Ratings Snapshot

Certificate of Excellence

Read 364 reviews

#1 Popularity index

HT SCORE

100 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #1 out of 10 in Hotel Rate Parity

Ease of Use

4.9/5

ROI

4.7/5

Implementation

4.7/5

Customer Support

4.8/5

OTA Insight has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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OTA Insight (Parity Insight) Overview

Keep control of your distribution Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues.

About OTA Insight View website

Founded in 2012 | Headquarters in United Kingdom | 248 employees

OTA Insight is widely recognized as the leader in hospitality business intelligence, empowering hoteliers to deliver smarter revenue, distribution and marketing...

Other Products by OTA Insight

1/10

Integrates with

Revenue Management Systems
Staff Collaboration Tools
Reputation Management

Browse integrations (43 verified)

What customers love about OTA Insight (Parity Insight)

96% recommend

Director of Sales

Checking rate parity and making sure hotel is open or closed correctly. Availability

Cluster Revenue Manager

User friendly, colour coded that helps identify key data along with great rate shop flexibility for LOS+ shops and various channels. Key feature also is the rate evolution feature.

Revenue Manager

Frendly and simple usage, great support for daily management; fast support when need it.

Senior Director Channel Strategy

Reliability, ease of use and support by friendly humans make this a smooth experience that allows you to keep your focus on optimizing rates and parity. We keep growing the use of both tools, while testing revenue insig...

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

OTA Insight provides an easy to use and comprehensible rate intelligence tool, that provides us with crucial competitive pricing data (very granular), market information and insights to help us with define our Revenue strategy and maximise opportunities. Their parity module also allow us to monitor...

by Hugo Esteves (RM HUB) on December 13, 2021

See more answers (7)

Showing all answers to: "What does this product or service do well?"

Nicolas Chavanes Director Technical Partner Success @ Mews

December 08, 2021, Nicolas has seen a demo of the

Providing the most complete and user-friendly revenue, distribution and marketing management tech stack to hotel partners. Powered with real-time historical, current and future-looking datasets to drive business growth.

Don Cronin Director of Product @ Bookassist

December 08, 2021, Don has seen a demo of the

OTA Insight provide a range of products including Market Insight, Rate Insight, Parity Insight and Revenue Insight which provide hoteliers with intelligence covering a range of crucial metrics from booking intent to performance management.

William Cotter CEO @ Net Affinity

December 02, 2021, William occassionaly uses the

OTA Insights excel in the collation and assimilation of valuable data into intelligent dashboards that are particularly useful for rate shopping and parity intelligence which help the hotelier in making actionable revenue management decisions for their busines...

Alberto Recanatesi Market Manager @ Bookassist

November 29, 2021, Alberto occassionaly uses the

What does this product or service do well? There are mainly 2 aspects I appreciate in the OTA Insights product suites. a. The price comparator between the hotel official website and the OTAs. b. The most requested dates by destinations.

Ian Sloan VP Partnerships @ Avvio

November 29, 2021, Ian occassionaly uses the

OTA Insight have consistently led the way with their Rate , Parity and Revenue tools. All designed to help hotels make real-time decisions to help them compete against their comp set in what is an incredibly tough market.

Anastassia Kravtsenko Event Marketing @ Oaky

December 16, 2019, Anastassia heard from clients about the

OTA Insight business intelligence platform collects valuable PMS data into an easy-to-read visual dashboard with actionable insights allowing the hotelier to make fast and confident revenue decisions.

Anastassia Kravtsenko Event Marketing @ Oaky

December 16, 2019, Anastassia heard from clients about the

OTA Insight business intelligence platform collects valuable PMS data into an easy-to-read visual dashboard with actionable insights allowing the hotelier to make fast and confident revenue decisions.

Question:

What differentiates this product or service from the competition?

Answer:

The data quality of the products and constant innovation make it a great tool to work with. Multiple users can take advantage of their dashboard and/or reports, making it easy to manage the expectation of different stakeholders. The service provided by the team is also a big factor.

by Hugo Esteves (RM HUB) on December 13, 2021

See more answers (7)

Showing all answers to: "What differentiates this product or service from the competition?"

Nicolas Chavanes Director Technical Partner Success @ Mews

December 08, 2021, Nicolas has seen a demo of the

Data quality Advanced anomaly detection and automated integrity control ensure the industry's most accurate, complete and reliable data. Actionable insights Our easy-to-understand dashboard with real-time data and instant drill-down capabilities enables our cu...

Don Cronin Director of Product @ Bookassist

December 08, 2021, Don has seen a demo of the

The sheer breadth of data which OTA Insight provide is impressive and their array or visual interfaces provide a really, quick, easy, intuitive way for hoteliers to access and understand the intelligence & KPIs provided.

William Cotter CEO @ Net Affinity

December 02, 2021, William occassionaly uses the

A core strength of the OTA Insights offering is the breath and depth of their data coupled with accurate competitor intelligence which is hugely valuable for the hotelier. The simplicity of their dashboards belie the depth of intelligence underpinning their pr...

Alberto Recanatesi Market Manager @ Bookassist

November 29, 2021, Alberto occassionaly uses the

What differentiates this product or service from the competition? There are many good products in the hotel industry and OTA Insight is one of them. What makes them better than others is the support and strategic advice. It is thanks to this word of mouth tha...

Ian Sloan VP Partnerships @ Avvio

November 29, 2021, Ian occassionaly uses the

The OTA Insights team set themselves apart with their extensive market data from 1000's of hotels across different geographies. This coupled with their simple yet intuitive user interface makes for a great product that hotels can use and understand.,

Anastassia Kravtsenko Event Marketing @ Oaky

December 16, 2019, Anastassia heard from clients about the

The quality of data and accurate competitor comparison saves hoteliers a lot of time. To ensure seamless platform functionality OTA Insight has a dedicated customer service team that provides helpful advise across the globe.

Anastassia Kravtsenko Event Marketing @ Oaky

December 16, 2019, Anastassia heard from clients about the

The quality of data and accurate competitor comparison saves hoteliers a lot of time. To ensure seamless platform functionality OTA Insight has a dedicated customer service team that provides helpful advise across the globe.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Based on my experience with OTA Insight, if I have one advice to give to an hotelier, is that he really should subscribe this Product. In terms of Rateshopper, OTA Insight is a musht have for hoteliers.

by Hugo Esteves (RM HUB) on December 13, 2021

See more answers (7)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Nicolas Chavanes Director Technical Partner Success @ Mews

December 08, 2021, Nicolas has seen a demo of the

My best advice to a hotelier that considers using OTAInsight would be to get in contact with their expert and explain what they need so they can get the best recommendation from their team, they will be the best to help get the best set up

Don Cronin Director of Product @ Bookassist

December 08, 2021, Don has seen a demo of the

As mentioned before, OTA Insight provide a range of really insightful products including Market Insight, Rate Insight, Parity Insight and Revenue Insight without which you as a hotelier are operating 'blind'. If you do not avail of this intelligence then you ...

William Cotter CEO @ Net Affinity

December 02, 2021, William occassionaly uses the

Accurate data is critical to successful running of a business. An important factor to consider when using a platform like OTA Insights is to ensure that you look at the data frequently and constantly challenge it to ensure that your own bias's are not influenc...

Alberto Recanatesi Market Manager @ Bookassist

November 29, 2021, Alberto occassionaly uses the

OTA Insight is fully integrated with Bookassist and the combination within the products give to the hoteliers a unique suite to capture the demand, reduce cost of acquisitions and increase the direct revenue.

Ian Sloan VP Partnerships @ Avvio

November 29, 2021, Ian occassionaly uses the

Don't undervalue the data. I suspect that many hotels sign up to all of the services and use the data for one specific purpose. It is incredibly powerful data so make sure this is shared across all the teams that could benefit.

Anastassia Kravtsenko Event Marketing @ Oaky

December 16, 2019, Anastassia heard from clients about the

OTA Insight integrates with most of the partner platforms and systems saving hoteliers time to find the right information and focus on important business decisions. It's a right choice if you are looking for an easy-to-use, accurate and comprehensive data anal...

Anastassia Kravtsenko Event Marketing @ Oaky

December 16, 2019, Anastassia heard from clients about the

OTA Insight integrates with most of the partner platforms and systems saving hoteliers time to find the right information and focus on important business decisions. It's a right choice if you are looking for an easy-to-use, accurate and comprehensive data anal...

+ 5 recommend

Recommended by

Hugo Esteves Head of Commercial Strategy & RM @ RM HUB

Nicolas Chavanes Director Technical Partner Success @ Mews

Don Cronin Director of Product @ Bookassist

William Cotter CEO @ Net Affinity

Alberto Recanatesi Market Manager @ Bookassist

Show More (3)

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Features

Other

7/7 features

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation
Metasearch connectivity
In-app support
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Clients & references

Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions.

Pelayo Pando Director of e-Commerce Business Development and Market Strategy at the NH Hotel Group - Headquarters