The Guestbook

4.8 (300 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Emilio, Meaghan, David + 9 more experts recommend The Guestbook

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The Guestbook

Ranked 1 (out of 23) in Loyalty Programs for Independents

2026 Winner Hotel Software

Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Guestbook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

The Guestbook provides independent hotels with a competitive loyalty program that boosts direct bookings and guest loyalty. Its flexible rewards encourage repeat stays, reducing OTA costs and enhancing the guest experience. Hotels value the customizable offerings and seamless integration with existing systems, resulting in improved revenue and guest satisfaction. Despite strong performance, some users suggest expanding awareness campaigns and refining redemption processes for even greater impact.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Lotte New York Palace, Grupo Posadas, Oxford Hotels & Resorts & 242 others

Read their reviews

What Types of Hotels The Guestbook is Popular For

Size

7 | X-Small (1-9 room)

38 | Small (10-49 room)

55 | Mid-Sized (50-99 room)

167 | Large (100-499 room)

39 | X-Large (500+ room)

Country

176 | United States

31 | Mexico

17 | Canada

14 | United Kingdom

5 | Thailand

5 | Malaysia

4 | Australia

3 | Turkey

3 | Czech Republic

2 | Singapore

2 | United Arab Emirates

2 | Ireland

2 | Virgin Islands, U.S.

2 | China

2 | Portugal

2 | Hungary

2 | Switzerland

1 | India

1 | Costa Rica

1 | Saudi Arabia

1 | Argentina

1 | Austria

1 | Netherlands

1 | Dominican Republic

1 | Saint Martin (French part)

1 | Denmark

1 | Greece

1 | France

1 | Maldives

1 | Sierra Leone

1 | Saint Lucia

1 | Macau

1 | Puerto Rico

1 | Spain

1 | Panama

1 | Namibia

1 | Croatia

Type

176 | Boutique Hotels

134 | Luxury Hotels

126 | Resorts

111 | City Center Hotels

80 | Bed & Breakfast & Inns

78 | Airport/Conference Hotels

72 | Branded Hotels

68 | Limited Service & Budget Hotels

24 | Extended Stay & Serviced Apartments

18 | Casinos

14 | Hostels

9 | Vacation Rentals & Villas

8 | RV Parks & Campgrounds

5 | Motels

Region

224 | North America

32 | Europe

17 | Asia Pacific

6 | Middle East

6 | Central America

4 | Oceania

3 | South America

2 | Africa

Category

300 | Loyalty Programs for Independents

198 | Direct Booking Tools

What is The Guestbook?

Founded in 2014 | Headquarters in Las Vegas (United States) | 45 employees
The Guestbook is a loyalty platform designed for independent hotels, empowering them to enhance guest loyalty and boost direct bookings. By offering customizable rewards, The Guestbook incentivizes repeat stays, helping hotels minimize OTA costs and elevate the guest experience. It seamlessly integrates with existing hotel systems, offering flexible redemption options like 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward for future stays. This integration not only enhances revenue but also fosters a direct relationship between hotels and their guests, leading to improved guest satisfaction and retention.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Guestbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Guestbook

FAQs

Capabilities

Explore Hotels

Booking Engine Integration

Member Account Dashboards

Member Redemption Portal

Member Deals

Features

Points & Redemption

4/5 features

Loyalty Program Customization

4/5 features

Other

2/2 features

Available Add-ons & Modules

The Guestbook Extension

Direct Booking Tools
A browser extension to help members automatically earn cash rewards at 60,000 hotel's world-wide. With your hotel as part of The Guestbook Collection, we'll convince users shopping on popular hotel booking sites to book on brand.com instead.

INCLUDED

The Guestbook Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Guestbook is the #1 most trending product in the Loyalty Programs for Independents category (out of 23) and the #39 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Guestbook has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Guestbook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

The Guestbook Average The Guestbook

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21

Success Stories

19

References

71

Featured Customers

The Guestbook Case Studies

profile-carrusel-screenshot

Elevating Loyalty & Experiences Through Direct Connections

Cancun (Mexico)

profile-carrusel-screenshot

Turning Stays into Loyalty at Pacific Palms Resort

City of Industry (United States)

profile-carrusel-screenshot

Strategic Growth at The Slate Phuket

Nai Yang (Thailand)

profile-carrusel-screenshot

Turning Guest Experiences into Loyalty and Growth

Colorado Springs (United States)

profile-carrusel-screenshot

Inspiring Returns and Lasting Impressions at Abode Hotels

Canberra (Australia)

profile-carrusel-screenshot

Turning Guest Engagement into Unprecedented Revenue Gains

Atlanta (United States)

profile-carrusel-screenshot

ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

Vienna (Austria)

profile-carrusel-screenshot

Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

Boise (United States)

profile-carrusel-screenshot

CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

Dallas (United States)

profile-carrusel-screenshot

The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Paris (France)

profile-carrusel-screenshot

Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

Anaheim (United States)

profile-carrusel-screenshot

Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Las Vegas (United States)

profile-carrusel-screenshot

Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

Orlando (United States)

profile-carrusel-screenshot

By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.

El Cajon (United States)

profile-carrusel-screenshot

YOTEL grows direct bookings and rewards loyal guests

Boston (United States)

profile-carrusel-screenshot

eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Lake Havasu City (United States)

profile-carrusel-screenshot

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

New York City (United States)

profile-carrusel-screenshot

RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback

Jacksonville (United States)

profile-carrusel-screenshot

Sustaining Growth Year-Round

Toronto (Canada)

profile-carrusel-screenshot

Trusted by One, Referred to Another: A Case Study in Exceptional Partnership

New York City (United States)

profile-carrusel-screenshot

Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

More Products by The Guestbook

https://ucarecdn.com/b21ce219-b85c-46c5-9e78-473dfda9e1e8/-/crop/709x443/0,166/-/preview/
https://ucarecdn.com/9ee9250d-3cae-48c2-8a6a-884ee8978f66/-/crop/709x443/0,166/-/preview/

The Guestbook Reviews

Hotelier Rating

Excellent
276
Very Good
16
Average
5
Poor
2
Terrible
1

Property Size

  • X-Small (6)
  • Small (36)
  • Mid-Sized (53)
  • Large (162)
  • X-Large (39)

Country

  • United States
    United States
    (170)
  • Mexico
    Mexico
    (31)
  • Canada
    Canada
    (16)
  • United Kingdom
    United Kingdom
    (14)
  • Thailand
    Thailand
    (5)
  • Malaysia
    Malaysia
    (4)
  • Turkey
    Turkey
    (3)
  • Czech Republic
    Czech Republic
    (3)
  • Australia
    Australia
    (3)
  • Singapore
    Singapore
    (2)
  • United Arab Emirates
    United Arab Emirates
    (2)
  • Ireland
    Ireland
    (2)
  • Virgin Islands, U.S.
    Virgin Islands, U.S.
    (2)
  • Portugal
    Portugal
    (2)
  • China
    China
    (2)
  • Hungary
    Hungary
    (2)
  • Switzerland
    Switzerland
    (2)
  • Maldives
    Maldives
    (1)
  • Saudi Arabia
    Saudi Arabia
    (1)
  • Argentina
    Argentina
    (1)
  • Austria
    Austria
    (1)
  • Netherlands
    Netherlands
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • Saint Martin (French part)
    Saint Martin (French part)
    (1)
  • Denmark
    Denmark
    (1)
  • Greece
    Greece
    (1)
  • India
    India
    (1)
  • France
    France
    (1)
  • Sierra Leone
    Sierra Leone
    (1)
  • Saint Lucia
    Saint Lucia
    (1)
  • Macau
    Macau
    (1)
  • Puerto Rico
    Puerto Rico
    (1)
  • Spain
    Spain
    (1)
  • Panama
    Panama
    (1)
  • Namibia
    Namibia
    (1)
  • Croatia
    Croatia
    (1)

Region

  • North America
    North America
    (217)
  • Europe
    Europe
    (32)
  • Asia Pacific
    Asia Pacific
    (16)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (2)
  • Central America
    Central America
    (6)
  • Africa
    Africa
    (2)
10

The Perfect Program!

Revenue Consultant from 75-99 room Boutique in St. Pete Beach (United States)

Verified
2 months ago
The Guestbook has been a wonderful addition to The Hotel Zamora. As an independent hotel with market competitors from an array of Brands, it was so important for us to have a loyalty program. We knew we could not design a program with rewards to rival the Brands on our own so enter The Guestbook! The rewards are meaningful & easy to see...
Country United States
Revenue Consultant
Mid-Sized Hotel
10

Good alternative for non-branded properties

Regional Director of Revenue from 500+ room Bed & Breakfast & Inn in Atlanta (United States)

Verified
5 months ago
Good loyalty program outside of major brands. Easy to sign up and use and strong data base to market special promotions.
Country United States
Regional Director of Revenue
X-Large Hotel
10

Our Guestbook experience at Makarem Hotels

Digital Marketing Specialist from 500+ room Branded Hotel in Riyadh (Saudi Arabia)

Verified
5 months ago
The Guestbook makes hotel travel more rewarding and transparent. By offering real cash rewards or the option to apply credits toward future stays, it turns a direct booking into something more, a win-win for both guests and hotels.
Country Saudi Arabia
Digital Marketing Specialist
X-Large Hotel
10

The Perfect Addition to Our Direct Booking Strategy

Hotel Owner from 100 to 199 room Bed & Breakfast & Inn in Laredo (United States)

Verified
5 months ago
The best feature for us is the effortless integration during direct bookings. By simply entering the guest’s email, the system instantly connects their rewards account—no extra steps, no complications. It saves us time and gives guests a smoother experience.
Country United States
Hotel Owner
Large Hotel
10

Outstanding service

Reservations Manager from 100 to 199 room Bed & Breakfast & Inn in Princeton (United States)

Verified
5 months ago
I love the reminders that are sent weekly they are so helpful when you are busy. Will definitely recommends to others.
Country United States
Reservations Manager
Large Hotel
10

Guestbook allows us to be fully independent

CEO from 10 to 24 room Airport/Conference Hotel in Wilson (United States)

Verified
5 months ago
We love the loyalty aspect of the program, the rewards and points. The direct booking tools are wonderful and help generate additional bookings and income.
Country United States
CEO
Small Hotel
9

We use the program for rewards and loyalty

Sales Manager from 100 to 199 room City Center Hotel in Derry (United Kingdom)

Verified
6 months ago
It works well for us as an independent hotel and links in well with our website so we are happy with the product.
Country United Kingdom
Sales Manager
Large Hotel
10

We love working with the Guestbook!

Marketing Project Coordinator from 100 to 199 room in Villa Carlos Paz (Argentina)

Verified
7 months ago
The visibility our resorts get, the ease with which our guests can get rewarded for booking, the value it provides guests and our resorts, and the organization of the team - they're amazing to work with!
Country Argentina
Marketing Project Coordinator
Large Hotel
10

Valuable partnership to drive conversion

Director of Sales and Marketing from 500+ room Boutique in Los Angeles (United States)

Verified
7 months ago
Guestbook continues to be a strong business partner for driving direct bookings, guest loyalty, and increasingly, a staple in our group sales toolbox with their Planner Rewards program.
Country United States
Director of Sales and Marketing
X-Large Hotel
10

Great and Easy to use/install

VP of Revenue Management & E-Commerce from 100 to 199 room Boutique in New York City (United States)

Verified
7 months ago
This was very easy to set up and understand regardless of your tech level. The entire team at The Guest Book (from start to finish) were always available to answer any questions...a very easy and effective way to get up a loyalty program for your hotel to help drive direct bookings and to also minimal impact on the operations team. We sta...
Country United States
VP of Revenue Management & E-Commerce
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 30

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Guestbook represents the smartest way to build an innovative and flexible loyalty program for hotels in 2026, effectively turbocharging direct bookings. In particular, it serves as a strategic marketing and sales tool that complements traditional initiatives, providing exposure to millions of highly qualified travellers.

Question:

What differentiates this product or service from the competition?

Answer:

The Guestbook is a unique and very modern solution that, unlike traditional hotel loyalty programs, enables hoteliers to quickly build their own program with no upfront investment. It is also widely recognized for its ease of use, both for customers and hotel teams.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I strongly recommend adopting The Guestbook as a valuable addition to traditional initiatives, helping hotels strengthen their brand and build more rewarding relationships with guests. It also integrates seamlessly with existing technology, requiring minimal change management effort.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 9 recommend
Recommended by
RecommendationAvatar
Emilio Zappalà CEO @ Best Hotel Tech
RecommendationAvatar
Meaghan McMahon Sales Manager @ Wallop
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David Beaulieu Executive Director of Strategic Accounts @ Total Customized Revenue Management
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Connor Barter Senior Market Manager @ Triptease
RecommendationAvatar
Daniel Flores Head of Tourism @ Satisfi Labs
RecommendationAvatar
Emilio Zappalà CEO @ Best Hotel Tech
RecommendationAvatar
Meaghan McMahon Sales Manager @ Wallop
RecommendationAvatar
David Beaulieu Executive Director of Strategic Accounts @ Total Customized Revenue Management
RecommendationAvatar
Connor Barter Senior Market Manager @ Triptease
RecommendationAvatar
Daniel Flores Head of Tourism @ Satisfi Labs
RecommendationAvatar
Jaime Rivera Partnership Manager @ Mews
RecommendationAvatar
Gautier Colin VP, Partnerships @ Selfbook
RecommendationAvatar
Carrie Ell Sr. Market Director @ The Hotels Network
RecommendationAvatar
James Bishop Senior Director, Global Ecosystem @ SiteMinder
RecommendationAvatar
Mark Oliver Vice President, Business Development @ GCommerce Solutions
RecommendationAvatar
Will Darrah VP of Sales North America @ Amadeus
RecommendationAvatar
William Darrah Vice President @ Amadeus Hospitality Americas
Are you a consultant or vendor that recommends The Guestbook? Leave a recommendation

News

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The Guestbook

10 months ago

Elevating Loyalty & Experiences Through Direct Connections

post image
logo

The Guestbook

10 months ago

Turning Stays into Loyalty at Pacific Palms Resort

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logo

The Guestbook

10 months ago

Strategic Growth at The Slate Phuket

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logo

The Guestbook

10 months ago

Turning Guest Experiences into Loyalty and Growth

post image
logo

The Guestbook

1 year ago

Inspiring Returns and Lasting Impressions at Abode Hotels

post image
logo

The Guestbook

1 year ago

Turning Guest Engagement into Unprecedented Revenue Gains

post image
logo

The Guestbook

1 year ago

ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

post image
logo

The Guestbook

1 year ago

Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

post image
logo

The Guestbook

2 years ago

CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

post image
logo

The Guestbook

2 years ago

The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

post image
logo

The Guestbook

2 years ago

Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

post image
logo

The Guestbook

2 years ago

Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

post image
logo

The Guestbook

2 years ago

Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

post image
logo

The Guestbook

2 years ago

By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.

post image
logo

The Guestbook

2 years ago

YOTEL grows direct bookings and rewards loyal guests

post image
logo

The Guestbook

2 years ago

eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

post image
logo

The Guestbook

2 years ago

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

post image
logo

The Guestbook

2 years ago

RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback

post image
logo

The Guestbook

2 years ago

Sustaining Growth Year-Round

post image
logo

The Guestbook

2 years ago

Trusted by One, Referred to Another: A Case Study in Exceptional Partnership

post image
logo

The Guestbook

2 years ago

Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

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The Guestbook

3 years ago

Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings

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Support

Verified Support

The Guestbook has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

2 days

Responsiveness

Excellent

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