7 min read

9 Tools to Help Your Hotel Drive More Ancillary Revenue

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Adam Hollander in Revenue Management

Last updated June 22, 2023

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Hotel guest experience technology can help hotels drive more ancillary revenue in a variety of ways. For example, hotels can use technology to provide guests with personalized offers and discounts on services such as spa treatments, restaurant meals, and other amenities. Additionally, hotels can use technology to provide guests with a more seamless and efficient check-in and checkout process, which can lead to increased customer satisfaction and loyalty. Finally, hotels can use technology to collect data on guest preferences and behaviors, which can be used to create targeted marketing campaigns and promotions that drive more ancillary revenue.

Hotel guest experience technology can help hotels drive more ancillary revenue in a variety of ways. For example, hotels can use technology to provide guests with personalized offers and discounts on services such as spa treatments, restaurant meals, and other amenities. Additionally, hotels can use technology to provide guests with a more seamless and efficient check-in and checkout process, which can lead to increased customer satisfaction and loyalty. Finally, hotels can use technology to collect data on guest preferences and behaviors, which can be used to create targeted marketing campaigns and promotions that drive more ancillary revenue.

 

1. Upselling Software

Find new revenue streams with tools to upsell room upgrades and ancillaries to drive incremental revenue for your hotel while improving the guest experience

Upselling software helps hotels drive more ancillary revenue by providing guests with personalized offers and recommendations based on their preferences and past purchases. This helps hotels increase their average revenue per guest by offering additional services and products that guests may not have otherwise considered. Upselling software also helps hotels increase their ancillary revenue by providing guests with more options to choose from, such as upgrades, packages, and add-ons. By offering these additional services and products, hotels can increase their ancillary revenue and maximize their profits.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
Product logo
Canary Upsells Upselling Software
THE PITCH
RATINGS
100 HT Score
Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
Learn More
Image
THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Personalize your upsell offerings to instantly maximize the potential revenue that you generate from each guest. By integrating with numerous PSP’s, your guests can easily select and pay for upsells from their personal devices.
Product logo
Duve Upselling Upselling Software
THE PITCH
RATINGS
98 HT Score
Personalize your upsell offerings to instantly maximize the potential revenue that you generate from each guest. By integrating with numerous PSP’s, your guests can easily select and pay for upsells from their personal devices.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The commission-free and personalised pre-stay upsell platform for hotel groups to maximise profit and enhance the guest experience.
Product logo
Oaky Upselling Software
THE PITCH
RATINGS
100 HT Score
The commission-free and personalised pre-stay upsell platform for hotel groups to maximise profit and enhance the guest experience.
Learn More

 

 

 

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2. Hotel Guest Apps

Create a mobile or web app to put your hotel's information and services as your guests' fingertips

Hotel guest apps can help hotels drive more ancillary revenue by providing guests with easy access to additional services and amenities. Guests can use the app to book spa treatments, purchase tickets to local attractions, order room service, and more. This not only increases revenue for the hotel, but also provides guests with a more convenient and enjoyable experience. Additionally, hotels can use the app to promote special offers and discounts, which can further increase revenue.

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THE PITCH
RATINGS BEST FOR
75 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Engage guests with Native iOS, Android, and web-based app solutions.
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INTELITY Guest Mobile Apps Hotel Guest Apps
THE PITCH
RATINGS
75 HT Score
Engage guests with Native iOS, Android, and web-based app solutions.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Your branded no-download Guest app by Duve - ready in a week!
Product logo
Duve App Hotel Guest Apps
THE PITCH
RATINGS
100 HT Score
Your branded no-download Guest app by Duve - ready in a week!
Learn More
Image
THE PITCH
RATINGS BEST FOR
77 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Online ordering and payment system suitable for all kinds of F&B venues, from restaurants and bars to concert venues and nightclubs. ServeSafely optimizes revenue and profitability with upsell features, customizable menus, and tools to boost sales of higher-margin menu items.
Product logo
Crave Mobile Platform Hotel Guest Apps
THE PITCH
RATINGS
77 HT Score
Online ordering and payment system suitable for all kinds of F&B venues, from restaurants and bars to concert venues and nightclubs. ServeSafely optimizes revenue and profitability with upsell features, customizable menus, and tools to boost sales of higher-margin menu items.
Learn More

 

 

 

3. Guest Messaging Software

Help your guests find answers faster and communicate in their preferred medium, text messaging

Guest messaging software helps hotels drive more ancillary revenue by providing a platform for hotels to communicate with guests in real-time. This allows hotels to offer guests additional services such as room upgrades, restaurant reservations, spa treatments, and more. By providing guests with these services, hotels can increase their ancillary revenue and improve customer satisfaction. Additionally, guest messaging software can be used to send promotional messages to guests, which can help to increase bookings and drive more revenue.

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THE PITCH
RATINGS BEST FOR
79 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Workflow Automation is a framework that allows the hotelier to connect events (checkout, message received, ID verified, order submitted) to actions. Actions are actions within Akia's communication platform or third-party actions (e.g. send a message, create a work order in another system, issue a mobile key, etc).
Product logo
Akia Guest Messaging Software
THE PITCH
RATINGS
79 HT Score
Workflow Automation is a framework that allows the hotelier to connect events (checkout, message received, ID verified, order submitted) to actions. Actions are actions within Akia's communication platform or third-party actions (e.g. send a message, create a work order in another system, issue a mobile key, etc).
Learn More
Image
THE PITCH
RATINGS BEST FOR
33 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Deliver phenomenal service with messaging. Enable your guests to text your hotel with Guest Messaging. Empower your staff to work smarter with Staff Collaboration.
Product logo
Monscierge Guest Messaging Guest Messaging Software
THE PITCH
RATINGS
33 HT Score
Deliver phenomenal service with messaging. Enable your guests to text your hotel with Guest Messaging. Empower your staff to work smarter with Staff Collaboration.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The most advanced guest communication software with direct, automated, and broadcast messaging via WhatsApp, SMS, Chat, or email.
Product logo
Duve - Communication Hub Guest Messaging Software
THE PITCH
RATINGS
100 HT Score
The most advanced guest communication software with direct, automated, and broadcast messaging via WhatsApp, SMS, Chat, or email.
Learn More

 

 

 

4. Contactless Check In Software

Provide guests with a seamless self checkin experience like airports and grocery stores

Contactless check in software helps hotels drive more ancillary revenue by streamlining the check-in process and allowing guests to quickly and easily book additional services such as room upgrades, spa treatments, and restaurant reservations. By making it easier for guests to book additional services, hotels can increase their ancillary revenue and improve their overall customer experience. Additionally, contactless check in software can help hotels reduce costs associated with manual check-in processes, such as staffing costs and paper waste.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Improve the guest experience, increase revenue and streamline operations with Contactless Check-In™ from Canary, the world's most popular self-service check-in solution.
Product logo
Canary Contactless Check-In Contactless Check-in
THE PITCH
RATINGS
100 HT Score
Improve the guest experience, increase revenue and streamline operations with Contactless Check-In™ from Canary, the world's most popular self-service check-in solution.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Duve launched Guest Journeys for hotels to create customizable and automated guest segmentation to personalize offer, messaging and content delivery through Duve for each user.
Product logo
Duve - Online Check-in Contactless Check-in
THE PITCH
RATINGS
99 HT Score
Duve launched Guest Journeys for hotels to create customizable and automated guest segmentation to personalize offer, messaging and content delivery through Duve for each user.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Enable guests to bypass the front desk with contactless mobile check-in and check-out experience.
Product logo
INTELITY Mobile Check-in Contactless Check-in
THE PITCH
RATINGS
0 HT Score
Enable guests to bypass the front desk with contactless mobile check-in and check-out experience.
Learn More

 

 

 

5. Hotel Guest Room Tablets

Put your hotel's amenities and services at your guests' fingertips

Hotel guest room tablets can help hotels drive more ancillary revenue by providing guests with easy access to a variety of services and products. Guests can use the tablets to order room service, book spa treatments, purchase tickets to local attractions, and more. The tablets can also be used to promote hotel amenities and services, such as restaurants, bars, and other on-site activities. By providing guests with a convenient way to access these services and products, hotels can increase their ancillary revenue.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Helping hotels engage their guests in a digital world.
Product logo
SuitePad In-Room Hotel Tablets
THE PITCH
RATINGS
100 HT Score
Helping hotels engage their guests in a digital world.
Learn More
Image
THE PITCH
RATINGS BEST FOR
95 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Digitally connect with your guests and enable access to all your Hotel services through an in-room tablet. Simple and intuitive our in-room tablets are proven to increase revenue; updates are instant, promotional offers can be targeted and guests enjoy adding extra options to their in-room dining experience.
Product logo
Crave Interactive (Tablets) In-Room Hotel Tablets
THE PITCH
RATINGS
95 HT Score
Digitally connect with your guests and enable access to all your Hotel services through an in-room tablet. Simple and intuitive our in-room tablets are proven to increase revenue; updates are instant, promotional offers can be targeted and guests enjoy adding extra options to their in-room dining experience.
Learn More
Image
THE PITCH
RATINGS BEST FOR
87 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Volo is an in-room tablet solution that gives your guests interactive, touchscreen access to all of your hotel amenities. Volo proves to be a profit center, not a cost, by driving revenue through up-sells and cross-sells of food, beverage, and amenities; real-time service recovery and improved reputation management; cost savings from staff efficiency.
Product logo
Volo In-Room Hotel Tablets
THE PITCH
RATINGS
87 HT Score
Volo is an in-room tablet solution that gives your guests interactive, touchscreen access to all of your hotel amenities. Volo proves to be a profit center, not a cost, by driving revenue through up-sells and cross-sells of food, beverage, and amenities; real-time service recovery and improved reputation management; cost savings from staff efficiency.
Learn More

 

 

 

6. Hospitality TV Systems

Upgrade your in room entertainment offering for guests

Hospitality TV systems can help hotels drive more ancillary revenue by providing guests with access to a variety of services and amenities. These systems can offer guests access to on-demand movies, music, and other entertainment options, as well as the ability to order room service, book spa treatments, and purchase tickets to local attractions. By providing guests with these services, hotels can increase their ancillary revenue and provide a more enjoyable experience for their guests.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
We are a technology firm that promises to increase your communication, guest experience and staff accountability for the hospitality industry.
Product logo
Monscierge (Apple TV for Hospitality) Hospitality TV
THE PITCH
RATINGS
100 HT Score
We are a technology firm that promises to increase your communication, guest experience and staff accountability for the hospitality industry.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Elevate your guest experience by providing easy access to content your guests want—their own.
Product logo
INTELITY TV Casting Hospitality TV
THE PITCH
RATINGS
0 HT Score
Elevate your guest experience by providing easy access to content your guests want—their own.
Learn More

 

 

 

7. Mobile Ordering Software

Software to manage room service ordering, tracking, upselling and fulfillment

Mobile ordering software helps hotels drive more ancillary revenue by allowing guests to order food, drinks, and other services directly from their mobile devices. This eliminates the need for guests to wait in line or call the front desk, which can help increase sales and revenue. Additionally, mobile ordering software can be used to promote special offers and discounts, which can help drive more sales and revenue. Finally, mobile ordering software can be used to collect customer data, which can be used to better understand customer preferences and target them with more relevant offers.

Image
THE PITCH
RATINGS BEST FOR
90 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Allow guests to order safely through guest facing integrations, so staff can deliver orders as fast as possible by digitally synchronizing your teams to never leave a guest waiting.
Product logo
Flexkeeping (Room Service) Mobile Ordering & Room Service
THE PITCH
RATINGS
90 HT Score
Allow guests to order safely through guest facing integrations, so staff can deliver orders as fast as possible by digitally synchronizing your teams to never leave a guest waiting.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SABA’s web-based ordering app allows guests to browse digital menus and place orders from anywhere. Operators can create menus that are easily editable, contain upsell offers, and support multiple languages. Guests can access the app by scanning a QR code or clicking a link on the property’s website or social media pages, and operators have the option to embed the app on in-room tablets or existing hotel apps. Besides F&B, hoteliers can also configure the app to place minibar orders and housekeeping requests. SABA charges a monthly fee, and a 30-day free trial is available to try before you buy.
Product logo
SABA F&B Ordering Mobile Ordering & Room Service
THE PITCH
RATINGS
100 HT Score
SABA’s web-based ordering app allows guests to browse digital menus and place orders from anywhere. Operators can create menus that are easily editable, contain upsell offers, and support multiple languages. Guests can access the app by scanning a QR code or clicking a link on the property’s website or social media pages, and operators have the option to embed the app on in-room tablets or existing hotel apps. Besides F&B, hoteliers can also configure the app to place minibar orders and housekeeping requests. SABA charges a monthly fee, and a 30-day free trial is available to try before you buy.
Learn More
Image
THE PITCH
RATINGS BEST FOR
88 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
IRIS launched Open Tab to offer guests the option to pay at the table, order from multiple devices, split the bill and more.
Product logo
IRIS Mobile Ordering & Room Service
THE PITCH
RATINGS
88 HT Score
IRIS launched Open Tab to offer guests the option to pay at the table, order from multiple devices, split the bill and more.
Learn More

 

 

 

8. Retail Point Of Sale Software

Software to power your hotel's retail outlets

Retail point of sale software helps hotels drive more ancillary revenue by providing a streamlined and efficient way to manage sales and inventory. This software allows hotels to track sales and inventory in real-time, enabling them to quickly identify and capitalize on opportunities to upsell and cross-sell products and services. Additionally, the software can be used to create loyalty programs and promotions, which can help to increase customer loyalty and drive more ancillary revenue.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
A front desk POS and comprehensive retail management system for hotel lobby retail. Automates front desk transactions and inventory management for unattended grab-and-go markets with barcode scan technology and a massive product database of retail business intelligence, ImpulsePoint takes all guessing out of running a profitable lobby store.
Product logo
ImpulsePoint by Impulsify Retail Software
THE PITCH
RATINGS
100 HT Score
A front desk POS and comprehensive retail management system for hotel lobby retail. Automates front desk transactions and inventory management for unattended grab-and-go markets with barcode scan technology and a massive product database of retail business intelligence, ImpulsePoint takes all guessing out of running a profitable lobby store.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Next-generation cloud-based platform the gives hotels, food services, and restaurants the flexibility, scalability, and data visibility to gain the insights to run better operations and to more consistently meet emerging guest expectations.
Product logo
Infor Retail POS Retail Software
THE PITCH
RATINGS
0 HT Score
Next-generation cloud-based platform the gives hotels, food services, and restaurants the flexibility, scalability, and data visibility to gain the insights to run better operations and to more consistently meet emerging guest expectations.
Learn More

 

 

 

9. Concierge Software

Give your concierge team super powers

Concierge software helps hotels drive more ancillary revenue by providing guests with a personalized experience that encourages them to purchase additional services and amenities. This software can be used to suggest activities, restaurants, and other attractions in the area, as well as to offer discounts and promotions on services and products. Additionally, concierge software can be used to track guest preferences and provide tailored recommendations, which can help increase ancillary revenue.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Equip your front desk agents and concierge to not only meet, but exceed guest expectations at scale. Track and respond to requests and complaints in seconds to achieve the ultimate guest satisfaction with fast, personalized service.
Product logo
ALICE Guest Services by Actabl Concierge Software
THE PITCH
RATINGS
100 HT Score
Equip your front desk agents and concierge to not only meet, but exceed guest expectations at scale. Track and respond to requests and complaints in seconds to achieve the ultimate guest satisfaction with fast, personalized service.
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Elevate your guest experience with a concierge solution that covers the entire guest journey. Made for resorts.
Product logo
Eleanor Concierge Software
THE PITCH
RATINGS
96 HT Score
Elevate your guest experience with a concierge solution that covers the entire guest journey. Made for resorts.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Connects all your departments to manage guest requests with ease.
Product logo
Flexkeeping (Guest Service) Concierge Software
THE PITCH
RATINGS
0 HT Score
Connects all your departments to manage guest requests with ease.
Learn More

Hotels that drive more ancillary revenue will outperform those who do not in the coming years by leveraging technology to create more personalized experiences for their guests. This could include offering more targeted promotions and discounts, utilizing data to better understand customer preferences, and providing more convenient and efficient services. Additionally, hotels should focus on creating loyalty programs that reward customers for their repeat business and offer exclusive benefits. Finally, hotels should look to capitalize on emerging trends such as virtual reality and augmented reality to create unique experiences for their guests.