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MARKETING COLLECTIONS

Hotel Marketing How to Guides: Discover Tools Based on Your Objectives

While most tech tools fall into specific categories, the reality is that in many cases there are multiple categories of software that can help you achieve specific objectives. The collections below were curated to help you easily find all of the available tools that can help you achieve key objectives and overcome the challenges that hotel marketing teams face on a day-to-day basis.

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MARKETING SUCCESS STORIES

Get Inspired by Innovative Hoteliers in the Community

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How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings

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How HI USA generates six-figure monthly revenues through Triptease tools

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Metro Hotels celebrates 50 years in business, generates additional $1.6m in revenue with support from SiteMinder.

SouthPerth (Australia)
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How Rio Las Vegas grew metasearch revenue 71% in six months

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How Mirror Lake Inn Generated $200K Estimated Revenue & Elevated Guest Experience + Operational Efficiency with Data-Driven Automation

Lake Placid (United States)
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How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List

Munich (Germany)
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Driving Engagement and Repeat Bookings

Bad Waltersdorf (Austria)
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Enhancing Loyalty & CRM at Serena Hotels with the dailypoint™ CDP

Islamabad (Pakistan)
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How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains

Munich (Germany)
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Smart offers and confirmations with the dailypoint Booking Manager

Zürich (Switzerland)
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Group-wide across all Rotana properties

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Smooth Check-In. Higher Conversion. Better Guest Experience.

Hamburg (Germany)
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How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization

Bonn (Germany)
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The Positive Influence of Reviews on Revenue

Landau in der Pfalz (Germany)
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Duve Powers 30% Increase in Guest App Engagement at SLS Barcelona During Primavera Festival

Los Angeles (United States)
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How Derby Hotels Reduced Review Response Time by Over 75% with HotelSpeaker

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How The Cottage Hotel Increased Review Volume by 430% and Showcases Guest Feedback on Its Website with GuestRevu

Hope Cove (United Kingdom)
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How Sofitel Fiji Streamlined Operations and Generated €25K in Upsell Revenue in Just 2 Months

Denarau Island (Fiji)
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How Mo & Rose increased its online reservations by 27% with HotelSpeaker

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Guest Experience Platform for Hotels & Resorts – Guestnet connects guests, teams, and systems for a seamless stay.

San Martino in Passiria (Italy)
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How Moar Gut Elevates Family Hospitality With Guestnet

Grossarl (Austria)
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How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue

Swieradow Zdroj (Poland)
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VOMO Island Fiji achieves operational efficiency and extensive revenue growth with help from SiteMinder’s platform

Vomo Island (Mamanuca Islands)
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How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.

WendischRietz (Germany)
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Hotel Emma excels visibility goals with 96% search impression share & a $44:1 ROAS

San Antonio (United States)
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Turning Hermann Bungalows' ads into experiences with a $20:1 ROAS through Facebook advertising

PalmSprings (United States)
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From fragmented to flourishing: How Luna Volcán transformed their revenue performance by 363% with SiteMinder’s unified platform

Banos (Ecuador)
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Elevating Loyalty & Experiences Through Direct Connections

Cancun (Mexico)
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Strategic Growth at The Slate Phuket

Nai Yang (Thailand)
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AI-Powered Messaging Helps Paradise Resort Achieve 12% More Direct Bookings & 82% WhatsApp Engagement

Surfers Paradise (Australia)
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Winter magic display campaign evokes emotional response driving increased revenue

Boston (United States)
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Turning Guest Engagement into Unprecedented Revenue Gains

Atlanta (United States)
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How to Increase Revenues & Boost CRM as a Boutique Hotel

Ennetbuergen (Switzerland)
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How Nook Society uses technology in wellness tourism to cater to the modern traveller

Bad Saarow (Germany)
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Launching, advertising and growing a thriving boutique hotel with eviivo Suite™

(United Kingdom)
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How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR

Valladolid (Spain)
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Aligned Corporate Residences runs four locations seamlessly with SiteMinder.

Mackay (Australia)
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Trust in SiteMinder: Bali Mandira experiences a surge in bookings of up to 20%

Legian (Bali)
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Mutiara Carita achieves major direct bookings surge thanks to SiteMinder

Pandeglang (Indonesia)
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How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

Berlin (Germany)
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Holbrook Hotel reaches full potential by using Little Hotelier’s all-in-one solution

Holbrook (Australia)
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How Yours Truly used automation to grow guest loyalty and save time

Munich (Germany)
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How Saratoga Arms Achieved a 22X ROI with ThinkReservations and Google Hotel Ads

Saratoga Springs (United States)
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Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

Boise (United States)
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CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

Dallas (United States)
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The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Paris (France)
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Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

Anaheim (United States)
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Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Las Vegas (United States)
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The new SH Hoteles website offers a more agile, intuitive, and personalized user experience.

Altea (Spain)
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With Optii Solutions, Guest and Staff Satisfaction Soars at the Ritz-Carlton Cleveland

Cleveland (United States)
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Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

Orlando (United States)
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YOTEL grows direct bookings and rewards loyal guests

Boston (United States)
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Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.

Zurich (Switzerland)
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Steve at Alexandra Hotel increases ADR while gaining peace of mind

London (United Kingdom)
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eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Lake Havasu City (United States)
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The Result With RoomPriceGenie, Hotel de la Bourse has had a massive increase in bookings and turnover, increasing occupancy to almost 90%.

Maastricht (Netherlands)
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The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

New York City (United States)
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The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations

Bad Ragaz (Switzerland)
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How Optii helped Montrose at Beverly Hills Streamline its Operations

West Hollywood (United States)
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How Optii helped The Godfrey Hotel & Cabanas Tampa be more responsive, efficient and staff-friendly

Tampa (United States)
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Finally: easy guest communication

Westerstede (Germany)
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More customer satisfaction in less time? Utopia?

Ratsch an der Weinstrasse (Austria)
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No more unattractive newsletters from the PMS!

Sarnen (Switzerland)
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Sustaining Growth Year-Round

Toronto (Canada)
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Using Guest Data Correctly Through Automated Segmentation

Laces (Italy)
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Hotel Tech Solutions for demanding hoteliers

Cologne (Germany)
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Himmapana Villas eliminates overbookings and grows direct bookings with Cloudbeds

Kamala (Thailand)
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Easy handling & personal collaboration!

Titisee-Neustadt (Germany)
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Hotel Mesikammen nets a broader audience with Oracle Hospitality Distribution

Jyvaskyla (Finland)
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How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue

Casteldarne (Italy)
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How Pillows Hotels Boosted Year-Round Revenues With Food And Beverage Bundles

Deventer (Netherlands)
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How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

Falmouth (United Kingdom)
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A view from the ocean: Profitroom strikes again!

Bakoven (South Africa)
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Offering truly personalised guest communications and unique stay experiences.

Lympne (United Kingdom)
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How Room Republic recovers up to 23% of guest details from OTAs and increases direct bookings

Helsingborg (Sweden)
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Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.

Ryn (Poland)
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Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?

Znin (Poland)
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Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!

Sulejow (Poland)
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84% direct share in a non-obvious tourist location

Sulecin (Poland)
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How to build the strength of a hotel group through supporting tools for direct booking?

Grzybowo (Poland)
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Building A Converting New Hotel Website In Just 3 Weeks

London (United Kingdom)
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How Capsule Hotel increased online check-in rates & automated their guest journey

Lucerne (Switzerland)
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Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.

شرم الشيخ (Egypt)
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How Staycity Transformed Their ApartHotel Operations

Edinburgh (United Kingdom)
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How The Ritz-Carlton Abama Leverages STAY to Respond to Guests Requests 70% Faster

Nusa Dua (Bali)
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How Zafiro Hoteles digitized its room service, restaurant management, and spa services to improve the overall guest experience

Camp De Mar (Spain)
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How Future Inns Hotels Attracted Last-Minute Direct Bookings With Flexible Offers

Plymouth (United Kingdom)
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How Le Canton Hotel increased Direct Bookings by 40% with a Chatbot

Teresópolis (Brazil)
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Target Audience Review Wins Seafield Hotel a 69% Increase in Revenue

Ballymoney (Ireland)
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How Revinate Empowered The Redwood Riverwalk, a Boutique Motel to Generate 5x ROI with their Monthly Newsletters Alone

Fortuna (United States)
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How InnHotels Switched to Revinate Marketing and Drove 1000 Bookings in a Single Campaign

Stony Plain (Canada)
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How The Slate, a Phuket Pearl Resort, Drove Revenue through Personalization in their Email Marketing

Nai Yang (Thailand)
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Turtle Bay Resort Delivers $200k in Bookings via its AI Chatbot from Book Me Bob

Kahuku (United States)
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Northern Lights Village: How to save up to 2 hours of daily tasks using automation

Inari (Finland)
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How a 4-Star Luxury Castle Increased Bookings by 78% with Net Affinity and Google Hotel Ads

Killiney (Ireland)
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The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.

London (United Kingdom)
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How working with SHR Group increased direct bookings and reduced cancellations

Adare (Ireland)
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How SHR Group helped Harvey’s Point grow revenue by 185%

Donegal Town (Ireland)

Want to feature an innovator or success story ? Feature a hotel

POPULAR MARKETING TOOLS

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  • Featured Fit: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
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  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.

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Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

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We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.

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