10 Best Metasearch Management Software For Hotels In 2022

Hotel Tech Report | Last updated
17 PRODUCTS REVIEWED
639 HOTELIERS SURVEYED
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Metasearch Management Software Vendor Shortlist
We’ve surveyed 639 hoteliers across more than 50 countries to understand which are the best Metasearch & Ad Tech vendors, along with everything you need to know in order to buy the right Metasearch & Ad Tech for your hotel (including our 2022 Metasearch & Ad Tech Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Bookassist
4.8 (201 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Bookassist as the #1 Metasearch & Ad Tech provider in the 2022 HotelTechAwards
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Leverage the power of Metasearch as a direct Marketing Channel. Dedicated Metasearch team. Expert Management across all platforms.
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Avvio
4.7 (193 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Avvio as the #2 Metasearch & Ad Tech provider in the 2022 HotelTechAwards
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Metasearch drives an average ROI of 13:1 to our customers.
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Sojern
4.8 (41 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2022 FINALIST
Hoteliers voted Sojern as the #3 Metasearch & Ad Tech provider in the 2022 HotelTechAwards
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Digital Marketing Platform Designed to Empower the World's Travel Marketers
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Net Affinity
4.6 (21 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Experience Seamless Metasearch Connectivity
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Hotelchamp
Attract highly qualified traffic, improve conversions and lower your distribution costs.
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Fornova
Smarter online marketing campaigns and better conversion for hotels
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RateGain
4.8 (14 reviews)
Ht score logo 27 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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We place your hotel website where people search for hotels - Google Hotel Ads, Trivago, Tripadvisor and more through a fully automated software combined with personal account managers to increase your direct bookings and profitability
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WIHP Hotels
4.7 (11 reviews)
Ht score logo 24 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Distribute your hotel on metasearch to boost your bookings with travel advertisers' most used solution
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Koddi
4.7 (85 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The platform used by top travel advertisers for driving bookings and revenue.
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Triptease
4.6 (29 reviews)
Ht score logo 79 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Metasearch that brings high value guests to your website reducing your OTA commissions.
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PRODUCT BUNDLES
These Product Suites Also Contain Metasearch & Ad Tech
Other solutions that offer an integrated metasearch & ad tech add-on module with their core product offering
SiteMinder
4.4 (516 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted SiteMinder as the #1 Booking Engine provider in the 2022 HotelTechAwards
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SiteMinder’s Metasearch & Ad Tech product suite also includes:

OVERVIEW
What is Metasearch & Ad Tech
Finding the right Metasearch & Ad Tech solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Metasearch & Ad Tech vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Metasearch & Ad Tech Guide)
BENEFITS
How can metasearch management software improve profitability and efficiency?
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.
  • It can help you attract new customers: Metasearch users are open to new experiences and are interested in finding a hotel that best meets their needs. They are typically open to trying new brands, which means that the majority of bookings that occur through metasearch are net new customers. Metasearch drives incremental traffic.
  • Strong metasearch advertising is part of a healthy booking mix: Once a user finds your hotel listing, you, the advertiser, own the customer experience. This gives you the opportunity to create a meaningful relationship and drive direct bookings, rather than relying on a reseller or travel agency.
  • Improves marketing efficiency: Metasearch is one of the most efficient digital acquisition channels. A well managed metasearch campaign will improve the efficiency of your digital marketing investment, driving higher impact and a reliable return on ad spend.
FEATURES
What are the most important features of metasearch management software?
  • Robust Reporting: Metasearch campaigns can have hundreds of thousands of data points and complex bidding layers. You’ll want the ability to access reporting that is robust, customizable, and in alignment with your internal numbers and business goals. 
  • Bid Management: Automated bidding features allow you to apply the best bidding model to fit your company’s goals, constraints, and data. This gives you the freedom to choose exactly how to bid for your campaigns and implement custom algorithms to maximize results. 
  • Custom Labels: Labeling or tagging features allow campaign managers to set both automated and one-off grouping of properties based on any custom value. If you’re managing metasearch for hundreds or even hundreds of thousands of properties, labels are a necessary feature for organizing your campaigns and identifying trends. 
  • Property Content Management: Reporting that is informed by rich property-level data, enables you to add geographic context to broad reports and bring in extremely granular hotel attributes for a more detailed analysis.
  • Intelligent Targeting: Audience targeting involves setting bids for specific groups of customers. The ability to segment your metasearch campaigns by audience is an important feature for reaching your target customers with your ads.
PRICING
What is the typical pricing for metasearch management software?
Most technology providers will charge a percentage of advertising spend. This can range from 4-8% (or lower) based on the volume of spend that flows through a platform and the amount of services that a customer requires.
 
IMPLEMENTATION
How long does it usually take for a hotel to implement new metasearch management software?
Metasearch bid management and connectivity, while separate services, are dependent on one another. In your search for a bid management provider, you’ll want to mitigate risk by not requiring a big change to your connectivity.
 
Although every implementation situation is unique, you can generally expect a full implementation to take anywhere from 2 to 4 weeks from start to launch. Here is an example of what steps may be involved in the process: (1) Share hotel info with the technology vendor (2) Determine how internal analytics will be provided Work with metasearch publishers to launch campaigns (3) Technology vendor completes backend build (4) Grant technology vendor access to click/cost reporting. Providing data to the technology vendor in a consistent manner (both in time and format) will help facilitate a smooth implementation.
FAQs
Hoteliers Also Ask
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.
Critical to the success of your metasearch campaigns is knowing how much to spend (based on your goals), where to spend it, while also being able to make changes and adapt as market dynamics change. Great hotel metasearch management software will help you increase direct bookings, boost ROAS (return on ad spend) and drive incremental revenue for your hotel properties.
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Mission
Help hoteliers maximize the use of technologies they already use, discover new ones they’ve never heard of and more effectively navigate the complex software buying journey.
Vision
To make the hotel industry the most technologically advanced industry on the planet.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.