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Guest Feedback (by Customer Alliance)
4.7 (65 REVIEWS)
Yumiko, Gera, Jasmin + 10 more experts recommend Customer Alliance
Read RecommendationsRanked 3 (out of 25) in Guest Surveys & Feedback
Hoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldCustomer Alliance makes it easy to capture, understand, share and act on feedback and reviews
93% recommended by 99 hotels
Radisson Hotels, Brit Hotel, Villa Crespi & 96 others
Bell - AI powered product analyst
I analyzed all of Customer Alliance’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.
Radisson Hotels, Brit Hotel, Villa Crespi & 96 others
Read their reviewsSupport
Responsive
Hoteliers often highlight the customer support of Customer Alliance’s Guest Surveys & Feedback product as a key area for improvement. The support is praised for being knowledgeable and providing good initial assistance, most notably through personal account managers like Philipp, who are responsive and supportive. However, there are mentions of a need for more accessible support options, such as phone support, to complement email communications, which some users find slow and prone to misunderstandings for technical issues. While the support can effectively guide new users during onboarding, the feedback suggests a demand for more real-time assistance to handle urgent or complex queries. Overall, the hoteliers appreciate the quality but seek more comprehensive availability and faster response times from the support team.
Gérante
8 months ago
Verified
... I had to have the customer reviews on trivagoA today, they are not there. Maybe I need to ask triv to do an update? ...
See full reviewRelation client
2 months ago
Verified
... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...
See full reviewOwner
3 months ago
Verified
... There is quite a delay from the review shows up at the OTA until it shows up at BA. We get rated by how quickly we respond so we are actually getting less rating at the OTA's as we are now replying ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... The communication between CA and customers. There has been a problem for a year now. You can no longer reach anyone and the answers are very slow. ...
See full reviewOwner
7 months ago
Verified
... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...
See full reviewOwner
7 months ago
Verified
... Really easy to use. Being able to have access to all reviews and being able to respond from a single platform is really very comfortable ...
See full reviewPartner
4 months ago
Verified
... I like that I can see and respond to all reviews in one central place. Using the platform is very easy and intuitive. ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes into ...
See full reviewManager
1 months ago
Verified
... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...
See full reviewManager
1 months ago
Verified
... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...
See full reviewMarketing
1 months ago
Verified
... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...
See full reviewMarketing
1 months ago
Verified
... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle and evaluate reviews from different channels is particularly impressive. The automated processes save a huge amount of time and the analysis tools provide valuable insights into how we can improve. Special praise goes to our account manager Philipp. Philipp has provided us with excellent support from the very beginning and is always available to help and advise ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reliable ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewAutomation
Streamlined
Hoteliers often value the automation features of Customer Alliance’s Guest Surveys & Feedback product, which streamline management tasks and enhance operational efficiency. The automated processes help in reducing manual intervention, allowing quick responses to guest reviews and feedback. This efficiency leads to improved workflow, with tasks only a few clicks away, making it easier for hoteliers to manage guest interactions without being bogged down by repetitive manual tasks. The automation benefits are seen as a strategic advantage that supports better guest experience management.
Hotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewOwner
7 months ago
Verified
... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, possibly notifying ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...
See full reviewHotel innovation manager
29 days ago
Verified
... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reliable business part ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too time-consuming. The AI part of the answers ...
See full reviewFront Office Concierge
30 days ago
Verified
... Comfy management, just few clicks away ...
See full reviewIntegrations
Foundational
Hoteliers often discuss the integration capabilities of Customer Alliance's Guest Surveys & Feedback product. They highlight the range of integrations with common systems like Property Management Systems (PMS), Customer Relationship Management (CRM) tools, and various Online Travel Agencies (OTAs). Users appreciate that these integrations facilitate a centralized review management process. However, they also note some areas for improvement. Setting up integrations can be challenging at times, and smoother integration into existing systems is desired. Customization options for integrations to fit specific business needs are suggested as a beneficial addition. Despite these challenges, reliable performance without significant syncing issues is noted by hoteliers.
Gérante
8 months ago
Verified
... I had to have the customer reviews on trivagoA today, they are not there. Maybe I need to ask triv to do an update? ...
See full reviewRelation client
2 months ago
Verified
... respond live for tripadvisor as well. there were bugs several times with the booking.com platform, it was very annoying. ...
See full reviewRelation client
2 months ago
Verified
... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...
See full reviewOwner
7 months ago
Verified
... Really easy to use. Being able to have access to all reviews and being able to respond from a single platform is really very comfortable ...
See full reviewPartner
4 months ago
Verified
... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...
See full reviewDomun hotel
3 months ago
Verified
... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...
See full reviewConsultor de Calidad
3 months ago
Verified
... *Visually the platform is very user-friendly.*It has an interface to our ERP.*Technical support is effective.*Links to different OTAs. ...
See full reviewConsultor de Calidad
3 months ago
Verified
... *Visually the platform is very user-friendly.*It has an interface to our ERP.*Technical support is effective.*Links to different OTAs. ...
See full reviewConsultor de Calidad
3 months ago
Verified
... *Visually the platform is very user-friendly.*It has an interface to our ERP.*Technical support is effective.*Links to different OTAs. ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...
See full reviewHead of Marketing
1 months ago
Verified
... An interface to CRM systems would be an extremely valuable addition to Customer Alliance. Through a direct connection, hotels could seamlessly integrate feedback data. ...
See full reviewMarketing
1 months ago
Verified
... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle and evaluate reviews from different channels is particularly impressive. The automated processes save a huge amount of time and the analysis tools provide valuable insights into ...
See full reviewMarketing
1 months ago
Verified
... The integration into existing systems could be made a little smoother in some areas. We would also like to see more customization options for the widgets on your own website so that you can make them ...
See full reviewMarketing
1 months ago
Verified
... The integration into existing systems could be made a little smoother in some areas. We would also like to see more customization options for the widgets on your own website so that you can make them ...
See full reviewHotel innovation manager
29 days ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewHotel innovation manager
29 days ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewHotel innovation manager
29 days ago
Verified
... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewValue
Balanced
Hoteliers often express that Customer Alliance's Guest Surveys & Feedback product provides significant value by saving time and improving operational efficiency. The platform consolidates reviews from multiple sources, making it easier and faster to respond to customer feedback, which is highly appreciated due to the value placed on guests' time and input. Additionally, the tool offers robust automation features that streamline processes, allowing businesses to handle customer interactions seamlessly. The integration with proposals in pre-booking phases offers added value by analyzing cancellations and optimizing client retention strategies, demonstrating a comprehensive approach to enhancing guest experiences and maximizing business outcomes.
Owner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...
See full reviewOwner
3 months ago
Verified
... Saves time and gives a good overview of the most important factor of your business, the customer's view. ...
See full reviewOwner
3 months ago
Verified
... Saves time and gives a good overview of the most important factor of your business, the customer's view. ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply to everyone that is doing us a favour by leaving a review of our services ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewFront office manager
6 months ago
Verified
... You Need Customer Alliance if you want improve your services . It helps to understand the performing of every single Sector ...
See full reviewPartner
4 months ago
Verified
... I like that I can see and respond to all reviews in one central place. Using the platform is very easy and intuitive. ...
See full reviewPartner
4 months ago
Verified
... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...
See full reviewDomun hotel
3 months ago
Verified
... I honestly don't think anything needs to be improved, at least in my opinion. Maybe it could be the design, but I like the one we have. ...
See full reviewOperaciones
3 months ago
Verified
... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...
See full reviewOperaciones
3 months ago
Verified
... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... Customer Alliance business partner ...
See full reviewDirector
3 months ago
Verified
... It is a very easy to use system, very clear in its reports, stable and functional. The support is efficient and the interface with our PMS has not had any problems. ...
See full reviewDirector
3 months ago
Verified
... It is a very easy to use system, very clear in its reports, stable and functional. The support is efficient and the interface with our PMS has not had any problems. ...
See full reviewHead of Marketing
1 months ago
Verified
... Efficient reputation management through CA ...
See full reviewHotel innovation manager
29 days ago
Verified
... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...
See full reviewHotel innovation manager
29 days ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewManager Online Communication
29 days ago
Verified
... Best professional tool for review and feedback management for the hotel industry ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. The implementation give us the opportunity ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewFunctionality
Balanced
Hoteliers often highlight the exceptional functionality of Customer Alliance's Guest Surveys & Feedback product. Core features such as reporting and customer feedback management are well-regarded for their effectiveness. The platform is praised for its ability to automate tasks, notably the automatic sending of questionnaires to customers. This tool also allows effortless collection and analysis of customer reviews from various platforms, enabling businesses to respond quickly, which is crucial for maintaining a strong e-reputation. Additionally, hoteliers appreciate the actionable insights provided by the software's robust reporting capabilities, which aid in tracking customer satisfaction and identifying improvement areas. The system is also noted for its reliability, with minor delays being one of the few concerns mentioned, implying an overall dependable user experience.
Relation client
2 months ago
Verified
... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...
See full reviewRelation client
2 months ago
Verified
... With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers. ...
See full reviewOwner
3 months ago
Verified
... There is quite a delay from the review shows up at the OTA until it shows up at BA. We get rated by how quickly we respond so we are actually getting less rating at the OTA's as we are now replying ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...
See full reviewOwner
3 months ago
Verified
... One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewHotelbetriebswirt
8 months ago
Verified
... This way I can take another look at the products of my company compared to the OTA's and show the guests another opinion. ...
See full reviewOwner
7 months ago
Verified
... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...
See full reviewFront office manager
6 months ago
Verified
... You Need Customer Alliance if you want improve your services . It helps to understand the performing of every single Sector ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... The results of the surveys are reflected immediately and you can easily filter to know which area I need to strengthen the most. ...
See full reviewDomun hotel
3 months ago
Verified
... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...
See full reviewOperaciones
3 months ago
Verified
... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...
See full reviewOperaciones
3 months ago
Verified
... There is not much to improve, it is actually a very complete system. The area where there is the most room for improvement is in the case of failed invitations. ...
See full reviewOperaciones
3 months ago
Verified
... Excellent. User friendly and good data visualization ...
See full reviewOperaciones
3 months ago
Verified
... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...
See full reviewOperaciones
3 months ago
Verified
... It is easy to use and accessible to different areas. The representation of the data is very efficient and allows you to visualize it clearly. The experience is positive from a business point of view ...
See full reviewConsultor de Calidad
3 months ago
Verified
... Perhaps the reporting could be improved to show a preview of the information that is going to be exported. ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... Customer Alliance is a great tool that allows us to understand the experience of our guests. Customer Alliance always stays at the forefront of improving the experience of its portal. In addition to ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, possibly notifying the person who is assigned • Have an additional field to enter the follow-up that was carried out to solve ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... Customer Alliance is a great tool that allows us to understand the experience of our guests. Customer Alliance always stays at the forefront of improving the experience of its portal. In addition to ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewDirector
3 months ago
Verified
... It is a very easy to use system, very clear in its reports, stable and functional. The support is efficient and the interface with our PMS has not had any problems. ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We use Customer Alliance to track customer satisfaction progress and identify our improvement levers, so continue to further improve customer satisfaction analysis tools. Customer Alliance also takes into account our feedback and needs for developments ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...
See full reviewManager
1 months ago
Verified
... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...
See full reviewManager
1 months ago
Verified
... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...
See full reviewManager
1 months ago
Verified
... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...
See full reviewManager
1 months ago
Verified
... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...
See full reviewMarketing
1 months ago
Verified
... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...
See full reviewMarketing
1 months ago
Verified
... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...
See full reviewMarketing
1 months ago
Verified
... Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle ...
See full reviewHotel innovation manager
29 days ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously ...
See full reviewManager Online Communication
29 days ago
Verified
... Best professional tool for review and feedback management for the hotel industry ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve ...
See full reviewFront Office Concierge
30 days ago
Verified
... Comfy management, just few clicks away ...
See full reviewFront Office Concierge
30 days ago
Verified
... Comfy management, just few clicks away ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewUser Interface
Accessible
Hoteliers often find that the user interface of Customer Alliance's Guest Surveys & Feedback product is generally easy to navigate, with menus and features being straightforward and clear to use. The design is perceived as modern and visually appealing, which is appreciated by users. Information is presented with clarity, making data and graphs easy to understand. Users highlight the platform's usability as intuitive for both first-time and regular users, minimizing the need for extensive training. However, there are remarks about mobile compatibility being a concern, as the mobile app sometimes fails to display reviews effectively for certain users. Overall, the user interface receives positive assessments for its ease of use and clarity, though there are areas such as mobile functionality that may require attention.
Gérante
8 months ago
Verified
... the conversion + the design. (No need to make a very very long sentence, or even mega long, or super long. ) ...
See full reviewOwner
7 months ago
Verified
... To be able to automate some standard answers would be very appreciated, Especially for those reviews without text but only with indicated stars ...
See full reviewDomun hotel
3 months ago
Verified
... I honestly don't think anything needs to be improved, at least in my opinion. Maybe it could be the design, but I like the one we have. ...
See full reviewDomun hotel
3 months ago
Verified
... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...
See full reviewDomun hotel
3 months ago
Verified
... I honestly don't think anything needs to be improved, at least in my opinion. Maybe it could be the design, but I like the one we have. ...
See full reviewDomun hotel
3 months ago
Verified
... How user-friendly the platform and service is. It is very easy to filter by areas and I also like that from the platform I can answer comments from other platforms. ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, possibly notifying the person who is assigned • Have an additional ...
See full reviewGerente de proyectos TI
3 months ago
Verified
... • Document the changes that are generated or notify them in advance, since the end users of the application enter and do not find the options • Improve the follow-up part when tasks are assigned, ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...
See full reviewDirector E-Commerce
3 months ago
Verified
... The interface in general. The support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading toward in regards to AI ...
See full reviewResponsable Communication et RSE
2 months ago
Verified
... We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction ...
See full reviewManager
1 months ago
Verified
... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...
See full reviewManager
1 months ago
Verified
... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...
See full reviewManager
1 months ago
Verified
... So bad the mobile app can’t show the reviews for an IT company !! This issue was told many times but never fixed. ...
See full reviewManager
1 months ago
Verified
... Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough. ...
See full reviewManager Online Communication
29 days ago
Verified
... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too ...
See full reviewFront Office Concierge
30 days ago
Verified
... Comfy management, just few clicks away ...
See full reviewFront Office Concierge
30 days ago
Verified
... The opportunity to manage all feedbacks and surveys in just one window, simply by clicking on the side menu, working time is pretty much optimized. ...
See full reviewFront Office Concierge
30 days ago
Verified
... The direct link with some OTAs should be improved, in order for us to reply properly, it makes no sense opening a popup tab. ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...
See full reviewDirector
30 days ago
Verified
... - simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. ...
See full reviewDirector
30 days ago
Verified
... Integrate system with proposals customer relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could be also a tools to reselling with different ...
See full reviewWhat Types of Hotels Customer Alliance is Popular For
Size
27 | Large (75-199 room)
42 | Medium (25-74 room)
9 | Small (10-24 room)
11 | X-Large (200+ room)
9 | X-Small (1-9 room)
Country
43 | Germany
13 | Italy
12 | Mexico
11 | France
4 | Switzerland
4 | Austria
3 | Spain
2 | Belgium
1 | Ecuador
1 | Iceland
1 | Poland
1 | Sweden
1 | United States of America
Type
27 | Bed & Breakfast & Inns
34 | Boutiques
22 | Branded Hotels
25 | City Center Hotels
20 | Airport/Conference Hotels
9 | Extended Stay & Serviced Apartments
8 | Hostels
21 | Limited Service & Budget Hotels
22 | Luxury Hotels
22 | Resorts
1 | RV Parks & Campgrounds
8 | Vacation Rentals & Villas
Region
13 | North America
83 | Europe
1 | South America
Category
53 | Reputation Management
65 | Guest Surveys & Feedback
Didn’t find what you were looking for?
Capabilities
Capture feedback
Understand feedback
Act on feedback
Act on feedback
With actionable insights and the powerful AI Reply Assistant, you're prepared to respond swiftly with unique, personalized responses to your customers' feedback at the push of a button. Our closed-loop feedback system puts the power in your hands, ensuring every customer feels heard putting you on the path to exceed their expectations!
Share feedback
Share feedback
Amplify your online presence, drive traffic, improve in search rankings, and showcase trust by automatically distributing and sharing your reviews across platforms, such as Google and TripAdvisor. Display your Customer Alliance widget directly on your website to further drive trust and improve conversions.
Features
Survey Builder
Delivery Channels
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Available Add-ons & Modules
AI Reply Assistant
Guest Surveys & FeedbackRecommended by
Achievements
This vendor's trending score is rising, Guest Feedback (by Customer Alliance) is the #2 most trending product in the Guest Surveys & Feedback category (out of 25) and the #70 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCustomer Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Customer Alliance Case Studies
Customer Alliance doesn’t have any case studies available
References
"Customer Alliance gives us the technical ability to personally contact all our guests and actively request their feedback. At the same time, we have the opportunity to distribute this guest feedback on various rating portals and to respond to each rating individually. This direct feedback, along with the software's detailed analysis feature, allow us to identify and improve our weak points."
"With Customer Alliance, we have not only improved our positioning on Google and TripAdvisor, but we have also achieved a much more efficient management of our guest's feedback. It has also been key in helping all our Directors with the management of the online reputation for their properties."
Featured Customers
More Products by Customer Alliance
Hotelier Rating
Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.
AI-generated from the text of customer reviews
Looking for specific info?
Best professional tool for review and feedback management for the hotel industry
Manager Online Communication from 75-99 room City Center Hotel in Regensburg (Germany)
The best use of Ai for the review
Hotel innovation manager from 5 to 9 room Bed & Breakfast & Inn in Favignana (Italy)
Organize your vision
Director from 10 to 24 room Boutique in Naples (Italy)
Comfy management, just few clicks away
Front Office Concierge from 10 to 24 room Boutique in Naples (Italy)
Excellent tool with excellent service
Marketing from 100 to 199 room Branded Hotel in Wallisellen (Switzerland)
Efficient reputation management through CA
Head of Marketing from 75-99 room Bed & Breakfast & Inn in Innsbruck (Austria)
Helping tool
Manager from 50-74 room Boutique in Mouscron (Belgium)
Very satisfied
Responsable Communication et RSE from 100 to 199 room Boutique in Bordeaux (France)
Very practical for e-reputation.
Relation client from 10 to 24 room Bed & Breakfast & Inn in Champery (Switzerland)
Saves time and gives a good overview of the most important factor of your business, the customer's view.
Owner from 25-49 room Bed & Breakfast & Inn in Grindavik (Iceland)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Customer Alliance does well in helping hotels collect and manage guest feedback, improve online reviews, and boost visibility. Its tools are incredibly easy to use, and overall does a great job in driving better guest experiences.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Customer Alliance offers a more focused approach to managing direct feedback and surveys, emphasising customisable features and streamlined data ownership. Customer Alliance often appeals to hoteliers seeking a more hands-on, personalised touch.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Make the most of Customer Alliance by customising feedback surveys to fit your brand and goals. Use the insights to improve guest experiences and actively manage your online reputation for maximum impact.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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Customer Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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