Maximise commission-free bookings, accelerate growth and build guest loyalty with the industry’s #1 Booking Engine
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Net Affinity (Booking Engine)
4.7 (312 REVIEWS)
HT Score
42 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Net Affinity (Booking Engine)
Ranked 24 (out of 149) in Booking Engine
Say hello to the future of hotel booking technology. Personalised, powerful, precise
94% recommended by 217 hotels
More than 50% of Net Affinity’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of Net Affinity’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Netaffinity for its blend of sophisticated technology and human interaction. The product excels in boosting direct bookings, with many praising its user-friendly booking engine and continuous system improvements. It includes detailed reporting and tailored digital marketing, significantly impacting revenue and customer experience. Proactive support from account managers and regular updates make it an efficient choice. However, there are areas to improve, including the CMS usability and adding more advanced functionalities like user management and automated updates.
Partners say
Industry experts recommend Net Affinity's booking engine for its intuitive design, seamless integrations, and high conversion rates, particularly emphasizing its mobile-first approach and deep specialization in the hotel sector. The product's standout features include robust PMS integrations, exemplary customer service, and an advanced digital marketing strategy that outperforms industry benchmarks across both mobile and desktop platforms.
Steve, Filip, Fiona and 32 others
Read their recommendationsWhat Types of Hotels Net Affinity is Popular For
Size
5 | X-Small (1-9 room)
110 | Small (10-49 room)
80 | Mid-Sized (50-99 room)
123 | Large (100-499 room)
6 | X-Large (500+ room)
Country
257 | Ireland
37 | United Kingdom
7 | United States
4 | United Arab Emirates
3 | India
3 | Slovenia
3 | Switzerland
2 | France
2 | Germany
2 | Philippines
2 | Portugal
2 | Spain
1 | Israel
1 | Netherlands
1 | Estonia
1 | Australia
1 | Malaysia
1 | Mexico
1 | Oman
1 | Singapore
1 | Belize
1 | New Zealand
Type
160 | Luxury Hotels
141 | Boutique Hotels
139 | Bed & Breakfast & Inns
99 | Branded Hotels
90 | Resorts
89 | City Center Hotels
88 | Airport/Conference Hotels
85 | Limited Service & Budget Hotels
27 | Extended Stay & Serviced Apartments
21 | RV Parks & Campgrounds
7 | Vacation Rentals & Villas
4 | Hostels
1 | Motels
Region
310 | Europe
8 | North America
7 | Asia Pacific
6 | Middle East
2 | Oceania
1 | Central America
Category
312 | Booking Engine
170 | Digital Marketing Agencies
156 | Website Design
Didn’t find what you were looking for?
What is Net Affinity?
Founded in 2000 | Headquarters in Dublin | 52 employees
Net Affinity (Booking Engine) is an advanced booking engine designed specifically for hoteliers aiming to boost direct bookings and maximize revenue. Its intuitive interface ensures a user-friendly experience, making the booking process seamless for guests. With robust integrations with leading Property Management Systems (PMS), it fits smoothly into your existing operations ensuring a cohesive workflow. Boasting a mobile-first approach, it caters to today's on-the-go travelers, while detailed reporting and tailored digital marketing strategies help optimize performance and enhance customer experience. Proactive support and continuous updates ensure the system remains efficient and cutting-edge, making it an invaluable tool for modern hotel management.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Net Affinity Reviews Analyzed: 222
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Net Affinity Expert Recommendations Analyzed: 35
Read expert recommendationsDescription provided by Net Affinity
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Net Affinity's Provided Description:
"Net Affinity’s booking engine is the newest technology on the market. Feature-rich, lightning fast and made for mobile, it’s everything your guest needs from their booking experience. This new piece of technology has been built from the ground up, with years’ worth of our knowledge and learnings applied. Hosted using the most modern cloud infrastructure and built around APIs, it enables us to artfully link all your tech together, propelling your systems toward extraordinary heights. Our team are some of the brightest and most innovative in the business. Their knowledge and commitment to always providing the best service possible has led us to where we are now – the future of booking direct."
FAQs
Net Affinity (Booking Engine) Alternatives
Not sure if Net Affinity is right for your hotel? Here are similar Booking Engine vendors that could be a good fit for your hotel:
Capabilities
Booking Engine
Booking Engine
Net Affinity’s hotel booking engine is the newest technology on the market. Feature-rich, lightning fast and made for mobile, it’s everything your guest needs from their booking experience.
Website Builder
Website Builder
Net Affinity are experts in hotel website design with over 20 years of experience, winning dozens of awards throughout the years. Our mission is to ensure that your hotel website never goes out of date.
Gift Vouchers
Gift Vouchers
Our gift voucher platform is purposefully straightforward and easy to use. It enables hotels around the world to quickly customise and sell hotel vouchers every day!
Meta Search
Meta Search
Meta search is so much more than a buzzword. In fact, it’s one of the best ways to give your property an edge. Meta search channels like Google Hotel Ads, TripAdvisor and Trivago display your listings right beside those of larger third parties.
Client Services
Client Services
With over 100 years of experience between them, we have developed a team of gold star-standard customer service experts - evident from our high client satisfaction and retention rate. We truly understand your day to day and passionately care about your hotel’s book direct needs.
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Net Affinity Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Net Affinity (Booking Engine) is the #20 most trending product in the Booking Engine category (out of 149) and the #549 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Net Affinity Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Hotelier Rating
Looking for specific info?
10
Support at every step
Marketing from 75-99 room Bed & Breakfast & Inn in Killarney (Ireland)
Verified
2 years ago
Net Affinity product is with our company for years and it is delightful to see the company striking and constantly improving. Last year we have migrated to the new version of Net Affinity's booking engine and support via video calls, emails for a smooth transfer were second to none. Everyone working in the company are true professionals, we...
Ireland
Ireland
Marketing
Mid-Sized Hotel
9
Net Affinity customer for over 15 years
Reservations Manager from 75-99 room Bed & Breakfast & Inn in Killarney (Ireland)
Verified
2 years ago
We use Net Affinity's booking engine and find it straightforward to operate and train our people on. It is intuitive to use and quick to respond. Sara is a very helpful Account Manager
Ireland
Ireland
Reservations Manager
Mid-Sized Hotel
10
Couldn't ask for more
Managing Director from 100 to 199 room Airport/Conference Hotel in Little Horwood (United Kingdom)
Verified
2 years ago
The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity.
United Kingdom
United Kingdom
Managing Director
Large Hotel
10
Great Product & Excellent Service
Manager from 100 to 199 room Branded Hotel in Mullingar (Ireland)
Verified
2 years ago
Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends.
Ireland
Ireland
Manager
Large Hotel
10
10/10 Product
Revenue Manager from 25-49 room Bed & Breakfast & Inn in Athy (Ireland)
Verified
2 years ago
1) Top class customer service, always prompt & informative responses from team , solving query raised
2) Professional and extremely knowledgable Account Managers always on hand to offer advise & recommendations to increase bookings and drive revenue
3) Ongoing product advancement & informative training sessions on booking engine upgrades
Ireland
Ireland
Revenue Manager
Small Hotel
10
Excellent Product & Service
Revenue Director from 100 to 199 room Boutique in Killarney (Ireland)
Verified
2 years ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Ireland
Ireland
Revenue Director
Large Hotel
10
RELIABLE BOOKING ENGINE
Manager from 50-74 room Boutique in Castelldefels (Spain)
Verified
2 years ago
For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large c...
Spain
Spain
Manager
Mid-Sized Hotel
10
Best product and service for Hospitality!
Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)
Verified
2 years ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Ireland
Ireland
Sales Executive
Small Hotel
10
Review from Barberstown Castle
Front Office & Revenue Manager from 25-49 room Bed & Breakfast & Inn in Straffan (Ireland)
Verified
2 years ago
Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great for advising on what may or not work for each season. Any queries are responded to in a very timely manner. Client services are also extremely...
Ireland
Ireland
Front Office & Revenue Manager
Small Hotel
10
One-stop shop to drive your business in the right direction.
Director of Bedrooms from 100 to 199 room in Killiney (Ireland)
Verified
2 years ago
Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion...
Ireland
Ireland
Director of Bedrooms
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Net Affinity provide a seamless, intuitive user design helping the hotelier achieve direct business and incremental spend. With an energised team and forward thinking company, service is at the centre, while always looking to innovate their product.
Showing all answers to: "What does this product or service do well?"
Net Affinity provide a seamless, intuitive user design helping the hotelier achieve direct business and incremental spend. With an energised team and forward thinking company, service is at the centre, while always looking to innovate their product.
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customised marketing strategies, which they develop in close collaboration with their clients.
NetAffinity has an excellent suite of products and services. The booking engine has an intuitive front end which gives a great booking experience, and the powerful targeted marketing engine ensures that guests keep coming back. Importantly, this is all tied in with a seamless PMS integration that offers both rate & availability updates.
I am a big fan of the Net Affinity booking engine for several reasons. It is super intuitive and has excellent integration with the customer's website. A good booking engine converts, and the Net Affinity one certainly does!
Question:
What differentiates this product or service from the competition?
Answer:
Their personal approach and willingness to integrate loyalty to add value to the hotelier's proposition, which helps increase retention rates throughout the guest journey. The combination of services; DM, meta search, web design and gift voucher system offers much more than just a booking engine.
Showing all answers to: "What differentiates this product or service from the competition?"
Their personal approach and willingness to integrate loyalty to add value to the hotelier's proposition, which helps increase retention rates throughout the guest journey. The combination of services; DM, meta search, web design and gift voucher system offers much more than just a booking engine.
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net Affinity team who are highly professional, knowledgable, stable and a pleasure to work with.
NetAffinity develop their products based on industry demand, which ensures that they adapt with hotels to meet the latest market challenges. A direct relationship to support is invaluable for assistance with any changes or issues and ensures that any requests are dealt with effectively and efficiently.
The software is only half of the equation! Net Affinity matches its great product with equally excellent service and support! As someone who has worked on a hotel booking engine in a digital marketing company before, I am super impressed with these guys.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
A worthwhile long term investment offering a variety of product and service to help the hotelier increase direct business and improve the guest journey. With optional tools available, such as meta search, dm, gift vouchers and web design, Net Affinity offer all the hotelier needs to keep ahead and increase bottom line. Our loyalty partnership with Net Affinity has enabled members to redeem their loyalty gift code online while booking their next experience, with the ability to feature member rate on their booking engine. While convenient for the member this enhances the journey towards increased recognition and direct business.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
A worthwhile long term investment offering a variety of product and service to help the hotelier increase direct business and improve the guest journey. With optional tools available, such as meta search, dm, gift vouchers and web design, Net Affinity offer all the hotelier needs to keep ahead and increase bottom line.
Our loyalty partnership with Net Affinity has enabled members to redeem their loyalty gift code online while booking their next experience, with the ability to feature member rate on their booking engine. While convenient for the member this enhances the journey towards increased recognition and direct business.
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
Net Affinity is more than just a Booking Engine, their suite of products works in conjunction with their industry expertise. Take the time to familarize yourself with the their fantastic team of experts to ensure that you get the most out of the partnership with them.
A good booking converts website browsers into bookers. Ask the Net Affinity team for statistics or speak to existing users of the product. I also recommend trying out the booking engine on some users' websites.
Recommended by
Steve Risk
CEO
@
Inspire Loyalty
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Siggi Schrot
Area Director UK & Ireland
@
HRS International
Steve Risk
CEO
@
Inspire Loyalty
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Siggi Schrot
Area Director UK & Ireland
@
HRS International
Gunter Dubber
Director
@
HotSoft Software (Pty) Ltd
George Titlow
Sales Director
@
Right Revenue
Rene Rumberg
Marketing Manager
@
GuestJoy
Ari Andricopoulos
CEO
@
https://roompricegenie.com
Guillermo González
Project Manager
@
The Hotels Network
tomas broucek
Business Development
@
MyStay
Sonia Paulina
Country Manager
@
The Hotels Network
Marvin Speh
Co-Founder
@
RoomPriceGenie AG
Fiona Cooper
Customer Service Consultant
@
SmartHOTEL
George Titlow
DOS
@
HotelTime
Laya Janssens
Head of Revenue Management Continental Europe
@
Prem Hospitality
Alessandra De Praetere
Digital Marketing Manager
@
PREM Hospitality
Camille Marchal
Digital Marketing Assistant
@
PREM Hospitality
Jevgenia Petrosjan
Market Manager Europe
@
GuestJoy
Alexandra Fjällman
Marketing Director
@
Atomize
Matej Cvikl
Managing Director
@
MC Sistemi
James Nannos
Global Partnerships & Channel Manager
@
OTA Insight
Jeremy Greant
Partnerships Manager
@
OTA Insight
Benjamin Devisme
VP Sales
@
Quicktext
Annika Ylem
Co-founder
@
GuestJoy
David Byrne
Sales Director
@
AskSuite
Stephen Brown
Director
@
Big Flavour Marketing
Allan Nelson
CEO
@
For-Sight
Paula Carreirao
Content Coordinator
@
Asksuite
Heather Wiktorski
Business Manager
@
Rate Wise
Derreck Weterings
Director of Strategy & Solutions
@
SmartHOTEL B.V.
Tom McPherson
Sales Representative
@
Oracle Hospitality
Julianna Hochsmann
Business Development Executive - UK
@
HotelTime Solutions
Ciara Madden
Sales Director
@
Mews
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Support
Verified Support
Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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