Net Affinity (Booking Engine)

4.7 (309 REVIEWS)

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HT Score  
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Steve, Filip, Fiona + 34 more experts recommend Net Affinity

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Ranked 5 (out of 131) in Booking Engine

Say hello to the future of hotel booking technology. Personalised, powerful, precise

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Ratings Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Net Affinity (Booking Engine) is the #4 most trending product in the Booking Engine category (out of 131) and the #111 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
90 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Net Affinity (Booking Engine)
Founded in 2000 | Headquarters in Dublin | 52 employees
Net Affinity’s booking engine is the newest technology on the market. Feature-rich, lightning fast and made for mobile, it’s everything your guest needs from their booking experience. This new piece of technology has been built from the ground up, with years’ worth of our knowledge and learnings applied. Hosted using the most modern cloud infrastructure and built around APIs, it enables us to artfully link all your tech together, propelling your systems toward extraordinary heights. Our team are some of the brightest and most innovative in the business. Their knowledge and commitment to always providing the best service possible has led us to where we are now – the future of booking direct.

Capabilities

Booking Engine

Website Builder

Gift Vouchers

Meta Search

Client Services

Features

Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features

Conversion

4/5 features

Payments

4/5 features

Transactional Emails

4/5 features

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Net Affinity Average Net Affinity

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No matching results

3

Success Stories

16

References

21

Featured Customers

Popularity by Segment

Size

6 | X-Small (1-9 room)

27 | Small (10-24 room)

99 | Medium (25-74 room)

131 | Large (75-199 room)

22 | X-Large (200+ room)

Country

270 | Ireland

35 | United Kingdom

6 | United States of America

3 | Slovenia

3 | Philippines

3 | United Arab Emirates

2 | Germany

2 | Indonesia

2 | Portugal

1 | New Zealand

1 | Singapore

1 | Oman

1 | Spain

1 | Switzerland

1 | Estonia

1 | Netherlands

Type

141 | Luxury Hotels

87 | Boutiques

69 | Resorts

56 | Bed & Breakfast & Inns

49 | City Center Hotels

41 | Branded Hotels

27 | Limited Service & Budget Hotels

23 | Airport/Conference Hotels

20 | RV Parks & Campgrounds

11 | Extended Stay & Serviced Apartments

4 | Vacation Rentals & Villas

3 | Hostels

1 | Motels

Region

316 | Europe

6 | North America

6 | Asia Pacific

4 | Middle East

1 | Oceania

Category

309 | Booking Engine

167 | Digital Marketing Agencies

154 | Website Design

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Hotelier Rating

Excellent
281
Very Good
36
Average
15
Poor
4
Terrible
1

Property Size

  • X-Small (6)
  • Small (27)
  • Medium (99)
  • Large (131)
  • X-Large (22)

Country

  • Ireland
    Ireland
    (270)
  • United Kingdom
    United Kingdom
    (35)
  • United States of America
    United States of America
    (6)
  • Slovenia
    Slovenia
    (3)
  • Philippines
    Philippines
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Germany
    Germany
    (2)
  • Indonesia
    Indonesia
    (2)
  • Portugal
    Portugal
    (2)
  • New Zealand
    New Zealand
    (1)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Spain
    Spain
    (1)
  • Switzerland
    Switzerland
    (1)
  • Estonia
    Estonia
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (6)
  • Europe
    Europe
    (316)
  • Asia Pacific
    Asia Pacific
    (6)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (4)

Hoteliers say

NEW AI Review summary

Hoteliers like Netaffinity for its blend of sophisticated technology and human interaction. The product excels in boosting direct bookings, with many praising its user-friendly booking engine and continuous system improvements. It includes detailed reporting and tailored digital marketing, significantly impacting revenue and customer experience. Proactive support from account managers and regular updates make it an efficient choice. However, there are areas to improve, including the CMS usability and adding more advanced functionalities like user management and automated updates.

AI-generated from the text of customer reviews

User-Friendly Booking Engine
Proactive Account Management
Technical Issues and Support
Continuous Improvements
Detailed Reporting
Customization Capabilities
Digital Marketing Effectiveness
Impact on Revenue
Advanced Features
CMS Challenges
10

Review from Barberstown Castle

Front Office & Revenue Manager from 25-49 room Bed & Breakfast & Inn in Straffan (Ireland)

Verified
6 months ago
Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great for advising on what may or not work for each season. Any queries are responded to in a very timely manner. Client services are also extremely...
Country Ireland
Front Office & Revenue Manager
Medium Hotel
Charlene from Net Affinity replied
Thank you for your lovely review. It was especially nice to hear your comments about Deirdre! We are in the process of migrating all our clients to the new booking engine. All Net Affinity properties will be using the new platform by the end of 2024. We are looking forward to hearing your feedback on it once you begin the migration process! Kind regards, Charlene McGovern, Client Experience Manager
10

One-stop shop to drive your business in the right direction.

Director of Bedrooms from 100 to 199 room Luxury Hotel in Killiney (Ireland)

Verified
6 months ago
Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion...
Country Ireland
Director of Bedrooms
Large Hotel
Charlene from Net Affinity replied
Thank you for your glowing review. We strive to simplify the lives of hoteliers through both our products and our team of experts who are always to hand. Thank you for your feedback on voucher reporting. This has been sent to our Product Team to be reviewed. Kind regards, Charlene McGovern, Client Experience Manager
9

Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements

Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)

Verified
7 months ago
Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns in time to prepare offers/marketing & budget requirements.
Country Ireland
Director of Sales & Marketing
Large Hotel
Charlene from Net Affinity replied
Thank you for your lovely review. It's wonderful to hear that our team have had such a positive impact on your business. I will pass your kind words onto Julie. Kind regards, Charlene McGovern, Client Experience Manager
9

Fast paced approach to hotels needs

Revenue Manager from 100 to 199 room Luxury Hotel in Portarlington (Ireland)

Verified
7 months ago
The team at Net Affinity are very proactive but also very reactive to changing hotel needs which is greatly appreciated.
Country Ireland
Revenue Manager
Large Hotel
Charlene from Net Affinity replied
Thank your for your review. It was a pleasure to read. Client feedback is an area of great importance to us and one we are focusing on this year. Should you have any thoughts, suggestions or comments you'd like to share, please reach out to your account manager. Kind regards, Charlene McGovern, Client Experience Manager
10

Excellent Service

Revenue Manager from 25-49 room City Center Hotel in Derry (United Kingdom)

Verified
7 months ago
Excellent and very efficient service with booking engine queries and always pro-active and ahead of the industry with digital marketing input and planning. Brilliant engagement during COVID19 lockdowns with podcasts, webinars and marketing tips.
Country United Kingdom
Revenue Manager
Medium Hotel
Charlene from Net Affinity replied
Thank you for your glowing review. I am delighted to hear your kind words about both our client and marketing services. Should you have any further feedback or suggestions in the future please do let me know. Kind regards, Charlene McGovern, Client Experience Manager
10

Net Affinity Always there to Help and Grow my property

Revenue Manager from Bed & Breakfast & Inn in Roscommon (Ireland)

Verified
7 months ago
What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times speed and clear direction / assistance to me is so important. Also the news letters are a great aid in these times
Country Ireland
Revenue Manager
Charlene from Net Affinity replied
Thank you for your review. We're delighted to hear that you've found our Learning Academy helpful for training. We will be adding more courses to the Academy in 2021 so keep an eye out for those! We're also equally pleased to read your comments on our customer service. Should you have suggestions for future improvements, please feel free to reach out to us directly. We would be happy to hear them. We truly value client feedback, as it is only through feedback that we can continue to enhance our products and services.
10

User friendly

Reservations Manager from 75-99 room in Carlow (Ireland)

Verified
7 months ago
I find Netaffinity booking engine and website user friendly. We can make almost all the changes on our website ourselves. The booking engine is easy to use and loading availability and rates is straight forward and easy to check at a glance
Country Ireland
Reservations Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for your feedback on our product. It is lovely to hear you find the booking engine easy to use and our website interface user friendly. Kind Regards, Gemma Hynes Client Services Director
10

Absolutely Fantastic

Front Office & Reservations Manager from 75-99 room in Glanmire (Ireland)

Verified
7 months ago
Booking Engine is very user friendly with unlimited options to Create and Enhance Offers, Packages etc. Detailed Reports Generated each day, great for planning ahead or doing year to date comparisons. Terrific Client Support
Country Ireland
Front Office & Reservations Manager
Large Hotel
Charlene from Net Affinity replied
Thank you for your glowing review of our booking engine and team. Marion and everyone at Net Affinity will be delighted to hear your kind words. Should you have any suggestions for improvements in the future please feel free to reach out to us directly. It is only through valued client feedback such as yours that we can continue to innovate and enhance our products and services.
10

The team are very helpful and they are always on hand when we need assistance

Sales & Marketing from 100 to 199 room Resort in Killarney (Ireland)

Verified
7 months ago
The team are very helpful and they are always on hand when we have a problem or need assistance with something whether that is to do with the website or the digital marketing side of the business.
Country Ireland
Sales & Marketing
Large Hotel
Charlene from Net Affinity replied
Thank you for your kind review. Our dedicated eCommerce, Client Services and Marketing teams are always happy to assist with any queries our clients may have. Our reviews contain suggestions to grow both brand awareness & performance with the resources our clients have available to them. I have passed on your valued feedback to the relevant teams to ensure there is also some focus on organic growth going forward.
10

Seamless booking experience

Manager from 100 to 199 room Luxury Hotel in Killarney (Ireland)

Verified
7 months ago
Very easy to make your booking, very well presented, quick and to the point.
Country Ireland
Manager
Large Hotel
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