Guest Feedback (by Customer Alliance)

4.7 (65 REVIEWS)

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HT Score  
88 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Yumiko, Gera, Jasmin + 10 more experts recommend Customer Alliance

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Guest Feedback (by Customer Alliance)

4.7 (65 REVIEWS)

Ranked 3 (out of 25) in Guest Surveys & Feedback

2024 Finalist HotelTechAwards

Hoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Customer Alliance makes it easy to capture, understand, share and act on feedback and reviews

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Bell avatar Bell - AI powered product analyst

I analyzed all of Customer Alliance’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.

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Radisson Hotels, Brit Hotel, Villa Crespi & 96 others

Read their reviews

Support

Responsive

Hoteliers often highlight the customer support of Customer Alliance’s Guest Surveys & Feedback product as a key area for improvement. The support is praised for being knowledgeable and providing good initial assistance, most notably through personal account managers like Philipp, who are responsive and supportive. However, there are mentions of a need for more accessible support options, such as phone support, to complement email communications, which some users find slow and prone to misunderstandings for technical issues. While the support can effectively guide new users during onboarding, the feedback suggests a demand for more real-time assistance to handle urgent or complex queries. Overall, the hoteliers appreciate the quality but seek more comprehensive availability and faster response times from the support team.

Gérante

8 months ago

Verified

... I had to have the customer reviews on trivagoA today, they are not there. Maybe I need to ask triv to do an update? ...

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Relation client

2 months ago

Verified

... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...

See full review

Owner

3 months ago

Verified

... There is quite a delay from the review shows up at the OTA until it shows up at BA. We get rated by how quickly we respond so we are actually getting less rating at the OTA's as we are now replying ...

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Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...

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Hotelbetriebswirt

8 months ago

Verified

... Everything at a glance ...

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Hotelbetriebswirt

8 months ago

Verified

... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...

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Hotelbetriebswirt

8 months ago

Verified

... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...

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Hotelbetriebswirt

8 months ago

Verified

... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...

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Owner

7 months ago

Verified

... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...

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Owner

7 months ago

Verified

... Really easy to use. Being able to have access to all reviews and being able to respond from a single platform is really very comfortable ...

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Partner

4 months ago

Verified

... I like that I can see and respond to all reviews in one central place. Using the platform is very easy and intuitive. ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

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Director E-Commerce

3 months ago

Verified

... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...

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Responsable Communication et RSE

2 months ago

Verified

... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...

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Responsable Communication et RSE

2 months ago

Verified

... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes ...

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Responsable Communication et RSE

2 months ago

Verified

... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes into ...

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Manager

1 months ago

Verified

... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...

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Manager

1 months ago

Verified

... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...

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Marketing

1 months ago

Verified

... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...

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Marketing

1 months ago

Verified

... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle and evaluate reviews from different channels is particularly impressive. The automated processes save a huge amount of time and the analysis tools provide valuable insights into how we can improve. Special praise goes to our account manager Philipp. Philipp has provided us with excellent support from the very beginning and is always available to help and advise ...

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Manager Online Communication

29 days ago

Verified

... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...

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Manager Online Communication

29 days ago

Verified

... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reliable ...

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Manager Online Communication

29 days ago

Verified

... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...

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Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

Automation

Streamlined

Hoteliers often value the automation features of Customer Alliance’s Guest Surveys & Feedback product, which streamline management tasks and enhance operational efficiency. The automated processes help in reducing manual intervention, allowing quick responses to guest reviews and feedback. This efficiency leads to improved workflow, with tasks only a few clicks away, making it easier for hoteliers to manage guest interactions without being bogged down by repetitive manual tasks. The automation benefits are seen as a strategic advantage that supports better guest experience management.

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Owner

7 months ago

Verified

... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, possibly notifying ...

See full review

Director E-Commerce

3 months ago

Verified

... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...

See full review

Hotel innovation manager

29 days ago

Verified

... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reliable business part ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too time-consuming. The AI ​​part of the answers ...

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Front Office Concierge

30 days ago

Verified

... Comfy management, just few clicks away ...

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Integrations

Foundational

Hoteliers often discuss the integration capabilities of Customer Alliance's Guest Surveys & Feedback product. They highlight the range of integrations with common systems like Property Management Systems (PMS), Customer Relationship Management (CRM) tools, and various Online Travel Agencies (OTAs). Users appreciate that these integrations facilitate a centralized review management process. However, they also note some areas for improvement. Setting up integrations can be challenging at times, and smoother integration into existing systems is desired. Customization options for integrations to fit specific business needs are suggested as a beneficial addition. Despite these challenges, reliable performance without significant syncing issues is noted by hoteliers.

Gérante

8 months ago

Verified

... I had to have the customer reviews on trivagoA today, they are not there. Maybe I need to ask triv to do an update? ...

See full review

Relation client

2 months ago

Verified

... respond live for tripadvisor as well. there were bugs several times with the booking.com platform, it was very annoying. ...

See full review

Relation client

2 months ago

Verified

... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...

See full review

Owner

7 months ago

Verified

... Really easy to use. Being able to have access to all reviews and being able to respond from a single platform is really very comfortable ...

See full review

Partner

4 months ago

Verified

... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...

See full review

Domun hotel

3 months ago

Verified

... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...

See full review

Consultor de Calidad

3 months ago

Verified

... *Visually the platform is very user-friendly.*It has an interface to our ERP.*Technical support is effective.*Links to different OTAs. ...

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Consultor de Calidad

3 months ago

Verified

... *Visually the platform is very user-friendly.*It has an interface to our ERP.*Technical support is effective.*Links to different OTAs. ...

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Consultor de Calidad

3 months ago

Verified

... *Visually the platform is very user-friendly.*It has an interface to our ERP.*Technical support is effective.*Links to different OTAs. ...

See full review

Director E-Commerce

3 months ago

Verified

... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...

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Director E-Commerce

3 months ago

Verified

... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...

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Head of Marketing

1 months ago

Verified

... An interface to CRM systems would be an extremely valuable addition to Customer Alliance. Through a direct connection, hotels could seamlessly integrate feedback data. ...

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Marketing

1 months ago

Verified

... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle and evaluate reviews from different channels is particularly impressive. The automated processes save a huge amount of time and the analysis tools provide valuable insights into ...

See full review

Marketing

1 months ago

Verified

... The integration into existing systems could be made a little smoother in some areas. We would also like to see more customization options for the widgets on your own website so that you can make them ...

See full review

Marketing

1 months ago

Verified

... The integration into existing systems could be made a little smoother in some areas. We would also like to see more customization options for the widgets on your own website so that you can make them ...

See full review

Hotel innovation manager

29 days ago

Verified

... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...

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Hotel innovation manager

29 days ago

Verified

... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...

See full review

Hotel innovation manager

29 days ago

Verified

... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

Value

Balanced

Hoteliers often express that Customer Alliance's Guest Surveys & Feedback product provides significant value by saving time and improving operational efficiency. The platform consolidates reviews from multiple sources, making it easier and faster to respond to customer feedback, which is highly appreciated due to the value placed on guests' time and input. Additionally, the tool offers robust automation features that streamline processes, allowing businesses to handle customer interactions seamlessly. The integration with proposals in pre-booking phases offers added value by analyzing cancellations and optimizing client retention strategies, demonstrating a comprehensive approach to enhancing guest experiences and maximizing business outcomes.

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...

See full review

Owner

3 months ago

Verified

... Saves time and gives a good overview of the most important factor of your business, the customer's view. ...

See full review

Owner

3 months ago

Verified

... Saves time and gives a good overview of the most important factor of your business, the customer's view. ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply to everyone that is doing us a favour by leaving a review of our services ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Front office manager

6 months ago

Verified

... You Need Customer Alliance if you want improve your services . It helps to understand the performing of every single Sector ...

See full review

Partner

4 months ago

Verified

... Timesaver and very easy to use ...

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Partner

4 months ago

Verified

... Timesaver and very easy to use ...

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Partner

4 months ago

Verified

... Timesaver and very easy to use ...

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Partner

4 months ago

Verified

... I like that I can see and respond to all reviews in one central place. Using the platform is very easy and intuitive. ...

See full review

Partner

4 months ago

Verified

... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...

See full review

Domun hotel

3 months ago

Verified

... I honestly don't think anything needs to be improved, at least in my opinion. Maybe it could be the design, but I like the one we have. ...

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Operaciones

3 months ago

Verified

... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...

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Operaciones

3 months ago

Verified

... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... Customer Alliance business partner ...

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Director

3 months ago

Verified

... It is a very easy to use system, very clear in its reports, stable and functional. The support is efficient and the interface with our PMS has not had any problems. ...

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Director

3 months ago

Verified

... It is a very easy to use system, very clear in its reports, stable and functional. The support is efficient and the interface with our PMS has not had any problems. ...

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Head of Marketing

1 months ago

Verified

... Efficient reputation management through CA ...

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Hotel innovation manager

29 days ago

Verified

... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...

See full review

Hotel innovation manager

29 days ago

Verified

... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...

See full review

Manager Online Communication

29 days ago

Verified

... Best professional tool for review and feedback management for the hotel industry ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. The implementation give us the opportunity ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

Functionality

Balanced

Hoteliers often highlight the exceptional functionality of Customer Alliance's Guest Surveys & Feedback product. Core features such as reporting and customer feedback management are well-regarded for their effectiveness. The platform is praised for its ability to automate tasks, notably the automatic sending of questionnaires to customers. This tool also allows effortless collection and analysis of customer reviews from various platforms, enabling businesses to respond quickly, which is crucial for maintaining a strong e-reputation. Additionally, hoteliers appreciate the actionable insights provided by the software's robust reporting capabilities, which aid in tracking customer satisfaction and identifying improvement areas. The system is also noted for its reliability, with minor delays being one of the few concerns mentioned, implying an overall dependable user experience.

Gérante

8 months ago

Verified

... Very operational ...

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Relation client

2 months ago

Verified

... Very practical for e-reputation. ...

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Relation client

2 months ago

Verified

... Very practical for e-reputation. ...

See full review

Relation client

2 months ago

Verified

... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...

See full review

Relation client

2 months ago

Verified

... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...

See full review

Owner

3 months ago

Verified

... There is quite a delay from the review shows up at the OTA until it shows up at BA. We get rated by how quickly we respond so we are actually getting less rating at the OTA's as we are now replying ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...

See full review

Owner

3 months ago

Verified

... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... Everything at a glance ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...

See full review

Owner

7 months ago

Verified

... Smart & useful ...

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Owner

7 months ago

Verified

... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...

See full review

Front office manager

6 months ago

Verified

... You Need Customer Alliance if you want improve your services . It helps to understand the performing of every single Sector ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...

See full review

Domun hotel

3 months ago

Verified

... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...

See full review

Operaciones

3 months ago

Verified

... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...

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Operaciones

3 months ago

Verified

... There is not much to improve, it is actually a very complete system. The area where there is the most room for improvement is in the case of failed invitations. ...

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Operaciones

3 months ago

Verified

... Excellent. User friendly and good data visualization ...

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Operaciones

3 months ago

Verified

... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...

See full review

Operaciones

3 months ago

Verified

... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...

See full review

Consultor de Calidad

3 months ago

Verified

... Perhaps the reporting could be improved to show a preview of the information that is going to be exported. ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... Customer Alliance is a great tool that allows us to understand the experience of our guests. Customer Alliance always stays at the forefront of improving the experience of its portal. In addition to ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, possibly notifying the person who is assigned • Have an additional field to enter the follow-up that was carried out to solve ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... Customer Alliance is a great tool that allows us to understand the experience of our guests. Customer Alliance always stays at the forefront of improving the experience of its portal. In addition to ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Director

3 months ago

Verified

... It is a very easy to use system, very clear in its reports, stable and functional. The support is efficient and the interface with our PMS has not had any problems. ...

See full review

Director E-Commerce

3 months ago

Verified

... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes into account our feedback and needs for developments ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...

See full review

Manager

1 months ago

Verified

... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...

See full review

Manager

1 months ago

Verified

... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...

See full review

Manager

1 months ago

Verified

... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...

See full review

Manager

1 months ago

Verified

... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...

See full review

Marketing

1 months ago

Verified

... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...

See full review

Marketing

1 months ago

Verified

... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...

See full review

Marketing

1 months ago

Verified

... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...

See full review

Hotel innovation manager

29 days ago

Verified

... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously ...

See full review

Manager Online Communication

29 days ago

Verified

... Best professional tool for review and feedback management for the hotel industry ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve ...

See full review

Front Office Concierge

30 days ago

Verified

... Comfy management, just few clicks away ...

See full review

Front Office Concierge

30 days ago

Verified

... Comfy management, just few clicks away ...

See full review

Director

30 days ago

Verified

... Organize your vision ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review

User Interface

Accessible

Hoteliers often find that the user interface of Customer Alliance's Guest Surveys & Feedback product is generally easy to navigate, with menus and features being straightforward and clear to use. The design is perceived as modern and visually appealing, which is appreciated by users. Information is presented with clarity, making data and graphs easy to understand. Users highlight the platform's usability as intuitive for both first-time and regular users, minimizing the need for extensive training. However, there are remarks about mobile compatibility being a concern, as the mobile app sometimes fails to display reviews effectively for certain users. Overall, the user interface receives positive assessments for its ease of use and clarity, though there are areas such as mobile functionality that may require attention.

Gérante

8 months ago

Verified

... the conversion + the design. (No need to make a very very long sentence, or even mega long, or super long. ) ...

See full review

Relation client

2 months ago

Verified

... Very practical for e-reputation. ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... Everything at a glance ...

See full review

Hotelbetriebswirt

8 months ago

Verified

... Everything at a glance ...

See full review

Owner

7 months ago

Verified

... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...

See full review

Partner

4 months ago

Verified

... Timesaver and very easy to use ...

See full review

Domun hotel

3 months ago

Verified

... I honestly don't think anything needs to be improved, at least in my opinion. Maybe it could be the design, but I like the one we have. ...

See full review

Domun hotel

3 months ago

Verified

... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...

See full review

Domun hotel

3 months ago

Verified

... I honestly don't think anything needs to be improved, at least in my opinion. Maybe it could be the design, but I like the one we have. ...

See full review

Domun hotel

3 months ago

Verified

... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, possibly notifying the person who is assigned • Have an additional ...

See full review

Gerente de proyectos TI

3 months ago

Verified

... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...

See full review

Director E-Commerce

3 months ago

Verified

... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...

See full review

Director E-Commerce

3 months ago

Verified

... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...

See full review

Director E-Commerce

3 months ago

Verified

... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...

See full review

Responsable Communication et RSE

2 months ago

Verified

... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...

See full review

Manager

1 months ago

Verified

... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...

See full review

Manager

1 months ago

Verified

... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...

See full review

Manager

1 months ago

Verified

... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...

See full review

Manager

1 months ago

Verified

... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...

See full review

Manager Online Communication

29 days ago

Verified

... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...

See full review

Front Office Concierge

30 days ago

Verified

... Comfy management, just few clicks away ...

See full review

Front Office Concierge

30 days ago

Verified

... The opportunity to manage all feedbacks and surveys in just one window, simply by clicking on the side menu, working time is pretty much optimized. ...

See full review

Front Office Concierge

30 days ago

Verified

... The direct link with some OTAs should be improved, in order for us to reply properly, it makes no sense opening a popup tab. ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...

See full review

Director

30 days ago

Verified

... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...

See full review

Director

30 days ago

Verified

... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...

See full review
Powered by AI

Hoteliers Most Frequently Mention

Feedback Management
User Experience
Consolidation of Reviews
Integration Issues
Customer Support
Reporting and Analytics
Automation Capabilities
Operational Decision-Making
Competitor Analysis
Pricing Concerns

What Types of Hotels Customer Alliance is Popular For

Size

27 | Large (75-199 room)

42 | Medium (25-74 room)

9 | Small (10-24 room)

11 | X-Large (200+ room)

9 | X-Small (1-9 room)

Country

43 | Germany

13 | Italy

12 | Mexico

11 | France

4 | Switzerland

4 | Austria

3 | Spain

2 | Belgium

1 | Ecuador

1 | Iceland

1 | Poland

1 | Sweden

1 | United States of America

Type

27 | Bed & Breakfast & Inns

34 | Boutiques

22 | Branded Hotels

25 | City Center Hotels

20 | Airport/Conference Hotels

9 | Extended Stay & Serviced Apartments

8 | Hostels

21 | Limited Service & Budget Hotels

22 | Luxury Hotels

22 | Resorts

1 | RV Parks & Campgrounds

8 | Vacation Rentals & Villas

Region

13 | North America

83 | Europe

1 | South America

Category

53 | Reputation Management

65 | Guest Surveys & Feedback

What is Customer Alliance?

Founded in 2009 | Headquarters in Berlin (Germany) | 87 employees
Guest Feedback (by Customer Alliance) is a robust feedback management system for hoteliers that streamlines the collection, consolidation, and analysis of guest reviews. The platform centralizes feedback from various channels like Email, SMS, QR codes, and apps, making it easy to monitor and respond to reviews from a single dashboard. Real-time tracking of metrics like Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) helps identify strengths and weaknesses, facilitating better operational decisions. Additionally, it enhances online presence and search rankings by auto-distributing reviews to platforms like Google and TripAdvisor. The AI Reply Assistant enables quick, personalized response to feedback, ensuring guests feel heard and valued, ultimately leading to improved customer satisfaction and increased revenue.

Capabilities

Capture feedback

Understand feedback

Act on feedback

Share feedback

Features

Survey Builder

4/5 features

Delivery Channels

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Available Add-ons & Modules

AI Reply Assistant

Guest Surveys & Feedback
What if you could reply to a review in 30 seconds or less? With AI Reply Assistant, you can. Generate a unique, personalized review response with just one click.

PREMIUM ADD-ON

Customer Alliance Reviews Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.4/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Guest Feedback (by Customer Alliance) is the #2 most trending product in the Guest Surveys & Feedback category (out of 25) and the #70 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Customer Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
88 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Customer Alliance Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Customer Alliance Average Customer Alliance

Get an Instant Price Estimate

Enter your room count to get an instant price estimate for your property

No matching results

0

Success Stories

2

References

6

Featured Customers

Customer Alliance Case Studies

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Customer Alliance doesn’t have any case studies available

More Products by Customer Alliance

https://ucarecdn.com/4f920d0c-679a-479a-91a0-af04d5d5edf5/-/crop/992x619/608,0/-/preview/
https://ucarecdn.com/d9481fb1-6fe7-4b1f-a617-57f894c0f921/-/crop/1144x715/0,215/-/preview/

Customer Alliance Reviews

Hotelier Rating

Excellent
80
Very Good
15
Average
4
Poor
1
Terrible
0

Property Size

  • X-Small (9)
  • Small (9)
  • Medium (42)
  • Large (27)
  • X-Large (11)

Country

  • Germany
    Germany
    (43)
  • Italy
    Italy
    (13)
  • Mexico
    Mexico
    (12)
  • France
    France
    (11)
  • Switzerland
    Switzerland
    (4)
  • Austria
    Austria
    (4)
  • Spain
    Spain
    (3)
  • Belgium
    Belgium
    (2)
  • Ecuador
    Ecuador
    (1)
  • Iceland
    Iceland
    (1)
  • Poland
    Poland
    (1)
  • Sweden
    Sweden
    (1)
  • United States of America
    United States of America
    (1)

Region

  • North America
    North America
    (13)
  • Europe
    Europe
    (83)
  • South America
    South America
    (1)

Hoteliers say

Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.

AI-generated from the text of customer reviews

Feedback Management
User Experience
Consolidation of Reviews
Integration Issues
Customer Support
Reporting and Analytics
Automation Capabilities
Operational Decision-Making
Competitor Analysis
Pricing Concerns
10

Best professional tool for review and feedback management for the hotel industry

Manager Online Communication from 75-99 room City Center Hotel in Regensburg (Germany)

Verified
29 days ago
Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reli...
Country Germany
Manager Online Communication
Large Hotel
10

The best use of Ai for the review

Hotel innovation manager from 5 to 9 room Bed & Breakfast & Inn in Favignana (Italy)

Verified
29 days ago
I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors.
Country Italy
Hotel innovation manager
X-Small Hotel
10

Organize your vision

Director from 10 to 24 room Boutique in Naples (Italy)

Verified
30 days ago
- simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. The implementation give us the opportunity to never loose any client feedbacks.
Country Italy
Director
Small Hotel
10

Comfy management, just few clicks away

Front Office Concierge from 10 to 24 room Boutique in Naples (Italy)

Verified
30 days ago
The opportunity to manage all feedbacks and surveys in just one window, simply by clicking on the side menu, working time is pretty much optimized.
Country Italy
Front Office Concierge
Small Hotel
10

Excellent tool with excellent service

Marketing from 100 to 199 room Branded Hotel in Wallisellen (Switzerland)

Verified
1 months ago
Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle and evaluate reviews from different channels is particularly impressive. The automated processes save a huge amount of time and the analysis to...
Country Switzerland
Marketing
Large Hotel
10

Efficient reputation management through CA

Head of Marketing from 75-99 room Bed & Breakfast & Inn in Innsbruck (Austria)

Verified
1 months ago
The collected and processed data enables hotels to make informed decisions, recognize trends, identify strengths and weaknesses and thus optimize operational processes.
Country Austria
Head of Marketing
Large Hotel
8

Helping tool

Manager from 50-74 room Boutique in Mouscron (Belgium)

Verified
1 months ago
Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough.
Country Belgium
Manager
Medium Hotel
10

Very satisfied

Responsable Communication et RSE from 100 to 199 room Boutique in Bordeaux (France)

Verified
2 months ago
We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction indicators. The platform is now, for us, an indispensable tool.
Country France
Responsable Communication et RSE
Large Hotel
8

Very practical for e-reputation.

Relation client from 10 to 24 room Bed & Breakfast & Inn in Champery (Switzerland)

Verified
2 months ago
With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers.
Country Switzerland
Relation client
Small Hotel
8

Saves time and gives a good overview of the most important factor of your business, the customer's view.

Owner from 25-49 room Bed & Breakfast & Inn in Grindavik (Iceland)

Verified
3 months ago
One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply to everyone that is doing us a favour...
Country Iceland
Owner
Medium Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Customer Alliance does well in helping hotels collect and manage guest feedback, improve online reviews, and boost visibility. Its tools are incredibly easy to use, and overall does a great job in driving better guest experiences.

Question:

What differentiates this product or service from the competition?

Answer:

Customer Alliance offers a more focused approach to managing direct feedback and surveys, emphasising customisable features and streamlined data ownership. Customer Alliance often appeals to hoteliers seeking a more hands-on, personalised touch.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Make the most of Customer Alliance by customising feedback surveys to fit your brand and goals. Use the insights to improve guest experiences and actively manage your online reputation for maximum impact.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 10 recommend
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Support

Unverified

Customer Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

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Response Time

Less than a day

Recommended

93%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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