The Four Key Pillars of a Successful Hotel Commercial Strategy
Ratings Snapshot
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Ranked #1 out of 9 in Hotel Rate Parity
OTA Insight has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn moreOTA Insight (Parity Insight) Overview
OTA Insight (Parity Insight) Overview
Keep control of your distribution Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues.
About OTA Insight View website
Founded in 2012 | Headquarters in United Kingdom | 248 employeesOTA Insight is widely recognized as the leader in hospitality business intelligence, empowering hoteliers to deliver smarter revenue, distribution and marketing...
Other Products by OTA Insight
Integrates with
- Revenue Management Systems
- Staff Collaboration Tools
- Reputation Management
What customers love about OTA Insight (Parity Insight)
Cluster Revenue Manager
User friendly, colour coded that helps identify key data along with great rate shop flexibility for LOS+ shops and various channels. Key feature also is the rate evolution feature.
Revenue Manager
Frendly and simple usage, great support for daily management; fast support when need it.
Senior Director Channel Strategy
Reliability, ease of use and support by friendly humans make this a smooth experience that allows you to keep your focus on optimizing rates and parity. We keep growing the use of both tools, while testing revenue insig...
Expert Q&A and Partner Recommendations
What does this product or service do well?
This product is invaluable if you are looking to gain insights into market performance. The pricing insights are key to the success of a hotels rate strategy, and in return help to drive a better revenue performance.
by Sarah Thompson (Octopus Revenue) on December 14, 2022
See more answers (13)What differentiates this product or service from the competition?
OTA Insight is always my first ‘go to’ tool and is a fantastic resource to gain knowledge and actionable insights, in such a fast-moving environment. The tool itself is so user friendly, and the team at OTA Insight are always really helpful. I have worked with Tom Edwards for many years, an...
by Sarah Thompson (Octopus Revenue) on December 14, 2022
See more answers (13)Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
This product saves time and provides actionable insights to support pricing decisions. The information is presented in one very simple and easy to understand dashboard and is ideal for busy hoteliers, and ideal for busy revenue managers who want to drive the best performance for their property.
by Sarah Thompson (Octopus Revenue) on December 14, 2022
See more answers (13)Clients & references
References & testimonials
Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions.
Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise.
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Active Markets
- Central America
- Antarctica
- Oceania
- North America
- South America
- Europe
- Asia Pacific
- Middle East
- Africa
- United States of America
- Russian Federation
- Spain
- Thailand
- United Kingdom
- France
- Canada
- Greece
- United Arab Emirates
December 19, 2022
OTA Insight (Parity Insight) Review: RATES SHOPPING
DIRECTOR OF COMMERCIAL from Branded Hotels in Kajang (Malaysia)
What do you like most?
rate shopping and rate parity, with maximum three months ahead. the data pool is almost accurate with other competitors in the selected area
What do you dislike or think could be improved?
hotel rank with RGI, API, MPI. may include room categories and sizes for each individual property to compare with the rates
December 17, 2022
OTA Insight (Parity Insight) Review: Great, timely information about the market from the Rate Shopping report sent to us daily
GM from Boutiques in Santa Rosa (United States of America)
What do you like most?
Within a few clicks I can have the information we need to stay competitive for the day or each month in the future
What do you dislike or think could be improved?
There is so much information-we need time to research and use all the tools to our advantage. I need to attend some of the training options OTAinsights has to offer
December 16, 2022
OTA Insight (Parity Insight) Review: Rate Shopping & Rate Parity
Revenue Manager from Branded Hotels in (Thailand)
What do you like most?
It easy when comparing the room rates with comp set and market's trend as well as looking to the rate parity.
What do you dislike or think could be improved?
Actually, I would like to say that I am quite satisfied with any features that OTA Insight has right now.
December 16, 2022
OTA Insight (Parity Insight) Review: User friendly system
Director of Sales & Marketing from Luxury Hotels in (Thailand)
What do you like most?
Real time solution tools for business intelligence, rate shopping to drive and grow online revenue opportunity. User friendly report helps the hotel to gain insight knowledge & business decision
What do you dislike or think could be improved?
Commercial meeting to update hotelier and exchange experience and market trend update insight by destination plus the most data sharing development
December 15, 2022
OTA Insight (Parity Insight) Review: Best customer service i have ever seen.
Revenue Analyst from Resorts in Sigatoka (Fiji)
What do you like most?
- Best customer service.- Product is always live and running. - Never found a glitch in the system. - Nothing much to add on
What do you dislike or think could be improved?
Geo specific demands could be an added option which will help in targeting geo specific customers rather than fiji as a whole.
December 15, 2022
OTA Insight (Parity Insight) Review: Best Product to get market insight
Front Office Manager from Branded Hotels in Katra ()
What do you like most?
Best for your hotel to get to know market scenario. it also help to improve your ADR and revenue with in your competition.Also you can get to know market trends for future.It is very easy to use and under...
What do you dislike or think could be improved?
Nothing. it will be more effective if we get to know our competition Occupancy also apart from ADR with in our competition that will help us to understand market more better and we can play according
Pricing
Recent News & Content
Resources & reports
Bookassist
Booking EngineDirect booking technology, web design, digital marketing, meta search, distribution strategy
Director of Sales
Checking rate parity and making sure hotel is open or closed correctly. Availability