Guestrev (Cendyn)

Ranked 28 (out of 57) in Revenue Management Systems

Revenue Management Systems

Achieve total revenue optimization with Guestrev

Ratings Snapshot

Certificate of Excellence

Read 32 reviews

#28 Popularity index

HT SCORE

21 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Reviews Summary

Ranked #28 out of 57 in Revenue Management Systems

Ease of Use

4.4/5

ROI

4.1/5

Implementation

3.8/5

Customer Support

4.5/5

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more

Guestrev (Cendyn) Overview

Achieve total revenue optimization with Guestrev, a solution built to supercharge profit for every segment of your hotel and casino business. It provides rules-based automation with the right level of control revenue managers crave. Evaluate and understand your property’s mix of revenue and profit centers holistically and more strategically with up to nine custom categories of ancillary revenue....

About Cendyn View website

Founded in 1996 | Headquarters in Boca Raton United States | 570 employees

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an in...

Product Modules

Demand-based pricing and forecasting maximizes group/event space value Meetings & Events Intelligence

ADD-ON

Grouprev optimizes total hotel revenue by maximizing the value of group and event spaces with demand-based pricing and forecasting. Built using the core strategy of Guestrev’s transient forecast tools, Grouprev provides an unconstrained view and projections into group business at the micro-segment level. Presented with a floor, optimal and ceiling bid rate, sales managers can confidently quote a rate that is based on the expected total revenue and winning probability at the micro-segment level.

Other Products by Cendyn

1/6

Integrates with

Property Management Systems
Hotel Management Software
Channel Managers

Browse integrations (16 verified)

What customers love about Guestrev (Cendyn)

84% recommend

Revenue Manager in Big Sky (United States)

It has changed our pricing structure for the better, has a convenient look, and is easy to navigate. Give the product 12 months and schedule a review of what it's learned from your business. I know you will be confident ...

Revenue Manager in Minneapolis (United States)

- The features I find most helpful are the Action Index, total percentage occupancy OTB, and Market Rate vs Quoted Rate. - Rate Recommendations per room category are also helpful. Ensure the property's systems are ...

Revenue Manager in Chelan (United States)

It's easy to use, everything is at your finger tips and their Support and Training is amazing! The system interfaced with our Property Management Software nicely and makes things very simple for updating rates with reco...

Director of Planning & Analysis in Wyomissing (United States)

Player level detail reporting, flexibility of forecast to adapt to business trends, vendor participation with the client to ensure maximum application functionality.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

Cendyn is a worldwide reference in the Hospitality Marketing, e-Marketing, CRM and other key areas for the Hospitality Industry. Oracle Hospitality has a long standing relationship with Cendyn in building integration to these suite of products.

by Fabricio Titiro (Oracle Hospitality) on July 19, 2021

See more answers (1)

Question:

What differentiates this product or service from the competition?

Answer:

Cendyn is a large corporation with a solid experience and global footprint, this provides customers with the reassurance that they technology investments are in good hands. Cendyn responds fast and has been working with Oracle Hospitality in multiple innovative initiatives.

by Fabricio Titiro (Oracle Hospitality) on July 19, 2021

See more answers (1)

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Cendyn should be on your short list of potential candidates if your hotel is looking for a proven and innovative solution for your hotel. We have a long standing relationships with Cendyn and we keep evolving in our partnerships to bring more innovative solution to the market together.

by Fabricio Titiro (Oracle Hospitality) on July 19, 2021

See more answers (1)

Recommended by

Fabricio Titiro Director of Hospitality Partnerships @ Oracle Hospitality

Are you a consultant or vendor that recommends Cendyn? Leave a recommendation

Features

View all (8)

Pricing Optimization

4/5 features

Price Explanation

RMS can be perceived as black box systems where users struggle to understand the outputs, which in an automated environment is critical to build trust between human and machine. This feature provides rationale for pricing outputs to users in easy to understand language and visualizations.
Enterprise Business Guidelines

Enterprise Business Guidelines allow corporate revenue managers, cluster revenue managers and revenue management system directors to implement best practices and pricing guidelines for individual properties/Increases efficiency of corporate revenue teams and reduces administrative overhead and ensures corporate strategies are followed.
Alternate Stay Date Recommendations

Allows the RM to find and suggest the optimal alternative date(s) to take group business/Allows RMs to take the right group business at the right time for the right rate.
Alternate Property Reccomendations

The application suggests alternate properties that may be a better fit for the group given the budget/Ensuring you take the right group business without denying or closing out availability to groups
Real-time price optimization

As soon as a change in the market or at the hotel occurs, the software will react in real-time with a measure to that change in activity if necessary. There is no need to wait for an "optimization run" to happen like it has been in the past.
Dynamic Price Hierarchy Control

Each room type is priced dynamically but always respects the room price hierarchy.
Open Pricing

Open Pricing allows hotels to yield each segment, channel and room type independently in real time. Open pricing gives hotels the ability to price all room types, channels and dates independently of each other to maximize revenues without having to close any off./Hotels can price each room across all channels based not on BAR, but on the demand for those specific products and segments. It means never closing the door on a guest who wants to book a hotel. And it means maximizing revenue by selling the right room to the right customer at the right time for the right price.
Guided workflows

Workflows within the application to guide new users through revenue management best practices and day-to-day activities using the software.
"What-if" scenario analysis

Get detailed forecasts on an inventory level to help you to explore how different configurations of your rooms and rates would maximize group revenue.
Dynamic Pricing

Ability to adjust prices based on rules and conditions/Provides for flexibility and control without making daily pricing changes
Set Boundaries

Set minimum and maximum prices, making sure your rates are always in your comfort-zone.
Manage Exceptions

Change individual dates by making percentage adjustments or fixing prices
Group Pricing

Instantly calculate the optimal rate for groups and make data-driven decisions on which business to accept.
Manage Restrictions

Use restrictions to control your business mix and know when to close out corporate rates and maximize revenue from your transient business.
Manage Sell-Outs & Cancellations

Optimize overbooking to account for all expected cancellations, no-shows and group wash across all market segments and grow on-site spend
Business Mix Optimization

Flexibly optimize business mix by managing product availability based on value and drive shoulder night performance
Define Cycles

Manage seasonality and day-of-week patterns with monthly and weekday adjustments.
Yield Room Types Individually

React to different booking behavior on an individual room-type basis
Bulk Adjustments

Apply more granular modifications with simple bulk-adjustment features

Market Intelligence & Forecasting

4/5 features

Five-Year Forecasting

Allows users to build demand and financial forecast for up to five years into the future/increased visibility.
365-Day Forward Pricing

Set prices 365 days into the future
STR Data

Connect your RMS to STR compset data to leverage in your yield strategy and decision making.
18-Month Forward Pricing

Set prices 18-months into the future.
Price sensitivity modeling

Ability to run pricing scenario analysis and sensitivity models to project demand at various price levels.
Multi-Property Dashboard

Monitor the performance of your entire hotel portfolio by providing you with aggregated KPIs.
Market Intelligence Data

Improve decisions by incorporating competitor influence within your selected competitive set and position, optional reputation and sentiment scores to monetize on your online reputation, or view STR data within the dashboard for quick reference.
Interactive Customizable Dashboards

Visual heat map calendars, interactive dashboards and scheduled reports keep users of all levels informed and engaged. Multi-property reporting capabilities makes it easy for corporate teams as well as cluster revenue managers.
Future Market Demand Data

Monitor hotel booking demand in any geographical market in your RMS, 365 days into the future to better understand traveler intent and capture recovering demand with the right rates and offers based on forward-looking data.
Financial Forecast Builder

The ability to build a user-financial forecast and budget that can be locked into the system for use in reporting and pricing which reduces the time it takes to build a forecast and centralizes forecast and budget data into one system.

Dashboards & Reporting

4/5 features

Custom Reports

The ability to slice and dice your data as you need with an easy to use report builder interface/flexible, customizable, and works for all different hotel types.
Scheduled Reports

The ability to schedule reports to be delivered via email at a day, time and frequency of the user's choosing/automates manual report runs and saves time pulling data.
Lost Business Data

Lost Business Data describes the information an RMS collects from a hotel’s booking engine about each visitor that comes to the hotel's website. It is used to to inform hoteliers on how many potential customers are shopping on the website.
Analytics dashboard
Interactive Customizable Dashboards

Visual heat map calendars, interactive dashboards and scheduled reports keep users of all levels informed and engaged. Multi-property reporting capabilities makes it easy for corporate teams as well as cluster revenue managers.
Market Insights Reporting

Analyze thousands of market prices we make sure you never miss an opportunity
Pickup Analysis

You’re getting fewer or more bookings than expected? Our optimization algorithm will react quickly
Booking Pattern Analysis

Track each booking in real time to understand booking patterns, drive relevant promotions, and control your supply.
Event Data

Get real-time updates on events including: concerts, sports games to exhibitions and trade shows to inform your yield strategy.
Price Change Logs

Drill into every price update and every booking. There's full transparency on how your business is performing and how the pricing engine makes its decisions.
Customizable Notifications & Alerts

User-defined alerts proactively monitor the system’s key changes, providing notifications when business conditions significantly shift.
Displacement Analysis

Eliminate the need to pull data from different systems when running a Displacement Analysis.
Group Pricing & Evaluation

Evaluate the best dates and property to place group business while understanding expected displacement and profitability.
Multi-Property Dashboard

Monitor the performance of your entire hotel portfolio by providing you with aggregated KPIs.

Automation

4/5 features

Controlled Automation/Algorithm Customization

The ability for customers to operate in a hybrid manual / automated manner / highly increases the adoption of automation and allows companies to apply strategies and controls to their automation.
Automated Room-Type Pricing

Room-type pricing is automated based upon factors such as room type availability, demand and seasonality. With automated room-type pricing, revenue managers have a much better understanding of the additional revenue by room type they’ve achieved/The data is available to analyze room type efficiency, comparing actual ADR of room type differences to set pricing differentials. Comparing room types sold versus room types occupied helps hoteliers better understand whether they are capturing the right amount of revenue from higher room types or whether front-desk clerks are offering too many free upgrades. Armed with this information, hotel revenue managers can test strategies such as pre-arrival marketing campaigns as well as educating the front desk staff on how best to sell upgrades. Group and corporate sales teams can also be educated on how to quote multiple room types when selling.
Fully automated revenue management
Dynamic Pricing

Ability to adjust prices based on rules and conditions/Provides for flexibility and control without making daily pricing changes
AI Optimization

Continually learns and adapts to how pricing and controls impact booking patterns and demand to improve outputs. Decisions are seamlessly distributed to key technology systems.
Automatic Pricing Updates

Software will optimize your prices throughout the day and directly update in your PMS or Channel Manager

Multi-Property Functionality

4/5 features

Inventory Management

Ability to provide recommendations/decisions on yielding availability/ Rate is only part of revenue management, availability controls (minimum length of stay, open or close, overbooking) have just as great an impact.
Multi-property Management
Multi-Property Dashboard

Monitor the performance of your entire hotel portfolio by providing you with aggregated KPIs.

Group Business

4/5 features

Group Pricing & Evaluation

Evaluate the best dates and property to place group business while understanding expected displacement and profitability.
"What-if" scenario analysis

Get detailed forecasts on an inventory level to help you to explore how different configurations of your rooms and rates would maximize group revenue.
Displacement Analysis

Eliminate the need to pull data from different systems when running a Displacement Analysis.

Integrations

4/5 features

Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Channel Manager

Connect your channel manager to your RMS to extract channel mix and booking data to fuel your pricing and better understand profitability by channel.
Business Intelligence

Connect your RMS to other business intelligence tools to create custom reports using both your RMS data and other tools.
STR Data

Connect your RMS to STR compset data to leverage in your yield strategy and decision making.
Property Management System

Connect your RMS to your PMS to sync real time inventory and instantly update rates in your PMS as you make changes to your pricing strategy.

Other

4/5 features

Group pricing & evaluation
Mobile App
Smart Spreading Technology

“Smart Spreading” technology takes updates to your monthly forecast and intelligently allocates them day by day, segment by segment.
Single Sign-On

Single Sign-On is the ability to maintain centralized control over employee access rights for all of the applications they use in their organizations/Allows companies to maintain control over employees' access rights and only requires a single set of credentials to access multiple applications
Mobile Friendly Design

Product design allows users to work on either a desktop or mobile device / Revenue Managers often have to work "on the go" and so it's critical that applications are mobile compatible.

Want to go behind the scenes and see how Guestrev (Cendyn) works?

Clients & references

Guestrev had the types of reports we were looking for, including forecasting, on-the-books as well as historical. It's very difficult in the high-end luxury market to convince people to move into that...

Mary Arcuri Group Director of Reservations & Revenue at the Ocean House

Cendyn is a great product for us. It really helps us figure out what our occupancy will be and what the demand looks like. We use Cendyn’s Guestrev product for our revenue management system. It’s ...

Stephanie Wheeler VP of Revenue Management at the The Boyd Gaming Corporation