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Metasearch for Hotels: Top Vendors & Free Buying Guide 2023

Hotel Tech Report | Last updated
22 PRODUCTS REVIEWED
736 HOTELIERS SURVEYED
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Feature Checklist
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We’ve surveyed 736 hoteliers across more than 55 countries to understand which are the best Metasearch & Ad Tech vendors, along with everything you need to know in order to buy the right Metasearch & Ad Tech for your hotel (including our 2023 Metasearch & Ad Tech Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
MOST POPULAR
Most Popular Metasearch & Ad Tech

Choosing the right Metasearch & Ad Tech for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.

Highest HT Score SHR Group (rated 96% by 218 Hoteliers)
Most Recommended SHR Group (rated 96% by 218 Hoteliers)
For Branded Hotels. Koddi (rated 95% by 60 Branded Hotels)
For Boutiques. Bookassist (rated 96% by 52 Boutiques)
For Motels. SiteMinder (rated 94% by 12 Motels)
For Luxury Hotels. SHR Group (rated 96% by 94 Luxury Hotels)
For City Center Hotels. Bookassist (rated 95% by 50 City Center Hotels)
For Resorts. SHR Group (rated 97% by 29 Resorts)
For Bed & Breakfast & Inns. Bookassist (rated 96% by 23 Bed & Breakfast & Inns)
For RV Parks & Campgrounds. SHR Group (rated 98% by 16 RV Parks & Campgrounds)
For Airport/Conference Hotels. Bookassist (rated 95% by 10 Airport/Conference Hotels)
For Limited Service & Budget Hotels. Koddi (rated 97% by 10 Limited Service & Budget Hotels)

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PRODUCT RANKINGS
Metasearch for Hotels Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
SHR Group
4.8 (218 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted SHR Group as the #1 Metasearch & Ad Tech provider in the 2023 HotelTechAwards
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Break free from the maze of digital marketing and amplify the online strength of your hotel brand
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This product is trending

This vendor's trending score is rising, Metasearch by SHR Group (formerly Avvio) is the #2 most trending product in the Metasearch & Ad Tech category (out of 22) and the #76 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Bookassist
4.7 (211 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Leverage the power of Metasearch as a direct Marketing Channel. Dedicated Metasearch team. Expert Management across all platforms.
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SiteMinder
4.5 (84 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted SiteMinder as the #2 Metasearch & Ad Tech provider in the 2023 HotelTechAwards
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SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
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This product is trending

This vendor's trending score is rising, SiteMinder Demand Plus is the #1 most trending product in the Metasearch & Ad Tech category (out of 22) and the #53 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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RateGain
4.8 (15 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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We place your hotel website where people search for hotels - Google Hotel Ads, Trivago, Tripadvisor and more through a fully automated software combined with personal account managers to increase your direct bookings and profitability
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This product is trending

This vendor's trending score is rising, myhotelshop (acq by RateGain) is the #3 most trending product in the Metasearch & Ad Tech category (out of 22) and the #103 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Hotelchamp
Attract highly qualified traffic, improve conversions and lower your distribution costs.
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RateGain
Data-driven marketing, Global proprietary travel data & intelligence, and Broad based, cross platform audience targeting
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Triptease
4.7 (51 reviews)
Ht score logo 82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Metasearch that brings high value guests to your website reducing your OTA commissions.
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Koddi
4.7 (85 reviews)
Ht score logo 41 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The platform used by top travel advertisers for driving bookings and revenue.
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D-Edge
4.7 (36 reviews)
Ht score logo 33 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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TH ULTIMATE METASEACH MANAGEMENT PLATFORM
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WIHP Hotels
4.7 (18 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Distribute your hotel on metasearch to boost your bookings with travel advertisers' most used solution
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PRODUCT BUNDLES
These Product Suites Also Contain Metasearch & Ad Tech
Other solutions that offer an integrated metasearch & ad tech add-on module with their core product offering
Net Affinity
4.7 (165 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards
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or read reviews

Net Affinity’s Metasearch & Ad Tech product suite also includes:

Metasearch & Ad Tech Website Design Booking Engine + 1 more modules
Sojern
4.8 (87 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted Sojern as the #3 Digital Marketing Agencies provider in the 2023 HotelTechAwards
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or read reviews

Sojern’s Metasearch & Ad Tech product suite also includes:

Metasearch & Ad Tech Direct Booking Tools Metasearch & Ad Tech + 1 more modules
Screen Pilot
4.8 (40 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Screen Pilot’s Metasearch & Ad Tech product suite also includes:

Social Media Website Design Direct Booking Tools + 4 more modules
three&six

or read reviews

three&six’s Metasearch & Ad Tech product suite also includes:

Metasearch & Ad Tech Website Design Reputation Management
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NightsBridge
4.8 (31 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

NightsBridge’s Metasearch & Ad Tech product suite also includes:

Property Management Systems Finance & Accounting Software Payments Processing Software + 4 more modules
WebBookingPro

or read reviews

WebBookingPro’s Metasearch & Ad Tech product suite also includes:

Revenue Management Systems Metasearch & Ad Tech Booking Engine
SiteMinder
4.5 (737 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted SiteMinder as the #1 Booking Engine provider in the 2023 HotelTechAwards
Learn more

or read reviews

SiteMinder’s Metasearch & Ad Tech product suite also includes:

Metasearch & Ad Tech Payments Processing Software
Hotelzify

or read reviews

Hotelzify’s Metasearch & Ad Tech product suite also includes:

Direct Booking Tools Metasearch & Ad Tech Reputation Management + 4 more modules
WebBookingPro

or read reviews

WebBookingPro’s Metasearch & Ad Tech product suite also includes:

Hotel Management Software Booking Engine Metasearch & Ad Tech + 4 more modules
DerbySoft

or read reviews

DerbySoft’s Metasearch & Ad Tech product suite also includes:

BookLogic

or read reviews

BookLogic’s Metasearch & Ad Tech product suite also includes:

Channel Managers Booking Engine Rate Shopping & Market Intelligence + 2 more modules
Quicktext
4.7 (358 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Quicktext as the #2 Hotel Chatbots provider in the 2023 HotelTechAwards
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or read reviews

Quicktext’s Metasearch & Ad Tech product suite also includes:

Guest Messaging Software Metasearch & Ad Tech Direct Booking Tools + 4 more modules
OVERVIEW
What is Metasearch & Ad Tech
Finding the right Metasearch & Ad Tech solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Metasearch & Ad Tech vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2023 Metasearch & Ad Tech Guide)
BENEFITS
How can metasearch management software improve profitability and efficiency?
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.
  • It can help you attract new customers: Metasearch users are open to new experiences and are interested in finding a hotel that best meets their needs. They are typically open to trying new brands, which means that the majority of bookings that occur through metasearch are net new customers. Metasearch drives incremental traffic.
  • Strong metasearch advertising is part of a healthy booking mix: Once a user finds your hotel listing, you, the advertiser, own the customer experience. This gives you the opportunity to create a meaningful relationship and drive direct bookings, rather than relying on a reseller or travel agency.
  • Improves marketing efficiency: Metasearch is one of the most efficient digital acquisition channels. A well managed metasearch campaign will improve the efficiency of your digital marketing investment, driving higher impact and a reliable return on ad spend.
FEATURES
What are the most important features of metasearch management software?
  • Robust Reporting: Metasearch campaigns can have hundreds of thousands of data points and complex bidding layers. You’ll want the ability to access reporting that is robust, customizable, and in alignment with your internal numbers and business goals. 
  • Bid Management: Automated bidding features allow you to apply the best bidding model to fit your company’s goals, constraints, and data. This gives you the freedom to choose exactly how to bid for your campaigns and implement custom algorithms to maximize results. 
  • Custom Labels: Labeling or tagging features allow campaign managers to set both automated and one-off grouping of properties based on any custom value. If you’re managing metasearch for hundreds or even hundreds of thousands of properties, labels are a necessary feature for organizing your campaigns and identifying trends. 
  • Property Content Management: Reporting that is informed by rich property-level data, enables you to add geographic context to broad reports and bring in extremely granular hotel attributes for a more detailed analysis.
  • Intelligent Targeting: Audience targeting involves setting bids for specific groups of customers. The ability to segment your metasearch campaigns by audience is an important feature for reaching your target customers with your ads.
PRICING
What is the typical pricing for metasearch management software?
Most technology providers will charge a percentage of advertising spend. This can range from 4-8% (or lower) based on the volume of spend that flows through a platform and the amount of services that a customer requires.
 
IMPLEMENTATION
How long does it usually take for a hotel to implement new metasearch management software?
Metasearch bid management and connectivity, while separate services, are dependent on one another. In your search for a bid management provider, you’ll want to mitigate risk by not requiring a big change to your connectivity.
 
Although every implementation situation is unique, you can generally expect a full implementation to take anywhere from 2 to 4 weeks from start to launch. Here is an example of what steps may be involved in the process: (1) Share hotel info with the technology vendor (2) Determine how internal analytics will be provided Work with metasearch publishers to launch campaigns (3) Technology vendor completes backend build (4) Grant technology vendor access to click/cost reporting. Providing data to the technology vendor in a consistent manner (both in time and format) will help facilitate a smooth implementation.
FAQs
Hoteliers Also Ask
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.
Critical to the success of your metasearch campaigns is knowing how much to spend (based on your goals), where to spend it, while also being able to make changes and adapt as market dynamics change. Great hotel metasearch management software will help you increase direct bookings, boost ROAS (return on ad spend) and drive incremental revenue for your hotel properties.
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RELATED CATEGORIES

1. Digital Marketing Agencies
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Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.