OTA Insight (Parity Insight)

Ranked 1 (out of 9) in Hotel Rate Parity

Hotel Rate Parity

The end-to-end solution for groups and chains to track hotels’ parity performance, efficiently man...

Ratings Snapshot

Certificate of Excellence
Read 521 reviews
96%
Recommend
HTR Score icon
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #1 out of 9 in Hotel Rate Parity

Ease of Use
4.9/5
ROI
4.6/5
Implementation
4.7/5
Customer Support
4.8/5
Verified Customer Support

OTA Insight has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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Most popular for
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OTA Insight (Parity Insight) Overview

OTA Insight (Parity Insight) Overview

Keep control of your distribution Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues.

About OTA Insight View website

Founded in 2012 | Headquarters in United Kingdom | 248 employees

OTA Insight is widely recognized as the leader in hospitality business intelligence, empowering hoteliers to deliver smarter revenue, distribution and marketing...

Other Products by OTA Insight

Integrates with

  • Revenue Management Systems
  • Staff Collaboration Tools
  • Reputation Management
Browse integrations (44 verified)

What customers love about OTA Insight (Parity Insight)

Like 96% recommend

Director of Sales

Checking rate parity and making sure hotel is open or closed correctly. Availability

Cluster Revenue Manager

User friendly, colour coded that helps identify key data along with great rate shop flexibility for LOS+ shops and various channels. Key feature also is the rate evolution feature.

Revenue Manager

Frendly and simple usage, great support for daily management; fast support when need it.

Senior Director Channel Strategy

Reliability, ease of use and support by friendly humans make this a smooth experience that allows you to keep your focus on optimizing rates and parity. We keep growing the use of both tools, while testing revenue insig...

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

This product is invaluable if you are looking to gain insights into market performance. The pricing insights are key to the success of a hotels rate strategy, and in return help to drive a better revenue performance.

by Sarah Thompson (Octopus Revenue) on December 14, 2022

See more answers (13)
Question:

What differentiates this product or service from the competition?

Answer:

OTA Insight is always my first ‘go to’ tool and is a fantastic resource to gain knowledge and actionable insights, in such a fast-moving environment. The tool itself is so user friendly, and the team at OTA Insight are always really helpful. I have worked with Tom Edwards for many years, an...

by Sarah Thompson (Octopus Revenue) on December 14, 2022

See more answers (13)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

This product saves time and provides actionable insights to support pricing decisions. The information is presented in one very simple and easy to understand dashboard and is ideal for busy hoteliers, and ideal for busy revenue managers who want to drive the best performance for their property.

by Sarah Thompson (Octopus Revenue) on December 14, 2022

See more answers (13)
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+ 11 recommend
Recommended by Show More (9)

Features

Other

4/4 features

Clients & references

References & testimonials

Testimonial avatar
Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions.
Pelayo Pando Director of e-Commerce Business Development and Market Strategy at the NH Hotel Group - Headquarters
Testimonial avatar
Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise.
Monte Gardiner Managing Director of Revenue Management at the Best Western Hotels & Resorts

Featured partners

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Awards & Certifications

Active Markets

MARKETS SERVED
  • Central America
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Russian Federation
  • Spain
  • Thailand
  • United Kingdom
  • France
  • Canada
  • Greece
  • United Arab Emirates

521 Verified OTA Insight Reviews

Likelihood to Recommend
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December 19, 2022

OTA Insight (Parity Insight) Review: RATES SHOPPING

DIRECTOR OF COMMERCIAL from Branded Hotels in Kajang (Malaysia)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

rate shopping and rate parity, with maximum three months ahead. the data pool is almost accurate with other competitors in the selected area

What do you dislike or think could be improved?

hotel rank with RGI, API, MPI. may include room categories and sizes for each individual property to compare with the rates

Customer Support
5
Ease of Use
5
Value for money
3
Implementation
3

December 17, 2022

OTA Insight (Parity Insight) Review: Great, timely information about the market from the Rate Shopping report sent to us daily

GM from Boutiques in Santa Rosa (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Within a few clicks I can have the information we need to stay competitive for the day or each month in the future

What do you dislike or think could be improved?

There is so much information-we need time to research and use all the tools to our advantage. I need to attend some of the training options OTAinsights has to offer

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 16, 2022

OTA Insight (Parity Insight) Review: Rate Shopping & Rate Parity

Revenue Manager from Branded Hotels in (Thailand)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

It easy when comparing the room rates with comp set and market's trend as well as looking to the rate parity.

What do you dislike or think could be improved?

Actually, I would like to say that I am quite satisfied with any features that OTA Insight has right now.

Customer Support
4
Ease of Use
4
Value for money
4
Implementation
4

December 16, 2022

OTA Insight (Parity Insight) Review: User friendly system

Director of Sales & Marketing from Luxury Hotels in (Thailand)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Real time solution tools for business intelligence, rate shopping to drive and grow online revenue opportunity. User friendly report helps the hotel to gain insight knowledge & business decision

What do you dislike or think could be improved?

Commercial meeting to update hotelier and exchange experience and market trend update insight by destination plus the most data sharing development

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 15, 2022

OTA Insight (Parity Insight) Review: Best customer service i have ever seen.

Revenue Analyst from Resorts in Sigatoka (Fiji)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

- Best customer service.- Product is always live and running. - Never found a glitch in the system. - Nothing much to add on

What do you dislike or think could be improved?

Geo specific demands could be an added option which will help in targeting geo specific customers rather than fiji as a whole.

Customer Support
5
Ease of Use
4
Value for money
n/a
Implementation
n/a

December 15, 2022

OTA Insight (Parity Insight) Review: Best Product to get market insight

Front Office Manager from Branded Hotels in Katra ()

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Best for your hotel to get to know market scenario. it also help to improve your ADR and revenue with in your competition.Also you can get to know market trends for future.It is very easy to use and under...

What do you dislike or think could be improved?

Nothing. it will be more effective if we get to know our competition Occupancy also apart from ADR with in our competition that will help us to understand market more better and we can play according

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

Freemium (hotel can trial for free)
30 day trial
Monthly subscription (Flat)

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Popular OTA Insight (Parity Insight) Integrations

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