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Ratings Snapshot
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Ranked #1 out of 10 in Hotel Rate Parity
OTA Insight has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn moreOTA Insight (Parity Insight) Overview
OTA Insight (Parity Insight) Overview
Keep control of your distribution Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues.
About OTA Insight View website
Founded in 2012 | Headquarters in United Kingdom | 248 employeesOTA Insight is widely recognized as the leader in hospitality business intelligence, empowering hoteliers to deliver smarter revenue, distribution and marketing...
Other Products by OTA Insight
Integrates with
- Revenue Management Systems
- Staff Collaboration Tools
- Reputation Management
What customers love about OTA Insight (Parity Insight)
Cluster Revenue Manager
User friendly, colour coded that helps identify key data along with great rate shop flexibility for LOS+ shops and various channels. Key feature also is the rate evolution feature.
Revenue Manager
Frendly and simple usage, great support for daily management; fast support when need it.
Senior Director Channel Strategy
Reliability, ease of use and support by friendly humans make this a smooth experience that allows you to keep your focus on optimizing rates and parity. We keep growing the use of both tools, while testing revenue insig...
Expert Q&A and Partner Recommendations
What does this product or service do well?
OTA Insight provides an easy to use and comprehensible rate intelligence tool, that provides us with crucial competitive pricing data (very granular), market information and insights to help us with define our Revenue strategy and maximise opportunities. Their parity module also allow us to monitor...
by Hugo Esteves (RM HUB) on December 13, 2021
See more answers (7)What differentiates this product or service from the competition?
The data quality of the products and constant innovation make it a great tool to work with. Multiple users can take advantage of their dashboard and/or reports, making it easy to manage the expectation of different stakeholders. The service provided by the team is also a big factor.
by Hugo Esteves (RM HUB) on December 13, 2021
See more answers (7)Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Based on my experience with OTA Insight, if I have one advice to give to an hotelier, is that he really should subscribe this Product. In terms of Rateshopper, OTA Insight is a musht have for hoteliers.
by Hugo Esteves (RM HUB) on December 13, 2021
See more answers (7)Clients & references
References & testimonials
Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions.
Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise.
Featured partners
Case studies
- “Parity Insight addresses a major issue in the hotel industry right now”
- Radisson Hotel Group
- Branded Hotels in Brussel
Active Markets
- Central America
- Antarctica
- Oceania
- North America
- South America
- Europe
- Asia Pacific
- Middle East
- Africa
- United States of America
- Russian Federation
- Spain
- Canada
- United Kingdom
- France
- Thailand
- Greece
- Italy
June 11, 2022
OTA Insight (Parity Insight) Review: Rate Shopping and Rate Parity
Revenue Manager from Branded Hotels in (United Kingdom)
What do you like most?
Easy to use, accurate info within minutes and clear bench marking. Rate Parity helps me avoid selling certain rates on busy nights.
What do you dislike or think could be improved?
I would like to see the Rate display screen starts from today's date instead of the beginning of the month.
December 21, 2021
OTA Insight (Parity Insight) Review: Easy Quick Tools
Distribution Manager from Other in San Clemente (United States of America)
What do you like most?
The OTA Rate and Parity Insight tools are very intuitive and offer up to the minute data so we can always keep on top of the market. The market demand data is a quick easy way to anticipate daily demand ...
What do you dislike or think could be improved?
We're always looking for ways to "catch" white label sites that are publishing rates that should be completely opaque. I k now there was a shop/book option for a while but I believe it was being done by ...
December 17, 2021
OTA Insight (Parity Insight) Review: Great Past and Future Benchmarking
Asset Manager from Other in Pozuelo de Alarcón (Spain)
What do you like most?
Our company runs +40 hotels of very different types and categories, with sea side hotels and urban hotels, traditional and all inclusive... so we find OTA Insight extremely useful for all of them, especia...
What do you dislike or think could be improved?
I would like to access the rates on the dates where there is "sold out" from the past, at least it would be interesting to see the last published rates before the hotel sold out, this is especially import...
December 17, 2021
OTA Insight (Parity Insight) Review: Great tool, constantly being upgraded to feature latest trends
Corporate Revenue Manager from Branded Hotels in (United Kingdom)
What do you like most?
- Great Customer Service for both Corporate and end users - response is within minutes - Continuous upgrade to the tool, improving its capabilities to feature latest trends - Unlimited shops of multiple...
What do you dislike or think could be improved?
It would be great if Rate shops could be refreshed more frequently without the need of a live shop. Another suggestion would be to develop a solution to map Room Types to each hotel's Room configuration t...
December 16, 2021
OTA Insight (Parity Insight) Review: Great
What do you like most?
Making sure we stay in rate parity with my competitors. Tells us what the competition is offering a day to day basis.
What do you dislike or think could be improved?
Just getting better feedback on how to actually use this program. I don’t have much experience with this program overall
December 16, 2021
OTA Insight (Parity Insight) Review: Best thing that ever happened
What do you like most?
This really helps us to take a look at what is going on around us and lets us know where we need to be.
What do you dislike or think could be improved?
This gives us everything we need. I do not see any improvements at this time that need to be made with this report.
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Director of Sales
Checking rate parity and making sure hotel is open or closed correctly. Availability