Net Affinity (Booking Engine)
4.7 (304 REVIEWS)
HT Score
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Julianna, Ciara, Fiona + 34 more experts recommend Net Affinity
Read RecommendationsNet Affinity (Booking Engine)
Ranked 4 (out of 127) in Booking Engine
Say hello to the future of hotel booking technology. Personalised, powerful, precise
94% recommended by 223 hotels
Castleknock, FBD Hotels & Resorts, The Rose Hotel & 220 others
More than 50% of Net Affinity’s reviews come from Ireland.
Ratings Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Net Affinity (Booking Engine) is the #5 most trending product in the Booking Engine category (out of 127) and the #213 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Net Affinity (Booking Engine)
Founded in 2000 | Headquarters in Dublin | 52 employees
Net Affinity’s booking engine is the newest technology on the market. Feature-rich, lightning fast and made for mobile, it’s everything your guest needs from their booking experience.
This new piece of technology has been built from the ground up, with years’ worth of our knowledge and learnings applied. Hosted using the most modern cloud infrastructure and built around APIs, it enables us to artfully link all your tech together, propelling your systems toward extraordinary heights.
Our team are some of the brightest and most innovative in the business. Their knowledge and commitment to always providing the best service possible has led us to where we are now – the future of booking direct.
Capabilities
Net Affinity doesn’t have any benefits or use cases available
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Other
3/3 features
Pricing
Pricing Available By Request
Net Affinity has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
References
"“Since we’ve joined Net Affinity, we are delighted with the growth we’ve seen in our business. We have been delighted overall with our switch to Net Affinity – our on-boarding and transition process was smart, competent and seamless. We had support throughout the whole process – through the design and build of the website, and we received valuable advice on our journey since March 2022. The partnership with Net Affinity has been fantastic, with all invested parties working towards the same goal.”"
Eibhear Coyle
General Manager @
Amber Springs Hotel and Health Spa
"We initially partnered with Net Affinity to give us an online presence through a website and to sell our products through their booking engine platforms but we also employed their digital marketing services and have been overwhelmed by the successes we have achieved together. We have attained significant increases across all our sales outlets and are continuing to see strong growth. This has been made possible by the Net Affinity online platform along with the support and direction received from their team. We look forward to a continued prosperous relationship with Net Affinity over the years ahead."
Terry Kelly
Sales and Marketing Manager @
Killeavy Castle Estate
"We pride ourselves on our commitment to our very loyal guests and feel that this is also shared with Net Affinity, which is very important to us. We have enjoyed an increase in our direct bookings as well as very positive results to our digital marketing strategy which has been implemented by Net Affinity – this has been very encouraging for us. We feel our values and commitments are very much aligned and this gives us great confidence that Net Affinity is an extension of our inhouse team."
Ruth McCarthy
Director of Sales & Marketing @
Inchydoney Island Lodge & Spa
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. I’m looking forward to the partnership developing over years to come and am confident in our continued and future success."
Mark Scott-Lennon
Managing Director @
Fitzpatrick Castle Hotel
"Net Affinity have been hugely supportive to us and helped us to navigate our way through the pandemic. We have been with them for a number of years and they are always on hand with industry updates, benchmarking, changes in digital and are always open to our requests."
Victoria Brown
Group Marketing Manager @
Galgorm
"It is an absolute pleasure working with the team at Net Affinity, they have been extremely supportive, particularly over the past 12 months as we have worked closely together to refine our digital marketing strategy. It’s great to see the positive impact our efforts have had over the past number of months and we look forward to continued growth heading into 2023."
Kate Kavanagh
Sales & Marketing Manager @
Seafield Hotel & Spa Resort
"The support and advice from Net Affinity has always been first rate, no more so than during the last year of closures. It was very important for us to keep our online presence and information up to date, our eCommerce Manager was always reachable and responsive, ensuring that when reopening dates were announced, our website was the main port of call for guest bookings. Our direct bookings increased by approximately 30% in the last 15 months, and this trend looks set to continue, with Net Affinity’s support."
Sharon Malone
Falls Hotel & Spa
"Net Affinity are professional, flexible, creative and innovative. They listen, engage and interact with their clients, to deliver dynamic, fresh, strategic world class solutions, that deliver business objectives, including more recently regular Zoom client meetings, which have been an invaluable resource for our business We have no hesitation in recommending Net Affinity for any project that falls in to their wide portfolio of skills and experience."
Michael Magner
Proprietor @
Cork's Vienna Woods Hotel and Holiday Homes
"The Rose Hotel are delighted to partner with Net Affinity for our website, booking engine and marketing requirements since 2016. Our hotel rebranded in 2016 and we knew straight away that Sharon, Gemma and the team at Net Affinity would be great partners for our launch. Their products are easy to use and there is great support in training and online support as well as great account management. The hotel’s online business and brand awareness has grown significantly, and we are now working with Net Affinity’s design team on a new bespoke website design."
Michele King
Director Of Sales & Marketing @
The Rose Hotel
"The marketing advice and strategy to the smaller hotelier is invaluable"
Una Brennan
Brook Lane Hotel
"Net Affinity has a great product and delivers a good customer service. We’ve been working with them for a year now and I’m happy to see a good results on our brand website bookings – it dramatically improved! Plus their CMS is very user friendy, I would totally recommend them"
Ronalyn Vargas
Director of Sales and Marketing @
Telal Resort
"We worked closely with the Net Affinity team this year to change our website design and add features that we hadn’t activated properly before. They offered continued support and training all the way through and have become a valuable extension of our team now. Their feedback has helped us increase our sales and promotion of the property. Special thank you to our account managers Maja and Laura. You have been a pleasure to deal with."
Denise Flynn
Director of Sales Barberstown Castle @
Castlehill House
"The improvement in our online business since moving to Net Affinity has been phenomenal"
Beth Swindlehurst
Director of Sales & Marketing @
Galgorm Resort & Spa
"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences"
Tristan Jacob
Director of Sales @
Iveagh Garden Hotel
"The improvement in our online business since moving to Net Affinity has been phenomenal"
Beth Swindlehurst
Director of Sales & Marketing @
Galgorm
"Net Affinity are very much our online partner, an essential part of our team. We have worked with them for many years and feel they understand our business and are keen to help us grow through online innovation"
Michelle Maguire
CEO @
Irelands Blue Book
Featured Customers
Popularity by Segment
Size
4 | X-Small (1-9 room)
21 | Small (10-24 room)
97 | Medium (25-74 room)
121 | Large (75-199 room)
21 | X-Large (200+ room)
Country
264 | Ireland
34 | United Kingdom
7 | United States of America
3 | Slovenia
3 | Philippines
3 | United Arab Emirates
2 | Germany
2 | Indonesia
2 | Portugal
1 | Singapore
1 | Oman
1 | Spain
1 | Switzerland
1 | Estonia
1 | Netherlands
Type
113 | Luxury Hotels
78 | Boutiques
61 | Resorts
43 | City Center Hotels
30 | Branded Hotels
19 | Bed & Breakfast & Inns
19 | RV Parks & Campgrounds
10 | Extended Stay & Serviced Apartments
10 | Limited Service & Budget Hotels
7 | Airport/Conference Hotels
4 | Vacation Rentals & Villas
2 | Hostels
1 | Motels
Region
309 | Europe
7 | North America
6 | Asia Pacific
4 | Middle East
Category
304 | Booking Engine
163 | Digital Marketing Agencies
149 | Website Design
More Products by Net Affinity
Hotelier Rating
10
Exceptional full service digital marketing for hotels
Managing Director from 100 to 199 room Luxury Hotel in Killiney (Ireland)
Verified
2 days ago
Reasonable commission for great and ever improving e commerce platform. Brilliant marketing management for multiple campaigns with great cpa. High level customer service.
Ireland
Ireland
Managing Director
Large Hotel
10
Overall very happy!
Sales & Marketing Manager from 50-74 room Boutique in Monaghan (Ireland)
Verified
4 days ago
That frequent virtual meetings are had with our rep. She offers valuable advise and guidance. The ease of use of both the booking engine and web designer.
Ireland
Ireland
Sales & Marketing Manager
Medium Hotel
10
Great Partners
Revenue Director from 500+ room Branded Hotel in Killarney (Ireland)
Verified
5 days ago
The team at Net Affinity are always available to assist with any requests we have. The new booking engine they have launched is a good product.
Ireland
Ireland
Revenue Director
X-Large Hotel
10
Excellent customer care
Front Office Manager from 25-49 room Boutique in Killarney (Ireland)
Verified
5 days ago
Very Efficient and friendly service especially when we installed the new v2 booking engine. Especially Milena has been an tremendous support with clear concise guidance.
Ireland
Ireland
Front Office Manager
Medium Hotel
10
Beast Customer Service! Fantstick New booking engine
Sales Executive from 25-49 room Boutique in Kells (Ireland)
Verified
5 days ago
My favorite part of working with Netaffinity is their customer service. Always coming back to me with explanations and solutions. Very professional approach and nothing is too much trouble. The new booking engine is amazing, and we are very happy with the change. The migration was easy and stress-free, we were guided every step of the way....
Ireland
Ireland
Sales Executive
Medium Hotel
10
Professional and Relaible
Sales and Marketing Consultant from 100 to 199 room Airport/Conference Hotel in Dublin (Ireland)
Verified
6 days ago
Innovative and up to current trends solutions, good customer service, even when hiccups happen they are resolved swiftly. Good improvement suggestions regarding performance, too.
Ireland
Ireland
Sales and Marketing Consultant
Large Hotel
10
Great service
Reception from 75-99 room in Nenagh (Ireland)
Verified
6 days ago
Milena from the client success team is very helpful and always happy to assist. Great team and support. Quick service
Ireland
Ireland
Reception
Large Hotel
5
Ease of use
Group Revenue Manager from 10 to 24 room Boutique in Kinsale (Ireland)
Verified
6 days ago
The menu bar, shows where everything is, simple and user friendly. able to nagavitate between different sites when using multi property
Ireland
Ireland
Group Revenue Manager
Small Hotel
10
In-depth knowledgable & helpful staff with easy to use products
GM from 50-74 room City Center Hotel in (Ireland)
Verified
6 days ago
From the ease of use administration of the booking engine to the in-depth reports and data analysis provided in an instant the booking engine improvements have been a very welcome addition this year.Any time there is any technical issue it is resolved speedily and thoroughly. Marketing and sales advice always is relevant to this hotel and o...
Ireland
Ireland
GM
Medium Hotel
9
Longstanding happy Netaffinity customer
Reservations Manager from 75-99 room Boutique in (Ireland)
Verified
6 days ago
We have worked closely with Netaffinity for over 10 years. We have been extremely satisfied with the service they offer and we have seen room sales on our website increase incrementally year on year due to their support and in depth knowledge of the business.
They are innovative and proactive and very helpful with any small day to day iss...
Ireland
Ireland
Reservations Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.
Showing all answers to: "What does this product or service do well?"
I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.
Net Affinity are experts in Booking Engine technology. I would highly recommend Net Affinity to properties who are looking to offer a clear and user-friendly booking engine. I love working with such a passionate team too.
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customised marketing strategies, which they develop in close collaboration with their clients.
I am a big fan of the Net Affinity booking engine for several reasons. It is super intuitive and has excellent integration with the customer's website. A good booking engine converts, and the Net Affinity one certainly does!
Netaffinity Booking Engine provides an excellent platform for hotels to engage with guests. The interaction with the team at Netaffinity and their understanding of the specific needs of the hospitality industry.
Question:
What differentiates this product or service from the competition?
Answer:
What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.
Not only is the technology and user experience first class, but the support behind the product too. I think what really stands out for me is the personal touch and fantastic support that hotels talk about over and over again.
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net Affinity team who are highly professional, knowledgable, stable and a pleasure to work with.
The software is only half of the equation! Net Affinity matches its great product with equally excellent service and support! As someone who has worked on a hotel booking engine in a digital marketing company before, I am super impressed with these guys.
Netaffinity Booking Engine provides an excellent platform for hotels to engage with guests. The interaction with the team at Netaffinity and their understanding of the specific needs of the hospitality industry.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.
Elements of the guest journey are so often overlooked in our industry. No matter the size of your property, its so important to have an easy to use guest experience, which will make them want to book with you. Net Affinity are one of the best to help you with this journey.
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
A good booking converts website browsers into bookers. Ask the Net Affinity team for statistics or speak to existing users of the product. I also recommend trying out the booking engine on some users' websites.
The team in Netaffinity are here to work with your business on the best solution. I would certainly recommend any hotelier to consider the options from Netaffinity as you review their solution in line with any review of Hospitality Technology.
Recommended by
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Support
Verified Support
Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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