Popular in Operations
Best Property Management Systems of 2025
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2025
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2025
Tools to manage your hotel's accounting, budgeting and financial planning.
Popular in Revenue Management
Best Revenue Management Systems of 2025
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2025
Distribute your inventory to hundreds of channels to boost occupancy.
Best Business Intelligence of 2025
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Popular in Marketing
Best Hotel CRM & Email Marketing of 2025
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2025
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2025
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Popular in Guest Experience
Best Hotel Guest Apps of 2025
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2025
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
Best Guest Messaging Software of 2025
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
Net Affinity (Booking Engine)
4.7 (312 REVIEWS)
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Net Affinity (Booking Engine)
Ranked 6 (out of 141) in Booking Engine
Say hello to the future of hotel booking technology. Personalised, powerful, precise
94% recommended by 225 hotels
Bell - AI powered product analyst
I analyzed all of Net Affinity’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Netaffinity for its blend of sophisticated technology and human interaction. The product excels in boosting direct bookings, with many praising its user-friendly booking engine and continuous system improvements. It includes detailed reporting and tailored digital marketing, significantly impacting revenue and customer experience. Proactive support from account managers and regular updates make it an efficient choice. However, there are areas to improve, including the CMS usability and adding more advanced functionalities like user management and automated updates.
Partners say
Industry experts recommend Net Affinity's booking engine for its intuitive design, seamless integrations, and high conversion rates, particularly emphasizing its mobile-first approach and deep specialization in the hotel sector. The product's standout features include robust PMS integrations, exemplary customer service, and an advanced digital marketing strategy that outperforms industry benchmarks across both mobile and desktop platforms.
Steve, Filip, Fiona and 34 others
Read their recommendationsSupport
Supportive
Hoteliers often commend Net Affinity's Booking Engine for its exceptional customer support. They highlight the availability of support through various channels such as email and video calls. The responsiveness of the support team is frequently mentioned, with issues being resolved promptly and on the spot. The support staff is often described as knowledgeable, educated, and attentive, ensuring a smooth onboarding process for new users and continuous assistance for existing ones. Hoteliers appreciate the regular meetings set up to ensure that everything runs smoothly, showcasing a proactive approach by the support team. Resources such as FAQs and tutorials are also considered helpful, contributing to a positive overall experience with the Booking Engine product.
Revenue Manager
13.339225552683 months ago
Verified
... Net Affinity Always there to Help and Grow my property ...
See full reviewRevenue Manager
13.339225553082 months ago
Verified
... Nothing really, i don’t have anything that comes to mind , any issues that i do have i can get them sorted really promptly ...
See full reviewDirector of Bedrooms
13.145677166231 months ago
Verified
... Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion makes sure we are constantly updated with all the relevant data and our performance results are discussed on monthly bases. She is always on hand to provide support and constructive ...
See full reviewDirector of Bedrooms
13.145677166482 months ago
Verified
... Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion makes sure we are constantly updated with all the relevant data and our performance results are discussed on monthly bases. She is always on hand to provide support and constructive feedback. Emails and phone calls are always responded to in a quick ...
See full reviewFront Office & Revenue Manager
12.726322328006 months ago
Verified
... Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great ...
See full reviewFront Office & Revenue Manager
12.726322328248 months ago
Verified
... Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great for advising on what may or not work for each season. Any queries are responded to in a very timely manner. Client ...
See full reviewSales Executive
5.9843868446031 months ago
Verified
... Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear ...
See full reviewSales Executive
5.9843868448391 months ago
Verified
... I always struggle with this one... I don't have anything to point out. If we do have any issues they are sorted on the spot. We loved the Summit in Castelknock, so definitely hoping to see this as a ...
See full reviewManager
5.9521287805563 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close ...
See full reviewManager
5.9521287808065 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar ...
See full reviewManager
5.9521287810458 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar service to its clients. It is fantastic that, behind every email, there are always extremely educated ...
See full reviewManager
5.9521287812776 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar service to its clients. It is fantastic that, behind every email, there are always extremely educated, attentive ...
See full reviewManager
5.952128781499 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar service to its clients. It is fantastic that, behind every email, there are always extremely educated, attentive and resolutive ...
See full reviewManager
5.9521287817242 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close ...
See full reviewManager
5.9521287819456 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar service to its clients. It is fantastic that, behind every email, there are always extremely ...
See full reviewManager
5.9521287821591 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar service to its clients. It is fantastic that, behind every email, there are always extremely educated, attentive ...
See full reviewManager
5.9521287823846 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity ...
See full reviewManager
5.9521287826019 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large company, it provides a close and familiar service to its clients. It is fantastic that, behind every email, there are always extremely educated ...
See full reviewRevenue Manager
3.7585803957299 months ago
Verified
... 1) Top class customer service, always prompt & informative responses from team , solving query raised 2) Professional and extremely knowledgable Account Managers always on hand to offer advise & ...
See full reviewRevenue Manager
3.7585803959431 months ago
Verified
... 1) Top class customer service, always prompt & informative responses from team , solving query raised 2) Professional and extremely knowledgable Account Managers always on hand to offer advise & ...
See full reviewManager
3.7585803961776 months ago
Verified
... We are happy with the service and products provided. We have regular meetings to ensure everything is on target and running smoothly. ...
See full reviewManaging Director
3.7585803964079 months ago
Verified
... The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity. ...
See full reviewManaging Director
3.7585803966491 months ago
Verified
... The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity. ...
See full reviewReservations Manager
3.7263223323585 months ago
Verified
... We use Net Affinity's booking engine and find it straightforward to operate and train our people on. It is intuitive to use and quick to respond. Sara is a very helpful Account Manager ...
See full reviewReservations Manager
3.7263223325833 months ago
Verified
... A number of reports and features which were on the old system and which we used frequently are not available now. ...
See full reviewReservations Manager
3.7263223328062 months ago
Verified
... We use Net Affinity's booking engine and find it straightforward to operate and train our people on. It is intuitive to use and quick to respond. Sara is a very helpful Account Manager ...
See full reviewMarketing
3.5327739468242 months ago
Verified
... Net Affinity product is with our company for years and it is delightful to see the company striking and constantly improving. Last year we have migrated to the new version of Net Affinity's booking engine and support via video calls, emails ...
See full reviewAutomation
Streamlined
Hoteliers often report that Net Affinity’s Booking Engine effectively automates several aspects of the booking process, which contributes significantly to workflow efficiency. Automations help reduce the manual tasks that typically burden staff, thus minimizing the likelihood of errors. This level of automation is noted to streamline operations, allowing hotel staff to redirect their focus from administrative tasks to enhancing guest experiences.
Director of Bedrooms
13.145677179396 months ago
Verified
... Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our ...
See full reviewIntegrations
Connected
Hoteliers often discuss the integration capabilities of Net Affinity's Booking Engine. They note that while the product integrates with various systems, there are challenges in setting up these integrations, requiring more effort than expected. Additionally, users have pointed out inconsistencies in the reliability of these integrations, leading to occasional syncing issues. Customization of integrations is another concern, as hoteliers find it difficult to tailor connections to meet specific operational needs, which limits the system's full potential in streamlining their processes.
Manager
5.9521287989994 months ago
Verified
... As already discussed with them, there are some tailor made features missing for our propriety. Also, it would be convenient if invoices could be issued in other languages (Spanish in our case). ...
See full reviewValue
Balanced
Hoteliers often highlight the significant value of Net Affinity's Booking Engine, appreciating its ability to operate smoothly with minimal management after initial configuration. The tool's functionality is praised for enabling upselling capabilities, which contributes to optimizing revenue and improving efficiency in daily operations. Users find the booking engine delivers excellent customer service that helps grow conversion rates, further enhancing its value. Long-term customers, some with over 15 years of experience, express satisfaction with the product's continuous improvement and adaptability, noting the seamless transition to newer versions and the proactive response to user feedback. This consistency and responsiveness underscore the product's value for money, making it a reliable asset in the hotel industry.
Revenue Manager
13.339225579622 months ago
Verified
... Net Affinity Always there to Help and Grow my property ...
See full reviewRevenue Manager
13.339225579892 months ago
Verified
... Net Affinity Always there to Help and Grow my property ...
See full reviewRevenue Manager
13.339225580139 months ago
Verified
... What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times speed and clear direction / assistance to me is so important. Also the news ...
See full reviewRevenue Manager
13.339225580386 months ago
Verified
... Excellent and very efficient service with booking engine queries and always pro-active and ahead of the industry with digital marketing input and planning. Brilliant engagement during COVID19 ...
See full reviewRevenue Manager
13.339225580618 months ago
Verified
... Fast paced approach to hotels needs ...
See full reviewRevenue Manager
13.339225580851 months ago
Verified
... Fast paced approach to hotels needs ...
See full reviewDirector of Bedrooms
13.14567719398 months ago
Verified
... Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion makes sure we are constantly updated with all the relevant data and our performance results are discussed on monthly bases. She is always on hand to provide support and constructive feedback. Emails and phone calls are always responded to in a quick and efficient manner. The whole support team is friendly and helpful. From the technical point of view- they are constantly updating and improving their system so we always have the most up to data and comprehensive information available. The impact of Netaffinity products on our hotel’s revenue has been remarkable ...
See full reviewSales Executive
5.9843868716316 months ago
Verified
... I always struggle with this one... I don't have anything to point out. If we do have any issues they are sorted on the spot. We loved the Summit in Castelknock, so definitely hoping to see this as a yearly ...
See full reviewManager
5.9521288073346 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our ...
See full reviewRevenue Director
3.8230965494915 months ago
Verified
... The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion. ...
See full reviewRevenue Manager
3.7585804206907 months ago
Verified
... 1) Top class customer service, always prompt & informative responses from team , solving query raised 2) Professional and extremely knowledgable Account Managers always on hand to offer advise & recommendations ...
See full reviewManager
3.7585804209166 months ago
Verified
... Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends. ...
See full reviewReservations Manager
3.7263223568492 months ago
Verified
... Net Affinity customer for over 15 years ...
See full reviewReservations Manager
3.7263223570695 months ago
Verified
... Net Affinity customer for over 15 years ...
See full reviewReservations Manager
3.7263223572924 months ago
Verified
... Net Affinity customer for over 15 years ...
See full reviewMarketing
3.5327739704301 months ago
Verified
... Net Affinity product is with our company for years and it is delightful to see the company striking and constantly improving. Last year we have migrated to the new version of Net Affinity's booking engine and support via video calls, emails for a smooth transfer were second to none. Everyone working in the company are true ...
See full reviewMarketing
3.532773970656 months ago
Verified
... After moving to the new version of the booking engine, we missed a few reports that came in handy to us. However our feedback was heard and while we cannot bring the report back just yet, we were offered an alternative ...
See full reviewFunctionality
Balanced
Hoteliers often appreciate the core functionalities of Net Affinity's Booking Engine, highlighting its ability to handle booking efficiently while requiring minimal attention once set up. They value the system for allowing upselling opportunities and facilitating a seamless booking experience. However, some hoteliers have noticed the absence of certain tailored features and reports that were available in previous versions, which occasionally impacts their experience. Language support is also mentioned as a missing global feature, with a specific request for Spanish-language invoices. Overall, while the functionality is reliable and offers automation benefits, there is room for improvement in terms of feature completeness and adaptability to specific business needs.
Revenue Manager
13.339225589826 months ago
Verified
... What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times ...
See full reviewRevenue Manager
13.3392255901 months ago
Verified
... Excellent and very efficient service with booking engine queries and always pro-active and ahead of the industry with digital marketing input and planning. Brilliant engagement during COVID19 ...
See full reviewDirector of Sales & Marketing
13.306967525832 months ago
Verified
... Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements ...
See full reviewDirector of Sales & Marketing
13.306967526077 months ago
Verified
... Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns ...
See full reviewDirector of Sales & Marketing
13.306967526329 months ago
Verified
... Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns ...
See full reviewDirector of Bedrooms
13.145677203997 months ago
Verified
... More options when it comes to the voucher sale reporting as to be able extract data in easier format i.e. - vouchers sold in last 7 days, or from and to without exporting all vouchers sold to one ...
See full reviewFront Office & Revenue Manager
12.726322365538 months ago
Verified
... Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great ...
See full reviewManager
5.9521288173955 months ago
Verified
... As already discussed with them, there are some tailor made features missing for our propriety. Also, it would be convenient if invoices could be issued in other languages (Spanish in our case). ...
See full reviewManager
5.9521288176322 months ago
Verified
... As already discussed with them, there are some tailor made features missing for our propriety. Also, it would be convenient if invoices could be issued in other languages (Spanish in our case). ...
See full reviewManager
5.9521288178674 months ago
Verified
... For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell ...
See full reviewManager
5.9521288181022 months ago
Verified
... As already discussed with them, there are some tailor made features missing for our propriety. Also, it would be convenient if invoices could be issued in other languages (Spanish in our case). ...
See full reviewManager
5.9521288183296 months ago
Verified
... As already discussed with them, there are some tailor made features missing for our propriety. Also, it would be convenient if invoices could be issued in other languages (Spanish in our case). ...
See full reviewRevenue Director
3.8230965604984 months ago
Verified
... The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion. ...
See full reviewRevenue Director
3.8230965607381 months ago
Verified
... The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion. ...
See full reviewRevenue Manager
3.7585804321752 months ago
Verified
... 1) Top class customer service, always prompt & informative responses from team , solving query raised 2) Professional and extremely knowledgable Account Managers always on hand to offer advise & recommendations to increase booking ...
See full reviewRevenue Manager
3.7585804324026 months ago
Verified
... When a booking is modified, if the modified item could be highlighted, this would be great and save work time ...
See full reviewManager
3.7585804326393 months ago
Verified
... Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends. ...
See full reviewManager
3.7585804328633 months ago
Verified
... Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends. ...
See full reviewManager
3.7585804330936 months ago
Verified
... Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends. ...
See full reviewManaging Director
3.7585804333199 months ago
Verified
... They are doing everything right so far but as the end user, would be good to be able to see more details around conversion from the spend. ...
See full reviewReservations Manager
3.72632236903 months ago
Verified
... A number of reports and features which were on the old system and which we used frequently are not available now. ...
See full reviewReservations Manager
3.7263223692604 months ago
Verified
... A number of reports and features which were on the old system and which we used frequently are not available now. ...
See full reviewMarketing
3.5327739824074 months ago
Verified
... After moving to the new version of the booking engine, we missed a few reports that came in handy to us. However our feedback was heard and while we cannot bring the report back just yet, we were offered an alternative which was better ...
See full reviewUser Interface
Intuitive
Hoteliers often appreciate the user interface of Net Affinity's Booking Engine for its intuitive usability and quick responsiveness. They find the menus and features easy to navigate, which minimizes the need for extensive training. The design is noted to be straightforward and simple to operate, making it accessible for both new and existing users. It’s responsive across various devices, ensuring seamless access and operation, particularly on mobile platforms. Users feel that the interface is clear in presenting necessary data and information, facilitating efficient daily operation without frequent errors or confusion. Moreover, the overall visual design is practical and functional, catering well to the needs of the end users.
Revenue Manager
13.339225601829 months ago
Verified
... What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times ...
See full reviewRevenue Manager
13.339225602092 months ago
Verified
... More design feature engagement prior to development in order to give feedback on needs of the business or any suggestions to improve areas. ...
See full reviewDirector of Bedrooms
13.145677215227 months ago
Verified
... Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion makes sure we are constantly updated with all the relevant data and our performance results are discussed on monthly bases. She is always on hand to provide support and constructive feedback. Emails and phone calls are always responded to in a quick and efficient manner. The whole support team is friendly and helpful. From the technical point of view- they are constantly updating and improving their system so we always have the most up to data and comprehensive informat ...
See full review