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The Guestbook
4.8 (300 REVIEWS)
Emilio, Meaghan, David + 9 more experts recommend The Guestbook
Read RecommendationsRanked 1 (out of 23) in Loyalty Programs for Independents
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
97% recommended by 245 hotels
Lotte New York Palace, Grupo Posadas, Oxford Hotels & Resorts & 242 others
Bell - AI powered product analyst
I analyzed all of The Guestbook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
The Guestbook provides independent hotels with a competitive loyalty program that boosts direct bookings and guest loyalty. Its flexible rewards encourage repeat stays, reducing OTA costs and enhancing the guest experience. Hotels value the customizable offerings and seamless integration with existing systems, resulting in improved revenue and guest satisfaction. Despite strong performance, some users suggest expanding awareness campaigns and refining redemption processes for even greater impact.
Lotte New York Palace, Grupo Posadas, Oxford Hotels & Resorts & 242 others
Read their reviewsWhat Types of Hotels The Guestbook is Popular For
Size
7 | X-Small (1-9 room)
38 | Small (10-49 room)
55 | Mid-Sized (50-99 room)
167 | Large (100-499 room)
39 | X-Large (500+ room)
Country
176 | United States
31 | Mexico
17 | Canada
14 | United Kingdom
5 | Thailand
5 | Malaysia
4 | Australia
3 | Turkey
3 | Czech Republic
2 | Singapore
2 | United Arab Emirates
2 | Ireland
2 | Virgin Islands, U.S.
2 | China
2 | Portugal
2 | Hungary
2 | Switzerland
1 | India
1 | Costa Rica
1 | Saudi Arabia
1 | Argentina
1 | Austria
1 | Netherlands
1 | Dominican Republic
1 | Saint Martin (French part)
1 | Denmark
1 | Greece
1 | France
1 | Maldives
1 | Sierra Leone
1 | Saint Lucia
1 | Macau
1 | Puerto Rico
1 | Spain
1 | Panama
1 | Namibia
1 | Croatia
Type
176 | Boutique Hotels
134 | Luxury Hotels
126 | Resorts
111 | City Center Hotels
80 | Bed & Breakfast & Inns
78 | Airport/Conference Hotels
72 | Branded Hotels
68 | Limited Service & Budget Hotels
24 | Extended Stay & Serviced Apartments
18 | Casinos
14 | Hostels
9 | Vacation Rentals & Villas
8 | RV Parks & Campgrounds
5 | Motels
Region
224 | North America
32 | Europe
17 | Asia Pacific
6 | Middle East
6 | Central America
4 | Oceania
3 | South America
2 | Africa
Category
300 | Loyalty Programs for Independents
198 | Direct Booking Tools
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Guestbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Guestbook Reviews Analyzed: 54
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Guestbook Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by The Guestbook
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Guestbook's Provided Description:
"With nearly 4 million registered members and more than 900+ partner hotels and resorts across 78+ countries, The Guestbook is at the forefront of independent travel innovation. Our company was founded on the belief that a direct relationship between hoteliers and their guests is more rewarding for everyone. Our cash back rewards program gives guests the freedom of three redemption options: 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward towards a future stay at one of our partner hotels. For hoteliers, we deliver all the revenue benefits of direct booking and a direct customer relationship, as well as exclusive exposure to our growing number of Guestbook members worldwide. To learn more about The Guestbook, please visit https://theguestbook.com/hoteliers."
Capabilities
Explore Hotels
Booking Engine Integration
Member Account Dashboards
Member Redemption Portal
Member Redemption Portal
Points are confusing. Cash Back is easy. Redeeming Cash Back is even easier. Members can cash out directly to their PayPal account, redeem from a large selection of gift card options, or save up at 3x value to spend towards a future stay at another Guestbook Collection Hotel.
Features
Points & Redemption
Loyalty Program Customization
Other
Available Add-ons & Modules
The Guestbook Extension
Direct Booking ToolsRecommended by
Achievements
This vendor's trending score is rising, The Guestbook is the #1 most trending product in the Loyalty Programs for Independents category (out of 23) and the #39 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Guestbook has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
Get an Instant Price Estimate
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The Guestbook Case Studies
Elevating Loyalty & Experiences Through Direct Connections
Cancun (Mexico)
Turning Stays into Loyalty at Pacific Palms Resort
City of Industry (United States)
Strategic Growth at The Slate Phuket
Nai Yang (Thailand)
Turning Guest Experiences into Loyalty and Growth
Colorado Springs (United States)
Inspiring Returns and Lasting Impressions at Abode Hotels
Canberra (Australia)
Turning Guest Engagement into Unprecedented Revenue Gains
Atlanta (United States)
ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold
Vienna (Austria)
Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership
Boise (United States)
CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.
Dallas (United States)
The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.
Paris (France)
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
Anaheim (United States)
Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct
Las Vegas (United States)
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
Orlando (United States)
By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.
El Cajon (United States)
YOTEL grows direct bookings and rewards loyal guests
Boston (United States)
eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.
Lake Havasu City (United States)
The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.
New York City (United States)
RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback
Jacksonville (United States)
Sustaining Growth Year-Round
Toronto (Canada)
Trusted by One, Referred to Another: A Case Study in Exceptional Partnership
New York City (United States)
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
References
"The Guestbook has been a great partner in helping us convert more direct bookings."
"The Guestbook has been a great tool to help us convert our guests to booking direct."
"The Guestbook has been a great partner helping us convert more direct bookings."
"Even though we are a small 39-room property, the team at The Guestbook always makes us feel like we are their biggest, most important partner! Partnering with The Guestbook has been a game-changer for us. Their platform has boosted our direct bookings and delighted our guests with fantastic rewards. The loyalty program keeps our guests returning time and again. We are thrilled with the outcomes and our collaboration with The Guestbook!"
"The solution offered is both simple and seamless, designed to attract and reward our new and returning luxury guests effortlessly with impressive results."
"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."
"We saw an immediate shift in business by partnering with The Guestbook within the first 30 days."
"We have been exceptionally pleased with the immediate shift of business from OTA's to direct channels within the first 30 days."
"The Guestbook has been pivotal for increasing our direct reservations and growing the loyalty of our guests, and continue to be a key part of our long-term direct strategy."
"As an independent hotel collection, we pride ourselves on overdelivering on guest service and amenities. But we lacked a mechanism to match (or beat) OTA member perks and branded hotel loyalty programs. The Guestbook provided us with that tool. It satisfies guest expectations, drives direct reservations, and fits friction-free into our operations."
"Partnering with The Guestbook has been highly effective in boosting our direct bookings."
"Our strategic partnership with The Guestbook has enhanced our direct booking conversion while creating memorable experiences for our guests."
"In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests."
"The Guestbook has increased direct bookings for us over the years. They have always been flexible with custom needs to assist our property and our initiatives. The best part is you always have the support you need from their team. This is a pivotal partnership for us."
"One of the greatest tools we incorporated in several years!"
"We could not be happier wit the impact that The Guestbook has made on our direct bookings."
"Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels. It's not just a loyalty program; it has become an indispensable component of our e-commerce strategy. Through this collaboration, we've not only significantly boosted our direct bookings but have also seen a substantial increase in our average daily rate."
"Implementing the Guestbook has been great for our numbers-we've consistently seen month-over-month improvements in conversions and returns. We particularly appreciate how seamlessly the Guestbook operates in the backend. Once a guest signs up, the Guestbook takes care of all of the operational work."
"We have seen that the Guestbook improves our booking engine's conversion rate. More direct bookings means we have a greater number of opportunities to deliver excellent guest experiences and foster loyalty."
Featured Customers
More Products by The Guestbook
Hotelier Rating
Looking for specific info?
The Perfect Program!
Revenue Consultant from 75-99 room Boutique in St. Pete Beach (United States)
Good alternative for non-branded properties
Regional Director of Revenue from 500+ room Bed & Breakfast & Inn in Atlanta (United States)
Our Guestbook experience at Makarem Hotels
Digital Marketing Specialist from 500+ room Branded Hotel in Riyadh (Saudi Arabia)
The Perfect Addition to Our Direct Booking Strategy
Hotel Owner from 100 to 199 room Bed & Breakfast & Inn in Laredo (United States)
Outstanding service
Reservations Manager from 100 to 199 room Bed & Breakfast & Inn in Princeton (United States)
Guestbook allows us to be fully independent
CEO from 10 to 24 room Airport/Conference Hotel in Wilson (United States)
We use the program for rewards and loyalty
Sales Manager from 100 to 199 room City Center Hotel in Derry (United Kingdom)
We love working with the Guestbook!
Marketing Project Coordinator from 100 to 199 room in Villa Carlos Paz (Argentina)
Valuable partnership to drive conversion
Director of Sales and Marketing from 500+ room Boutique in Los Angeles (United States)
Great and Easy to use/install
VP of Revenue Management & E-Commerce from 100 to 199 room Boutique in New York City (United States)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
The Guestbook represents the smartest way to build an innovative and flexible loyalty program for hotels in 2026, effectively turbocharging direct bookings. In particular, it serves as a strategic marketing and sales tool that complements traditional initiatives, providing exposure to millions of highly qualified travellers.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
The Guestbook is a unique and very modern solution that, unlike traditional hotel loyalty programs, enables hoteliers to quickly build their own program with no upfront investment. It is also widely recognized for its ease of use, both for customers and hotel teams.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
I strongly recommend adopting The Guestbook as a valuable addition to traditional initiatives, helping hotels strengthen their brand and build more rewarding relationships with guests. It also integrates seamlessly with existing technology, requiring minimal change management effort.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
The Guestbook
10 months ago
Elevating Loyalty & Experiences Through Direct Connections
The Guestbook
10 months ago
Turning Stays into Loyalty at Pacific Palms Resort
The Guestbook
10 months ago
Strategic Growth at The Slate Phuket
The Guestbook
10 months ago
Turning Guest Experiences into Loyalty and Growth
The Guestbook
1 year ago
Inspiring Returns and Lasting Impressions at Abode Hotels
The Guestbook
1 year ago
Turning Guest Engagement into Unprecedented Revenue Gains
The Guestbook
1 year ago
ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold
The Guestbook
1 year ago
Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership
The Guestbook
2 years ago
CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.
The Guestbook
2 years ago
The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.
The Guestbook
2 years ago
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
The Guestbook
2 years ago
Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct
The Guestbook
2 years ago
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
The Guestbook
2 years ago
By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.
The Guestbook
2 years ago
YOTEL grows direct bookings and rewards loyal guests
The Guestbook
2 years ago
eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.
The Guestbook
2 years ago
The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.
The Guestbook
2 years ago
RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback
The Guestbook
2 years ago
Sustaining Growth Year-Round
The Guestbook
2 years ago
Trusted by One, Referred to Another: A Case Study in Exceptional Partnership
The Guestbook
2 years ago
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
The Guestbook
3 years ago
Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings
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The Guestbook has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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