

Get a pulse on the market and find out where business is flowing to capture your share

Meetings and Events Intelligence software can hotels optimize their pricing and maximize revenue from events by providing accurate demand forecasting, competitor analysis, real-time pricing optimization, group pricing management, and reporting and analytics.  Some of the core use cases and workflows include:

  1. Demand forecasting: Meetings and Events Intelligence software can analyze historical data and market trends to predict demand for rooms during peak event periods. By understanding demand, hotels can adjust their pricing strategy to ensure they are capturing the maximum revenue from each event.

  2. Competitive pricing analysis: The software can also analyze competitor pricing for rooms during peak event periods, allowing hotels to price their rooms competitively and maximize yield.

  3. Real-time pricing optimization: Meetings and Events Intelligence software can use real-time data and market intelligence to adjust room prices in real-time based on demand and competition, ensuring hotels are maximizing revenue.

  4. Group pricing management: The software can also assist hotels in managing group bookings and pricing to ensure maximum revenue is generated from group events.

  5. Reporting and analytics: The software provides comprehensive reporting and analytics, allowing hotels to identify areas of opportunity to maximize revenue and make data-driven pricing decisions.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Get smarter with your space and strategize with a visual solution built for meetings and events.
Product logo
IDeaS (SmartSpace) Meetings & Events Intelligence
THE PITCH
RATINGS
100 HT Score
Get smarter with your space and strategize with a visual solution built for meetings and events.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Get smarter with your space and strategize with a visual solution built for meetings and events.
Product logo
IDeaS (SmartSpace) Meetings & Events Intelligence
THE PITCH
RATINGS
100 HT Score
Get smarter with your space and strategize with a visual solution built for meetings and events.
Learn More

Hotels that use data visualization to make data-driven decisions will be able to make more informed decisions and better anticipate customer needs. They will be able to identify trends and patterns in customer behavior, allowing them to adjust their services and offerings accordingly. This will enable them to better target their marketing efforts and optimize their operations. Additionally, they will be able to identify areas of improvement and take corrective action quickly. This will help them stay ahead of the competition and increase their profitability.