Ratings Snapshot
Learn more
Ranked #5 out of 119 in Booking Engine
Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more-
Luxury Hotels 77 verified reviews94%
-
Boutiques 64 verified reviews94%
-
Resorts 53 verified reviews95%
-
City Center Hotels 41 verified reviews95%
-
Branded Hotels 22 verified reviews96%
-
RV Parks & Campgrounds 18 verified reviews91%
-
Bed & Breakfast & Inns 14 verified reviews91%
-
Limited Service & Budget Hotels 9 verified reviews94%
-
Extended Stay & Serviced Apartments 8 verified reviews80%
-
Airport/Conference Hotels 5 verified reviews98%
-
Vacation Rentals & Villas 3 verified reviews87%
-
Hostels 2 verified reviews100%
-
Motels 1 verified reviews90%
Net Affinity (Booking Engine) Overview
Net Affinity (Booking Engine) Overview
Net Affinity’s booking engine is the newest technology on the market. Feature-rich, lightning fast and made for mobile, it’s everything your guest needs from their booking experience. This new piece of technology has been built from the ground up, with years’ worth of our knowledge and learnings applied. Hosted using the most modern cloud infrastructure and built around APIs, it enables us ...
About Net Affinity View website
Founded in 2000 | Headquarters in Dublin | 42 employeesNet Affinity are award winning hotel technology experts. Our booking engine and services will facilitate everything your guest wants from the booking experience...
Other Products by Net Affinity
Integrates with
- Channel Managers
- Property Management Systems
- Metasearch & Ad Tech
What customers love about Net Affinity (Booking Engine)
Sales and Marketing Manager in (Ireland)
- Easy booking engine to use both on the front and back end of the site. - Good reporting features. - Great team to work with who are up to date with the latest trends.
Managing Director in Charlotte (United States)
Its just very easy to use and the reporting functions are fantastic when compared to other booking engines.
Sales and Marketing Executive in (Ireland)
Very easy to use and any issues that you may is quickly mended. We like how quick and simple it is for our customer.
Expert Q&A and Partner Recommendations
What does this product or service do well?
Net Affinity are experts in Booking Engine technology. I would highly recommend Net Affinity to properties who are looking to offer a clear and user-friendly booking engine. I love working with such a passionate team too.
by Ciara Madden (Mews) on December 20, 2022
See more answers (33)Showing all answers to: "What does this product or service do well?"
December 13, 2022, Fiona heard from clients about the
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exce...
December 12, 2022, Siggi heard from clients about the
I am a big fan of the Net Affinity booking engine for several reasons. It is super intuitive and has excellent integration with the customer's website. A good booking engine converts, and the Net Affinity one certainly does!
December 07, 2022, Tom heard from clients about the
Netaffinity Booking Engine provides an excellent platform for hotels to engage with guests. The interaction with the team at Netaffinity and their understanding of the specific needs of the hospitality industry.
December 06, 2022, Derreck heard from clients about the
We recommend Net Affinity for the excellent booking engine directly integrated with SmartHOTEL. We are helping multiple mutual customers on direct connectivity between their PMS and Net Affinity, one of the best converting engines out there today.
December 06, 2022, Steve heard from clients about the
Net Affinity provide a seamless, intuitive user design helping the hotelier achieve direct business and incremental spend. With an energised team and forward thinking company, service is at the centre, while always looking to innovate their product.
December 06, 2022, Heather heard from clients about the
We have been customers of Net Affinity for many years, they are very approachable and easy to work with, they have a team of highly skilled professionals. I have no hesitation in recommending hotels to use this as their Booking Engine.
November 29, 2022, Filip has seen a demo of the
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
November 17, 2022, Allan heard from clients about the
Modern tech, great team with lots of relevant experience! We have a lot of mutual clients and all reports are positive! Always great to have technlogy backed up by a solid expert service from their team.
November 17, 2022, Paula has seen a demo of the
Net Affinity is a great solution for hotels looking for strategies to increase direct bookings. Their booking engine integration with Asksuite's chatbot provides real-time assistance before booking and makes the experience easy for travelers, which boosts webs...
November 15, 2022, George heard from clients about the
Net Affinity drives direct bookings and increases conversion rates with fantastic websites, supported by great digital strategy. They are subject matter experts in how to ensure you are receiving as many direct bookings as possible. The pooled inventory featur...
November 15, 2022, Stephen regularly uses the
We have worked with the Net Affinity booking engine through many of our clients and would highly recommend it. Setting e-commerce tracking is straightforward, which is vitally important for the campaigns we run. Their monthly reports provide valuable data whic...
November 15, 2022, Dani heard from clients about the
NetAffinity has an excellent suite of products and services. The booking engine has an intuitive front end which gives a great booking experience, and the powerful targeted marketing engine ensures that guests keep coming back. Importantly, this is all tied in...
December 07, 2021, David heard from clients about the
The Net Affinity suite of products provide a vital service to Hoteliers. These services are what the guest or potential guest sees and uses first when engaging with a Hotel. It is vital to have these products working efficiently and effectively.
December 01, 2021, Jeremy heard from clients about the
NetAffinity is a great Booking Engine. It is reliable and cost effective. It has great reporting features that allows to take best action to improve direct booking. Last but not least, the support is great which makes it a great partner for hoteliers.
November 21, 2021, Benjamin heard from clients about the
NetAffinity is an excellent Direct reservation service for hotels. It's a 1 stop shop for Digital Agency, Metasearch services and reservation tools. This 360 vision enables them to have a global vision of their hotel customer strategy and provide accurate advi...
November 22, 2021, Annika occassionaly uses the
It is a great system. User experience and very nicely designed and it looks modern. They put a lot of effort into building a beautiful product. Very user friendly and clean. They have been in the business long enough to know what meets the buyer's expectations...
December 13, 2019, James has seen a demo of the
Net Affinity is a leader in booking engines, building beautiful websites to optimize the guest booking journey, and optimizing hotels across the meta with their seamless connectivity to Trivago, Tripadvisor, and more.
December 12, 2019, Matej heard from clients about the
Very strong booking engine , flexible functionality for Independent Hotels. Provides fantastic connectivity to Protel and also to Channel Managers when required. Offers the Booking Engine in a number of different languages.
December 11, 2019, Alexandra heard from clients about the
A solution that is truly built with the main goal to drive more direct bookings through the hotels own website. A very sleek mobile first architecture. Have in a sophisticated and accurate way integrated conversion optimization technology that outperforms all...
December 11, 2019, Camille regularly uses the
We are very happy with the multi-lingual extranet, this is very handy for our Belgian hotels. Net Affinity is also very user friendly. It is easy to set up new vouchers, new rate plans, to check the orders/bookings.
December 11, 2019, Jevgenia heard from clients about the
NetAffinity is a great and user-friendly solution for hoteliers who wants to drive more direct bookings. What I like the company, is its unique approach to every customer and great support. They constantly update the product to stay on top of technology and de...
December 10, 2019, Alessandra regularly uses the
I like Net Affinity because it has a multilingual extranet. It also offers a lot of possibilities to add metadescriptions to packages, room types etc which is great for the SEO of our website. The booking engine also looks like our website front end, so that's...
December 10, 2019, Laya regularly uses the
Net Affinity has an easy to use extranet to set up as any offers and packages a hotel desires. It is intuitive and also easy to look up production based on any filters you would like. Reporting is also exportable via csv which is useful for revenue management....
December 09, 2019, George heard from clients about the
Net Affinity is an easy to use product which really delivers results. The Booking Engine is user friendly on front and back end - which helps increase booking rates - therefore increasing direct business
December 09, 2019, Fiona regularly uses the
Channel Manager connectivity to the system is very easy to do and uploads are fast, allowing real-time availability for the hotels. The extranet is user-friendly for hoteliers to set up their rates, rooms and promotions, plus the meta-search connectivity is a...
December 06, 2019, Marvin has seen a demo of the
A one-stop-shop which make sure that hotels can drive their direct bookings! They help with both the marketing/ads aspect and also deliver the front end solutions to make sure clients have a great booking experience.
December 06, 2019, Gunter regularly uses the
Integration to Customer website via the Booking Engine Api is seamless and with the ability to offer web & mobile rates and even layouts assists the Hotel in maintaining SEO ratings. Linking the Booking Engine to the Channel Manager was seamless.
December 05, 2019, Rene heard from clients about the
Net Affinity is putting strength and time into the mobile process and providing SaaS-based solutions because it's so effective and becoming more relevant. They are also constantly changing their product to be even more straightforward and seamless on the UI si...
December 05, 2019, Sonia heard from clients about the
Netaffinity creates great websites and an easy to book booking engine experience. The fully responsive designs, speed, & business intelligence console provides the hotels with actionable data to make real-time decisions.
December 05, 2019, Guillermo heard from clients about the
Having been in business for over 20 years, they are one of the most experienced players in the industry. They are very much focused on growing independent hotels direct bookings , develop and design all their own technology in house. and adapt their technology...
December 05, 2019, tomas occassionaly uses the
Both booking engine, as well as the associated digital marketing services, help drive the direct bookings for hotels who decided not to focus on hospitality and outsource the care for online presence and direct sales
December 05, 2019, [email protected] occassionaly uses the
Everything Net Affinity do is laser focused on driving direct bookings for their hotel clients. With a cutting edge booking engine and a very experienced team behind it, they very much deliver what they claim.
December 05, 2019, [email protected] occassionaly uses the
Everything Net Affinity do is laser focused on driving direct bookings for their hotel clients. With a cutting edge booking engine and a very experienced team behind it, they very much deliver what they claim.
What differentiates this product or service from the competition?
Not only is the technology and user experience first class, but the support behind the product too. I think what really stands out for me is the personal touch and fantastic support that hotels talk about over and over again.
by Ciara Madden (Mews) on December 20, 2022
See more answers (33)Showing all answers to: "What differentiates this product or service from the competition?"
December 13, 2022, Fiona heard from clients about the
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I ha...
December 12, 2022, Siggi heard from clients about the
The software is only half of the equation! Net Affinity matches its great product with equally excellent service and support! As someone who has worked on a hotel booking engine in a digital marketing company before, I am super impressed with these guys.
December 07, 2022, Tom heard from clients about the
Netaffinity Booking Engine provides an excellent platform for hotels to engage with guests. The interaction with the team at Netaffinity and their understanding of the specific needs of the hospitality industry.
December 06, 2022, Derreck heard from clients about the
The excellent service, product specs and good interfacing helps customers from Net Affinity to build their direct revenue stream even faster. I recommend the tool to be placed on the hoteliers' brand.com website immidiately, value for money!
December 06, 2022, Steve heard from clients about the
Their personal approach and willingness to integrate loyalty to add value to the hotelier's proposition, which helps increase retention rates throughout the guest journey. The combination of services; DM, meta search, web design and gift voucher system offers ...
December 06, 2022, Heather heard from clients about the
The Booking Engine is easy to use and is constantly evolving to keep up with consumer booking trends. The team are willing to take on feedback and client requests for new development features. We have never experienced any down time or issues with this product...
November 29, 2022, Filip has seen a demo of the
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
November 17, 2022, Allan heard from clients about the
Sector specialism and customer success reputation in their core markets. Any company that has worked in a market for as long they have will always build up a great level of experience. Combination of tech & agency solutions works well in current industry.
November 17, 2022, Paula has seen a demo of the
Net Affinity offers top-notch technology to their clients. Their solutions are user-friendly for both travelers and hoteliers, and they are always paying attention to the changes in the industry. Their booking engine has everything to encourage travelers to bo...
November 15, 2022, George heard from clients about the
The booking engine is brand new in 2022, so it has the latest technology. In addition to that the team are subject matter experts in how to drive lookers to your webiste and then convert them into bookers. A few of the impressive features include great abando...
November 15, 2022, Stephen regularly uses the
With the Net Affinity booking engine, it's very straightforward to book your room or deal. Hotels require an easy-to-book platform so they don't lose any bookings to the OTA's through obstacles that make the customer drop off in the booking journey. The deals ...
November 15, 2022, Dani heard from clients about the
NetAffinity develop their products based on industry demand, which ensures that they adapt with hotels to meet the latest market challenges. A direct relationship to support is invaluable for assistance with any changes or issues and ensures that any requests ...
December 07, 2021, David heard from clients about the
Their customers websites firstly are clear, easy to navigate and showcase the Hotels full potential to welcome you to at least enquire about a reservation. The Booking engine is easy to use and clear in its packages
December 01, 2021, Jeremy heard from clients about the
Netaffinity differentiates by it's mobile friendliness. Also, it integrates with Other Netaffinity services which allows hoteliers to built a coherent and streamlined direct booking strategy. Payment integration are multiple and secure.
November 21, 2021, Benjamin heard from clients about the
NetAffinity is a One-stop shop for Metasearch, Website and Bookinng Engine. This enables them to deliver a much more integrated and complete service to hoteliers while helping them compress costs. On top of delivering an excellent technology net Affinity also...
November 22, 2021, Annika occassionaly uses the
Simplicity, easy communication and user experience. They have built a product with the user in mind. That´s probably one of the reasons why it has been welcomed by hundreds of hotels around the world.
December 13, 2019, James has seen a demo of the
Their customer support and account managers truly care about their hotel partner success. They also offer online trainings and certifications to ensure you're getting the most out of their technology.
December 12, 2019, Matej heard from clients about the
Very strong and supportive team. Committed to the success of the hotels they work. Flexible in exploring new markets and adapting to the new markets demands by adding the local language aswell as organising educational events in new markets.
December 11, 2019, Alexandra heard from clients about the
The Business Intelligence and performance track record among their customers, showing really impressive numbers in increased conversion of direct bookings.
December 11, 2019, Camille regularly uses the
Net Affinity is not only user friendly in the extranet, but also in the booking process. And when you do need help you can contact the helpful customer support. The team reacts really fast which is very handy.
December 11, 2019, Jevgenia heard from clients about the
NetAffinity develops its technology based on the demands of the industry. They create a responsive booking engine to book with ease on every mobile device. What is also important, you will be provided with full reporting and outstanding customer support.
December 10, 2019, Alessandra regularly uses the
Net Affinity offers quick and helpful customer support. When you have an issue they will help you solve this issue mostly within a day. This is very important when working with a company for your booking engine.
December 10, 2019, Laya regularly uses the
Net Affinity has a clean booking process for the client. The room types, discounts and different rate plans are displayed in an easy to understand way for the booker. In combination with THS it entices clients to book.
December 09, 2019, George heard from clients about the
All the technology is developed and designed in house - meaning the products are fully tested, often innovative and ever evolving. The technology is specifically developed based on market demand and customer feedback
December 09, 2019, Fiona regularly uses the
Netaffinity offers a personal and friendly approach for the hoteliers and connectivity partners. They are always on hand to offer advice and any support requests are handled efficiently and effectively.
December 06, 2019, Marvin has seen a demo of the
They have a great booking engine which works magic on mobile. As more and more people use their phones to book, this is crucial. What the Net Affinity team offers here is extraordinary and I can confidently recommend this to hotels. They do the job for you, an...
December 06, 2019, Gunter regularly uses the
Having direct access to the Support staff helps in reducing down time when changes needs to be done. The flexibility on Booking Engine display and multiple rate configurations. Ability to group multiple properties together into 1 Booking Engine.
December 05, 2019, Rene heard from clients about the
What makes Net Affinity unique is that they develop their technology based on the demands of the industry, so this allows them to have full control over their software. This is particularly helpful when a customer comes to Net Affinity with feedback – they c...
December 05, 2019, Sonia heard from clients about the
The flexibility to adapt to any hotelier's needs makes this booking engines unique. The in-depth auto-daily reporting and ability to build unique packages to drive new types of traffic to your website allows their clients to tap into new facets for increasing ...
December 05, 2019, Guillermo heard from clients about the
I would mention two main differentiating points: Their commitment to a constant improvement and development of their product; and their adaptability to the specific needs and goals the hotel wants from the Booking Engine.
December 05, 2019, tomas occassionaly uses the
it is primarily the team of people who are professional marketers and experts in designing the websites that convert. Their stats published recently on the market shift to booking on mobile devices and the corresponding conversion rates are very interesting.
December 05, 2019, [email protected] occassionaly uses the
They have the ability to continuously evolve their product to meet the changing needs of hoteliers in a very dynamic market. They have foreseen the trends and then adapted their product very well. They also recognise every hotel is different and it is not a...
December 05, 2019, [email protected] occassionaly uses the
They have the ability to continuously evolve their product to meet the changing needs of hoteliers in a very dynamic market. They have foreseen the trends and then adapted their product very well. They also recognise every hotel is different and it is not a...
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Elements of the guest journey are so often overlooked in our industry. No matter the size of your property, its so important to have an easy to use guest experience, which will make them want to book with you. Net Affinity are one of the best to help you with this journey.
by Ciara Madden (Mews) on December 20, 2022
See more answers (33)Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
December 13, 2022, Fiona heard from clients about the
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
December 12, 2022, Siggi heard from clients about the
A good booking converts website browsers into bookers. Ask the Net Affinity team for statistics or speak to existing users of the product. I also recommend trying out the booking engine on some users' websites.
December 07, 2022, Tom heard from clients about the
The team in Netaffinity are here to work with your business on the best solution. I would certainly recommend any hotelier to consider the options from Netaffinity as you review their solution in line with any review of Hospitality Technology.
December 06, 2022, Derreck heard from clients about the
If you are looking for value for money I can recommend this engine. It is a state of the art booking engine with all functionalities you need to boost your brand.com reservations. Fully integrated with a Channel Manager it boost efficiency even more.
December 06, 2022, Steve heard from clients about the
A worthwhile long term investment offering a variety of product and service to help the hotelier increase direct business and improve the guest journey. With optional tools available, such as meta search, dm, gift vouchers and web design, Net Affinity offer al...
December 06, 2022, Heather heard from clients about the
As with any software, if you use it on a daily basis it becomes easier to use and you become more fluent with it. Reach out to the support team if you have a query about the system & how to use it a solution probably exists.
November 29, 2022, Filip has seen a demo of the
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
November 17, 2022, Allan heard from clients about the
The technology needs to work well for you but with so many moving parts and revenue opportunities, there needs to be a great team in behnid it. Netaffinity have both of those qualities and years of experience to lean on.
November 17, 2022, Paula has seen a demo of the
Ask for a demo as they have many great products, besides the booking engine. Also, the Net Affinity team is always willing to chat and help hospitality businesses, so I'm sure the conversation will be a productive one.
November 15, 2022, George heard from clients about the
Ask all Booking Engines what differentiates them from the other services, be very clear on how fee's are charged (flat fee vs variable) and how payments are integrated. With Net Affinity I would ask how other product and service offerings can assist you to dr...
November 15, 2022, Stephen regularly uses the
If a hotelier were looking for a new booking engine, I'd 100% tell them to have Net Affinity on the list. We work with lots of hotels in the UK that use this particular product and we would highly recommend it.
November 15, 2022, Dani heard from clients about the
Net Affinity is more than just a Booking Engine, their suite of products works in conjunction with their industry expertise. Take the time to familarize yourself with the their fantastic team of experts to ensure that you get the most out of the partnership wi...
December 07, 2021, David heard from clients about the
My Advice would be to see a demo to fully understand the benefits and of course to meet the Sales person. Net Affinity have great staff who are willing to travel to meet the potential client in person or online.
December 01, 2021, Jeremy heard from clients about the
My advice to hoteliers would be to go full on and use all Net affinity services in conjunction with each other. It is not only a tech provider but Netaffinity can truly be that partner that supports you end to end when it comes to your direct booking strategy....
November 21, 2021, Benjamin heard from clients about the
Nat Affinity is not only about technology, they have a great support service. Make sure you use this resource as much as you need. Hotel digital assets need constant optimization. Reach out to Net Affinity on a regular basis. Do not expect them to guess your c...
November 22, 2021, Annika occassionaly uses the
They have been in the market for a long time and can give very professional advice on how to improve our traffic and direct booking. They help you with a strategy and make sure that with a right it will drive more business.
December 13, 2019, James has seen a demo of the
Speak with one of the very knowledgable Net Affinity associates to understand where they can add the most value to your hotel. Whether it's the booking engine, marketing initiatives or a website that increases direct bookings, they can certainly help you achie...
December 12, 2019, Matej heard from clients about the
Net Affinity are experts in Booking Engine Technology. They are a very knowledgable team. They can provide an expert and honest oppinion on how they can improve your bookings on your website. The team are always contactable and can explain what they can do to ...
December 11, 2019, Alexandra heard from clients about the
Take a look at their reviews and what other customers are saying, Net Affinity where top rated web booking engine on Hoteltechreport 2019. If you invest , make sure to take their online-training which is very short and easy to understand on their website, the...
December 11, 2019, Camille regularly uses the
Net Affinity is also very good for the SEO of your hotel. There are a lot of opportunities to boost the SEO in the extranet on several tabs. Not only in the meta manager but on a lot of other tabs like for example the event calendar. It is very important to ch...
December 11, 2019, Jevgenia heard from clients about the
Great people create a great product. NetAffinity team is passion about what they do. They help hotels to achieve a strong online presence and drive more direct bookings. Our team is very happy to work with NetAffinity.
December 10, 2019, Alessandra regularly uses the
Before starting with net affinity maybe you can ask the company to set up a trial version. If you like the way Net Affinity works, then you can start using it for your hotel like we are doing at the moment.
December 10, 2019, Laya regularly uses the
I would recommend Net Affinity to hotels who want to offer a simple and clear booking process to their clients. Net Affinity's extranet is flexible in most of its functions for the needs of hoteliers.
December 09, 2019, George heard from clients about the
Ensure to ask about how look-to-book ratios compare with other Online Booking Engines - and be clear on what the rates/ratios should be vs industry average. Ask about future developments - and pipeline for developments
December 09, 2019, Fiona regularly uses the
Make use of the meta-search service to drive more direct business to your website. Having visibility on Google Hotel Ads, Trivago and TripAdvisor meta search platforms gives your property more exposure and allows you to compete with the OTA's who feature prom...
December 06, 2019, Marvin has seen a demo of the
Hotel business is extremely complex and having an awesome booking engine and a good way to drive direct booking is great. Yet, this should not lead you to neglect your OTA profiles. Having a holistic concept of online sales and marketing is crucial, Net Affini...
Sales and Marketing Manager in Dundalk (Ireland)
The Support team behind the software, always there to support with any queries. They blog post offering advise on how to sale effectively. Ease and accessibility of the software always making our role in hospitality less...