A hotel reservations system is a software platform that allows hoteliers to manage and accept online reservations for their hotel rooms. It's important to understand that the word 'system' is actually a bit misleading as there are actually multiple integrated systems required to capture, facilitate and manage hotel reservations.
Hotel reservation systems may also include integrations with third-party providers such as online travel agencies (OTAs) like Expedia and Booking.com, as well as a channel manager to optimize distribution across multiple channels. Many hotel reservation systems also offer a user-friendly interface for guests to book directly on the hotel's website, as well as real-time updates on room availability. Additionally, a hotel reservation system may include a property management system (PMS) to assist with front desk operations and guest experience. Some hotel reservation systems are cloud-based and offered by providers such as Cloudbeds, while others are standalone software that can be installed on the hotel's own servers. These systems are essential for the hotel industry and hospitality industry as they help hotels to manage reservations, occupancy, and revenue more efficiently. They also help to increase direct bookings and reduce overbooking. Additionally, they help to improve customer support and automate confirmations, which help to improve the guest experience.
With an increasing number of guests choosing online booking - up to 80% of guests under the age of 30 - a well-informed hotelier should have a solid understanding of the hotel booking software landscape. The term “hotel booking software” can refer to a few different types of software, which can be confusing for hoteliers who might not work in the technology space on a regular basis.
In this article, we’ll introduce you to the five main categories of booking software in the hotel industry: OTAs, Central Reservations Systems (CRS), booking engines, channel managers, and property management systems (PMS). By the end of this blog post, you’ll know the ins and outs of each so you can maximize your property’s online reach and make the right technology decisions for your hotel.
Hotel Reservations Systems Shortlist
Here are 10 of the top Hotel Reservations Systems that are covered in this article:
1. Property Management Systems
A property management system is at the core of your hotel tech stack and automates most administrative tasks within the hotel. It houses all of your reservations, guest profiles, billing information, room statuses, and more. Nearly all hotel departments use the PMS on a daily basis: front desk agents check in guests, housekeeping teams learn which rooms need to be cleaned, finance teams manage billing, leadership teams look at reporting and trends. Booking is just the first element of a PMS but functionality should also include capabilities for hotel operations and guest experience management.
Without any booking engine or channel management capabilities, a PMS is only considered hotel booking software if we think about reservations booked manually by hotel staff. But most PMSs include modules for additional functions; some PMSs even include CRS, channel management, and booking engine functionality. If your hotel uses a PMS that connects directly to OTAs and has integrated an CRS, channel manager, and booking engine, that PMS might be the only system you need. Sometimes when smaller properties like b&bs, inns, or hostels leverage an integrated PMS + Channel Manager + Booking Engine it's referred to as hotel management software (or hotel management system).
Want to learn more about Hotel PMS? Check out the Ultimate Guide to Property Management Systems
Here are the top 5 rated PMS vendors at the time of writing this article, but remember that there is no one-size fits all when it comes to buying hotel software and every hotel's needs are different. Use our PMS finder quiz to get a personalized list of vendors best suited for your hotel's geography, property type and more based on data from more than 50,000 peer reviews.
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SUMMARY STATS
HT Score
100
Reviews
887
Experts
118
Integrations
361
Popularity
#30
The Scoop
An innovative hospitality management cloud that empowers the modern hotelier to improve performance, maximize revenue, and provide remarkable guest experiences.
93% recommended by 777 hotels
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SUMMARY STATS
HT Score
100
Reviews
1244
Experts
144
Integrations
102
Popularity
#38
The Scoop
Cloudbeds is a SaaS company creating the most forward-thinking technology in the travel industry. We deliver a transformative technology platform upon which any lodging provider, from luxury hotels to campgrounds, can build and run their business. We help businesses reach travelers in every corner of the globe and empower them to spend more time with their guests, and less time worrying about technology. Cloudbeds has brought together the smartest minds from around the world to innovate new technology that challenges the status quo and makes the world a more connected welcoming place.
91% recommended by 1844 hotels
J Collection, Grupo Catedral, Safe Stay & 1841 others
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SUMMARY STATS
HT Score
93
Reviews
761
Experts
77
Integrations
378
Popularity
#26
The Scoop
OPERA Property Management Suite (Opera PMS) is an enterprise property management system for hotel operations and distribution based on cloud technologies.
92% recommended by 618 hotels
Melia Hotels, Wyndham, Minor Hotels & 615 others
SUMMARY STATS
HT Score
92
Reviews
549
Experts
56
Integrations
70
Popularity
#7
The Scoop
Gorjan highlights that HotelTime is a cloud-based property management system they use, offering flexibility to connect with other systems and enhance the guest experience.
93% recommended by 355 hotels
Asten Hotels, SUHA Hospitality, L’Hotels & 352 others
SUMMARY STATS
HT Score
91
Reviews
372
Experts
44
Integrations
118
Popularity
#7
The Scoop
Many of Matt's independent hotels are on Stayntouch and have deployed kiosks for check in that are getting massive uptick from guests.
94% recommended by 242 hotels
2. Central Reservations System
It’s a good rule of thumb to diversify your mix of reservation channels, so most hotels don’t rely solely on OTA bookings. Large hotels and chain hotels often use central reservation systems (CRSs) to manage bookings made through their own reservations teams. CRSs allow various reservations agents to view real-time pricing (rates) and availability and create, edit, or cancel reservations in one centralized system.
A hotel wouldn’t use a central reservations system alone, though. The CRS would receive rates from a revenue management system, exchange availability data and reservation details with a property management system, and possibly also integrate with a channel manager to distribute inventory to third-party channels like OTAs or the GDS. CRSs deliver the most benefit to hotels with reservations teams or which are part of a brand or chain with off-site reservations offices.
Want to learn more about Hotel Central Reservations Systems? Check out the Ultimate Guide to Central Reservation Systems
Here are the top 3 rated CRS vendors at the time of writing this article, but remember that there is no one-size fits all when it comes to buying hotel software and every hotel's needs are different. Use our CRS finder quiz to get a personalized list of vendors best suited for your hotel's geography, property type and more based on data from more than 50,000 peer reviews.
SUMMARY STATS
HT Score
89
Reviews
172
Experts
23
Integrations
48
Popularity
#4
The Scoop
Cendyn's RezTrip product is #1 rated by HotelTechReport users relative to SynXis by Sabre which is ranked 11/36 vendors included in the analysis. Optimize demand across global distribution channels on a scalable reservations system with intelligent rate and inventory management tools.
90% recommended by 353 hotels
Hyatt, Virgin, Onyx Hospitality Group & 350 others
SUMMARY STATS
HT Score
50
Reviews
56
Experts
49
Integrations
31
Popularity
#2
The Scoop
Empower your hotel with a user-centric reservation management system that works for you.
95% recommended by 317 hotels
SUMMARY STATS
HT Score
86
Reviews
56
Experts
1
Integrations
58
Popularity
#1
The Scoop
SynXis Central Reservation System (CRS) is a comprehensive, easy-to-use rate, inventory, and reservations management solution
84% recommended by 104 hotels
3. Booking Engine
Besides booking through reservations staff, guests can also make reservations on hotels’ own websites - but in order for that to be possible, the hotel website needs a booking engine. Booking engines display real-time rates and availability, house the booking process and gathering of guest details, and integrate the confirmed reservations with the hotel’s property management system.
Some property management systems include integrated booking engines, and some hotel-specific website builders also come with booking engine capability. But even if your existing tech stack includes a built-in booking engine, it’s worth doing some extra research to find the most user-friendly booking engine. Glitches or slow loading speeds can make guests change their mind about booking at your hotel, and, on the flip side, a great booking engine with upselling and customization capabilities can increase your conversion rate and your RevPAR.
Want to learn more about Hotel Booking Engines? Check out the Ultimate Guide to Booking Engines
Here are the top 3 rated Booking Engine vendors at the time of writing this article, but remember that there is no one-size fits all when it comes to buying hotel software and every hotel's needs are different. Use our Booking Engine finder quiz to get a personalized list of vendors best suited for your hotel's geography, property type and more based on data from more than 50,000 peer reviews.
Learn more
SUMMARY STATS
HT Score
100
Reviews
1335
Experts
151
Integrations
116
Popularity
#43
The Scoop
Increase your direct bookings to grow your revenue and take control of your guest experiences with SiteMinder’s high-converting booking engine.
93% recommended by 2754 hotels
Viceroy, Hyatt, Minor Hotels & 2751 others
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SUMMARY STATS
HT Score
96
Reviews
601
Experts
47
Integrations
46
Popularity
#13
The Scoop
The premium booking platform for leisure hotels and resorts.
94% recommended by 549 hotels
Dream Hotels, Sun International, The Robert Parker Collection & 546 others
SUMMARY STATS
HT Score
45
Reviews
512
Experts
49
Integrations
69
Popularity
#5
The Scoop
Avvio ranks #3 in the Booking Engine category on Hotel Tech Report and was amongst the 'Best Hotel Booking Engines of 2022'. 95% of 332 hoteliers from 13 countries highly recommend Avvio to their peers.
95% recommended by 317 hotels
4. Channel Manager
Direct reservations - whether through a reservations agent or your hotel’s website - usually don’t lead to a full house every night. A savvy hotelier leverages third-party channels to maximize online exposure and develop varied segments of guests. In order to work with third-party channels most efficiently, hotels use channel management software.
Channel managers often support connections to hundreds of third-party sites that range from big OTAs (Booking.com and Expedia) to smaller niche sites (HostelWorld and Mr & Mrs Smith) and wholesalers (Hotelbeds). Manually updating rates and availability on hundreds of sites is impossible, so a channel manager makes it easy to keep all of your distribution channels accurate and up-to-date. Some property management systems include integrated channel management functionality; if not, be sure to choose a channel manager that supports integration with your PMS so reservations can sync seamlessly.
Want to learn more about Hotel Channel Managers? Check out the Ultimate Guide to Channel Managers
Here are the top 3 rated channel management vendors at the time of writing this article, but remember that there is no one-size fits all when it comes to buying hotel software and every hotel's needs are different. Use our Channel manager finder quiz to get a personalized list of vendors best suited for your hotel's geography, property type and more based on data from more than 50,000 peer reviews.
Learn more
SUMMARY STATS
HT Score
100
Reviews
2801
Experts
151
Integrations
216
Popularity
#53
The Scoop
SiteMinder is the world’s leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic.
93% recommended by 2754 hotels
Viceroy, Hyatt, Minor Hotels & 2751 others
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SUMMARY STATS
HT Score
100
Reviews
1256
Experts
144
Integrations
60
Popularity
#41
The Scoop
Cloudbeds ranks #2 in the Channel Managers category on Hotel Tech Report and was amongst the 'Best Channel Managers of 2022'. 91% of 810 hoteliers from 81 countries highly recommend Cloudbeds to their peers.
91% recommended by 1844 hotels
J Collection, Grupo Catedral, Safe Stay & 1841 others
SUMMARY STATS
HT Score
85
Reviews
595
Experts
52
Integrations
70
Popularity
#15
The Scoop
RateGain ranks #3 in the Channel Managers category on Hotel Tech Report and was amongst the 'Best Channel Managers of 2022'. 93% of 346 hoteliers from 30 countries highly recommend RateGain to their peers.
94% recommended by 580 hotels
Scandic, Accor, Coast Hotels & 577 others
5. Online Travel Agencies (OTA)
Out of all those reservations booked online, many of them come through online travel agencies, or OTAs. You can think of these digital marketplaces as an Amazon for travel; travelers can use various criteria to search through available hotels, flights, rental cars, and more, then complete the booking process through that marketplace platform.
Popular OTAs include: Expedia, Booking.com, C-Trip, and TripAdvisor.
OTAs offer significant benefits to guests, such as loyalty programs, credibility, and the convenience of having all the available options at your fingertips. Guests complete their booking on the OTA and receive a confirmation from the OTA, at which point the OTA sends a notification to the hotel with the reservation details. Those reservation details integrate with the hotel’s property management system or travel to the property management system via a channel manager - more on that later!
For hoteliers, OTAs also deliver plenty of benefits. OTAs give hotels visibility among massive audiences (Booking.com receives well over 200 million monthly visits, for example) and access to marketing channels that would be cost-prohibitive if the hotel tried to get similar reach independently. Many hotels also experience the “billboard effect,” in which travelers find a hotel they like on an OTA, and then they search for that hotel’s direct website to complete their booking. However, all this marketing exposure comes at a cost; most OTAs charge commissions between 15% and 20% on each confirmed reservation.
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What else would you like to learn about hotel booking software? Let us know!