Let us find your solution 10 Best Metasearch Management Software For Hotels In 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is hotel metasearch management software? Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability. For info on metasearch and hotel advertising technology trends, questions that you should ask vendors and more download the 2021 Hoteliers Guide to Hotel Metasearch Software How can metasearch management software... Read the full Metasearch Management Software software overview

10 Best Metasearch Management Software

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2021 Winner HotelTechAwards
Hoteliers voted Bookassist as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Bookassist Metasearch

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Start with Risk-Free Google Pay-Per-Stay and transition to our Grow and Scale programs for increased visibility and improved ROI. Many companies offer connectivity to metasearch c...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Bookassist as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted Avvio as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Avvio - Metasearch

HotelTech Logo score
HT SCORE
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Feed your rates and availability directly to some of the world’s most influential travel shopper websites from your Avvio booking platform. Reach more booking-ready customers an...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Avvio as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted Koddi as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Koddi

HotelTech Logo score
HT SCORE
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Koddi is an advanced reporting, bid management and campaign intelligence platform for metasearch publishers like Google Hotel Ads, TripAdvisor, Kayak, Trivago, and other travel pr...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Koddi as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted D-Edge as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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D-EDGE - MetaGenius

HotelTech Logo score
HT SCORE
76 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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TripAdvisor, Google Hotels Ads, Trivago, Kayak... Travellers favour metasearch, that is therefore vital in today's hotel distribution landscape! In order to help you leverage meta...

Geography: Regional
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Hoteliers voted D-Edge as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted Triptease as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Triptease: Attract

HotelTech Logo score
HT SCORE
70 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Supercharge your metasearch with smart bidding Reach the most valuable guests first. Take control of your own traffic acquisition with a system designed to identify and convert hi...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Triptease as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted WIHP Hotels as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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WIHP Hotels - Meta I/O

HotelTech Logo score
HT SCORE
63 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Meta I/O platform connects your property to the main metasearch (Google, Tripadvisor, Kayak, Trivago, Skyscanner, Wego) and allows you to easily manage and control your ad campaig...

Geography: Regional
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Hoteliers voted WIHP Hotels as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted Fornova as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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FornovaEC (E-Commerce Optimizer)

HotelTech Logo score
HT SCORE
61 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FornovaEC enables hotels to run efficient and effective programmatic campaigns while increasing conversion, so they can maximize their digital marketing ROI.

Geography: Regional
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Hoteliers voted Fornova as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted Conversant as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Conversant

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Conversant LLC is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of perso...

Geography: Regional
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Hoteliers voted Conversant as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted DerbySoft as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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DerbySoft (Click Metasearch Services)

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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DerbySoft enables travel companies to work together through technology and innovation. As the leading provider of high-performance hotel distribution, DerbySoft connects suppliers...

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Hoteliers voted DerbySoft as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Hoteliers voted myhotelshop as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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myhotelshop

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Myhotelshop, founded in 2012, aims to strengthen the direct distribution of hotels and to increase their profitability. Myhotelshop helps hotels to be present with their own websi...

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Hoteliers voted myhotelshop as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Recent Metasearch & Ad Tech Articles

How Does Hotel Booking Software Work?

by
Hotel Tech Report
6 months ago

The growth in technology tools for hotels has complicated life for hoteliers. While it has always been important to bring potential guests into the conversion funnel, there are now many ways to both capture and convert lookers to bookers. When considering the different ways to bring prospects into your hotel’s funnel, it can be helpful to start with the goal and then look at technologies that accomplish that goal. This approach differs from other common vendor evaluation processes in one key way: it puts the goal first rather than the category. Generally speaking you always want to start closest to the conversion event and work your way higher and higher in the purchase funnel.  This means that you should start by analyzing your hotel's booking software to make sure that you don't have leakage (i.e. low conversion rates).  Next you'll analyze your website and direct channel and lastly you'll explore ways to bring more visitors into that funnel once you've sealed up any holes. In this method, we advise analyzing data across your business from channel mix to conversion rates to identify problem areas.  Once you've identified these problems, prioritize starting at the bottom of the funnel and work your way up.  We'll then explore the tools that can help solve each of these problems (hint: some tools may solve the same problem in completely different categories).  We'll start by clearly explaining the different types of hotel booking software.  We'll then outline the four main objectives of any hotel marketing strategy, we'll then dive into which software categories and providers can help shore up issues within each objective. With an increasing number of guests choosing online booking - up to 80% of guests under the age of 30 - a well-informed hotelier should have a solid understanding of the hotel booking software landscape. The term “hotel booking software” can refer to a few different types of software, which can be confusing for hoteliers who might not work in the technology space on a regular basis. In this article, we’ll introduce you to the five main categories of hotel booking software: OTAs, Central Reservations Systems (CRS), booking engines, channel managers, and property management systems (PMS). By the end of this blog post, you’ll know the ins and outs of each so you can maximize your property’s online reach and make the right technology decisions for your hotel.   Central Reservations System: Manage Rates & Inventory It’s a good rule of thumb to diversify your mix of reservation channels, so most hotels don’t rely solely on OTA bookings. Large hotels and chain hotels often use central reservation systems (CRSs) to manage bookings made through their own reservations teams. CRSs allow various reservations agents to view real-time rates and availability and create, edit, or cancel reservations in one centralized system. A hotel wouldn’t use a central reservations system alone, though. The CRS would receive rates from a revenue management system, exchange availability data and reservation details with a property management system, and possibly also integrate with a channel manager to distribute inventory to third-party channels like OTAs or the GDS. CRSs deliver the most benefit to hotels with reservations teams or which are part of a brand or chain with off-site reservations offices.   Booking Engine: Drive Direct Bookings Besides booking through reservations staff, guests can also make reservations on hotels’ own websites - but in order for that to be possible, the hotel website needs a booking system to sell hotel rooms called a booking engine. Hotel booking engines display real-time rates and availability, house the booking process and gathering of guest details, and integrate the confirmed reservations with the hotel’s property management system or hotel management system. Some property management systems include integrated booking engines, and some hotel-specific website builders also come with booking engine capability. But even if your existing tech stack includes a built-in booking engine, it’s worth doing some extra research to find the most user-friendly booking engine. Glitches or slow loading speeds can make guests change their mind about booking at your hotel, and, on the flip side, a great booking engine with upselling and customization capabilities can increase your conversion rate and your RevPAR.   Channel Manager: Facilitate Bookings on 3rd Parties Direct reservations - whether through a reservations agent or your hotel’s website - usually don’t lead to a full house every night. A savvy hotelier leverages third-party channels to maximize online exposure and develop varied segments of guests. In order to work with third-party channels most efficiently, hotels use channel management software. Channel managers often support connections to hundreds of third-party sites that range from big OTAs (Booking.com and Expedia) to smaller niche sites (HostelWorld and Mr & Mrs Smith) and wholesalers (Hotelbeds). Manually updating rates and availability on hundreds of sites is impossible, so a channel manager makes it easy to keep all of your distribution channels accurate and up-to-date. Some property management systems include integrated channel management functionality; if not, be sure to choose a channel manager that supports integration with your PMS so reservations can sync seamlessly.   Property Management Systems: From Hotel Bookings to Guest Experience Management A property management system is at the core of your hotel tech stack. It houses all of your reservations, guest profiles, billing information, room statuses, and more. Small hotels often opt for a combined PMS with a channel manager and booking engine referred to as hotel management system.  This helps to streamline hotel operations in a simple and easy to use management solution and reservation software combined - which can be more cost-effective.  Nearly all hotel departments use the PMS on a daily basis: front desk agents check-in guests, housekeeping teams learn which rooms need to be cleaned, finance teams manage billing, leadership teams look at reporting and trends. Without any booking engine or channel management capabilities, a PMS is only considered hotel booking software if we think about reservations booked manually by hotel staff. But most PMSs include modules for additional functions; some PMSs even include CRS, channel management, and booking engine functionality. If your hotel uses a PMS that connects directly to OTAs and has integrated an CRS, channel manager, and booking engine, that PMS might be the only system you need.   Online Travel Agencies (OTA): 3rd Party Booking Extranets Out of all those reservations booked online, many of them come through online travel agents or OTAs.  The smallest hotels and guest houses (under 10 rooms) often lack direct bookings in their channel mix at all while major hotel chains command a larger share relative to the OTAs. You can think of these digital marketplaces as an Amazon for travel; travelers can use various criteria to search through available hotels, flights, rental cars, and more, then complete the booking process through that marketplace platform.  Guests often choose OTAs due to the perception of better pricing on travel products and streamlined package offerings which help to automate a lot of the itinerary management processes. OTAs offer significant benefits to guests, such as loyalty programs, credibility, and the convenience of having all the available options at your fingertips. Guests complete their booking on the OTA and receive a confirmation from the OTA, at which point the OTA sends a notification to the hotel with the reservation details. Those reservation details integrate with the hotel’s property management system or travel to the property management system via a channel manager - more on that later! For hoteliers, OTAs also deliver plenty of benefits. OTAs give hotels visibility among massive audiences (Booking.com receives well over 200 million monthly visits, for example) and access to marketing channels that would be cost-prohibitive if the hotel tried to get similar reach independently. Many hotels also experience the “billboard effect,” in which travelers find a hotel they like on an OTA, and then they search for that hotel’s direct website to complete their booking. However, all this marketing exposure comes at a cost; most OTAs charge commissions between 15% and 20% on each confirmed reservation.     Goal #1: Optimize Website & Hotel Booking Software Conversion When it comes to getting more direct bookings, it’s all about the hotel website (and booking software or IBE). After all, a hotel with a buggy website and poor user flow will scare off many potential guests who seek a trustworthy booking experience. Direct booking tools promise growth in direct bookings by increasing conversions on a hotel’s website through price check tools, real-time guest messaging, smart segmentation, and pricing optimization. These direct booking tools offer a mix of capabilities, so it’s best to evaluate each according to how your hotel prioritizes direct bookings. Booking engines are a necessity for selling rooms directly. Without a modern and intuitive interface that’s optimized for conversion, guests will go elsewhere out of frustration or suspicion. Look for a booking engine or hotel booking software with real-time inventory updates; otherwise, you risk double booking across channels. Reputation management is more than just an operational tool: it’s also handy for marketing. Most hotel reputation management solutions have the ability to feature previous guest reviews on your website; doing so can dramatically boost your conversion rate. Virtual tours can help conversions. When potential guests consider a hotel, they want to be certain that the property is as advertised. Consider investing in a virtual tour to give guests piece of mind.   Goal #2: Drive More Traffic to Your Hotel Website With Paid & Social Once a website has been optimized for direct bookings and conversion, the next step is to entice more potential guests to it. There’s a blended approach to making this happen.   Content marketing is one of the most affordable ways to engage potential guests and to bring them to your website. With great content, you’ll have an engaging website to attract visitors, as well as plenty to post on social media. Be sure to make your content relevant to your guest profile. Social media is a challenging place but can deliver results when done right -- especially for distribution of the great content you’ve created! Social media is also a goldmine of consumer insights. Leveraging social media tools can bring you closer to your customers. Influencer marketing continues to be a growth area for hospitality marketers. Inviting influencers to experience the property, or paying them to post about the property, appeals to hotels looking to reach particular demographics. These influencer marketing tools should factor into the mix, helping identify the right influencers and tracking the success of your campaign. Digital marketing agencies are assets for those hotels that have enough budget to engage subject matter experts. Hotel digital marketing vendors use their experience across clients to build high-impact campaigns that can be quite intimidating to deploy solo.   Goal #3: Drive Retention and Return Visits According to research from Bain & Co., the company that invented the Net Promoter Score, increasing customer retention rates by 5% increases profits by 25% to 95%. Statistics aside, it really comes down to customer acquisition cost for hotels. With each booking channel taking a large commission for bringing in a guest, it can be extraordinarily lucrative to re-engage former guests. Loyalty programs are helpful assets to organize and track a comprehensive loyalty program for independents. The best technology will give you insights into your guest profiles, and help you craft the best offerings to each group.  Read our article reviewing independent loyalty programs to decide if this option is right for your hotel or properties. Email marketing is a critical piece of the loyalty puzzle. When evaluating email marketing tools, you want to be sure that it integrates with your existing loyalty program and hotel CRM tools.   Goal #4: Develop a Well Balanced Omni-Channel Distribution Mix Third-party websites and metasearch are important pieces of any hotel revenue management strategy. As part of a cohesive approach that includes direct bookings, wholesale, and groups, these channels are valuable tools to shore up low demand periods and achieve overall revenue targets. Metasearch and ad tech bring advanced reporting, bidding and inventory management to your third-party distribution strategy. These metasearch tools help hoteliers wrangle the complex web of metasearch campaigns, as well as integrating in real-time with existing systems to maximize profitable bookings without overbooking. Review management software performs a critical function: it monitors your hotel’s reviews for potential operational issues. Catching poor performance before it affects the guest experience means better reviews -- and a higher ranking in search results on OTAs and metasearch sites.   ** Want to get started today? Run an internal SWOT analysis for your hotel's marketing department to identify weaknesses and opportunities then use that analysis to inform where you invest resources.  Rather than comparing only direct booking tools to one another, for example, this process focuses on the desired outcome -- and then compares tools across categories that may help your hotel achieve that outcome. With this outcome-based approach, you'll have stronger odds of successfully matching with the correct vendor for a specific issue.   What else would you like to learn about hotel booking software? Let us know!

Koddi Named 2018’s Top Rated Social Media Software in the HotelTechAwards

by
Hotel Tech Report
7 months ago

February 12, 2018 -  Hotel Tech Report has named Koddi 2018’s top-rated Social Media Software based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “When you look at the explosions of channels that marketers must manage and the complexity of the traveler purchase process - it’s overwhelming. Metasearch and social ads are revenue drivers for hotels everywhere, and Koddi has created a product that helps save marketers time and get better results. We were blown away by how much Koddi users truly love the product”, says Hotel Tech Report’s Adam Hollander. Koddi is poised for sustained growth in 2018. Hoteliers recognized Koddi’s incredibly high return on investment (ROI) where Koddi exceeded the category average by 13%. We asked an Austin-based hotel digital marketing manager to describe their experience with the platform, “Koddi empowers and enables me to review data at every level possible. It also helps me monitor campaign performance with alerts, comparison insights and property labels.” To read the full review and more, head to Koddi's profile on Hotel Tech Report

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Recent Metasearch & Ad Tech News & Community Updates

Bookassist Research Shows a Promising Start to Google’s Free Hotel Booking Links

Bookassist
3 weeks ago

This new feature offers hoteliers free visibility for their official hotel website via a free Hotel Booking Link (technically an organic link) featuring the best available rate on their direct channel. Previously hotels could only participate in this area through an active Google Hotel Ads advertising campaign. Commenting on the launch Jacopo Rita, Head of Metasearch at Bookassist said: “This is great news for hoteliers, and it’s great to see Google’s commitment to the industry too. Hotels have been hit hard and are struggling with cash flow and despite the importance of being visible most hotels can’t afford it now. This new Google initiative is really welcomed and will give hotels the opportunity to get much needed visibility for free”. Since Google launched Free Hotel Bookings Links, Bookassist has put live over 100 hotels. The Metasearch team released some early performance results. The Bookassist Metasearch team analysed the performance of 50 client hotels using Google’s new feature. They chose hotels that were already live on Google Hotel Ads to compare performance between the paid Hotel Ads link and the free Hotel Booking Link.   15% clickshare Indicators are positive both in terms of traffic and conversion. The analysis reveals that free Hotel Booking Links accounts for circa 15% of overall Google Hotel Ads click throughs and about 10% of conversion.       Official Site and Best Price wins Although Google is not sharing information on how to improve your ranking on the free listings, Bookassist identified two important factors: The official brand website always ranks first. Hotels that offer the best price on their official website get the highest click through rates.     Hotels are advised not to ignore their paid listing  Hotels already active on Metasearch are advised not to ignore or underestimate the importance of their paid listing: The paid listing performs much better, driving over 85% of traffic and 90% of conversion. Google’s free listing will help to drive more traffic but it will not replace the bookings you get from your paid listings.  Your paid listing gives you total control over the targeting of your ad, resulting in much high conversion from highly targeted traffic. Free Booking Links do not show up within the hotel knowledge panel which is the most engaged area of Google Hotel ads. Free listings will only show up within Google Travel immersive pages where users have to click view more rates, and so the potential for traffic is much reduced.  

Koddi Offers Hotels Early Access to Premium Ads on Priceline

Koddi
4 months ago

Koddi a leading advertising technology company, today announced that it has opened early access to Priceline Sponsored Ads. This latest offering creates a new suite of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access can qualify for a 30% rebate. Priceline Sponsored Ads are a second-price auction that allows hoteliers to drive not only impressions but also bookings for their properties on Priceline. This pay-per-click advertising program greatly increases hotels’ visibility with premium, sponsored placement positioning, including in ad space at the top of the search results page. Custom ad copy provides the opportunity to highlight specific property features, including enhanced cleaning and safety procedures. "This new, early release opportunity offers unique benefits that will help drive immediate bookings as well as secure long term value to hotels as part of their ongoing recovery planning,” said Nicholas Ward, President and Co-founder of Koddi. “We’re proud to offer hotels this solution to assist in their ongoing recovery planning and future growth strategies, in partnership with such a recognized industry leader as Priceline.” There is no contract or commitment required for the participating properties. Participants that sign up for early access from now through February 28, 2021 will receive a 30% rebate on all funds deposited during the promotional period. For more information or details on how to get started, please visit the link above.

Bookassist Offers NEW Google Pay Per Stay to Hotels

Bookassist
8 months ago

Google pay-per-stay (PPS) offers hotels all the benefits of advertising directly on Google Hotel Ads, and only pay for the clicks that deliver bookings. For hotels that are new to Metasearch Google PPS is the perfect opportunity to get started. Google Hotel Ads is by far the largest of the Metasearch channels. Commanding over 50% of the market and with double digit growth year on year, it offers unrivalled visibility and exposure for hotels.   No booking, no fee Google pay-per-stay was launched by Google to hotels across the globe in direct response to the impact of Covid-19. The no booking, no fee model ensures that hotels only ever pay for the business they get. Cancellations are not charged for – a big relief for hotels who have experienced a huge surge in cancellations during Covid-19. Given the uncertainty that still exists in many markets Google PPS is welcomed by hoteliers as a risk-free way to capture new bookings and manage cancellations while at the same time minimising overall costs.   Engage directly and save money  What many hoteliers fail to realise is that their hotel is already present on Metasearch channels, but they are represented there by OTAs who get all the bookings. By engaging directly with Metasearch, hotels can immediately save money due to the lower direct commission involved. Better still there is no upfront advertising budget required and payment is only made after the guest stay.   Target specific booking windows Metasearch as an advertising platform, is unique  in its ability to target specific booking windows. This is something that PPC can’t do. Metasearch enables hotels to increase their visibility for specific date ranges, specific lengths of stay and for specific booking windows. It’s the perfect partner for targeting the domestic market.   Bookassist is one of a few providers across Europe now offering Google PPS to hotels.  Bookassist, voted the #1 Metasearch management company by Hotel Tech Report users manages Metasearch campaigns for over 250 hotels across 15 countries. Head of Metasearch Jacopo Rita says:  “Google PPS is risk-free and should be an easy decision for hotels. They’ll save from day one simply by engaging directly. From there they can transition to our Grow and Scale programs where our Metasearch experts will add new channels, improve their ROI and scale their Metasearch business”   Connected to all major booking engines You don’t have to be a Bookassist booking engine client. We can connect your hotel to Metasearch platforms through your Channel Manager or CRS. For hotels that are new to Metasearch Google PPS is the perfect opportunity to get started. In the current climate of continuing market uncertainty and tightened resources, Metasearch offers a lifeline to hotels to gain much needed visibility.  

Metasearch Management Software Category Overview

What is hotel metasearch management software?
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.

For info on metasearch and hotel advertising technology trends, questions that you should ask vendors and more download the 2021 Hoteliers Guide to Hotel Metasearch Software
How can metasearch management software improve profitability and efficiency?
  • It can help you attract new customers: Metasearch users are open to new experiences and are interested in finding a hotel that best meets their needs. They are typically open to trying new brands, which means that the majority of bookings that occur through metasearch are net new customers. Metasearch drives incremental traffic.
  • Strong metasearch advertising is part of a healthy booking mix: Once a user finds your hotel listing, you, the advertiser, own the customer experience. This gives you the opportunity to create a meaningful relationship and drive direct bookings, rather than relying on a reseller or travel agency.
  • Improves marketing efficiency: Metasearch is one of the most efficient digital acquisition channels. A well managed metasearch campaign will improve the efficiency of your digital marketing investment, driving higher impact and a reliable return on ad spend.
What are the most important features of metasearch management software?
  • Robust Reporting: Metasearch campaigns can have hundreds of thousands of data points and complex bidding layers. You’ll want the ability to access reporting that is robust, customizable, and in alignment with your internal numbers and business goals. 
  • Bid Management: Automated bidding features allow you to apply the best bidding model to fit your company’s goals, constraints, and data. This gives you the freedom to choose exactly how to bid for your campaigns and implement custom algorithms to maximize results. 
  • Custom Labels: Labeling or tagging features allow campaign managers to set both automated and one-off grouping of properties based on any custom value. If you’re managing metasearch for hundreds or even hundreds of thousands of properties, labels are a necessary feature for organizing your campaigns and identifying trends. 
  • Property Content Management: Reporting that is informed by rich property-level data, enables you to add geographic context to broad reports and bring in extremely granular hotel attributes for a more detailed analysis.
  • Intelligent Targeting: Audience targeting involves setting bids for specific groups of customers. The ability to segment your metasearch campaigns by audience is an important feature for reaching your target customers with your ads.
What makes great metasearch management software?
Critical to the success of your metasearch campaigns is knowing how much to spend (based on your goals), where to spend it, while also being able to make changes and adapt as market dynamics change.  Great hotel metasearch management software will help you increase direct bookings, boost ROAS (return on ad spend) and drive incremental revenue for your hotel properties.

To learn more about how to distinguish between metasearch management software providers download the 2021 Hoteliers Guide to Hotel Metasearch Software
What is the typical pricing for metasearch management software?
Most technology providers will charge a percentage of advertising spend. This can range from 4-8% (or lower) based on the volume of spend that flows through a platform and the amount of services that a customer requires.
How long does it usually take for a hotel to implement new metasearch management software?
Metasearch bid management and connectivity, while separate services, are dependent on one another. In your search for a bid management provider, you’ll want to mitigate risk by not requiring a big change to your connectivity.
Although every implementation situation is unique, you can generally expect a full implementation to take anywhere from 2 to 4 weeks from start to launch. Here is an example of what steps may be involved in the process: (1) Share hotel info with the technology vendor (2) Determine how internal analytics will be provided Work with metasearch publishers to launch campaigns (3) Technology vendor completes backend build (4) Grant technology vendor access to click/cost reporting. Providing data to the technology vendor in a consistent manner (both in time and format) will help facilitate a smooth implementation.