Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is hotel metasearch management software? Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability. For info on metasearch and hotel advertising technology trends, questions that you should ask vendors and more download the 2021 Hoteliers Guide to Hotel Metasearch Software How can metasearch management software... Read the full Metasearch Management Software software overview

10 Best Metasearch Management Software

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2021 Best Hotel Software
Hoteliers voted Bookassist as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Bookassist Metasearch

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Start with Risk-Free Google Pay-Per-Stay and transition to our Grow and Scale programs for increased visibility and improved ROI. Many companies offer connectivity to metasearch c...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Best Hotel Software
Hoteliers voted Bookassist as the #1 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Avvio as the #2 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Avvio - Metasearch

HotelTech Logo score
HT SCORE
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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We combine powerful data with our team’s extensive knowledge of the hotel industry to ensure we devise a strategy which will guide you through the digital maze and will grow as ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Avvio as the #2 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Koddi as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Koddi

HotelTech Logo score
HT SCORE
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Koddi is an advanced reporting, bid management and campaign intelligence platform for metasearch publishers like Google Hotel Ads, TripAdvisor, Kayak, Trivago, and other travel pr...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Koddi as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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D-EDGE - MediaGenius

HotelTech Logo score
HT SCORE
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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TripAdvisor, Google Hotels Ads, Trivago, Kayak... Travellers favour metasearch, that is therefore vital in today's hotel distribution landscape! In order to help you leverage meta...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted SiteMinder as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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SiteMinder Demand Plus

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Did you know around 75% of travellers use metasearch engines to find hotels and book online? How can you get a slice of the pie? Demand Plus brings them to your direct channels. ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted SiteMinder as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Sojern as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Sojern

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Travel marketers who work with Sojern gain access to solutions that help them drive direct demand. With Sojern they can run multi-channel advertising campaigns, incorporate real-t...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Sojern as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Net Affinity as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Metasearch (by Net Affinity)

HotelTech Logo score
HT SCORE
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Experience seamless connectivity to our Metasearch partners. We offer direct connectivity from our Booking Engine to Google Hotel Ads, TripAdvisor and Trivago. (No 3rd party c...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Net Affinity as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Triptease as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Triptease: Attract

HotelTech Logo score
HT SCORE
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Supercharge your metasearch with smart bidding Reach the most valuable guests first. Take control of your own traffic acquisition with a system designed to identify and convert hi...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Triptease as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted WIHP Hotels as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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WIHP Hotels - Meta I/O

HotelTech Logo score
HT SCORE
77 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Meta I/O platform connects your property to the main metasearch (Google, Tripadvisor, Kayak, Trivago, Skyscanner, Wego) and allows you to easily manage and control your ad campaig...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted WIHP Hotels as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Fornova as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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FornovaEC (E-Commerce Optimizer)

HotelTech Logo score
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FornovaEC enables hotels to run efficient and effective programmatic campaigns while increasing conversion, so they can maximize their digital marketing ROI.

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Fornova as the #3 Metasearch & Ad Tech provider in the 2021 HotelTechAwards
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Recent Metasearch & Ad Tech Articles

Are Hotels Undervaluing Metasearch?

by
Victoria Sweeney
3 months ago

An email flashes in a hotel marketers inbox. Their Metasearch report for the month has arrived. They hurriedly flash through, glancing at the key metrics with a touch of nervousness. Finally, their eyes rest on one metric in particular—the Return on Ad Spend. They do the calculations on a scrap of paper and let out a sigh of relief. The figure is lower than the commission for Booking.com. Mission accomplished, money has been saved. Within this story is the widely held belief that Metasearch is a direct booking tactic. It is a tool to compete with the performance-marketing-savvy OTAs and push down costs. Knowing that a Meta booking can be cheaper than an OTA booking, hotels run their campaigns until the cost is equivalent to the OTA commission. There is common sense in this strategy. However, we argue in this article that this overwhelming focus on direct bookings misses a key benefit of competing on Meta. It stops a guest from booking a competitor hotel.  This begs the question: how does a comparison of rates help a hotel against its competition? A hotel comparison, sure, but a rate comparison? Is Metasearch not targeting the fabled bottom of funnel traffic that have already decided on a hotel? If the visitor clicks on Booking.com’s link, sure it is a commission booking, but it is still a booking nonetheless. Central to our argument is that a visitor clicking an OTA link often leads to a booking at another hotel, by design. OTAs’ core competitive advantage is their curation of a whole market of hotels. Their function is to compare hotels, suggest hotels, filter hotels, and promote hotels. A single hotel cannot offer the same functions. The OTAs are shameless in (implicitly) communicating this fact.    Take the following example. 1. When you click a Meta link to Booking.com you will not arrive—like on the direct website—in Booking’s “booking engine”. You will not even land on the hotel page. Instead, you land on the search results page, 2 (giant) steps away from starting a booking. In a world of one-click purchases, this is a lot of extra friction. 2. The hotel card makes up only around 21% of the landing screen space and a fraction of the space on the page as a whole. The selected hotel competes with 26 similar listings on this page alone.      “Amsterdam: 477 properties found” is written in a font size that is 15% larger than the hotel name. This is not a mere fact, but perhaps the most important USP of Booking.com. The search box features the strongest colours with its Ikea-esque clash of yellow and blue. Filters, navigation links and (not one but two) map call-outs fill the remaining space.      3. For new visitors, Booking.com even places a tool-tip over the hotel listing to call attention to filters. While we are here, notice that Booking.com now promotes a free taxi ride to win this first time customer (compared to a member who only gets 10% off rental cars).  4. Clicking on “see availability” loads the hotel page in a new tab, this allows a visitor to effortlessly return to the search results rather than go back to Google. Booking.com knows its paying a lot for this visitor and is not going to waste them.     5. Even on the hotel page, the search bar retains its prominent position. A bread-crumb navigation bar highlights links to “Netherlands Hotels”, “Noord-Holland Hotels”, “Amsterdam Hotels” and “Amsterdam City Centre Hotels”.  Notice that the guest isn’t even dropped into the room rates section of the page (that you would expect for a bottom of funnel visitor). Booking.com knows visitors are not fully convinced. Indeed, in our analysis, we see that meta visitors take between 8 and 11 minutes to make a booking (varying by device). That’s not an open and shut case.     6. Curious about the location? If you open the map you are not shown the hotel’s location USPs but are instead barraged with nearby deals.  Booking.com even declares that the 3 closest hotels provide “better value than current property.” That kind of messaging alone should make a hotel uncomfortable with losing clicks to Booking.com.     There are three separate links to the map search on the hotel page alone.      7. Hotels.com goes a step further than Booking.com. When exiting the website they push you to consider alternative hotels.    An accident? OTAs are conversion rate juggernauts. They AB test on a titanic scale. No design decision is by accident. They are carefully calculated moves to capitalise on their strengths (not yours). They communicate subtly, at every step of the way—“do not stop searching.” The implication is that many people who click on an OTA get sucked back into the top of the funnel. Booking.com is shaking the funnel like a snow globe—some snowflakes sink straight back to the bottom (of the funnel), but others will float around landing in all sorts of places. So long as it remains in the Booking.com sphere, they don’t mind.   What does it mean for hotels? When a hotel uses Metasearch and wins a visitor’s click, you are not only reducing costs of acquisition, but you’re also increasing the chance that the visitor will book with you and not elsewhere. By controlling the landing experience, you monopolise the space for your hotel. That is a powerful advantage that shouldn’t be wasted.  

What are the 5 Kinds of Hotel Booking Software?

by
Hotel Tech Report
3 weeks ago

With an increasing number of guests choosing online booking - up to 80% of guests under the age of 30 - a well-informed hotelier should have a solid understanding of the hotel booking software landscape. The term “hotel booking software” can refer to a few different types of software, which can be confusing for hoteliers who might not work in the technology space on a regular basis. In this article, we’ll introduce you to the five main categories of booking software in the hotel industry: OTAs, Central Reservations Systems (CRS), booking engines, channel managers, and property management systems (PMS). By the end of this blog post, you’ll know the ins and outs of each so you can maximize your property’s online reach and make the right technology decisions for your hotel.   Property Management Systems A property management system is at the core of your hotel tech stack and automates most administrative tasks within the hotel. It houses all of your reservations, guest profiles, billing information, room statuses, and more. Nearly all hotel departments use the PMS on a daily basis: front desk agents check in guests, housekeeping teams learn which rooms need to be cleaned, finance teams manage billing, leadership teams look at reporting and trends.  Booking is just the first element of a PMS but functionality should also include capabilities for hotel operations and guest experience management. The top 3 rated PMS vendors on Hotel Tech Report at the time of writing include: Cloudbeds, Clock PMS+ and Mews. Without any booking engine or channel management capabilities, a PMS is only considered hotel booking software if we think about reservations booked manually by hotel staff. But most PMSs include modules for additional functions; some PMSs even include CRS, channel management, and booking engine functionality. If your hotel uses a PMS that connects directly to OTAs and has integrated an CRS, channel manager, and booking engine, that PMS might be the only system you need.  Sometimes when smaller properties like b&bs, inns, or hostels leverage an integrated PMS + Channel Manager + Booking Engine it's referred to as hotel management software (or hotel management system). Want to learn more about Hotel PMS? Check out the Ultimate Guide to Property Management Systems   Central Reservations System: Manage Online Bookings It’s a good rule of thumb to diversify your mix of reservation channels, so most hotels don’t rely solely on OTA bookings. Large hotels and chain hotels often use central reservation systems (CRSs) to manage bookings made through their own reservations teams. CRSs allow various reservations agents to view real-time pricing (rates) and availability and create, edit, or cancel reservations in one centralized system. The top 3 rated CRS vendors on Hotel Tech Report at the time of writing include: Pegasus, GuestCentric and Vertical Booking. A hotel wouldn’t use a central reservations system alone, though. The CRS would receive rates from a revenue management system, exchange availability data and reservation details with a property management system, and possibly also integrate with a channel manager to distribute inventory to third-party channels like OTAs or the GDS. CRSs deliver the most benefit to hotels with reservations teams or which are part of a brand or chain with off-site reservations offices. Want to learn more about Hotel Central Reservations Systems? Check out the Ultimate Guide to Central Reservation Systems   Booking Engine: Drive Direct Bookings from Your Hotel Website Besides booking through reservations staff, guests can also make reservations on hotels’ own websites - but in order for that to be possible, the hotel website needs a booking engine. Booking engines display real-time rates and availability, house the booking process and gathering of guest details, and integrate the confirmed reservations with the hotel’s property management system. The top 3 rated booking engine vendors on Hotel Tech Report at the time of writing include: SiteMinder, Cloudbeds, and Bookassist. Some property management systems include integrated booking engines, and some hotel-specific website builders also come with booking engine capability. But even if your existing tech stack includes a built-in booking engine, it’s worth doing some extra research to find the most user-friendly booking engine. Glitches or slow loading speeds can make guests change their mind about booking at your hotel, and, on the flip side, a great booking engine with upselling and customization capabilities can increase your conversion rate and your RevPAR. Want to learn more about Hotel Booking Engines? Check out the Ultimate Guide to Booking Engines   Channel Manager Direct reservations - whether through a reservations agent or your hotel’s website - usually don’t lead to a full house every night. A savvy hotelier leverages third-party channels to maximize online exposure and develop varied segments of guests. In order to work with third-party channels most efficiently, hotels use channel management software. The top 3 rated channel manager vendors on Hotel Tech Report at the time of writing include: SiteMinder, Cloudbeds and RateGain. Channel managers often support connections to hundreds of third-party sites that range from big OTAs (Booking.com and Expedia) to smaller niche sites (HostelWorld and Mr & Mrs Smith) and wholesalers (Hotelbeds). Manually updating rates and availability on hundreds of sites is impossible, so a channel manager makes it easy to keep all of your distribution channels accurate and up-to-date. Some property management systems include integrated channel management functionality; if not, be sure to choose a channel manager that supports integration with your PMS so reservations can sync seamlessly. Want to learn more about Hotel Channel Managers? Check out the Ultimate Guide to Channel Managers   Online Travel Agencies (OTA) Out of all those reservations booked online, many of them come through online travel agencies, or OTAs. You can think of these digital marketplaces as an Amazon for travel; travelers can use various criteria to search through available hotels, flights, rental cars, and more, then complete the booking process through that marketplace platform. Popular OTAs include: Expedia, Booking.com, C-Trip, and TripAdvisor. OTAs offer significant benefits to guests, such as loyalty programs, credibility, and the convenience of having all the available options at your fingertips. Guests complete their booking on the OTA and receive a confirmation from the OTA, at which point the OTA sends a notification to the hotel with the reservation details. Those reservation details integrate with the hotel’s property management system or travel to the property management system via a channel manager - more on that later! For hoteliers, OTAs also deliver plenty of benefits. OTAs give hotels visibility among massive audiences (Booking.com receives well over 200 million monthly visits, for example) and access to marketing channels that would be cost-prohibitive if the hotel tried to get similar reach independently. Many hotels also experience the “billboard effect,” in which travelers find a hotel they like on an OTA, and then they search for that hotel’s direct website to complete their booking. However, all this marketing exposure comes at a cost; most OTAs charge commissions between 15% and 20% on each confirmed reservation. ** What else would you like to learn about hotel booking software? Let us know!

Koddi Named 2018’s Top Rated Social Media Software in the HotelTechAwards

by
Hotel Tech Report
1 year ago

February 12, 2018 -  Hotel Tech Report has named Koddi 2018’s top-rated Social Media Software based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “When you look at the explosions of channels that marketers must manage and the complexity of the traveler purchase process - it’s overwhelming. Metasearch and social ads are revenue drivers for hotels everywhere, and Koddi has created a product that helps save marketers time and get better results. We were blown away by how much Koddi users truly love the product”, says Hotel Tech Report’s Adam Hollander. Koddi is poised for sustained growth in 2018. Hoteliers recognized Koddi’s incredibly high return on investment (ROI) where Koddi exceeded the category average by 13%. We asked an Austin-based hotel digital marketing manager to describe their experience with the platform, “Koddi empowers and enables me to review data at every level possible. It also helps me monitor campaign performance with alerts, comparison insights and property labels.” To read the full review and more, head to Koddi's profile on Hotel Tech Report

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Recent Metasearch & Ad Tech News & Community Updates

RateGain Enters into Agreement to Acquire myhotelshop to Help Hotels Optimize Guest Acquisition

RateGain
2 months ago

RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, today announced that it has entered into a definitive agreement for the acquisition of myhotelshop, a company incorporated in Germany,  which provides a platform to help hotels improve direct guest acquisition. Together, myhotelshop and RateGain will now offer hotels the ability to reach more customers at higher returns. The agreement is in line with RateGain’s mission to become the leading revenue maximization platform for the hospitality and travel industry. As COVID-19 accelerated digitzation of customer interactions, according to Phocuswright 9 out of 10 travelers engage with travel online. The research also shows that most travelers do not shop and book from the same source with a majority of online shoppers searching on OTAs and booking on hotel websites. In the midst of multiple channels including intermediaries, metasearch and OTAs hotels are struggling to create the optimum distribution strategy that helps them drive more bookings and lower acquisition costs. This increases the need for hotels to move away from disparate systems and have a single provider that can help them get better control on guest acquisition and reduce dependency on one channel. myhotelshop offers reporting, bid management and campaign intelligence platform for metasearch publishers and other travel products that enables hotel suppliers, OTAs, and agency clients to reach more customers at higher returns. Commenting on the agreement Bhanu Chopra, Founder, RateGain said, “We are delighted to welcome Ullrich and the myhotelshop team to the RateGain family. The merger will help in addressing a key challenge that the industry is facing in the post-COVID world that is witnessing increased digitzation. The need to become digital first is increasingly becoming chaotic and we aim to make it simpler for hotels to manage their acquisition strategy and enable them to unlock new revenue.” Ullrich Kastner, CEO & Founder, myhotelshop added, “With RateGain we found a partner that helps us scale our technology and business model globally and at the same time keep our company brand and culture as it is. Our people, customers and partners rely on the fact that we stay who we are. Just as much it is important for them that we keep our growth path, to stay ahead in the meta and online marketing space for hotels. We aspire to be the leading marketing software for individual hotels and medium sized chains and the merger with RateGain will help us further enhance this vision within a strong technology framework.”   About myhotelshop Established in January 2012, headquartered in Leipzig, Germany, myhotelshop provides solutions to increase direct sales of hotels and make it a profitable distribution channel by optimizing, managing and distributing hotel content and campaigns to demand partners and driving the online success of its hotel partners.  

New Research By SiteMinder Reveals Mexican Travelers Are More Enthusiastic Yet Discerning

SiteMinder
3 months ago

Mexican travelers are now considerably more enthusiastic yet discerning about travel than before the pandemic, and local accommodation providers will have to do more to meet their expectations, new research by SiteMinder, the world's largest open hotel commerce platform, shows. SiteMinder’s Changing Traveler Report 2021: Mexico Edition, based on the survey responses of more than 870 local travelers, has found that the majority of the Mexican travelling population now expects better accommodation standards than before Covid, with 40.7% expecting higher standards and 20.4% much higher. The findings reflect the greater emphasis that travelers are now placing on health and safety, as well as their desire for memorable and experience-led stays – a result of months of pent-up demand due to Covid restrictions. In fact, some 78% of Mexican holidaymakers plan to travel either more (40%) or the same (38%) compared to before the Covid-19 pandemic. Only a small minority say they will never travel again (3%) and this is down from the 5% who answered the same at this time last year. However, SiteMinder’s study also reveals that Mexican travelers are more budget-conscious than ever when deciding where to spend their next trip, with 44% of respondents listing this as one of their top two priorities when choosing where to visit. “The enthusiasm shown by Mexican travelers in this year’s Changing Traveler Report should be very encouraging for hoteliers, but it should also serve as a reminder to not get complacent during this critical time of recovery,” says Jason Lugo, Senior Regional Director for Latin America at SiteMinder. “Hoteliers need to respond to the needs of new and evolved travelers, by using technology to offer value for money with competitive rates, attractive offers and a holistic focus on the guest experience.” A focus on enhancing the experience of guests need not be hard, says Lugo, citing that over 85% of Mexican travelers are not opposed to their personal data being used to improve their visit. Additionally, direct bookings remain the most popular way of booking accommodation among Mexican travelers, with 26% favoring direct bookings over any other booking method. “Accommodation providers need to work smart, leaning on technology to optimize their communications with their guests, respond quickly to market dynamics, push the right promotions to the right customers, and free up valuable time,” says Lugo. “Mexican travelers are giving hotels permission to use their data to create these experiences. So, during this time of fewer hotel resources and heightened competition, it would be wise to capitalize on this opportunity.” SiteMinder’s World Hotel Index shows that while international visitors still make up the majority of guests in Mexico, over 35% of hotel arrivals in August are locals.

WebRezPro Partners with Google to Help Hotels Drive Direct Bookings

WebRezPro
2 months ago

WebRezPro, a leading cloud hotel management system by World Web Technologies, Inc. (WWT), has partnered with Google to help hotels reach more customers online and drive direct bookings. Millions of travelers around the world search for hotels on Google every day. Constantly evaluating how to best enhance the user and partner experience within Google’s travel products, including how users interact with both paid and free content, Google has launched free booking links for hotels globally. These booking links are displayed to users across Google’s hotel search and take travelers directly to the hotel’s website booking engine to book direct, giving control of the guest experience and data back to hotels. As a Google partner, WebRezPro automatically pushes real-time hotel rates and inventory directly to Google, for distribution on Google’s hotel search. The automated connection ensures a property’s rates and availability are always up-to-date on Google. Once a property’s rates and availability are synced to Google via WebRezPro, their direct booking link will be displayed within the hotel booking module in Google’s hotel search.    Benefits of the WebRezPro + Google partnership:        ● A seamless, direct connection to Google for the best rate coverage and accuracy.        ● Automatically display your property’s direct rates and availability on Google.        ● Drive direct bookings through your commission-free WebRezPro online booking engine.        ● Regain control of your guests’ experience and data.    “As the travel industry recovers, it’s crucial for hotels to reach more customers online and for most that means Google,” said Frank Verhagen, President at WWT, the company behind WebRezPro. “Our integration with Google gets a hotel’s direct rates and inventory in front of prospective guests, driving more direct bookings and profit for hotels.” Visit WebRezPro for more information about connecting your property’s rates and availability to Google through WebRezPro.

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Metasearch Management Software Category Overview

What is hotel metasearch management software?
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.

For info on metasearch and hotel advertising technology trends, questions that you should ask vendors and more download the 2021 Hoteliers Guide to Hotel Metasearch Software
How can metasearch management software improve profitability and efficiency?
  • It can help you attract new customers: Metasearch users are open to new experiences and are interested in finding a hotel that best meets their needs. They are typically open to trying new brands, which means that the majority of bookings that occur through metasearch are net new customers. Metasearch drives incremental traffic.
  • Strong metasearch advertising is part of a healthy booking mix: Once a user finds your hotel listing, you, the advertiser, own the customer experience. This gives you the opportunity to create a meaningful relationship and drive direct bookings, rather than relying on a reseller or travel agency.
  • Improves marketing efficiency: Metasearch is one of the most efficient digital acquisition channels. A well managed metasearch campaign will improve the efficiency of your digital marketing investment, driving higher impact and a reliable return on ad spend.
What are the most important features of metasearch management software?
  • Robust Reporting: Metasearch campaigns can have hundreds of thousands of data points and complex bidding layers. You’ll want the ability to access reporting that is robust, customizable, and in alignment with your internal numbers and business goals. 
  • Bid Management: Automated bidding features allow you to apply the best bidding model to fit your company’s goals, constraints, and data. This gives you the freedom to choose exactly how to bid for your campaigns and implement custom algorithms to maximize results. 
  • Custom Labels: Labeling or tagging features allow campaign managers to set both automated and one-off grouping of properties based on any custom value. If you’re managing metasearch for hundreds or even hundreds of thousands of properties, labels are a necessary feature for organizing your campaigns and identifying trends. 
  • Property Content Management: Reporting that is informed by rich property-level data, enables you to add geographic context to broad reports and bring in extremely granular hotel attributes for a more detailed analysis.
  • Intelligent Targeting: Audience targeting involves setting bids for specific groups of customers. The ability to segment your metasearch campaigns by audience is an important feature for reaching your target customers with your ads.
What makes great metasearch management software?
Critical to the success of your metasearch campaigns is knowing how much to spend (based on your goals), where to spend it, while also being able to make changes and adapt as market dynamics change.  Great hotel metasearch management software will help you increase direct bookings, boost ROAS (return on ad spend) and drive incremental revenue for your hotel properties.

To learn more about how to distinguish between metasearch management software providers download the 2021 Hoteliers Guide to Hotel Metasearch Software
What is the typical pricing for metasearch management software?
Most technology providers will charge a percentage of advertising spend. This can range from 4-8% (or lower) based on the volume of spend that flows through a platform and the amount of services that a customer requires.
How long does it usually take for a hotel to implement new metasearch management software?
Metasearch bid management and connectivity, while separate services, are dependent on one another. In your search for a bid management provider, you’ll want to mitigate risk by not requiring a big change to your connectivity.
Although every implementation situation is unique, you can generally expect a full implementation to take anywhere from 2 to 4 weeks from start to launch. Here is an example of what steps may be involved in the process: (1) Share hotel info with the technology vendor (2) Determine how internal analytics will be provided Work with metasearch publishers to launch campaigns (3) Technology vendor completes backend build (4) Grant technology vendor access to click/cost reporting. Providing data to the technology vendor in a consistent manner (both in time and format) will help facilitate a smooth implementation.

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