OTA Insight (Parity Insight)

Ranked 1 (out of 9) in Hotel Rate Parity

Hotel Rate Parity

The end-to-end solution for groups and chains to track hotels’ parity performance, efficiently man...

Ratings Snapshot

Certificate of Excellence
Read 364 reviews
96%
Recommend
HTR Score icon
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #1 out of 9 in Hotel Rate Parity

Ease of Use
4.9/5
ROI
4.7/5
Implementation
4.7/5
Customer Support
4.8/5
Verified Customer Support

OTA Insight has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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Most popular for
  • Branded Hotels 78 verified reviews
    96%
  • Luxury Hotels 61 verified reviews
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  • City Center Hotels 45 verified reviews
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  • Boutiques 42 verified reviews
    97%
  • Resorts 32 verified reviews
    95%
  • Airport/Conference Hotels 14 verified reviews
    91%
  • Limited Service & Budget Hotels 14 verified reviews
    97%
  • Bed & Breakfast & Inns 14 verified reviews
    98%
  • Motels 9 verified reviews
    96%
  • Extended Stay & Serviced Apartments 7 verified reviews
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  • Hostels 6 verified reviews
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  • Vacation Rentals & Villas 2 verified reviews
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  • Casinos 2 verified reviews
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OTA Insight (Parity Insight) Overview

OTA Insight (Parity Insight) Overview

Keep control of your distribution Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues.

About OTA Insight View website

Founded in 2012 | Headquarters in United Kingdom | 248 employees

OTA Insight is widely recognized as the leader in hospitality business intelligence, empowering hoteliers to deliver smarter revenue, distribution and marketing...

Other Products by OTA Insight

Integrates with

  • Revenue Management Systems
  • Staff Collaboration Tools
  • Reputation Management
Browse integrations (42 verified)

What customers love about OTA Insight (Parity Insight)

Like 96% recommend

Director of Sales from Motels

Checking rate parity and making sure hotel is open or closed correctly. Availability

Cluster Revenue Manager from Luxury Hotels

User friendly, colour coded that helps identify key data along with great rate shop flexibility for LOS+ shops and various channels. Key feature also is the rate evolution feature.

Revenue Manager from Branded Hotels

Frendly and simple usage, great support for daily management; fast support when need it.

Senior Director Channel Strategy from Branded Hotels

Reliability, ease of use and support by friendly humans make this a smooth experience that allows you to keep your focus on optimizing rates and parity. We keep growing the use of both tools, while testing revenue insig...

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Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

OTA Insight provides an easy to use and comprehensible rate intelligence tool, that provides us with crucial competitive pricing data (very granular), market information and insights to help us with define our Revenue strategy and maximise opportunities. Their parity module also allow us to monitor...

by Hugo Esteves (RM HUB) on December 13, 2021

See more answers (7)
Question:

What differentiates this product or service from the competition?

Answer:

The data quality of the products and constant innovation make it a great tool to work with. Multiple users can take advantage of their dashboard and/or reports, making it easy to manage the expectation of different stakeholders. The service provided by the team is also a big factor.

by Hugo Esteves (RM HUB) on December 13, 2021

See more answers (7)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Based on my experience with OTA Insight, if I have one advice to give to an hotelier, is that he really should subscribe this Product. In terms of Rateshopper, OTA Insight is a musht have for hoteliers.

by Hugo Esteves (RM HUB) on December 13, 2021

See more answers (7)
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+ 5 recommend
Recommended by Show More (3)

Features

Other

18/18 features

Clients & references

References & testimonials

Testimonial avatar
Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions.
Pelayo Pando Director of e-Commerce Business Development and Market Strategy at the NH Hotel Group - Headquarters
Testimonial avatar
Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise.
Monte Gardiner Managing Director of Revenue Management at the Best Western Hotels & Resorts

Featured partners

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Awards & Certifications

Active Markets

MARKETS SERVED
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Russian Federation
  • Spain
  • Canada
  • United Kingdom
  • France
  • Greece
  • Thailand
  • Italy

364 Verified OTA Insight Reviews

Likelihood to Recommend
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June 11, 2022

OTA Insight (Parity Insight) Review: Rate Shopping and Rate Parity

Revenue Manager from Branded Hotels in (United Kingdom)

Recommend 10/10
Full blue star
Full blue star
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Full blue star

What do you like most?

Easy to use, accurate info within minutes and clear bench marking. Rate Parity helps me avoid selling certain rates on busy nights.

What do you dislike or think could be improved?

I would like to see the Rate display screen starts from today's date instead of the beginning of the month.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 21, 2021

OTA Insight (Parity Insight) Review: Easy Quick Tools

Distribution Manager from Other in San Clemente (United States of America)

Recommend 9/10
Full blue star
Full blue star
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Full blue star
Half blue star

What do you like most?

The OTA Rate and Parity Insight tools are very intuitive and offer up to the minute data so we can always keep on top of the market. The market demand data is a quick easy way to anticipate daily demand ...

What do you dislike or think could be improved?

We're always looking for ways to "catch" white label sites that are publishing rates that should be completely opaque. I k now there was a shop/book option for a while but I believe it was being done by ...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 17, 2021

OTA Insight (Parity Insight) Review: Great Past and Future Benchmarking

Asset Manager from Other in Pozuelo de Alarcón (Spain)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

Our company runs +40 hotels of very different types and categories, with sea side hotels and urban hotels, traditional and all inclusive... so we find OTA Insight extremely useful for all of them, especia...

What do you dislike or think could be improved?

I would like to access the rates on the dates where there is "sold out" from the past, at least it would be interesting to see the last published rates before the hotel sold out, this is especially import...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 17, 2021

OTA Insight (Parity Insight) Review: Great tool, constantly being upgraded to feature latest trends

Corporate Revenue Manager from Branded Hotels in (United Kingdom)

Recommend 9/10
Full blue star
Full blue star
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Full blue star
Half blue star

What do you like most?

- Great Customer Service for both Corporate and end users - response is within minutes - Continuous upgrade to the tool, improving its capabilities to feature latest trends - Unlimited shops of multiple...

What do you dislike or think could be improved?

It would be great if Rate shops could be refreshed more frequently without the need of a live shop. Another suggestion would be to develop a solution to map Room Types to each hotel's Room configuration t...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 16, 2021

OTA Insight (Parity Insight) Review: Great

Recommend 8/10
Full blue star
Full blue star
Full blue star
Full blue star
Empty blue star

What do you like most?

Making sure we stay in rate parity with my competitors. Tells us what the competition is offering a day to day basis.

What do you dislike or think could be improved?

Just getting better feedback on how to actually use this program. I don’t have much experience with this program overall

Customer Support
3
Ease of Use
3
Value for money
3
Implementation
3
arrow review On Dec 22, 2021 Amy S. from OTA Insight replied:
 Hello there,
 
Thank you for taking the time to leave us a review.  We’re delighted to hear that t... 

December 16, 2021

OTA Insight (Parity Insight) Review: Best thing that ever happened

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

This really helps us to take a look at what is going on around us and lets us know where we need to be.

What do you dislike or think could be improved?

This gives us everything we need. I do not see any improvements at this time that need to be made with this report.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

Freemium (hotel can trial for free)
30 day trial
Monthly subscription (Flat)

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Popular OTA Insight (Parity Insight) Integrations

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