The Guestbook

4.8 (378 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Scott Frothingham Casey Waugh Janeen Hill John Bauso Marisol Frothingham Krystal De anda

Scott, Casey, Janeen + 18 more experts recommend The Guestbook

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The Guestbook

Ranked 1 (out of 23) in Loyalty Programs for Independents

2026 Winner Hotel Software

Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 4M+ registered members.

User avatar image User avatar image User avatar image

Bell avatar Bell - AI powered product analyst

I analyzed all of The Guestbook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

The Guestbook is praised as a cost-effective loyalty and direct-booking engine for independent hotels, helping reduce OTA commissions, lift conversion, and create repeat business without the burden of running a proprietary program. Reviewers consistently value its flexible cash-back/reward options, seamless website and PMS-adjacent workflows, and strong partner support, while asking for deeper reporting, broader participation/visibility, and more automation around reconciliation and rate controls.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Lotte New York Palace, Grupo Posadas, Oxford Hotels & Resorts & 303 others

Read their reviews

What Types of Hotels The Guestbook is Popular For

Size

4 | X-Small (1-9 room)

48 | Small (10-49 room)

74 | Mid-Sized (50-99 room)

227 | Large (100-499 room)

38 | X-Large (500+ room)

Country

224 | United States

35 | Mexico

26 | Canada

16 | United Kingdom

7 | Thailand

6 | Australia

5 | Malaysia

4 | Czech Republic

4 | China

3 | Turkey

3 | Portugal

3 | Switzerland

3 | Virgin Islands, U.S.

2 | Saudi Arabia

2 | Netherlands

2 | Ireland

2 | United Arab Emirates

2 | Singapore

2 | Hungary

2 | Maldives

2 | India

2 | Greece

1 | Saint Lucia

1 | Barbados

1 | Costa Rica

1 | Austria

1 | Germany

1 | Italy

1 | Argentina

1 | Bulgaria

1 | Dominican Republic

1 | Saint Martin (French part)

1 | Denmark

1 | Macau

1 | Puerto Rico

1 | Spain

1 | Panama

1 | Namibia

1 | France

1 | Croatia

1 | Sierra Leone

Type

230 | Boutique Hotels

160 | Resorts

152 | Luxury Hotels

135 | City Center Hotels

104 | Airport/Conference Hotels

102 | Bed & Breakfast & Inns

95 | Branded Hotels

91 | Limited Service & Budget Hotels

36 | Extended Stay & Serviced Apartments

22 | Casinos

17 | Hostels

11 | Vacation Rentals & Villas

10 | RV Parks & Campgrounds

7 | Motels

Region

285 | North America

42 | Europe

23 | Asia Pacific

8 | Central America

7 | Middle East

6 | Oceania

3 | South America

2 | Africa

Category

378 | Loyalty Programs for Independents

260 | Direct Booking Tools

The Guestbook Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Loyalty Programs for Independents for Small Hotels
#1 of 3
Best Loyalty Programs for Independents for Mid-sized Hotels
#1 of 3
Best Loyalty Programs for Independents for Large Hotels
#1 of 3

The Guestbook Loyalty Programs for Independents Rankings

By size
Best Loyalty Programs for Independents for Small Hotels 97% recommended by 46 Small hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among small hotels on HotelTechReport, praised for driving direct bookings by offering guests flexible cash rewards they can redeem across participating properties. Hoteliers appreciate how the program helps boost visibility and increase repeat business.
Best Loyalty Programs for Independents for Mid-sized Hotels 96% recommended by 163 Mid-sized hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among mid-sized hotels on HotelTechReport because it effectively drives direct bookings by offering cash-back options that resonate with guests, making it easy for them to see the value in booking directly.
Best Loyalty Programs for Independents for Large Hotels 97% recommended by 108 Large hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among Large on HotelTechReport because it helps hotels drive direct bookings through an appealing rewards structure that includes cash back, giving guests a tangible incentive to book directly.
Best Loyalty Programs for Independents for Enterprise Hotels 97% recommended by 41 Enterprise hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among large properties on HotelTechReport, recognized for its instant cashback rewards that drive direct bookings, making it clear why guests prefer this program over traditional points systems. Hoteliers appreciate that it creates a win-win situation for both guests and hotels.
By type
Best Loyalty Programs for Independents for Resorts 96% recommended by 150 Resorts hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among resort properties on HotelTechReport, praised for its effective cash-back rewards that incentivize direct bookings. Hoteliers appreciate the program’s ability to provide a competitive edge, with one saying it has “helped us increase our direct bookings substantially.”
Best Loyalty Programs for Independents for Other 95% recommended by 45 Other hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among independent hotels on HotelTechReport, praised for its cashback rewards that drive direct bookings without the complexities of traditional loyalty schemes. Hoteliers appreciate how it fosters guest loyalty, allowing them to compete effectively against larger brands and OTAs.
Best Loyalty Programs for Independents for Motels 97% recommended by 6 Motels hotels
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among motels on HotelTechReport, allowing small hotels to provide cash back rewards for direct bookings, creating a straightforward loyalty experience. Hoteliers appreciate that this system helps foster repeat business without the complexities of traditional loyalty schemes.
Best Loyalty Programs for Independents for Hostels 93% recommended by 17 Hostels hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among hostels on HotelTechReport, helping properties generate direct reservations through an appealing incentive program that resonates with travelers. Users appreciate the customized approaches, which can increase conversion rates and drive engagement.
Best Loyalty Programs for Independents for City Center Hotels 96% recommended by 128 City Center Hotels hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among City-Center Hotels on HotelTechReport, as it drives direct bookings through an enticing cash-back rewards model that resonates with guests. Hoteliers appreciate how this approach incentivizes repeat business while reducing dependence on OTAs.
Best Loyalty Programs for Independents for Casinos 100% recommended by 21 Casinos hotels
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Casino on HotelTechReport, praised for its flexible rewards program that facilitates direct bookings and enhances guest loyalty. Hoteliers appreciate the ease of implementation and the opportunity to capture market share with "effective follow-up and ongoing innovation."
Best Loyalty Programs for Independents for Branded Hotels 96% recommended by 85 Branded Hotels hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among branded hotels on HotelTechReport, thanks to its cash rewards system that effectively motivates guests to book directly, enhancing loyalty and repeat stays. The program simplifies the rewards process, making it easy for guests to understand and engage.
Best Loyalty Programs for Independents for Boutique Hotels 96% recommended by 208 Boutique Hotels hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among boutique hotels on HotelTechReport, providing an easy-to-implement loyalty program that allows guests to earn cash rewards or contribute to charities, enhancing direct bookings significantly. Hoteliers appreciate that it empowers them to compete with larger brands and create lasting guest loyalty.
Best Loyalty Programs for Independents for Bed & Breakfast & Inns 97% recommended by 96 Bed & Breakfast & Inns hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among Bed-N-Breakfast on HotelTechReport, praised for its cash-back reward system that encourages direct bookings and fosters loyalty with repeat guests. Properties appreciate how simple it is to manage, enhancing guest engagement and driving more bookings.
Best Loyalty Programs for Independents for Airport/Conference Hotels 98% recommended by 98 Airport/Conference Hotels hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among Conference on HotelTechReport, enabling independent hotels to compete effectively with chains by driving direct bookings through attractive cashback rewards. Hoteliers appreciate the platform's flexibility, noting it "pays for itself" while increasing guest loyalty and repeat visits.
Best Loyalty Programs for Independents for Limited Service & Budget Hotels 96% recommended by 89 Limited Service & Budget Hotels hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among Limited-Service-Budget on HotelTechReport, praised for its cash-back rewards that motivate guests to book directly, enhancing loyalty and driving repeat business. Operators note the program's flexibility and simplicity, stating it establishes stronger ties between hotels and guests.
Best Loyalty Programs for Independents for Extended Stay & Serviced Apartments 94% recommended by 32 Extended Stay & Serviced Apartments hotels
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Extended-Stay-Serviced-Apartments on HotelTechReport, with its cash-back rewards system fostering guest loyalty and encouraging repeat bookings. Hoteliers appreciate that this model directly incentivizes guests to book through their hotel rather than third-party channels.
Best Loyalty Programs for Independents for RV Parks & Campgrounds 98% recommended by 9 RV Parks & Campgrounds hotels
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Rv-Parks-Campgrounds on HotelTechReport, with its cashback program providing a unique incentive that enhances direct bookings and helps properties compete with larger brands. Hoteliers appreciate the solid network that facilitates increased brand visibility.
Best Loyalty Programs for Independents for Vacation Rentals & Villas 95% recommended by 11 Vacation Rentals & Villas hotels
#1 of 2
The Guestbook is a top Loyalty Programs for Independents pick among Vacation-Rentals-Villas on HotelTechReport for its effective ability to boost direct bookings, allowing guests to see clearly how much they earn with each stay. This transparency helps guests make informed decisions and enhances property visibility.
Best Loyalty Programs for Independents for Luxury Hotels 97% recommended by 145 Luxury Hotels hotels
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among Luxury on HotelTechReport, enabling independent hotels to offer cash-back rewards that attract direct bookings, fostering loyalty and increasing revenue. Hoteliers appreciate the program's ease of enrollment and seamless management, remarking it "delivers strong value" while enhancing guest experiences.
By region
Best Loyalty Programs for Independents for hotels in Central America 96% recommended by 8 hotels in Central America
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Central America on HotelTechReport, helping hotels boost direct bookings by offering cash-back rewards that encourage repeat business. Hoteliers appreciate that guests enjoy access to various locations within the loyalty program, enhancing loyalty engagement.
Best Loyalty Programs for Independents for hotels in Asia Pacific 92% recommended by 20 hotels in Asia Pacific
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Asia Pacific on HotelTechReport, driving direct bookings and reducing OTA dependency through its cashback rewards program. Hoteliers highlight its unique approach, stating it "helps to drive more bookings and [creates] a more rewarding guest experience."
Best Loyalty Programs for Independents for hotels in North America 97% recommended by 264 hotels in North America
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among North America on HotelTechReport, praised for its cash-back options that resonate well with guests. Hoteliers report it helps increase direct bookings with incentives like "cash back, credit, or charitable donations," making it a flexible tool that enhances guest loyalty.
Best Loyalty Programs for Independents for hotels in Middle East 96% recommended by 7 hotels in Middle East
#2 of 2
The Guestbook is a top Loyalty Programs for Independents pick among Middle East hotels on HotelTechReport, thanks to its instant cash-back rewards, which provide clear value to guests and help reduce reliance on third-party booking platforms by encouraging direct bookings through hotel websites.
Best Loyalty Programs for Independents for hotels in Europe 96% recommended by 40 hotels in Europe
#2 of 2
The Guestbook is a top Loyalty Programs for Independents pick among Europe on HotelTechReport, appreciated for its clear cash rewards that enhance loyalty and drive direct bookings while keeping independent hotels competitive against larger chains. Hoteliers value that they only pay when guests stay, simplifying reward logistics.
By country
Best Loyalty Programs for Independents for hotels in United States 98% recommended by 209 hotels in United States
#1 of 3
The Guestbook is a top Loyalty Programs for Independents pick among United States on HotelTechReport, praised for enabling independent hotels to enhance guest loyalty and drive more direct bookings via flexible rewards options like cash back and charitable donations. Hoteliers appreciate the easy setup and ongoing support that seamlessly integrate the program into their operations.
Best Loyalty Programs for Independents for hotels in Thailand 95% recommended by 6 hotels in Thailand
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Thailand on HotelTechReport, as it significantly increases direct bookings and reduces OTA reliance by incentivizing guests with cash rewards and donations. "It has strengthened guest loyalty" while helping build long-term relationships with guests.
Best Loyalty Programs for Independents for hotels in Mexico 97% recommended by 34 hotels in Mexico
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Mexico on HotelTechReport, praised for boosting direct bookings by clearly communicating the cash rewards available for booking directly through hotel websites. This approach effectively engages guests and enhances loyalty.
Best Loyalty Programs for Independents for hotels in United Kingdom 92% recommended by 16 hotels in United Kingdom
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among hotels in the United Kingdom on HotelTechReport, valued for its ability to drive direct bookings with flexible reward options like gift cards and cash, which reviewers note are more appealing than traditional points systems.
Best Loyalty Programs for Independents for hotels in Canada 93% recommended by 21 hotels in Canada
#1 of 1
The Guestbook is a top Loyalty Programs for Independents pick among Canada on HotelTechReport, thanks to its cash-back rewards that encourage direct bookings while building guest loyalty. Hotel owners appreciate the program's impact, noting a "27% increase in conversion" linked to its incentives.

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What is The Guestbook?

Founded in 2014 | Headquarters in Las Vegas (United States) | 45 employees
The Guestbook is a loyalty and direct-booking marketing platform for independent hotels and resorts. It helps properties drive more direct reservations, reduce OTA commission costs, and build stronger guest relationships through flexible rewards like cash back or future-stay credit. The platform supports repeat bookings, increases conversion, and gives hotels added exposure through its partner network, while fitting into existing hotel sales and marketing operations.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Guestbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Guestbook

FAQs

Capabilities

Explore Hotels

Booking Engine Integration

Member Account Dashboards

Member Redemption Portal

Member Deals

Features

Points & Redemption

4/5 features

Loyalty Program Customization

4/5 features

Other

2/2 features

Available Add-ons & Modules

The Guestbook Extension

Direct Booking Tools
A browser extension to help members automatically earn cash rewards at 60,000 hotel's world-wide. With your hotel as part of The Guestbook Collection, we'll convince users shopping on popular hotel booking sites to book on brand.com instead.

INCLUDED

The Guestbook Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Guestbook is the #1 most trending product in the Loyalty Programs for Independents category (out of 23) and the #35 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Guestbook has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Guestbook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

The Guestbook Average The Guestbook

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23

Success Stories

19

References

75

Featured Customers

The Guestbook Case Studies

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On the Slopes to Success: Beaver Run Resort & Conference Center’s Loyalty Journey

Breckenridge (United States)

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Oceanfront Growth: Direct bookings powered by The Guestbook

Fort Lauderdale (United States)

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Beyond Game Day: How Scholar Hotels turned event-driven visitors into loyal, returning guests

State College (United States)

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Elevating Loyalty & Experiences Through Direct Connections

Cancun (Mexico)

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Turning Stays into Loyalty at Pacific Palms Resort

City of Industry (United States)

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Strategic Growth at The Slate Phuket

Nai Yang (Thailand)

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Turning Guest Experiences into Loyalty and Growth

Colorado Springs (United States)

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Inspiring Returns and Lasting Impressions at Abode Hotels

Canberra (Australia)

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ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

Vienna (Austria)

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Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

Boise (United States)

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CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

Dallas (United States)

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The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Paris (France)

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Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

Anaheim (United States)

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Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Las Vegas (United States)

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Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

Orlando (United States)

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By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.

El Cajon (United States)

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YOTEL grows direct bookings and rewards loyal guests

Boston (United States)

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eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Lake Havasu City (United States)

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The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

New York City (United States)

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RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback

York (United Kingdom)

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Sustaining Growth Year-Round

Toronto (Canada)

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Trusted by One, Referred to Another: A Case Study in Exceptional Partnership

New York City (United States)

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Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

More Products by The Guestbook

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The Guestbook Reviews

Hotelier Rating

Excellent
346
Very Good
24
Average
5
Poor
2
Terrible
1

Property Size

  • X-Small (3)
  • Small (46)
  • Mid-Sized (71)
  • Large (217)
  • X-Large (37)

Country

  • United States
    United States
    (217)
  • Mexico
    Mexico
    (34)
  • Canada
    Canada
    (25)
  • United Kingdom
    United Kingdom
    (16)
  • Thailand
    Thailand
    (6)
  • Czech Republic
    Czech Republic
    (4)
  • Australia
    Australia
    (4)
  • Malaysia
    Malaysia
    (4)
  • China
    China
    (3)
  • Portugal
    Portugal
    (3)
  • Switzerland
    Switzerland
    (3)
  • Turkey
    Turkey
    (3)
  • Virgin Islands, U.S.
    Virgin Islands, U.S.
    (3)
  • Netherlands
    Netherlands
    (2)
  • Saudi Arabia
    Saudi Arabia
    (2)
  • United Arab Emirates
    United Arab Emirates
    (2)
  • Singapore
    Singapore
    (2)
  • Ireland
    Ireland
    (2)
  • Hungary
    Hungary
    (2)
  • Maldives
    Maldives
    (2)
  • India
    India
    (2)
  • Greece
    Greece
    (2)
  • Sierra Leone
    Sierra Leone
    (1)
  • Denmark
    Denmark
    (1)
  • Austria
    Austria
    (1)
  • Argentina
    Argentina
    (1)
  • Bulgaria
    Bulgaria
    (1)
  • Barbados
    Barbados
    (1)
  • Germany
    Germany
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • Saint Lucia
    Saint Lucia
    (1)
  • Saint Martin (French part)
    Saint Martin (French part)
    (1)
  • Croatia
    Croatia
    (1)
  • France
    France
    (1)
  • Macau
    Macau
    (1)
  • Puerto Rico
    Puerto Rico
    (1)
  • Spain
    Spain
    (1)
  • Panama
    Panama
    (1)
  • Namibia
    Namibia
    (1)

Region

  • North America
    North America
    (276)
  • Europe
    Europe
    (41)
  • Asia Pacific
    Asia Pacific
    (20)
  • Oceania
    Oceania
    (4)
  • Middle East
    Middle East
    (7)
  • South America
    South America
    (2)
  • Central America
    Central America
    (8)
  • Africa
    Africa
    (2)
10

A consistently exceptional partnership guests love

Director of Revenue Management from 500+ room Boutique in Austin (United States)

Verified
11 days ago
I cannot recommend The Guestbook highly enough! Having partnered with them at four different hotels, I can confidently say they are an exceptional partner in the hospitality industry. Their team is truly outstanding—professional, knowledgeable, responsive, and an absolute pleasure to work with. They consistently go above and beyond to ensur...
Country United States
Director of Revenue Management
X-Large Hotel
10

Rewards for corporate travelers across many locations — app booking is clunky

Sales/Operations Manager from 75-99 room Bed & Breakfast & Inn in Great Falls (United States)

Verified
14 days ago
Guests including corporate travelers get rewarded independently for staying at hotels under the guest book. Many locations all over the United States and out of country to choose from.
Country United States
Sales/Operations Manager
Mid-Sized Hotel
10

Cash back loyalty that helps independents compete — needs wider hotel coverage

Corporate Revenue Manager from 200 to 499 room Boutique in Toronto (Canada)

Verified
15 days ago
Guestbook has the best loyalty program for independent hotels where they include a cash back or cash forward. This gives travellers best value for their money they are spending at hotels across the world. Guestbook is also ideal for hotel operators to compete with other brands using the power of cash back. As a hotelier we can trust Guestbo...
Country Canada
Corporate Revenue Manager
Large Hotel
10

Cost effective direct bookings with instant guest cash back — but integration and automation need work

Director of Operations from 200 to 499 room Boutique in Toronto (Canada)

Verified
16 days ago
I like that it is Cost Effective for hotels and Instant gratification for guests. Guests get immediate cash back which encourages them to book directly.
Country Canada
Director of Operations
Large Hotel
8

Guest empowerment that makes the difference — brand awareness could be stronger

Director of Revenue Strategy from 100 to 199 room Bed & Breakfast & Inn in Seattle (United States)

Verified
17 days ago
Whitney is truly a collaborative partner, and she is such a pleasure to work with. The business model of the guest empowered to decide how they earn is powerful. Ultimately, it is the team at The GuestBook that makes the difference.
Country United States
Director of Revenue Strategy
Large Hotel
10

Direct-booking rewards that build loyalty — if guests know about them

Area Director of Sales from 200 to 499 room Boutique in McClellan Park (United States)

Verified
18 days ago
What I like most about The Guestbook is that it encourages guests to book direct while offering flexible rewards. The ability to choose between cash back or credit toward a future stay provides real value to guests and helps build loyalty to the hotel.
Country United States
Area Director of Sales
Large Hotel
10

A true partner for guest data and loyalty — email marketing is missing

Corporate Director of Marketing from 200 to 499 room Boutique in Los Angeles (United States)

Verified
18 days ago
I love that The guestbook truly performs as a partner. I love the data collected, their support service and the loyalty created with our guests.
Country United States
Corporate Director of Marketing
Large Hotel
10

Improves occupancy through marketing and guest services

General Manager from 75-99 room Boutique in Santa Fe (United States)

Verified
18 days ago
Guestbook helps to improve our overall occupancy through great marketing and guest services. We really appreciate the partnership. Thank you.
Country United States
General Manager
Mid-Sized Hotel
10

Easy setup and good ROI, with integration room to grow

Head of Ecommerce from 200 to 499 room Boutique in Amsterdam (Netherlands)

Verified
18 days ago
It's easy to set up and delivers good ROI. I also appreciate the opportunities for collaboration and trying new things.
Country Netherlands
Head of Ecommerce
Large Hotel
10

Free nights and extra money — but the app gets confusing

Front Desk Manager from 200 to 499 room Motel in Ruidoso (United States)

Verified
18 days ago
The people are very nice! Guests earn free nights. Earn extra money, and there is a variety of hotels to choose from.
Country United States
Front Desk Manager
Large Hotel
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  • 38

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Guestbook gives independent hotels a practical way to build guest loyalty and increase direct bookings without requiring a traditional points-based program. It creates meaningful value for guests while helping hotels reduce OTA dependence, strengthen repeat business, and own more of the guest relationship.

Question:

What differentiates this product or service from the competition?

Answer:

The Guestbook is designed specifically for independent hotels, making loyalty easier to launch and manage without the complexity of a large brand program. Its guest-focused rewards, direct-booking strategy, and independent-hotel network create value for both travelers and hotel operators.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Make sure the program is actively promoted across your website, booking process, email marketing, and front desk. The technology alone will not drive results; consistent execution, staff engagement, and a clear direct-booking strategy are essential to building loyalty and reducing OTA dependence.

Scott Frothingham Casey Waugh Janeen Hill + 18 recommend
Recommended by
Scott Frothingham
Scott Frothingham President RevOptimum @ RevOptimum
Casey Waugh
Casey Waugh Director of Growth @ Wallop
Janeen Hill
Janeen Hill DORM @ Hill Hospitality
John Bauso
John Bauso SVP Commercial Services @ Mosaic Hospitality
Marisol Frothingham
Marisol Frothingham Owner @ RevOptimum
Scott Frothingham
Scott Frothingham President RevOptimum @ RevOptimum
Casey Waugh
Casey Waugh Director of Growth @ Wallop
Janeen Hill
Janeen Hill DORM @ Hill Hospitality
John Bauso
John Bauso SVP Commercial Services @ Mosaic Hospitality
Marisol Frothingham
Marisol Frothingham Owner @ RevOptimum
Krystal De anda
Krystal De anda Head of Partnerships @ Triptease
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Emilio Zappalà
Emilio Zappalà CEO @ Best Hotel Tech
Wendy Bingham
Wendy Bingham Revenue Consultant @ TCRM
Meaghan McMahon
Meaghan McMahon Sales Manager @ Wallop
David Beaulieu
David Beaulieu Executive Director of Strategic Accounts @ Total Customized Revenue Management
Connor Barter
Connor Barter Senior Market Manager @ Triptease
Daniel Flores
Daniel Flores Head of Tourism @ Satisfi Labs
Jaime Rivera
Jaime Rivera Partnership Manager @ Mews
Gautier Colin
Gautier Colin VP, Partnerships @ Selfbook
Carrie Ell
Carrie Ell Sr. Market Director @ The Hotels Network
Mark Oliver
Mark Oliver Vice President, Business Development @ GCommerce Solutions
James Bishop
James Bishop Senior Director, Global Ecosystem @ SiteMinder
Will Darrah
Will Darrah VP of Sales North America @ Amadeus
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On the Slopes to Success: Beaver Run Resort & Conference Center’s Loyalty Journey

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4 months ago

Oceanfront Growth: Direct bookings powered by The Guestbook

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4 months ago

Beyond Game Day: How Scholar Hotels turned event-driven visitors into loyal, returning guests

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1 year ago

Elevating Loyalty & Experiences Through Direct Connections

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1 year ago

Turning Stays into Loyalty at Pacific Palms Resort

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Strategic Growth at The Slate Phuket

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Turning Guest Experiences into Loyalty and Growth

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Inspiring Returns and Lasting Impressions at Abode Hotels

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ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

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2 years ago

Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

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2 years ago

CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

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2 years ago

The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

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2 years ago

Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

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2 years ago

Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

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2 years ago

Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

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The Guestbook

2 years ago

By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.

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2 years ago

YOTEL grows direct bookings and rewards loyal guests

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2 years ago

eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

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The Guestbook

2 years ago

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

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RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback

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2 years ago

Sustaining Growth Year-Round

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The Guestbook

3 years ago

Trusted by One, Referred to Another: A Case Study in Exceptional Partnership

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3 years ago

Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

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Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings

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